How CiraSync Paid for Warmly in the First Month
"We paid for Warmly in our first month by attributing real opportunities and closed-won revenue directly back to website visitor and intent signals in Salesforce."
The Challenge
Neil Wainwright and his team at CiraSync were tracking every opportunity and closed deal in Salesforce, attributing each back to lead sources. But they knew there was a massive blind spot: website visitors who browsed content, read articles, and left without ever filling out a form or downloading gated content.
Enter Warmly
CiraSync added Warmly as a lead source alongside intent data and website visitor tracking. The results were immediate.
“The best thing about Warmly is we get all the visitors to our website, whether they’ve clicked on anything or downloaded any gated content. We actually get an indication of who’s visited just by them clicking through and visiting an article or a web page.”
— Neil Wainwright, CiraSync
The Results
CiraSync now gets 100+ leads from Warmly every single day. Their team enriches the data, fills in any gaps, and turns their SDRs loose on warm prospects who have already shown intent by visiting the site.
The ROI was nearly instant—Warmly paid for itself in the first month.
“Warmly is actually creating a larger funnel for us. It can help identify people that are slipping through the funnel because you don’t even know they’re in the funnel.”
— Neil Wainwright, CiraSync
Company
CiraSync
Industry
B2B SaaS / IT Automation
Size
Mid-Market
Products Used
Warm Leads
Visitor Identification
