Closing High-Value Deals with Visitor Identification
Discover how Warmly’s visitor identification feature led to two unexpected but highly valuable deals. One prospect, identified through a Gmail address, engaged with the sales team and quickly booked a demo. Another deal came from a company outside the usual target market, but Warmly identified key contacts, leading to one of the highest ARR deals. Watch to see how Warmly is making a real impact!
The Challenge
Chris Martel is CRO at Martus Solutions, which sells to nonprofits. They needed a way to identify and convert anonymous website visitors—especially those outside their typical target profile.
Enter Warmly
Warmly’s visitor identification found a prospect browsing the site via a Gmail address. The AI Prospector pushed them into a HubSpot sequence. They responded asking for pricing, booked a demo, and closed.
The second win was even better: Warmly identified a company that wasn’t a typical nonprofit—a regular business. The AI Prospector found five contacts matching their financial ICP, added them to a sequence, and one replied asking for a demo.
The Results
That second deal landed in the top 90th percentile of highest ARR deals the company has ever closed. Warmly paid for itself immediately.
“The tool paid for itself. That deal is in the top 90th percentile of highest ARR deals the company has ever closed. The team’s pretty happy.”
— Chris Martel, CRO, Martus Solutions
Company
Martus Solutions
Industry
Nonprofit Software
Size
Startup
Products Used
AI Prospector
Warm Leads
