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Riley Timmins

How Warmly Supercharges Our SDR Outreach and Lead Qualification

Warmly has become the best tool for our SDRs, helping us pull top contacts, sort by session intensity, and identify warm visitors. With its firmographic filtering and HubSpot integration, our SDR team quickly qualifies leads and even closed a deal within 24 hours of website engagement!

Posted on
April 3, 2026
Time to read
Riley Timmins
Director of Marketing
0
Hours to qualified deal

The Challenge

Riley Timmins and the SDR team at Cacheflow needed a way to identify and act on high-intent website visitors—particularly RevOps personas at SaaS companies that matched their ICP.

Enter Warmly

Warmly became the SDR team’s primary prospecting source. They use firmographic filters (SaaS companies, specific locations and sizes) to find RevOps titles, then Warmly pulls the best five contacts and pushes them into HubSpot for personalized outreach or predefined sequences.

The Results

Warmly quickly became the best lead source for the SDR team. The highlight: an SDR identified a company on Warmly, found their phone number, called the head of sales, and booked a qualified deal within 24 hours of the prospect hitting the website.

We’ve definitely identified some net new contacts that we hadn’t found anywhere else, whether on our website or using other tools. This has been really great.
— Riley Timmins, Cacheflow
Company Info

Company

Cacheflow

Industry

Quote-to-Revenue / SaaS

Size

Startup

Products Used

AI Prospector

Warm Leads

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