8x Pipeline. 3.5x Revenue. One Chatbot Named Nico.

The Challenge

Continu had traffic. They had no idea what to do with it.

"Website traffic going up. We have no idea who they are, what they're doing, where they're going." That was the reality before Warmly for Kevin McReady, Head of Demand Gen. People were landing on the site, browsing, leaving - and Continu had nothing. No identity. No signal. No follow-up. The age of AI has made quality traffic more scarce, which made the invisibility problem worse. When the right person finally shows up, you can't afford to let them walk out without a conversation.

Continu needed eyes on their website. And then they needed a system to act on what those eyes saw.

The Solution

Warmly became Continu's spy - and then their entire inbound motion.

It started with identification. The setup was a single script tag on the website. "You'll start seeing Warmly data pop up in 10 seconds," Kevin said. From there, the orchestration layer went in: drag-and-drop workflows, comparable to HubSpot, that trigger the moment a visitor lands on a meaningful page.

"Setting up Warmly was just putting a tag on the website and you're done. Setting up orchestrations was just as easy - drag and drop, simple workflow management. If you've done it in HubSpot, you've done it in any other platform." - Kevin McReady, Continu

Continu built their playbook around intent. When someone hits a hot page - pricing, product demo, anything that signals buying intent - Warmly fires. The visitor gets pushed into Salesforce, enrolled in a sequence, and the AE gets a Slack alert in real time. ABM emails go out. LinkedIn messages follow. By the time a sales rep picks up the phone, the prospect has already been touched across multiple channels - and they know exactly why they're being reached out to.

"As soon as somebody comes in and talks to the chatbot, it goes right into Slack. They follow up instantly. Nobody leaves, nobody goes away without being interacted with." - Kevin McReady, Continu

The chatbot - named Nico, after a designer's cat - runs point on the first conversation. Kevin replaced Continu's HubSpot chatbot with Warmly's AI Chat because it was far more configurable. He fed it everything: product details, pricing, qualification logic, brand voice, how the sales team speaks. Nico qualifies and disqualifies visitors, answers product questions that would otherwise eat AE time, and books meetings directly via calendar links.

"We completely customized the chatbot from Warmly. We named it Nico. We fed it everything about our product, pricing, how we qualify inbound people, how we push them into the sales flow - answer as many product questions as possible that might not be on the website." - Kevin McReady, Continu

The whole stack - Warmly, Salesforce, Slack, HubSpot, Gong - runs together. Every visitor gets identified, routed, and followed up with. No one comes to the site and disappears.

The Results

Continu has generated 8x pipeline with Warmly. Revenue from closed deals is up 3 to 3.5x.

For a 30-person company with two AEs, those numbers are significant. One deal paid for Warmly entirely - and everything since has been compounding on top of that.

"Pipeline generated has been maybe 8x so far, which is fantastic. Revenue-wise, probably a 3, 3.5x on revenue alone from closed deals coming in from Warmly itself - the chatbot, the orchestrations, everything." - Kevin McReady, Continu

Deal quality has moved too. Average deal size is up 10-20% compared to generic inbound demo form submissions. The visitors coming through Warmly - identified, intent-scored, already engaged with Nico - are closing bigger. Big name logos have come in through the chatbot and moved into pipeline.

Data quality has been a differentiator as well. After enabling Warmly's data quality scoring, Continu is seeing 95% accuracy on identified visitors - a meaningful gap from other tools in the category where stale LinkedIn profiles and outdated emails create false signals and wasted follow-up.

"Warmly is a necessary part of your tech stack. It is the best go-to-market tool I've ever used, and I'm going to use it no matter where else I go." - Kevin McReady, Continu

8x pipeline. 3.5x revenue. A chatbot named after a cat that closes deals. That is what a 30-person team can build when nobody leaves the website unnoticed.