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10 Best Skrapp.io Alternatives & Competitors [2026]

10 Best Skrapp.io Alternatives & Competitors [2026]

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Alan Zhao

It’s simple: plug in a profile, pull an email, export to your CRM or spreadsheet, repeat.

But once outbound scales and becomes more complex, a few questions usually pop up:

  1. Is Skrapp’s data accurate enough for the volumes you’re sending?
  2. Are you overpaying for just email finding when you also need enrichment, intent, or outreach?
  3. How many extra tools are you stitching together just to get a clean list you can actually use?

That’s when teams start looking for Skrapp alternatives that don’t just find emails, but help you build better-targeted, higher-intent lead lists, and plug them straight into outreach sequences or your CRM.

However, in the jungle of tools all promising to get you more qualified leads and closed deals, picking the one that’s right for your business isn’t the easiest of tasks.

That’s why I created this guide, which shortlists the 10 best Skrapp.io alternatives in 2026, covering what they do best, where they fall short, and which type of GTM or sales team they actually make sense for.

Buckle up, and let’s begin.

TL;DR

  • Skrapp.io is great for simple email finding, but it starts to break at scale, as teams hit limits with inconsistent accuracy in some niches, shallow enrichment, basic filters, and lightweight integrations.
  • If you want to spend more time with in-market buyers (not just more contacts), Warmly is the real upgrade. It de-anonymizes website visitors, scores and prioritizes accounts with multi-source intent, uses AI SDRs to trigger the right outreach across email/LinkedIn/ads, and taps into Coldly’s 200M+ validated contacts so you’re building pipeline, not just spreadsheets.
  • Other Skrapp alternatives fall into two camps: classic email finders (Hunter, Dropcontact, GetProspect) for “give me an email fast” and data + outreach platforms (Snov.io, Apollo, Saleshandy, Lusha, Kaspr, ContactOut) for “find + send” from one place.

Why do some sales teams switch from Skrapp.io?

Skrapp.io has earned its place as a go-to email finder for B2B teams.

It’s fast, accurate for most industries, easy to use, and loved for its Chrome extension that pulls verified emails straight from LinkedIn or company domains. 

Source

But once teams start scaling outbound or need deeper targeting, a few common limitations begin to show up. Here are the most cited reasons teams start exploring alternatives.

#1: Email accuracy can be inconsistent for certain industries

Even though Skrapp.io generally performs well, users mention occasional bounce issues, especially for niche markets, small-company domains, or less active LinkedIn profiles.

“Some of the emails retrieved by Skrapp.io are inaccurate. This can cause issues as it is critical for my work to have precise and reliable contact information, especially since I am based in another country. The inaccuracy of email data can disrupt communication efforts and lead to inefficiency in reaching out to potential contacts or clients.” - G2 Review

For high-volume senders, this inconsistency often means buying an additional verifier or pairing Skrapp with multiple tools.

#2: Limited enrichment beyond basic contact data

Skrapp.io is excellent at finding emails, but that also turns into its biggest constraint.

Many users say they wish the platform included deeper data like tech stack, company size, revenue bands, or additional personas inside the same account.

“Sometimes the email verification accuracy is inconsistent - a few verified emails still bounce. I also wish the platform offered deeper enrichment (like tech stack or company size) without needing additional tools.” - G2 Review

For GTM teams that want buyer intent, multi-source enrichment, or full ICP filtering, Skrapp typically becomes just one piece of the stack, not the core of it.

#3: Not enough advanced filters for precision targeting

Teams doing high-volume or account-based prospecting often want more granular filtering capabilities to avoid wasting credits.

“...It could be even better with a few enhancements - like more granular search filters, improved CRM integration options, and real-time validation for smaller company domains.” - G2 Review

More detailed filtering means cleaner lists and less time spent cleaning data after exporting.

#4: Integrations are limited compared to other data platforms

Skrapp.io supports basic CRM syncing, but many users want deeper, event-based, or more automated integration workflows.

“I dislike the limited integrations available in Skrapp.io. It's frustrating that there aren't more CRM options, which could significantly streamline my lead generation process and workflow.” - G2 Review

As outbound stacks get more interconnected, this becomes a bigger deciding factor.

What are the best Skrapp.io alternatives & competitors in 2026?

The top three Skrapp.io alternatives are Warmly, Snov.io, and Hunter.io.

Here’s an overview of all 10 competitors:

ToolUse CasePricing
WarmlySignal-based intent platform that identifies real people on your website, scores them with multi-source intent, and uses AI agents + a built-in contact database (Coldly) to turn high-intent buyers into pipeline across email, LinkedIn, chat, and ads.Free plan (500 identified visitors/month); paid agents from ~$20,000/year (Inbound Engage), with Signals & Marketing Ops Agents on custom, usage-based pricing.
Snov.ioAll-in-one cold outreach and email finder platform with lead search, verification, multistep campaigns, and a lightweight CRM for smaller sales teams and agencies.Starter $39/mo, Pro from $99/mo (scales with credits & recipients), Ultra on custom pricing.
Hunter.ioPopular email finder that lets you search by domain or person and returns confidence-scored, verified emails with strong deliverability for classic outbound and link-building use cases.Free (50 credits/month); Starter €49/mo, Growth €149/mo, Scale €299/mo, Enterprise custom.
ApolloFull-stack B2B sales platform that combines a huge contact database with enrichment, email sequences, dialer, and basic intent data so teams can find, engage, and close in one place.Free plan; paid tiers at $59 (Basic), $99 (Professional), and $149 (Organization) per user/month.
LushaData platform focused on B2B contact details (especially in North America), giving you verified emails and direct dials from a large business database at competitive entry pricing.Free (40 credits/month); Pro from $29.90; Premium from $69.90/mo; Scale on custom annual pricing.
KasprLinkedIn-first prospecting tool that reveals emails and phone numbers directly inside LinkedIn / Sales Navigator, helping SDRs build lists and call-ready data without leaving their feed.Free (15 B2B email + 5 phone + 5 direct email credits); Starter $65/user/mo; Business $99/user/mo; Enterprise custom with unlimited phone/email credits.
DropcontactGDPR-first email finder and enrichment engine that lives inside your CRM, cleaning, deduping, and enriching contacts automatically using proprietary algorithms instead of static databases.Email Finder starts at €29 for 500 credits (1 credit = 1 email found) and scales up to €1,499 for 100,000 credits; CRM enrichment is priced separately on request.
SaleshandyAll-in-one outbound platform that combines a global B2B lead database with cold email automation and deliverability tools.Cold email plans from $36/mo (Outreach Starter) to $299/mo (Outreach Scale Plus); Lead Finder from $35–$239/mo; Inbox Placement testing from $0–$199/mo, plus optional AI & verification add-ons.
GetProspectLinkedIn email finder and basic lead management tool that lets you pull verified business emails via a Chrome extension and web app, then export to CSV/Sheets/CRMs.Free (50 valid emails + 100 verifications); Starter $49/mo (1,000 emails); Pro $99/mo (5,000 emails); extra verification bundles from $29 for 10,000 verifications.
ContactOutEmail and phone finder with strong coverage of personal + work emails, widely used by recruiters and sales teams that need very high accuracy from a LinkedIn overlay.Free (5 emails, 5 phones, 5 exports/day); Email $49/mo (unlimited emails, 300 exports); Email + Phone $99/mo (unlimited phones, 600 exports); Team/API on custom pricing.

#1: Warmly

Warmly is the top Skrapp.io alternative in 2026 because it solves a bigger problem than just “finding an email.”

Instead of giving you a static contact that may or may not be ready to buy, Warmly uncovers the actual people engaging with your brand, scores them with multi-source intent, enriches them automatically, and triggers AI-led outbound and inbound engagement at the perfect moment.

Disclosure: Yes, Warmly is our own product, but I’ll keep this review straightforward and focused on the practical reasons teams upgrade from pure email finders to signal-based platforms.

So while Skrapp.io focuses on extracting emails from LinkedIn or domains, Warmly helps you understand:

  1. Who’s in-market.
  2. Who to prioritize.
  3. Who else is involved in the buying committee.
  4. What signal should trigger your next move.

And all that without requiring a stack of other tools.

In other words:

If Skrapp.io helps you build a list, Warmly helps you build pipeline.

Up next, we’ll dive into the features that make Warmly fundamentally different from classic email finders, and why more teams upgrade to it once pure scraping stops being enough.

1. AI-powered ICP scoring and real-time lead prioritization 

One of the biggest gaps with Skrapp.io is that it helps you find emails, but it doesn’t help you understand which prospects actually matter.

Warmly flips that completely.

Instead of relying on static lists or guesswork, Warmly uses an AI-driven Marketing Ops Agent to analyze your CRM, closed-won patterns, website behavior, and dozens of enrichment points to build a dynamic, always-improving model of your true ICP.

From there, every contact and account in your universe gets automatically scored and ranked based on:

  • Fit (industry, size, role, tech stack, historical win patterns).
  • Engagement with your resources (website activity, repeat sessions, pricing views).
  • Social signals (LinkedIn posts, comments, competitor interactions).
  • Third-party intent (Bombora surges across 5,000+ premium B2B sites).
  • Buying committee activity across the entire account.

The result?

Your team no longer wastes time scraping random emails or uploading huge CSVs with mixed-quality prospects.

Warmly surfaces the people who look like your best customers and act like they’re in-market right now.

And because the scoring model updates in real-time, your highest-intent buyers automatically rise to the top the moment they show meaningful behavior.

This is the difference between building lead lists and building pipeline.

2. Person-level website de-anonymization + real-time intent signals

Skrapp.io helps you find emails for people you already know exist.

Warmly helps you identify the people you don’t know yet, but who are already researching you.

With enterprise-grade person-level de-anonymization, Warmly reveals exactly who is visiting your website in real time, not just the company. 

When a prospect hits your homepage, pricing page, or product pages, Warmly can surface:

  • Their name.
  • Job title and seniority.
  • Role in the buying committee.
  • Verified email and mobile number.
  • Detailed company intelligence, including tech stack, revenue, and headcount.

Match rates regularly exceed industry norms, with 25%+ person match and 65%+ company match, which is far beyond what traditional IP-based reveal tools can provide.

But identification is only half the story.

Warmly pairs this with multi-source intent tracking, so you can instantly understand not just who the visitor is, but how ready they are to buy.

It automatically monitors:

This gives your team a complete picture of buyer readiness the moment someone shows interest.

Instead of scraping lists and guessing who to reach out to, Warmly lets you activate outreach when intent is highest, and with full visibility into who the person is and why they’re worth engaging.

3. AI SDRs + orchestrated outbound workflows

Instead of relying on static, time-based sequences, Warmly uses AI SDRs and a full orchestration engine to trigger outbound the moment buyer intent appears. 

That means every outreach touchpoint is driven by real behavior, not guesswork.

Warmly’s AI SDRs can:

  • Write personalized emails and LinkedIn messages tailored to the prospect’s role, signal level, and account history.

  • Multithread outreach across the buying committee automatically.
  • Route high-intent leads into different sequences based on score or signal type.
  • Respond to behavior changes (pricing views, social engagement, email opens) in real time.
  • Hand conversations off to a human rep the moment someone shows buying intent.

Instead of “upload list → run cadence,” Warmly builds always-on, intent-driven workflows, such as:

  1. A decision-maker visiting the pricing page triggers a 3-step high-intent email + a LinkedIn DM.
  2. Someone commenting on a competitor’s LinkedIn post gets added to a tailored outreach sequence track.
  3. A Bombora surge at an account automatically kicks off outreach to all relevant personas.
  4. Repeat website visitors get segmented into nurture vs. outbound vs. SDR-notification paths.

Every action is coordinated through Warmly’s orchestration rules, ensuring your outbound motion adapts instantly to what buyers are actually doing.

4. Build high-intent lists in minutes with Coldly 

If Skrapp.io gives you email discovery on top of LinkedIn profiles or domains, Coldly gives you an entire universe of verified, enriched B2B contacts ready to plug straight into your GTM workflows.

Coldly is Warmly’s built-in, continuously updated database of 200M+ verified B2B contacts, each enriched with the details SDRs and marketers actually need to build high-converting lists. 

Instead of relying solely on scraping or guesswork, Coldly provides:

  • Verified work emails.
  • Direct mobile numbers.
  • LinkedIn URLs.
  • Job titles & seniority mapping.
  • Department + role relevance.
  • Company insights (industry, headcount, revenue, tech stack, hiring signals).

Coldly also comes with powerful filtering capabilities, allowing you to really drill down into the data you need and create high-intent lists within minutes.

Moreover, Warmly’s CRM integrations enable you to automatically enrich records in real-time, ensuring your CRMs are always populated with the freshest, most accurate data.

For teams who don’t just want “an email,” but want the right person, at the right account, with the right data, Coldly becomes a far more powerful foundation for outbound.

Warmly’s integrations

A common limitation of Skrapp.io is its shallow integrations. 

Warmly, on the other hand, connects deeply with:

  1. CRMs (HubSpot, Salesforce, Pipedrive, etc.) → Automatically enriches records, updates scores, logs signals, and routes high-intent leads instantly.
  2. Outbound sequencers (Outreach, Salesloft, Apollo, Lemlist, etc.) → Pushes ICP-fit, in-market prospects directly into the right sequences based on intent.
  3. Ad platforms (LinkedIn Ads, Meta, Google Ads, etc.) → Syncs warm audiences so you retarget buyers already showing interest.
  4. Enrichment & identity (Demandbase, Clearbit, People Data Labs, etc.) → Multi-source matching creates a more accurate, complete contact profile.
  5. Various other tools (marketing automation, alerts, conversational AI, etc.)

This way, every time a prospect visits your site, triggers intent, or interacts with a sequence, your entire stack knows instantly.

Pricing

Warmly keeps pricing simple and customizable. 

With a free plan that identifies 500 visitors monthly, you can start without committing to a full suite.

From there, you only add the agents you need - inbound, outbound, signals, or ops - and pricing scales based on outputs, not inflated feature bundles.

There are 4 paid plans that you can choose from:

  1. Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  2. Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  3. Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  4. Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Every action, such as email, LinkedIn message, or signal trigger, draws from your monthly credit pool, keeping costs aligned with activity levels.

How is Warmly different from Skrapp.io?

Skrapp.io is excellent at what it’s built for - finding and verifying emails quickly, especially from LinkedIn and company websites.

But Warmly isn’t an email finder. It’s a signal-based revenue platform.

The difference comes down to this:

  1. Skrapp helps you find people to email.
  2. Warmly helps you understand who’s ready to buy, and engages them automatically.

Here’s how they differ, side by side:

CategoryWarmlySkrapp.io
Core purposeFull-funnel GTM intelligence + AI activation across inbound, outbound, and adsEmail finder + verifier for building basic prospecting lists
What you actually getBuyer intent, scoring, website de-anonymization, AI SDRs, inbound chat, buying committee mappingVerified emails pulled from LinkedIn, websites, or domains
Data depthMulti-source enrichment (1st, 2nd, 3rd-party signals) + Coldly’s 200M+ contact databaseEmail + limited company info and person info (size, industry, domain, job role, gender)
ICP & prioritizationAI-driven scoring + real-time fit/intent rankingNone - all contacts are equal unless you manually segment
Website insightsReveals the real people visiting your site + their intentNo website tracking or visitor identification
Outbound workflowsAI SDRs + signal-triggered sequences across email + LinkedIn + adsNo outreach capabilities; requires an external sequencer
Inbound workflowsAI chat, instant qualification, live handoff, video callNone
Ad audience activationSyncs warm, high-intent segments to LinkedIn, Meta, and Google AdsNo advertising integrations
IntegrationsDeep CRM, sequencer, and ad integrations with two-way syncBasic CRM sync + CSV export
Pricing modelModular, usage-based credits across inbound/outbound/intent agentsCredit-based email finding, priced by monthly credits
Free plan500 identified visitors/month100 email credits/month
Best forTeams wanting a higher-intent outbound engine, not just email discoveryTeams needing a fast, simple email finder

Pros & Cons

✅ Full funnel platform that combines discovery, intent tracking, enrichment, and outreach.

✅ AI-driven ICP scoring + multi-source intent tracking surfaces leads who are actually in-market.

✅ Real-time buyer identification.

✅ Automated outreach with AI SDRs + orchestration engine that enables personalized, multichannel outbound workflows triggered by behavior.

✅ Built-in contact database with 200M+ validated, constantly refreshed profiles and advanced filtering.

✅ Full-stack integrations.

✅ Inbound outreach features (AI Chat, live video chat, Warm Offers).

❌ Modular pricing.

#2: Snov.io

Best for: Startups, small sales teams, and agencies that want an affordable all-in-one email finder + outreach tool.

Similar to: Hunter.io, Saleshandy, Smartlead.

Snov.io is an all-in-one cold outreach platform that combines email finding, verification, and multistep sequencing in a single, easy-to-use workspace. 

It’s designed for teams that want to go from discovering leads to enriching them and launching campaigns without juggling multiple tools.

Features

  • Email finder & domain search: Pull verified emails from LinkedIn, domains, websites, or bulk lists.
  • 7-tier email verification: Reduce bounces with real-time validity checks and robust verification logic.
  • Multichannel sequences: Automate personalized email + LinkedIn steps using conditions, triggers, A/B tests, and dynamic variables.

Pricing

Snov.io has three essential pricing plans to choose from:

  1. Starter: $39/mo, includes 1,000 credits, 5,000 recipients, 3 mailbox warm-ups, multichannel campaigns, LinkedIn automation, Unibox, drill-down analytics, AI email builder, bulk prospecting, 7-tier email verification, warm-up tools, deliverability checks, CRM, tasks, etc.
  2. Pro: Starting at $99/mo (unlimited team seats) and going up to $738 depending on the number of credits and recipients you want, includes everything in Starter plus more credits and recipients, unlimited warm-ups, reply sentiment analysis, A/B testing, spintax & dynamic content, campaign prioritization controls, unlimited warm-up volume, team permissions, shared do-not-email lists.
  3. Custom Ultra: Custom pricing, includes 200,000+ credits, 400,000+ recipients, unlimited warm-ups/emails, unlimited seats/storage, credit rollover, flat-rate pricing, bulk email account management, top-priority support, and unlimited implementation services.

Pros & Cons

✅ Reliable LinkedIn extension.

✅ All-in-one email outreach platform, reducing the need for extra tools.

❌ Lower plans feel restrictive, as limits on automation and email verification can bottleneck teams that scale quickly.

#3: Hunter.io

Best for: Teams that want a simple, reliable, high-accuracy email finder for domain search, link-building, recruiting, or basic outbound.

Similar to: Snov.io, Dropcontact, GetProspect.

Hunter.io is one of the most widely used email finders thanks to its clean interface, strong deliverability, and fast domain-level search. 

It’s designed for teams that want verified emails at scale with basic email outreach features.

Features

  • Outbound campaigns: A simple cold-email tool that lets you create, personalize, and schedule outreach directly from your Gmail, Outlook, or SMTP/IMAP account, all inside a lightweight interface built for quick outbound execution.
  • Domain search: Find all publicly available emails associated with a company domain, complete with sources and confidence scores.
  • Discover: Hunter’s built-in B2B lead database lets you find qualified companies and contacts using firmographic, technographic, and intent filters.

Pricing

Hunter offers a credit-based pricing model with plans that scale by monthly credits, enrichment perks, and the number of connected email accounts for outbound campaigns. 

All plans include unlimited team members, with higher tiers unlocking AI writing, advanced filters, and larger sending volumes:

  1. Free Forever: Includes 50 credits/month, basic Discover database filters, 1 email account, 500 recipients per campaign
  2. Starter: €49/month, includes 2,000 credits/month, auto-verification + lead enrichment, advanced Discover database filters, 3 email accounts, AI Writing Assistant, 2,500 recipients per campaign.
  3. Growth: €149/month, includes 10,000 credits/month, everything in Starter, 10 email accounts, 5,000 recipients per campaign.
  4. Scale: €299/month, includes 25,000 credits/month, everything in Starter, 20 email accounts, 15,000 recipients per campaign.
  5. Enterprise: Custom pricing, provides flexible credit packages, access to all features, and custom campaign recipient volume.

Pros & Cons

✅ User-friendly interface and Google extension.

✅ Good email accuracy.

❌ Not ideal for high-volume prospecting or complex workflows.

#4: Apollo

Best for: Teams that want a full-stack sales platform with a huge B2B database, enrichment, lead scoring, and built-in outbound sequences.

Similar to: ZoomInfo, Lusha, Outreach.

Apollo is one of the most widely used Skrapp.io alternatives because it combines a massive contact database with enrichment, sequencing, a dialer, basic intent data, and task automation all in one platform. 

Instead of stitching together multiple tools, Apollo gives sales teams a single workspace to find, filter, engage, and track prospects across their entire funnel.

Features

  • Massive, high-accuracy B2B database: Provides one of the largest and most rigorously verified B2B datasets with 210M+ contacts and 65+ data filters powered by real-time updates and a 2M-source contributor network.
  • Multichannel outbound engine: You can launch elaborate campaigns in minutes using AI list building, AI-written messages, built-in dialers, and workflow automation, all from Apollo’s engagement workspace.
  • Inbound lead conversion: Apollo turns inbound traffic into pipeline by identifying anonymous visitors, enriching form submissions, qualifying leads with 65+ data points, and automatically routing them to reps.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ Reliable email/phone verification and accessible data, even on lower tiers.

✅ All-in-one workflow that replaces multiple tools by combining data, sequencing, enrichment, and outreach in one platform.

❌ Credit-based pricing becomes expensive at scale, especially for teams sending high volumes.

#5: Lusha

Best for: SDRs and sales teams that need reliable phone numbers and direct dials fast, especially when outreach depends on calling or multichannel contact with decision-makers.

Similar to: Hunter.io, Clearbit, ZoomInfo.

Lusha is a B2B contact-data platform best known for its fast, accurate direct dials and simple Chrome extension that helps SDRs pull contact info directly from LinkedIn. 

It’s designed for teams that want reliable phone numbers, straightforward data enrichment, and easy list exporting without dealing with an overly complex sales-engagement layer.

Features

  • Highly accurate, globally compliant B2B database: Provides AI-verified, crowdsourced contact and company data with full GDPR/CCPA compliance and coverage across 45M+ North American contacts and 21M+ European contacts.
  • AI-powered lead recommendations: Delivers daily, high-potential prospects based on your ICP and your in-platform behavior, automatically surfacing decision-makers and new companies you wouldn’t find through manual searching.
  • Warm outbound intent signals: Shows you which companies are actively researching solutions like yours, pairing company-level intent scores with real-time behavioral signals so you can prioritize accounts already in-market.

Pricing

Lusha uses a credit-based pricing model where 1 credit reveals an email and 5 credits reveal a phone number. 

Plans differ mainly by credit volume, enrichment capabilities, and team features:

  1. Free: Includes 40 credits/month, verified emails, limited intent signals, basic filters, Chrome extension, CRM integrations, API access, email sequences, AI recommendations, and 1 page of intent results.
  2. Pro: Starts at $29.90/mo for 250 credits and goes up to $65.90/mo for 550 credits/mo, includes everything in Free and adds rollover credits (up to 2×), 3 seats, CSV enrichment up to 300 rows, bulk show for 50 contacts, basic analytics, tech + intent alerts, and shared credit pool.
  3. Premium: Starts at $69.90/mo for 600 credits and goes up to $747.50 for 7,500 credits, includes everything in Pro, plus 5 seats, CSV enrichment up to 500 rows, bulk show for 150 contacts, and advanced analytics.
  4. Scale: Custom annual plan, adds custom yearly credits, manager seat, CSV enrichment up to 10k rows, bulk show for 5k contacts, 25 intent topics, unlimited intent results, team controls, CSM, advanced support, SSO, and CRM enrichment.

Pros & Cons

✅ High-quality direct dials and verified emails.

✅ Seamless CRM integrations.

❌ Important filters or enrichment options are locked behind upper-tier plans.

#6: Kaspr

Best for: SDRs who live on LinkedIn and want fast, accurate prospecting without buying a complex, expensive data platform.

Similar to: Lusha, Snov.io.

Kaspr is a LinkedIn-first prospecting tool that reveals verified emails and phone numbers directly inside LinkedIn and Sales Navigator, helping SDRs build call-ready lead lists without switching tabs. 

It’s built for reps who want fast, on-the-go prospecting with automatic enrichment, list-building, and CRM syncing.

Features

  • European-first B2B data coverage: Gives sales teams access to over 200M+ verified European B2B contacts powered by 120+ reliable data sources.
  • LinkedIn extension: Lets you reveal phone numbers, emails, and company data directly while prospecting on LinkedIn, Sales Navigator, and Recruiter Lite. 
  • Bulk lead enrichment: Teams can enrich lead data at scale either directly from LinkedIn or by uploading CSV files, so every record is complete with verified European phone numbers and emails.

Pricing

Kaspr uses a credit-based pricing model with four tiers, offering everything from a generous free plan to fully custom enterprise packages. 

Phone numbers and direct emails consume credits, while B2B email credits are unlimited on paid tiers:

  1. Free: Provides 15 B2B email credits, 5 phone credits, 5 direct email credits and includes Kaspr Chrome Extension, lead management, and enrichment.
  2. Starter: $65/user/month, includes unlimited B2B email credits, 100 phone credits, 5 direct email credits, everything in Free, plus Kaspr enabled on Sales Navigator, shared credits across the team, team usage reports.
  3. Business: $99/user/month, includes unlimited B2B email credits, 200 phone credits, 200 direct email credits, everything in Starter, plus Kaspr on LinkedIn Recruiter Lite, up to 30,000 exports/year, and custom member permissions.
  4. Enterprise: Custom pricing, includes unlimited B2B email credits and phone credits, intent data, advanced Salesforce enrichment, and advanced security.

Pros & Cons

✅ Accurate EU-focused data.

✅ Unlimited B2B emails on all paid plans.

❌ Phone and direct email credits are limited and are spent fast in high-volume prospecting.

#7: Dropcontact

Best for: EU companies or global teams selling into Europe that need GDPR-strict enrichment.

Similar to: Clearbit, Hunter.io.

Dropcontact is an email enrichment and verification tool built specifically for teams that want clean, compliant, fully automated contact data without relying on third-party databases. 

Instead of storing static records, Dropcontact generates and verifies emails in real time, making it one of the most privacy-safe options for B2B enrichment.

Features

  • GDPR-compliant email finder & enrichment: Finds B2B emails in real time, automatically enriching, deduplicating, and updating your CRM with fully GDPR-compliant contact and company data.
  • Real-time email verification: Validates, corrects, and updates email addresses using proprietary, database-free algorithms.
  • Company change tracking: Automatically detects when a prospect changes jobs, enriches their record with new verified contact details, and keeps your database continuously up to date.

Pricing

Dropcontact keeps pricing for its email finder solution simple with a single credit-based model. 

Every 1 credit = 1 email found, and all searches include real-time enrichment, verification, and GDPR-compliant processing.

The pricing starts at €29 for 500 credits and can go up to 1,499€ for 100,000 credits.

If you want CRM enrichment, too, you’ll have to pay extra.

The prices for this solution are not published, so you’ll have to contact Dropcontact’s sales team for more details.

Pros & Cons

✅ Exceptionally accurate, GDPR-compliant email enrichment.

✅ Fast, automated enrichment at scale.

❌ Focused on EU emails only.

#8: Saleshandy

Best for: Teams who want one platform for both lead generation and email outreach, and agencies running high-volume outbound for multiple clients.

Similar to: Apollo, Lemlist, Snov.io.

Saleshandy is an all-in-one outbound platform that combines a large B2B lead database with cold email automation, deliverability tools, and analytics.

With it, you can tackle the entire outreach process, from prospecting to outreach, in a single interface.

Features

  • Lead Finder: Rich database that gives you access to 700M+ contacts and 60M+ companies with filters like job title, industry, location, company size, and technologies.
  • Cold email sequences: Create multi-step personalized email cadences with automated follow-ups, custom sending schedules, and merge tags, all designed for higher reply rates.
  • Built-in email deliverability tools: Includes inbox warm-up, bounce protection, spam-checking, and smart sending logic to help your campaigns land in the primary inbox instead of spam.

Pricing

Saleshandy uses a modular pricing model with separate plans for Cold Emailing, B2B Lead Finder, and Inbox Placement Testing. 

This lets teams pay only for what they use and scale each component independently.

Cold Emailing Plans:

  • Outreach Starter: $36/month, includes unlimited email accounts, AI-powered sequences, dynamic IP address, unlimited email warm-up, 2,000 active prospects, 6,000 emails/month, 50 Lead Finder credits, 1,000 email verification credits.
  • Outreach Pro: $99/month, includes everything in Starter, unlimited team members, integrations/API, 30,000 active prospects, 150,000 emails/month, 5,000 verifications, follow-up sequences, advanced sender rotation.
  • Outreach Scale: $199/month, includes everything in Pro, plus unlimited teams, whitelabeling, 60,000 active prospects, 240,000 emails/month, 10,000 verifications.
  • Outreach Scale Plus: $299/month, includes everything in Scale, plus 100,000 active prospects, 300,000 emails/month, dedicated success manager.

There are also a few add-ons:

  • AI Credits: You can purchase 5,000 for $10 and 1M for $2,000
  • Email Verification: 30,000 emails for $79.

Lead Finder Plans:

  • Lead Starter: $35/month, includes 500 monthly credits + rollover, real-time verified leads, personal & work emails included, advanced search filters.
  • Lead Pro: $69/month, includes everything in Starter plus 1,000 monthly credits.
  • Lead Scale: $119/month, everything in Starter plus 2,500 monthly credits.
  • Lead Scale Plus: $239/month, everything in Starter plus 5,000 credits.

You can also buy one-time credits, with the price starting at $57 for 1,000 credits and going up to $5,655 for 100k credits.

Inbox Placement Testing Plans:

  • Inbox Free: Includes 2 tests/month with deliverability reports, SpamAssassin score, and domain/IP reputation report.
  • Inbox Starter: $49/month, includes everything in Free, plus 120 tests/month + up to 50 sending accounts per test, and placement improvement insights.
  • Inbox Pro: $99/month, includes everything in Starter, plus 250 tests/month, automated recurring tests, exportable reports, and test scheduling.
  • Inbox Scale: $199/month, includes everything in Pro, plus 600 tests/month + unlimited sending accounts per test, advanced deliverability automations.

Pros & Cons

✅ Strong deliverability features.

✅ Accurate real-time analytics for opens, replies, clicks, and bounce-rate optimization.

❌ Advanced email personalization and enrichment still require external tools.

#9: GetProspect

Best for: Teams that need a simple and affordable email finder.

Similar to: Lusha, Kaspr, Dropcontact, Snov.io, Hunter.

GetProspect is a B2B email finder and lead-generation tool that lets users extract contact data directly from LinkedIn, company websites, or via bulk list uploads. 

It focuses on simple prospecting workflows, list management, and fast enrichment for sales teams that don’t need an all-in-one outbound platform.

Features

  • B2B contact database: A large, continuously updated B2B database with 230M+ corporate emails, 26M companies, and 130M mobile numbers, allowing users to source new prospects without relying solely on LinkedIn scraping.
  • Chrome extension: Lets you extract verified emails directly from any LinkedIn profile, LinkedIn group, or website.
  • Reverse email lookup: Uncovers full lead profiles from a single email address, instantly revealing name, company, job title, industry, location, website, and more.

Pricing

GetProspect has three plans:

  1. Free: Includes 50 valid emails, 100 verifications, LinkedIn extension, advanced filters, CSV/XLSX export.
  2. Starter: $49/month, includes everything in Free, plus 1,000 valid emails, 2,000 verifications, 5 phone numbers, CSV enrichment, dashboards & reports.
  3. Pro: $99/month, includes everything in Starter, plus 5,000 valid emails, 10,000 verifications, 5 phone numbers, native integrations.

If you need more phone credits, you can purchase them at a price starting at $49/month for 150 monthly credits.

Extra email verification credits can also be bought. The price starts at $29 for 10,000 verifications and goes up to $2499 for 10M verifications.

Pros & Cons

✅ Simple, intuitive UI.

✅ Chrome extension makes it effortless to pull emails and profiles directly from LinkedIn and other web sources.

❌ Database coverage is smaller than major competitors, so some industries and regions require extra manual digging.

#10: ContactOut

Best for: Recruiters, talent sourcers, and B2B teams who need highly accurate personal emails and phone numbers pulled directly from LinkedIn profiles.

Similar to: Lusha, RocketReach, and HireEZ.

ContactOut is an email and phone number finder built primarily for recruiters and B2B teams who rely heavily on LinkedIn for sourcing talent and prospects. 

It focuses on providing highly accurate personal and professional contact details, often surfacing data that competitors miss.

Features

  • Chrome extension: Reveals emails, phone numbers, and social profiles directly on LinkedIn and company websites.
  • Large B2B database with strong personal email accuracy: Provides instant access to 350M professionals across 36M companies, enriched with 20+ filters including seniority, department, technologies used, and more.
  • Automated email campaigns: Send outreach and follow-up sequences directly from the platform, which makes it useful as a lightweight outreach tool for both sales and recruiting teams.

Pricing

ContactOut has several tiers designed to accommodate teams of various sizes and needs:

  1. Free: Includes 5 emails, 5 phone numbers, and 5 exports/day, browser extension, search portal, and trial of premium features
  2. Email: $49/month, includes everything in Free, plus unlimited emails, 300 exports/month, email campaigns, list builder
  3. Email + Phone: $99/month, includes everything in Email, plus unlimited phone numbers, 600 exports/month, data enrichment, and AI Email Writer
  4. Team/API: Custom pricing, includes everything in Email + Phone, plus 20% more data coverage, 700M+ profiles with bulk access, works with Recruiter Pro, Salesforce + ATS integrations, team management + reporting.

Pros & Cons

✅ Highly accurate personal & work emails.

✅ Quality validation, with many users highlighting that ContactOut’s verified lists outperform alternative tools in accuracy.

❌ Provides too few credits for the price.

Final thoughts: Which Skrapp.io alternative actually moves the needle?

Most Skrapp.io alternatives fall into one of three buckets:

  1. Email finders (Skrapp, Hunter, Dropcontact, GetProspect) - perfect for “give me an email fast,” but still leave you guessing who to prioritize.
  2. Data + outreach platforms (Apollo, Snov.io, Saleshandy, Lusha, Kaspr, ContactOut) - better for “find + send,” but still mostly blind to intent and real-time buying signals.
  3. Signal-based intent platforms (Warmly) - built for “who’s actually ready to talk right now, and how do we turn that into pipeline automatically?”

So the real question isn’t “Which tool finds the cheapest emails?”

It’s:

“Which tool helps my team spend more time with in-market buyers and less time sifting through cold lists?”

If you’re happy with classic list-building and manual cadences, any of the more traditional Skrapp.io competitors in this guide will do the job.

But if you want to:

  • Know who’s on your site right now (and whether they match your ICP),
  • See real buying intent across your website, LinkedIn, and 3rd-party research,
  • Let AI SDRs trigger the right email, DM, or ad at the exact right moment,
  • Build high-intent lists with Coldly’s 200M+ validated contacts instead of random scrapes,

…then it probably makes sense to look beyond email finders and into a signal-based revenue platform like Warmly.

If you’re curious how this looks in your own funnel, with your traffic, your ICP, and your existing tools, the easiest next step is to see it live.

Book a Warmly demo, and we’ll walk you through exactly how to create more qualified opportunities from the buyers already raising their hands.

Read More

10 Best Salesforge Alternatives & Competitors (2026)

10 Best Salesforge Alternatives & Competitors (2026)

Time to read

Chris Miller

I get the appeal. 

You plug in your ICP, spin up multichannel sequences, let the AI write your emails, and hope the meetings start rolling in. 

For a lot of teams, that’s a huge step up from manual list building, messy spreadsheets, and juggling five different tools just to run one outbound motion.

But here’s the thing I keep hearing from GTM and sales leaders:

Salesforge is strong on sequences and AI-written emails, but lighter when it comes to deep, multi-source enrichment, dynamic audience building, and true signal-based orchestration across your whole revenue stack.

So in this guide, I’ll walk you through the 10 best Salesforge alternatives in 2026, including everything from data-first tools that nail enrichment and list building, to full-funnel platforms that identify in-market accounts, score them, and then orchestrate AI-powered outreach across channels.

I’ll review their features, pricing, and overall pros and cons, so you can get the right idea of which of these platforms is the best fit for you.

Let’s dive in!

TL;DR

  • Salesforge is great for AI-written sequences and safe sending, but its reporting, enrichment, and signal depth are limited, which becomes a problem once you want multi-source intent, richer analytics, and more advanced data workflows.
  • Warmly is the best Salesforge alternative if you want to move from “just sending more outreach” to a true signal-based revenue engine, identifying real people on your site, scoring and prioritizing accounts with multi-source intent, and orchestrating AI-led engagement across email, LinkedIn, chat, ads, and your CRM.
  • Tools like Apollo, ReachInbox, Smartlead, Instantly, Lemlist, Klenty, Snov.io, FlashIntel, and Outboundly each cover different gaps, from deeper data and enrichment to multichannel engagement to high-volume, deliverability-obsessed cold email at various price points and complexity levels.

Why have some sales teams been looking to make the switch from Salesforge?

Salesforge has earned a strong reputation for helping teams scale cold email outreach without running into domain bans, deliverability issues, or messy setups. 

Users consistently highlight its clean UI, strong personalization, and how reliably it manages warmup and sending infrastructure behind the scenes.

Source

But even with all of those strengths, some teams eventually hit limitations, especially as their GTM motions become more signal-driven, data-heavy, and integrated across multiple systems.

Here are the most common reasons users start exploring alternatives:

#1: Limited reporting and analytics depth

Across reviews, teams consistently mention that Salesforge’s reporting is clean but fairly basic.

They want deeper breakdowns, more granular visibility into sequence performance, and better ways to track contacts across campaigns.

“While the core functionality is excellent, the native analytics and reporting dashboard could be more robust. I would love to have more granular, in-depth metrics directly within the platform to make quicker, data-driven decisions without exporting data.” - G2 Review

For advanced teams running multi-channel experiments or wanting rich operational insights, this can feel restrictive.

#2: Some features require a learning curve

Even satisfied users point out that Salesforge isn’t instantly intuitive once you move beyond simple sequences.

More complex setups, such as multi-step automation, advanced personalization, integrations, or managing multiple mailboxes, often require extra time, support, or trial-and-error.

“What I dislike about Salesforge is that the learning curve can be a bit steep at first, especially when setting up advanced sequences or integrations. Some features could also use more in-depth tutorials.” - G2 Review

Not a dealbreaker, but a common friction point for fast-moving teams.

#3: Certain capabilities feel limited or locked behind higher tiers

A few areas show up repeatedly in reviews:

  • API access is available only on higher plans.
  • Limited customization in contact tracking.
  • Not enough native email verification credits.
  • Users wish that personality, deliverability, or personalization features were more advanced.

“Wouldn't say it was a downside, but we'd like to see more email verification credits so we didn't have to use an external provider.” - G2 Review

For some teams, this means they still need additional tools (verification, analytics, enrichment), reducing the appeal of an “all-in-one” stack.

#4: Enrichment and data depth aren’t as strong as dedicated intelligence tools

Salesforge is excellent at deliverability and outreach execution, but it’s not a deep data platform.

As such, it lacks:

  • Multi-source enrichment.
  • Real-time buying signals.
  • Dynamic list building.
  • Buying-committee identification.

Users who outgrow basic list uploads often move toward tools that provide richer, cleaner, more actionable contact and intent data before they press send.

What are the best Salesforge alternatives in 2026?

The best alternatives to Salesforge are Warmly, Apollo, and ReachInbox.

Here’s a comprehensive breakdown of all 10 tools I selected:

ToolDescriptionStarting Price
WarmlySignal-based revenue platform that de-anonymizes visitors, scores leads using multi-source intent, and uses AI agents across chat, email, LinkedIn, and ads to engage buyers at the perfect moment.Free plan (500 identified visitors/month). Signals Agent: Custom pricing. Inbound Agent - Engage: $20,000/year. Inbound Agent - Scale: $30,000/year. Marketing Ops Agent: Custom pricing
ApolloFull-stack sales platform with a massive B2B contact database, AI-powered sequencing, lead scoring, dialer, and analytics, built to help teams find, engage, and close in one place.Free plan, paid from $49/user/mo.
ReachInboxCold email platform focused on inbox placement, with warmup, rotation, deliverability tools, and multi-account scaling capabilities.Free plan, paid from $29/mo
SmartleadHigh-volume cold email tool popular with agencies thanks to unlimited sender accounts, built-in warmup, and deliverability controls for running many clients under one roof.From $39/mo
InstantlyPlug-in-and-send cold email platform for spinning up and warming inboxes fast, running bulk campaigns, and tracking replies from a simple UI.From $37/mo
LemlistMultichannel outreach platform combining cold email, LinkedIn steps, and personalized images/video while managing deliverability and warmup.From $59/mo
KlentySales engagement platform automating email, calls, LinkedIn, SMS, and WhatsApp with AI-built cadences and deliverability tooling.From $50/user/mo
Snov.ioAll-in-one sales CRM with lead finding, email verification, cold email automation, and LinkedIn outreach in a single workspace.Free plan, paid from $39/mo
FlashIntelAgentic AI GTM platform with autonomous AI SDRs that combine intent data, prospecting, research, and omnichannel engagement to accelerate pipeline.Custom pricing
OutboundlyAI-driven cold email tool that auto-writes and sends personalized sequences at scale, featuring sender rotation, A/B testing, analytics, and integrations.From $29/mo

#1: Warmly

Warmly is the best Salesforge alternative in 2026 for teams that want to move beyond traditional outreach and build a true signal-driven revenue engine. 

Instead of relying on static lists or basic sequence automation, Warmly uncovers the real people visiting your site, monitors their buying intent across 1st, 2nd, and 3rd-party signals, and then activates AI agents to engage them instantly across chat, email, and LinkedIn.

Disclosure: Even though Warmly is our own platform, I’ll keep this review unbiased and focused on why many teams choose it as their next step once they outgrow tools centred purely on email sequences and deliverability.

The main reason why many teams choose Warmly isn’t that they want “another outbound tool”.

It’s because they want cleaner data, stronger buyer insights, and automated, real-time activation that helps them engage prospects when they’re actually ready.

Let’s look at some of the features that make Warmly such a strong Salesforge alternative:

1. Find your best-fit prospects with AI-powered ICP scoring and real-time prioritization

One of the biggest challenges outbound teams face is figuring out who is actually worth engaging, not just who fits a firmographic filter. 

That’s where Warmly’s AI Marketing Ops Agent stands out. 

Instead of relying on static lists or surface-level attributes, Warmly builds a living, evolving model of your true ICP and continuously ranks every contact and account by real buying intent.

Here’s how it works:

Warmly helps you understand who your true ICP is, not by relying on just firmographics, but by analyzing your:

  1. CRM.
  2. Closed-won patterns.
  3. Website behavior.
  4. Dozens of enrichment signals. 

It then uses this data to build a self-improving scoring model that continuously surfaces prospects who look and act like your highest-converting customers.

And it goes a step further by automatically assembling the full buying committee for every target account, including vital decision-makers, influencers, and end users, enriched with validated emails, mobile numbers, and LinkedIn profiles so you never need to dig through org charts again.

From there, Warmly keeps your TAM prioritized in real time by monitoring 1st, 2nd, and 3rd-party buying signals.

This includes:

  • 1st-party: pricing page visits, repeat sessions, product usage, chat activity, and CRM engagement.
  • 2nd-party: LinkedIn posts, comments, competitor discussions, and broader social conversations tracked through Warmly Social Signals
  • 3rd-party: Bombora research intent across 5,000+ premium B2B sites, showing which accounts are actively evaluating solutions like yours

Warmly brings all of these signals into a single ranking system so your team always knows exactly who to prioritize, and why, right when intent is highest.

Get a closer look at Warmly’s Mar Ops Agent here:


2. Identify real people on your website with person-level de-anonymization

Most outbound tools can tell you which companies visit your website, but Warmly goes further. 

With enterprise-grade person-level de-anonymization, Warmly reveals both the companies and the actual individuals browsing your site in real time, with 25%+ contact match rates and 65%+ company match rates, which are among the highest in the industry.

When a potential prospect hits your homepage, pricing page, or product pages, Warmly can identify:

  • The person’s name.
  • Job title & seniority.
  • Role in the buying committee.
  • Validated email & mobile number.
  • Company details, revenue, headcount, tech stack, and more.

Once identified, Warmly automatically syncs these visitors back into your CRM, lead routing rules, ad audiences, or outbound sequencers, eliminating manual uploads and helping your team reach high-intent buyers the moment they show interest.

3. Turn static lists into automated outreach with AI SDRs & orchestration workflows

Warmly doesn’t just identify high-intent prospects - it acts on those signals automatically. 

With the AI Nurture Agent and Orchestrator working together, Warmly runs always-on outbound sequences across email and LinkedIn based on real-time engagement, letting your team scale prospecting without increasing headcount.

Instead of static cadences, Warmly uses intent signals to trigger the right message at the right moment. 

New job change? Visiting your pricing page? Commenting on a competitor’s LinkedIn post? 

Warmly instantly places that lead into a tailored sequence that matches their level of intent.

You also get full control over every step of the journey. 

Warmly’s orchestrated workflows use your lead scores, signals, and CRM data to route each prospect into the right next action, whether that’s an email sequence, a LinkedIn DM, an SDR notification, or a nurtured segment.

For high-intent accounts, Warmly automatically finds all key decision makers using your CRM, Apollo, Demandbase, ZoomInfo, or Warmly’s own database, then multithreads outreach across the buying committee with personalized messages that consider whether a contact is already being worked.

And because every segment is built on real-time 1st, 2nd, and 3rd-party intent, Warmly can also sync these audiences directly into LinkedIn, Meta, and Google Ads, letting you run hyper-targeted campaigns against warm leads instead of cold audiences.

4. Convert high-intent website visitors with AI-powered inbound engagement

In addition to taking care of outbound outreach, Warmly also tackles your inbound to make sure all your essential marketing channels are covered.

Namely, the platform’s AI Inbound Agent helps you turn more website traffic into pipeline by engaging visitors the moment their intent is highest. 

Instead of waiting for a form fill or hoping someone books a demo, Warmly automatically greets every visitor with personalized, human-like AI chat, which is tailored to their behavior, source, and buying intent.

Moreover, if a warm lead is ready to talk, the AI pulls your team directly into the conversation so you can jump in live. 

And when the moment calls for a deeper connection, the chat can instantly transition into a video call, helping your team build trust faster and capture interest before it cools.

Because Warmly plugs into your CRM, routing rules, and scoring model, every inbound interaction is captured, enriched, and prioritized automatically. 

The result is simple: more real conversations, fewer missed opportunities, and higher conversion rates from the traffic you’re already generating.

5. Build high-quality lead lists instantly with the Coldly contact database

For teams that want cleaner data and faster list building, Warmly includes Coldly - a constantly refreshed contact database with over 200 million verified B2B profiles. 

Every record comes pre-enriched with validated emails, mobile numbers, LinkedIn URLs, job titles, seniority, and company intelligence, so your outbound sequences can start immediately without manual cleanup.

Coldly goes beyond basic firmographic filtering by supporting deeper criteria like tech stack, hiring signals, revenue bands, and role-specific attributes. 

And because it’s connected directly to Warmly’s scoring engine, every contact you pull can be ranked by fit and intent automatically.

As a result, you can build targeted lists from scratch, enrich existing CRM records, or surface new stakeholders inside high-intent accounts that Warmly identifies through signals. 

And with the Chrome extension, your reps can pull enriched contact data directly from LinkedIn or any website in one click, making manual prospecting dramatically faster.

Warmly’s integrations

Warmly connects directly to the tools your sales and marketing teams already rely on, making it easy to activate intent signals and keep your entire revenue stack aligned. 

It syncs seamlessly with platforms like:

  • HubSpot, Salesforce (CRM & routing).
  • Outreach, Apollo, Salesloft (sequencing & outbound).
  • LinkedIn Ads, Meta, Google Ads (signal-based retargeting & audience building).
  • Demandbase, Clearbit, 6Sense (enrichment & de-anonymization).
  • People Data Labs and other data vendors (multi-source validation).

Because signals, scores, and enriched records flow automatically across your stack, teams no longer have to export CSVs, manage spreadsheets, or manually update lead statuses. 

Warmly ensures every tool sees the same dynamic, real-time view of each account and contact.

The result is a GTM motion that stays coordinated across channels, whether a prospect visits your site, engages with a competitor post, triggers a Bombora surge, or responds to a sequence.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

Instead of locking you into fixed bundles, Warmly lets you pick only the components you need. Pricing is based on the outputs you use, not a generic monthly plan.

There are 4 paid plans that you can choose from:

  1. Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  2. Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  3. Inbound Agent - ScaleI: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  4. Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Warmly’s monthly credits are used to track and engage potential leads. Each touchpoint, such as an email or LinkedIn message, counts as a credit.

How is Warmly different from Salesforge?

Salesforge is excellent for what it’s built to be: a strong email/LinkedIn sequencing tool with reliable deliverability, a clean UI, and AI-written messages that help teams scale outbound faster.

But Warmly takes a fundamentally different approach.

Instead of focusing only on sending more sequences, Warmly helps you find the right buyers, understand their real-time intent, and then orchestrate AI-led engagement across your entire funnel, including inbound, outbound, chat, ads, and CRM.

Here’s how the two platforms differ at a glance:

CategoryWarmlySalesforge
Core focusFull-funnel GTM intelligence + AI activation across inbound, outbound, chat & adsAI-powered email/LinkedIn sequencing with strong deliverability
Intent signalsTracks 1st, 2nd, & 3rd-party intent (website, social, competitor activity, Bombora, job changes)No multi-source intent; only email & sequence engagement
ICP & fit scoringAI-driven ICP discovery, custom scoring, CRM pattern analysis, self-improving modelsNo predictive scoring; basic filtering of uploaded contacts
List buildingAI-powered list building that auto-enriches every contact, finds new stakeholders, and syncs prioritized lists directly into your CRM and ad platforms.Build lists via basic contact search; no multi-source enrichment or automatic buying-committee mapping
Data depth & matchingMulti-source enrichments combined with real-time signals give every outbound and inbound workflow higher accuracy.Standard enrichment + validation; no person-level de-anonymization or deep multi-provider matching
AI agents AI Data Agent, AI Nurture Agent, AI Inbound Agent, AI MarOps Agent → orchestration across channelsAI writer + Agent Frank for automated email prospecting
Outbound workflowsDynamic, signal-triggered email & LinkedIn sequences; automatic multithreading across buying committeesStatic, time-based sequences; multichannel but not signal-driven
Inbound workflowsAI chat, live SDR takeover, instant video call, intent-based offers & pop-upsNo inbound tools, chat, or on-site conversion features
Ad audience activationAutomatically sync warm segments to LinkedIn, Meta & Google Ads for signal-based targetingNo ad audience sync or paid media activation
IntegrationsDeep CRM + sequencers + ad platforms + enrichment vendors for continuous syncingCRM + mailbox tools + sequencing-related integrations
Pricing modelModular, output-based; free plan for 500 identified visitors/monthFlat monthly plans ($40–$80/mo) + Agent Frank ($499/mo)
Best forTeams wanting a unified GTM engine that identifies, prioritizes & activates real buyersTeams wanting a simple, deliverability-focused outbound sequencer

Pros & Cons

✅ High-quality list building driven by AI scoring, continuous enrichment, and a 200M+ contact database.

✅ Powerful signal-based intelligence with 1st, 2nd, and 3rd-party intent.

✅ Person-level de-anonymization with industry-leading match rates.

✅ AI agents across the full funnel.

✅ Dynamic, real-time orchestration across email, LinkedIn, chat, ads, and CRM.

✅ Deep multi-source enrichment.

❌ Modular pricing.

#2: Apollo

Best for: Integrated B2B sales teams that want a massive contact database + outreach automation + deal execution, all in one platform.

Similar to: Outreach, ZoomInfo.

Apollo is an all-in-one sales intelligence and engagement platform that pairs a massive B2B contact database with built-in sequencing, automation, and enrichment. 

It helps teams replace hours of manual prospecting with fast, targeted workflows that scale.

Features

  • Huge contact & company database with rich filtering: Apollo gives access to 210M+ contacts and tens of millions of companies, letting you filter by industry, job title, company size, revenue, technographics, and more.
  • AI lead scoring: Apollo’s AI lead scoring surfaces your highest-value prospects by analyzing your historical wins and real-time demographic, firmographic, and behavioral data.
  • AI-powered outbound engine: Lets you instantly build targeted multichannel campaigns, prioritize high-impact tasks, and automate repeatable plays.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ Large, reliable B2B database with strong email accuracy and plenty of verified contacts.

✅ AI-assisted prospecting & outreach helps personalize messages and speed up making campaigns.

❌ Daily sending limits on lower-tier plans can feel restrictive for high-volume outbound teams.

#3: ReachInbox

Best for: Teams and agencies focused on high-volume cold emailing with strong deliverability and minimal setup friction.

Similar to: Instantly, Smartlead.

ReachInbox is an AI-powered cold email outreach platform built to automate, scale, and safeguard high-volume outbound. 

It handles warm-up, rotation, deliverability, personalization, and follow-ups so your emails consistently hit inboxes instead of spam.

Features

  • AI warm-up: ReachInbox automatically sends and replies to warm-up messages to strengthen your sender reputation.
  • Personalized campaign builder: Build fully personalized cold email campaigns in minutes with AI that analyzes each prospect and writes tailored outreach sequences automatically.
  • Inbox placement insights: See exactly where your emails land (Primary, Promotions, Spam) so you can diagnose deliverability issues and optimize outreach.

Pricing

ReachInbox uses a modular pricing model, where Outreach, Lead Finder, Website Visitor Identification, and Inbox Placement Testing are all billed separately.

This allows teams to pay only for the exact components they need:

Outreach pricing:

  • Free: $0/mo, includes 3 email accounts, 14-day warm-up, 50 active leads/mo, 250 emails/mo, 500 AI word credits.
  • Starter: $39/mo, includes unlimited email accounts, unlimited AI warm-up, 2,000 active leads/mo, 10,000 emails/mo, 5,000 AI word credits.
  • Growth: $99/mo, includes 50,000 active leads/mo, 250,000 emails/mo, 25,000 AI word credits, 20 workspaces, API & webhooks, priority support.
  • Pro: $299/mo, includes 200,000 active leads/mo, 1M emails/mo, 150,000 AI word credits, 50 workspaces.
  • Enterprise: Starts at $999/mo, includes 1M+ emails monthly, 500k active leads, unlimited mailboxes, unlimited warm-up, white labeling, dedicated manager.

Lead Finder pricing:

  • Starter: $29/mo, includes 1,000 leads/mo, 500M+ lead database, verified exports, unlimited lead searches.
  • Growth: $69/mo, includes 5,000 leads/mo, and everything in Starter.
  • Pro: $99/mo, includes 10,000 leads/mo, and everything in Starter.
  • Pro Max: $199/mo, includes 25,000 leads/mo, and everything in Starter.

Website Visitor Identification pricing:

  • Free: Includes 300 LinkedIn profile resolutions, 100 email resolutions
  • Starter: $49/mo, includes 500 LinkedIn resolutions, 250 email resolutions, unlimited domains, CSV export, pageview history, filtering.
  • Growth: $99/mo, includes unlimited LinkedIn resolutions, 750 email resolutions, add-to-campaign, repeat visitor tracking.
  • Pro: $199/mo, includes unlimited LinkedIn resolutions, 2,000 email resolutions, add-to-lead-list + all Growth features.

Inbox Placement Tests pricing: 

  • Free: Includes 1 test/mo, 10 sender accounts/test, ESP insights + blacklist checks.
  • Starter: $19/mo, includes 25 tests/mo, 100 sender accounts/test.
  • Growth: $29/mo, includes unlimited one-time tests.
  • Pro: $69/mo, includes unlimited tests, unlimited recurring tests, unlimited sender accounts, API access.

Pros & Cons

✅ Intuitive, easy-to-use interface.

✅ Excellent deliverability tools, such as a strong warm-up engine, automated domain health checks, and inbox rotation.

❌ Doesn’t have advanced reply management features.

#4: Smartlead

Best for: Agencies and in-house teams needing high-volume cold outreach with minimal manual setup and maximum deliverability safeguards.

Similar to: Instantly, ReachInbox, and SmartReach.

Smartlead.ai is an AI-powered cold email outreach platform that enables businesses to run high-volume campaigns with unlimited mailboxes, automatic warm-up, and built-in deliverability infrastructure. 

It automates personalization, email rotation, and follow-ups so teams can scale outreach without sacrificing inbox placement.

Features

  • Unlimited mailboxes & automated warm-up: Connect as many sender accounts as you need and let Smartlead progressively warm them up to build sender reputation and avoid deliverability issues.
  • AI-powered personalization & sequence generation: Use AI and dynamic variables to craft personalized cold emails and follow-ups tailored to each prospect.
  • Advanced deliverability intelligence: Shows you exactly where your emails land (inbox, promotions, spam) while tracking domain/IP reputation, blacklist status, and spam triggers so you can fix issues before campaigns go live.

Pricing

Smartlead offers three main plans, all with unlimited email warm-up, unlimited mailboxes, dynamic IP rotation, and access to its centralized master inbox:

  1. Basic: $39/month, includes 2,000 active leads, 6,000 emails/month, dynamic sequences, detailed analytics, and 24-hour support.
  2. Pro: $94/month, includes 30,000 active leads, 150,000 emails/month, ChatGPT-4 assistance, global block list monitoring, webhooks, integrations, unlimited seats, and priority support.
  3. Custom: Starting from $174/month, offers up to 12M active lead credits, up to 60M email credits/month, dynamic sequences, unlimited warm-up and mailboxes, advanced assistance tools, and all platform features.

In addition to these tiers, there are several add-ons that come at an extra price:

SmartDelivery - Helps you analyze inbox placement, spam triggers, and copy quality before launching sequences:

  • Growth: $49/month, includes 120 sequence tests/month, up to 50 sender accounts/test.
  • Pro: $174/month, includes unlimited tests, up to 200 senders/test, placement-optimized copy, campaign warmup, full API + full white-label.
  • Expert: $599/month, includes unlimited tests, up to 500 senders/test, advanced optimization tools, full API + white-label.

Email Verification - Pay-as-you-go verification with discounts for monthly billing. The pricing starts at $16.50 for 6k credits, and can go up to $2030.60 for 960k credits.

SmartServers - Dedicated sending infrastructure: $39/server/month, gives teams dedicated IPs, configurable settings, and enterprise-grade deliverability control.

Pros & Cons

✅ Extremely reliable and scalable for high-volume cold email.

✅ Unlimited warm-up, inbox rotation, and mailbox support make it ideal for multi-account outbound.

❌ Reporting dashboards lack deeper customization and analytics that some teams want.

#5: Instantly

Best for: Agencies, startups, and sales/marketing teams running high-volume cold email outreach who want a scalable, all-in-one outbound engine.

Similar to: Smartlead, Mailshake.

Instantly is a cold email outreach and sales engagement platform that combines a huge built-in B2B lead database, unlimited sending accounts with warm-up and rotation, and AI-driven campaign automation, letting you send high-volume outreach while maximizing inbox placement. 

It’s designed so you can go from “new campaign idea” to “live outbound flow” in minutes, without worrying about deliverability or scaling bottlenecks.

Features

  • Built-in B2B lead finder & database: Access 450M+ verified leads, filter by firmographics (industry, company size, role, etc.), and enrich contacts before outreach.
  • AI assistants (Copilot & Reply Agent): Use AI to help generate campaigns, write email copy, and even handle replies automatically based on lead responses.
  • Analytics & A/B testing: Track open rates, reply rates, clicks, and test different versions of your emails to optimize performance over time.

Pricing

Instantly offers separate pricing for Outbound, Lead Data (SuperSearch), and its built-in CRM, allowing teams to mix and match components based on their outbound volume and data needs:

Outreach:

  • Growth: $37/mo, includes unlimited inboxes & warm-up, 1,000 uploaded contacts, 5,000 emails/month, and chat support.
  • Hypergrowth: $97/mo, includes unlimited inboxes, unlimited warm-up, 25,000 uploaded contacts, 100,000 emails/month, and premium live support.
  • Light Speed: $358/mo, includes everything in Hypergrowth + 500,000 emails/month, 100,000 uploaded contacts, and access to Instantly’s SISR deliverability system for improved placement.

SuperSearch:

  • Growth: $47/mo, includes 1,500–2,000 Instantly Credits/mo with access to the 450M+ lead database, 13 advanced filters, multi-provider enrichment, AI researcher, AI writer, full company/person enrichment, and exports to CRMs/outreach tools.
  • Supersonic: $97/mo, includes 5,000–7,500 Instantly Credits/mo + everything in Growth.
  • Hyper Credits: $197/mo, includes 10,000–200,000 Instantly Credits/mo + everything in Growth.

CRM Plans: 

  • Growth CRM: $47/mo, includes unlimited seats, Master Inbox, lead/opportunity tracking, tasks, campaigns, reporting, and integrations.
  • Hyper CRM: $97/mo, includes everything in Growth CRM + Instantly AI features, calling & SMS, Salesflows, website visitor tracking inside the CRM, advanced/team reporting, and upcoming AI enhancements (Priority AI, Follow-up AI, Stripe integration).

Pros & Cons

✅ Extremely easy to set up and intuitive to use, even for beginners.

✅ Integrates well with key tools like Clay, Make, HubSpot, Slack, CRMs, and Google Workspace.

❌ Limited built-in enrichment compared to dedicated data platforms.

#6: Lemlist

Best for: Teams that want multichannel outbound (email + LinkedIn + calls), personalization-heavy outreach, and a polished UI with strong deliverability controls.

Similar to: Reply.io, Outreach, Salesloft, Instantly, Smartlead.

Lemlist is a multichannel outbound platform that helps teams send personalized cold emails, automate outreach, and engage prospects across email, LinkedIn, and calls. 

It’s known for its deliverability tools, visual sequence builder, and hyper-personalization features like custom images and dynamic videos.

Features 

  • LinkedIn automation: Engage, qualify, and convert leads on LinkedIn at scale with automated profile visits, connection requests, voice or text messages, AI-generated icebreakers, and smart safety limits.
  • AI-powered prospecting & personalization: Turns raw data into hyper-relevant sequences, voice notes, and human-quality outreach at scale in seconds.
  • 600M+ B2B lead database: A massive verified contacts database, complete with filters, enrichment, and instant push-to-campaign workflows that let you go from targeting to multichannel outreach in one click.

Pricing

Lemlist has three paid tiers:

  1. Email Pro: Starting from $69/user/month, includes unlimited email follow-ups, AI-powered personalization, 3 sending emails/user, warm-up tools, inbox rotation, in-app domain purchase, access to 600M+ contacts, intent signals, 1,000 enrichment credits/month, lead scoring, etc.
  2. Multichannel Expert: Starting from $99/user/month, includes unlimited sequences with LinkedIn visits, invites, messages, WhatsApp outreach (add-on), in-app calling, centralized multichannel inbox, 5 sending emails/user, warm-up, inbox rotation, in-app domain purchase, 1,500 enrichment credits/month, intent signals, etc.
  3. Enterprise: Custom pricing (5 seats minimum, includes everything in Multichannel Expert, plus 2,500 enrichment credits/month, and advanced security and support.

The first two plans come with a 14-day free trial.

Pros & Cons

✅ Powerful multichannel workflows - lets teams combine email, LinkedIn, calls, WhatsApp, and manual tasks in one clean sequence.

✅ Integrated B2B database & enrichment speed up list building.

❌ WhatsApp & advanced capabilities require higher-tier plans or add-ons.

#7: Klenty

Best for: Sales teams that need scalable multichannel outreach with strong task automation and CRM-native workflows.

Similar to: Outreach, Salesloft.

Klenty is a sales engagement platform that helps reps automate emails, calls, LinkedIn steps, and tasks in a single workflow, while staying tightly synced with CRMs like HubSpot, Salesforce, and Pipedrive. 

It's built to help SDR teams scale outreach, stay consistent, and execute daily sales motions without manual juggling across tools.

Features

  • AI list builder: Lets you generate perfectly targeted ICP account lists from simple natural-language prompts, automatically enriching, scoring, and validating data through a 16-provider waterfall model.
  • AI account research: Automatically analyzes 150+ data sources plus your CRM history to generate tailored value propositions, identify the right personas, and craft highly personalized outreach for every target account.
  • Parallel Dialer: Calls up to five prospects at once, skipping voicemails and boosting connect rates.

Pricing

Klenty offers two sets of plans for sales engagement and dialer, all available with quarterly or annual billing only.

Sales Engagement:

  • Starter: $60/month, includes 15,000 contacts, 75,000 monthly emails, unlimited users, deliverability controls, email personalization, sequence automation, API access, Zapier integration, CSV uploads, A/B testing, and 24/5 support.
  • Growth: $85/user/month, includes everything in Starter and adds CRM automations, sales stage workflows, triggers, intent scoring, multichannel outreach (calls, SMS), call recordings, sequence frameworks, and advanced reporting.
  • Plus: $119/user/month, includes everything in Growth plus 4,000 monthly AI credits, AI list-building, AI data enrichment, AI research, AI sequence creation, 1,000 calling minutes (US & Canada), coaching dashboards, team leaderboards, and milestone tracking.

Sales Dialer:

  • Basic: $45/user/month, includes one-click dialer, call recordings, voicemail drop, CSV uploads, CRM syncing, call reports, and basic inbound routing.
  • Advanced: $119/user/month, includes everything in Basic plus 2,000 calling minutes (US & Canada), Parallel Dialer, Power Dialer, AI voicemail detection, advanced routing, task imports, and coaching tools.
  • AI- Based Coaching: $40/user/month, adds AI call intelligence, such as automatic outcome detection, topic detection, call field capture, next-step extraction, live transcription, and coaching filters.

Pros & Cons

✅ Solid deliverability and personalization tools.

✅ Very intuitive and easy to use, even for teams new to sales automation.

❌ LinkedIn automation is still limited.

#8: Snov.io

Best for: Startups, small sales teams, consultants, and agencies that need a budget-friendly all-in-one email outreach + lead gen tool.

Similar to: Instantly, Apollo (email automation only), Reply.io, Smartlead, Saleshandy.

Snov.io is a cold outreach and lead-generation platform that helps sales teams find verified emails, build targeted lists, and automate multi-step email sequences from one streamlined workspace. 

It’s built for teams that want affordable, fast, and reliable prospecting with strong deliverability and simple workflows.

Features

  • Actionable outreach analytics: Track deliverability trends, sender reputation, team performance, engagement patterns, and campaign-level KPIs from one dashboard.
  • Multichannel outreach: Lets you run personalized email and LinkedIn sequences that adapt to each lead with condition-based follow-ups, real-time notifications, smart personalization, A/B testing, and AI sentiment analysis.
  • Real-time email tracking inside Gmail: Email Tracker gives you instant desktop notifications the moment an email is opened or a link is clicked, complete with a full activity history so you always know who’s engaging and when to follow up.

Pricing

Snov.io has three essential pricing plans to choose from:

  1. Starter: $39/mo, includes 1,000 credits, 5,000 recipients, 3 mailbox warm-ups, unlimited emails, multichannel campaigns, LinkedIn automation, Unibox, Calendly booking detection, drill-down analytics, AI email builder, bulk prospecting, 7-tier email verification, warm-up tools, deliverability checks, CRM, tasks, etc.
  2. Pro: Starting at $99/mo (unlimited team seats) and going up to $738 depending on the number of credits and recipients you want, includes everything in Starter plus more credits and recipients, unlimited warm-ups, reply sentiment analysis, A/B testing, spintax & dynamic content, campaign prioritization controls, team list sharing, unlimited warm-up volume, premium warm-up pools, team permissions, shared do-not-email lists.
  3. Custom Ultra: Custom pricing, includes 200,000+ credits, 400,000+ recipients, unlimited warm-ups/emails, unlimited seats/storage, credit rollover, flat-rate pricing, bulk email account management, top-priority support, and unlimited implementation services.

Pros & Cons

✅ Simple, intuitive platform.

✅ LinkedIn extension makes prospecting fast and convenient.

❌ Reporting and analytics are fairly basic and may feel limited for larger or more data-driven teams.

#9: FlashIntel

Best for: Sales teams that need stronger intent data, enriched account insights, and a unified platform for research + outreach + pipeline activation.

Similar to: ZoomInfo, 6sense.

FlashIntel, recently rebranded as FlashLabs, is a modern GTM intelligence and sales engagement platform that combines buyer intent, account research, multi-channel outreach, and pipeline acceleration into one AI-powered workspace. 

It focuses heavily on AI-driven features, aiming to allow sales teams to target, personalize, and convert faster.

Features

  • SuperAgent: FlashIntel’s flagship agentic engine that automates the entire revenue workflow, acting as a full digital GTM workforce.
  • AI Call Agent: An autonomous voice agent capable of handling calls, qualifying prospects, booking meetings, and responding to queries without human intervention.
  • Pipeline Manager: AI that evaluates opportunities, flags risks, surfaces next-best actions, and improves forecast accuracy with automated deal analysis.

Pricing

FlashIntel offers three main plans built around monthly SuperAgent token limits that determine how much AI-driven automation your team can run. 

Higher tiers unlock more sophisticated agentic workflows, advanced dialers, deeper enrichment, and higher-priority model access:

  1. Explorer: Free, includes 1,500 SuperAgent Tokens per month per seat (up to 100 tokens per day), SuperAgent command center and AI Meeting summaries and insights.
  2. Operator: $249/month per seat, includes 15,000 SuperAgent Tokens per month per seat, everything in Explorer, plus AI SuperAgent with access to top LLMs (GPT-5, Claude Sonnet 4.5, Gemini 2.5 Pro, Grok, DeepSeek, and more), AI meeting transcription, summaries, and action insights, AI sequence for omnichannel outreach, AI data enrichment with automated verification, etc.
  3. Commander: $499/month per seat, includes 40,000 SuperAgent Tokens per month per seat, everything in Operator, plus AI Team Dialer with coordinated multi-rep workflows and real-time analytics, detailed contact data with verified business records at scale, advanced team collaboration features and performance insights.

Pros & Cons

✅ Robust AI automation.

✅ Efficient for account-based selling.

❌ Overly complex UI.

#10: Outboundly 

Best for: Small teams, founders, and agencies that want an affordable platform for automated cold outreach without the complexity of enterprise tools.

Similar to: Outreach, Smartlead.

Outboundly is an AI-powered cold-outreach platform that automates B2B prospecting, data enrichment, and email campaign workflows, combining a large B2B contact database with AI-driven personalization and outreach automation.

It’s designed to let individuals, small teams, or agencies scale cold email outreach with minimal friction.

Features

  • Smart sender rotation: Automatically rotates multiple sender addresses to boost deliverability, reduce spam risk, and expand your campaign’s reach by engaging prospects through diverse, high-trust sender profiles.
  • Automated email sequences: Lets you create elaborate email sequences with smart scheduling, dynamic personalization, and real-time performance tracking.
  • AI email copy generator: Creates ready-to-send, brand-aligned email copy, adapting to your brand’s tone in real time.

Pricing

Outboundly has three pricing tiers:

  1. Outreach Basic: $29/month, includes 2,000 prospects, 2,500 email verification credits per month, 5,000 monthly emails, 50 scraping credits, 50 AI template generations, unlimited campaigns, unlimited email accounts, unlimited team members, blacklist domain control, contact importing, and access to Email Warmup (Beta). 
  2. All-in-One Pro: $79/month, includes 30,000 prospects, 10,000 email verification credits per month, 125,000 monthly emails, 100 scraping credits, 100 AI template generations, all Outreach Basic features, plus native CRM integrations and more robust analytics. 
  3. Enterprise: Custom pricing, includes everything in All-in-One Pro, plus white-labeling, dedicated servers, unlimited contacts, and unlimited campaigns. 

Pros & Cons

✅ Highly affordable.

✅ Easy onboarding and intuitive UI.

❌ Prone to glitches, especially around email verification accuracy, prospect management, and email provider connection.

Final thoughts: Choosing the right AI outreach tool in 2026

The AI outreach landscape has never been more crowded, but also never more powerful. 

Tools like Instantly, Smartlead, FlashIntel, Outboundly, and others all bring something valuable to the table, whether it’s advanced deliverability, AI-powered sequencing, deep research, or multichannel engagement. 

But as you’ve seen throughout this guide, the real differentiator in 2026 isn’t just automation. 

It’s intelligence.

The teams winning today are the ones building signal-driven, personalized, adaptive outbound motions that meet buyers where they are, not where your sequence hopes they’ll be. 

And that’s exactly where Warmly stands out. 

Instead of simply sending more emails, Warmly helps you identify who’s actually in-market, personalize at scale, and time your outreach perfectly using real buyer signals across your entire GTM funnel.

If your goal is to move beyond volume-based outbound and build a high-intent, high-conversion, revenue-focused motion, Warmly is the AI sales platform designed for that future.

Ready to see it in action?

Book a demo and find out how Warmly can help you build outbound that actually converts.

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10 Best Saleshandy Alternatives & Competitors [2026]

10 Best Saleshandy Alternatives & Competitors [2026]

Time to read

Chris Miller

Saleshandy is a sales engagement platform that helps send outbound campaigns through unlimited email sending accounts and unlimited email warm-up.

The tool includes email personalization, sender rotation, unified inbox, lead finder, automated cold email sequences, webhooks, & sequence score, all on one platform.

However, some SDRs have been unhappy with the tool for a few reasons, which is why some customers have been looking for alternatives on the market.

In this buyer guide, I’ll go over the 10 best alternatives to Saleshandy in 2025 that can help you build and refine your best lead list and then scale personalized outreach.

When I was evaluating the different vendors, I wasn’t focusing only on feature strength. I also wanted to see the overall customer satisfaction, pros and cons, the use cases of the tools, and their pricing models.

TL;DR

  • Warmly offers the best alternative to Saleshandy with its verified multisource enrichment, automated audience building and continuous sync across CRMs and ad platforms, and AI SDR orchestration for intent-driven multichannel activation.
  • Data-centric tools like Seamless AI and UpLead are ideal for fast, verified contact discovery and enrichment when you primarily need reliable emails, phones, and firmographic and technographic signals.
  • On the other hand, multichannel engagement platforms like Reply and Outplay can help you automate personalized outreach across email, LinkedIn, calls, and SMS to improve personalization and scale while avoiding some of Saleshandy's deliverability and sequencing constraints.

Why have some sales teams been looking to make the switch from Saleshandy?

The common reasons why some sales teams have been looking to switch from Saleshandy are its lack of native deep multi-source enrichment, deliverability and scalability issues, and basic personalization capabilities.

But don’t get us wrong here, I’m not trying to claim that Saleshandy is a bad tool that you should run from.

Truth be told, many customers are satisfied with its affordable pricing model and cold email outreach features.

However, there are a few cons that I found when I tested and researched the sales intelligence solution: ⤵️

#1: Lack of native multi-source enrichment

Saleshandy’s main drawback is that, for advanced workflows, like multi-source data enrichment, they often require external tools because these features aren’t built natively into the platform. 

➡️ This leads to extra steps, more manual setup, and more legwork for outbound teams.

‘’The main limitation is that some of the more advanced workflows require creative workarounds. For example, deeper personalisation or multi-source enrichment often relies on external tools rather than being native inside Saleshandy.’’G2 Review.

#2: Deliverability and scalability issues

Next up, users mention that Saleshandy struggles with high-scale B2B outreach because its deliverability controls can cause Outlook inboxes to get flagged or temporarily shut down. 

‘’The common drawbacks with Saleshandy are B2B outreach at scale and its deliverability limitations. The platform kept flagging and shutting down our internal Outlook inboxes. This keeps hampering my outreach on time.’’ G2 Review.

#3: Basic personalization capabilities

When I tested Saleshandy, I saw that there are no advanced AI-driven or dynamic personalization capabilities.

While the platform supports merge tags, it lacks more advanced personalization or very deep conditional content.

This is why I think that, for very granular use cases (e.g., signal-based outreach or any other outreach that adapts deeply based on prior behavior), Saleshandy can feel restrictive.

What are the best Saleshandy alternatives on the market in 2025?

The best alternatives to Saleshandy are Warmly, Seamless AI and Reply.io.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I’ve shortlisted:

ToolBest Use CasePricing
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents for signal-driven activation.Free plan; Paid plans start at $10,000/year (Signals/AI Data Agent). Inbound & Outbound agents range from $20,000–$30,000+/year.
Seamless AIReal-time B2B lead generation with AI-powered contact search and enrichment.Free plan with 50 credits; Pro & Enterprise plans (pricing undisclosed; contact sales).
ReplyAutomating multi-channel outreach (email, calls, LinkedIn, SMS, WhatsApp) with an AI SDR.AI SDR Starter: $500–$1500/mo; Growth: $2500–$5000/mo; Enterprise: $15,000–$25,000/mo.
UpLeadAffordable verified B2B emails, mobile numbers, and intent data for smaller teams.Essentials: $99/mo; Plus: $199/mo; Professional: Custom pricing.
Apollo.ioAI-powered contact discovery + email sequencing for high-scale outbound.Free plan; Paid plans: $59/user/mo (Basic), $99/user/mo (Pro), $149/user/mo (Organization).
OutreachEnterprise-grade sales execution & automation across the entire revenue cycle.No public pricing; 5 modules (Engage, Call, Meet, Deal, Forecast) sold separately.
OutplayMultichannel outreach across email, phone, LinkedIn & SMS with AI personalization.Starter: $49–$159/seat/mo; Growth: $99/seat/mo; Growth Plus: $159/seat/mo; Sales Agency: $224/seat/mo.
Humantic AIPersonality-based outreach personalization using DISC + Big Five modelling.Individual: $40–$75/mo; Startup: $275/mo; Growth: $1050/mo; Enterprise: Custom.
BluebirdsAI-powered research, prioritization, and enrichment for outbound teams.Free plan available; Paid plans undisclosed.
AltaAI agents for sales calls, prospecting, and revenue operations at scale.Fully custom pricing based on use case; no public pricing.

#1: Warmly

Warmly is the best Saleshandy alternative in 2025 with our AI Marketing Ops Agent that automatically builds, scores, and continuously syncs high-value, intent-driven audiences across your CRMs, ad platforms, and outbound tools.

The tool removes manual list-building and fragile spreadsheet workflows by continuously discovering, enriching, scoring, and syncing the exact audiences you should be targeting right now.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Saleshandy in 2025.

Let’s look at some of the capabilities that make Warmly the go-to option for sales teams looking to switch from Saleshandy:

Automate list building and prospect enrichment with our Marketing Ops Agent

Warmly’s AI Marketing Ops Agent lets you automatically build, enrich, score, and sync dynamic target audiences across CRM, ad platforms, and outbound tools.

Instead of manually exporting lists, cleaning data, or waiting for new leads like you have to do with tools like Saleshandy, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

This is a result of us seeing how sales teams spend a lot of time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This helps our users catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Find prospects that look just like your best customers

Most sales intelligence tools on the market, like Saleshandy, give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our software goes much deeper.

With our AI-powered ICP identification, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best users are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Identify your site visitors at the company and person level

Warmly helps you maximize your site’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Turn static prospect lists into automated outreach with AI SDRs

Once you have built the list of leads, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Saleshandy, Warmly comes with a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our prospect database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from Saleshandy?

Saleshandy is known for cold email outreach, deliverability tools, and verified email discovery. 

The tool helps teams create multistep outreach sequences, verify contacts before sending, and optimize sending patterns to improve inbox placement and reply rates.

Warmly, on the other hand, goes far beyond traditional email finders and sequence builders by combining visitor identification, intent scoring, automated audience building, and AI-driven activation into one signal-powered revenue orchestration engine.

Our Marketing Ops Agent lets you automatically build, enrich, score and sync dynamic target audiences across your CRM, ad platforms, and outbound tools. Lists are then continuously refreshed as intent signals and engagement change.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlySaleshandy
Core focusSignal-based revenue orchestration that identifies anonymous site visitors, enriches them in real time, and builds dynamic intent-driven audiences.Cold outreach and email deliverability platform focused on verified emails and sequence execution.
List buildingAutomated AI-driven list building with continuous enrichment, scoring, and syncing to CRMs and ad platforms.Manual list creation with CSV uploads, static segmentation, and bulk email verification.
Data depth and matchingMulti-source enrichment with waterfall validation, confidence scoring, and ongoing re-scoring of accounts and contacts.Email discovery and verification with filters for firmographics and job roles.
Outreach automationBuilt-in AI SDR agents that trigger personalized outreach based on real-time signals and buyer behavior.Sequence builder for cold email outreach with personalization and deliverability tools
Prospect discovery databaseLarge contact database with lookalike modelling, buying committee identification, and real-time enrichment.Email finder and verified contact lists designed for outbound campaigns.
Integrations and activationContinuous syncing to HubSpot, Marketo, LinkedIn, Meta, Outreach, and other GTM systems.Integrations for CRM syncing and email outreach workflows.
Who is the tool best forTeams that want in-market account detection, automated list operations, dynamic scoring, and intent-based orchestration.Teams focused on high-volume cold email campaigns and deliverability optimization.
Pricing modelComponent-based pricing with credits tied to data outputs and a free tier for visitor identification.Subscription tiers based on outreach volume, sending limits, and sequence features.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Seamless AI

Best for: Real-time B2B lead generation with AI-powered contact search and lead enrichment.

Similar to: Koala.

Seamless AI is a sales prospecting platform that uses AI to provide real-time access to verified B2B contact information.

The platform ensures that users have the most current data by continuously uploading its database, helping you connect with decision-makers more effectively.

Features

  • Real-time search engine: You can reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
  • AI Assistant for sales content creation that helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring: The tool assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI has a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. You may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent when compared to Seamless AI alternatives.

#3: Reply

Best for: Automating multichannel sales outreach with the help of AI.

Similar to: UpLead.

Reply offers a sales engagement solution that can help you automate and personalize outreach across various channels, including email, calls, LinkedIn, SMS, and WhatsApp. 

What stands out is its Jason AI assistant that levels up your sales game by generating personalized messages, handling responses, and scheduling meetings to increase efficiency and engagement rates. ​

Features

  • You’ll be able to automate outreach across email, calls, LinkedIn, SMS, and WhatsApp to engage prospects on their preferred platforms. ​
  • The AI outbound tool can generate personalized messages and responses, enhancing engagement and conversion rates. ​
  • Gain access to a database of over 140 million verified contacts that fuels prospecting efforts. ​

Pricing

Reply offers three pricing packages when it comes to its AI SDRs:

  • AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
  • AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
  • AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.

Pros & Cons

✅ Streamlines the sales process by automating tasks across multiple communication channels.​

✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.​

✅ User-friendly interface that is easy to navigate.

❌ Comes with an initial learning curve.

❌ The tool offers poor customer support, according to users, with limited assistance for troubleshooting problems.

#4: UpLead

Best for: Lower-budget sales teams looking for verified B2B emails, mobile numbers, and intent data.

Similar to: Lusha.

UpLead offers a cost-effective B2B lead generation platform trusted by more than 4,000 businesses, including Google, Salesforce, Microsoft, Amazon, and more.

What makes it a viable alternative to Saleshandy is its large contact database that comes with good accuracy and intent data.

Features

  • Get access to more than 160 million business contacts worldwide in over 200 countries.
  • Enrich your existing contact list with 50+ data fields, including verified emails, contact numbers, social links, and more data.
  • Prospect 16,000+ technology data points to find companies using competitive or complementary technologies and turn them into sales.
  • Use UpLead's Intent Data feature to find consumption patterns, identify hot leads, and optimize reachouts.

Pricing

UpLead offers a 7-day free trial plan. Other than that, it has three premium plans:

  • Essentials: $99 per month for verified emails, mobile phones, and CRM integration.
  • Plus: $199 per month, which adds data enrichment, email pattern intel, technographics, advanced filters, and suppression list uploads.
  • Professional: Custom pricing, which adds buyer intent data, all search filters, full API access, and advanced CRM integrations.

Pros and Cons

✅ Real-time email finder and verification tool. 

✅ Integrates with Salesforce, HubSpot, Zoho, Pipedrive, and many more.

✅ The tool provides over 50 advanced search filters.

❌ New users may still experience a learning curve when navigating all features.

❌ Compared to some competitors, UpLead has a smaller database of contacts.

#5: Apollo

Best for: Using AI to automate and personalize outbound sales at scale.

Similar to: Humantic AI.

Apollo offers an AI-powered sales solution that combines a vast B2B database with advanced outreach automation tools. 

The platform helps you identify ideal prospects, personalize outreach, and manage your sales pipeline all from one platform.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
  • The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates.
  • Lead scoring and prioritization: Apollo helps you prioritize high-value leads, enabling teams to focus on prospects most likely to convert.

Pricing

Apollo’s pricing offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  • Basic: $59 per user per month.
  • Professional: $99 per user per month.
  • Organization: $149 per user per month.

Pros & Cons

✅ Comprehensive B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex, potentially requiring a significant learning curve.

#6: Outreach

Best for: Enterprise-grade sales engagement and execution powered by AI across the entire revenue cycle.

Similar to: Humantic AI.

Outreach offers a leading sales execution platform that integrates AI to enhance every stage of the sales process. 

From automating prospecting tasks to providing real-time deal insights and forecasting, Outreach can help you engage prospects more effectively and close deals faster.

Features

  • An AI prospecting agent that identifies potential leads, qualifies them based on predefined criteria, and reaches out to best-fit prospects through personalized messages.
  • Smart email assistant that leverages AI to draft initial sales engagement emails, email replies, or meeting follow-ups based on the provided context.
  • Outreach predicts whether a deal will close and recommends actions to keep it on track using unique engagement signals across emails, calls, and meetings.

Pricing

Outreach has five different product packages:

  • Engage: Includes email assistant, automations, CRM sync, templates, etc.
  • Call: Includes sales dialer, live sales monitoring, AI-powered call summary, etc.
  • Meet: Includes real-time call recording and transcription, AI-powered meeting assistant, automated summary and action items, etc.
  • Deal: Includes AI-powered deal assistant, deal health score, deal overview with activity history, etc.
  • Forecast: Includes AI projection, scenario planning, detailed dashboards, etc.

However, the platform doesn’t publish prices for any of its packages, so you’ll have to contact its sales team.

Moreover, each package has distinct pricing, meaning the costs can easily add up if you want to use several of Outreach’s products.

Pros & Cons

✅ Best-in-class automation capabilities for emails, follow-ups, and meeting scheduling.

✅ Deep insights into deal health and buyer sentiment.

✅ Helps you streamlines workflows and automate tasks.

❌ Opaque pricing that allegedly becomes really expensive.

❌ Outreach can be complex to learn and use, particularly for those unfamiliar with sales engagement solutions.

#7: Outplay

Best for: Multichannel outreach with AI personalization across email, LinkedIn, calls, and SMS.

Similar to: Warmly.

Outplay offers an advanced sales engagement solution that equips your sales team with AI-powered sales automation tools to automate prospecting and outreach.

With support for multichannel outreach, smart workflows, and real-time performance insights, the tool can help you engage more leads while staying focused on pipeline outcomes.

Features

  • AI-powered personalized email content writing that lets you craft tailored emails.
  • Multichannel outreach across email, phone, LinkedIn, and SMS that helps your team handle all your outreach strategies from one place.
  • Smart lead scoring and prioritization that leverages advanced algorithms to recognize high-intent leads.

Pricing

Outplay has four pricing tiers for individuals and teams:

  • Starter: Starting at $49/seat/month for 5000 active prospects, and can go up to $159/seat/month for 50,000 prospects.
  • Growth: $99/seat/month, which adds unlimited prospects and access to more features
  • Growth Plus: $159/seat/month, which adds more advanced security and team management features.
  • Sales Agency: $224/seat/month, which adds agency-designated functionality.

Pros & Cons

✅ Powerful multichannel sequencing with good AI support, covering one of Saleshandy’s weaknesses.

✅ Easy to use, according to G2 reviews on the market.

✅ Smart lead scoring and prioritization.

❌ Reporting dashboards are less advanced compared to some other tools on the list.

❌ Fewer integrations than alternatives on the market.

#8: Humantic AI

Best for: Personalizing outreach through getting a deep understanding of buyer personalities.​

Similar to: Alta.

Humantic AI is a buyer intelligence platform that uses AI to provide deep insights into potential customers' personalities. 

The platform helps SDRs tailor their communication strategies to individual buyer preferences by analyzing publicly available data.​

Features

  • Personality insights: The platform uses AI to predict prospect personalities based on DISC and Big Five models.​
  • Connects with tools like Salesforce, Outreach, and LinkedIn for streamlined workflows.​
  • Offers quick personalization of emails and messages tailored to the recipient's personality.​

Pricing

Humantic AI has two different sets of pricing plans for individuals and organizations.

If you’re a solo user, you can pick from three plans:

  • Pro: $40/month, includes 500 prospect profiles/month, Chrome Extension, personality overview, qualifying and prospecting tips, etc. (this plan is annual only).
  • Expert: $50/month, includes unlimited prospects, everything in Pro, plus 1-click personalization, sales dashboard, etc.
  • Owner: $75/month, everything in Expert, plus 200 profile enrichments/month, account-level information, etc.

When it comes to plans for organizations, there are also three plans:

  • Startup: $275/month, includes 5-20 users, DISC & Big Five profiles, 1-click personalization, etc.
  • Growth: $1050/month, minimum 10 users, everything in Startup, plus personalized cadences and advanced CRM enrichments.
  • Enterprise: Custom price, minimum 20 users, everything in Growth, plus API access, enhanced lead scoring, etc.

Pros & Cons

✅ Personalize your outreach strategies based on personality analysis, which I think is far better than Saleshandy’s merge tags.​

✅ AI writing assistance helps rephrase emails or LinkedIn messages in a way that resonates with leads based on their personality tendencies.

✅ Integrates with LinkedIn, allowing users to analyze the profiles of potential connections.

❌ The accuracy of personality predictions depends on the availability and quality of public data.

❌ Some customers find the user interface to be clunky or not as intuitive as it could be.

#9: Bluebirds

Best for: Outbound sales teams looking to scale prospecting efforts.

Similar to: UnifyGTM, Clay.

Bluebirds offers an AI-powered sales automation tool that helps sales teams scale their email outbound efforts.

The tool is capable of researching, prioritizing, and engaging the best prospects, allowing your SDRs to focus on meaningful conversations with prospects and not manual outreach.

Features

  • The AI outbound sales software can rank the prospects using custom buying signals based on certain pre-determined events. 
  • You’ll be able to prioritize accounts that are more likely to convert by combining signals from trusted public data sources (i.e., 2nd party signals, such as G2 or Capterra), your CRM, and third-party intent.
  • Automated buyer circle enrichment with contact data from 15+ data vendors that the platform has partnered with.

Pricing

Bluebirds does not publicly disclose its pricing, so you’d have to contact their sales team to get a product demo and pricing information.

Despite this, the platform does offer a free plan so you can get to know it, with “unlimited” leads and basic intent signals. You’d also get access to its AI-powered ICP functionality.

Pros & Cons

✅ Automate the research and prioritization of leads.

✅ Improve targeting accuracy with the platform’s multi-source data enrichment.

✅ Set up custom buying signals based on ‘’compelling’’ events that are pre-determined. 

❌ Pricing is not disclosed, similar to other platforms on the market.

❌ The software is relatively new, so it has not been as battle-tested as other competitors on the market.

#10: Alta

Best for: Automating sales calls and prospecting to enhance pipeline generation and sales efficiency.

Similar to: Outreach.

Alta is an AI-powered revenue workforce platform that automates sales calls, prospecting, and revenue operations through specialized agents.

Its AI agents, Katie (SDR), Alex (Calling), and Luna (RevOps), work 24/7 to streamline sales processes, allowing teams to focus on closing deals.

Features

  • AI calling agent (Alex): Fully customizable agent that automates outbound and inbound sales calls, scoring leads, booking meetings, and updating CRM systems in real-time. 
  • AI SDR agent (Katie): Identifies buying signals, researches prospects, and executes personalized multichannel outreach across email, LinkedIn, and calls, preparing prospects for further nurturing.
  • Real-time analytics: Offers comprehensive dashboards to monitor performance metrics, analyze patterns, and optimize strategies.

Pricing

Alta doesn’t have fixed fees. Instead, its pricing is tailored to each user based on their needs.

Pros & Cons

✅ High-quality AI-generated voices mimic human voices almost perfectly.

✅ Its AI agents work around the clock, increasing productivity and ensuring no opportunity is missed.

✅ User-friendly interface.

❌ Some customers mention it can be difficult to fully customize Alta’s agents.

❌ Customizable integrations.

Activate and engage in-market accounts automatically with Warmly’s AI Marketing Ops Agent

That’s it from this buyer guide of the 10 best Saleshandy alternatives for GTM teams looking to build lead lists, score them, and engage them.

Warmly goes beyond basic enrichment and automation: the software acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our software warms up your Total Addressable Market (TAM) & segments your prospects into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best Lemlist Alternatives & Competitors [2026]

10 Best Lemlist Alternatives & Competitors [2026]

Time to read

Alan Zhao

Lemlist is a sales engagement platform that helps sales teams reach prospects on email, LinkedIn, calls, and WhatsApp from one place.

The tool promises to help you get prospects’ email addresses and phone numbers, build automated multichannel sequences across email, LinkedIn, calls, and WhatsApp, and then land in their inbox with its built-in deliverability booster.

However, some sales teams have been unhappy with the platform for a few reasons, which is why some users have been looking for alternatives on the market.

In this buyer guide, I’ll go over the 10 best alternatives to Lemlist in 2026 that can help you build and refine your best lead list and then orchestrate outreach.

When I was working on the final shortlist, I wasn’t focusing only on feature strength. I also wanted to see the overall customer satisfaction, the use cases of the tools, and their pricing models.

TL;DR

  • Warmly offers the best alternative to Lemlist with its verified multi-source enriched data (solving Lemlist’s outdated database issues), flexible component-based pricing that eliminates credit burn, and automated audience-building workflows that remove manual list building.
  • Prospecting tools like Apollo and Cognism are ideal for teams that want large global databases, built-in enrichment, and unified outbound sequencing.
  • On the other hand, there are tools like MadKudu and 6sense that can help you score, prioritize, and orchestrate your outreach around high-intent accounts rather than building lists manually.

Why have some sales teams been looking to make the switch from Lemlist?

The common reasons why some teams have been looking to switch from Lemlist are its initial learning curve, issues with outdated data, and how easy it is to use up your credits.

But don’t get me wrong here, I’m not trying to claim that Lemlist is a bad tool that you should run from.

In fact, there are many customers who are more than satisfied with its CRM integrations, one centralized inbox, and Lemwarm functionality.

However, there are a few caveats that I found when I tested and researched the sales intelligence solution: ⤵️

#1: Steep learning curve with complex setup

The #1 complaint about Lemlist has been about how difficult it has been for some users to get to know how to use it to its full potential.

Apart from that, other users mentioned that the tool has a complex initial set-up, which further added to their complexity and confusion.

‘’I find Lemlist complicated and difficult to get the hang of initially. It isn't as simple as I would like, which makes it challenging for me to train my intern to use it effectively. The initial setup was also difficult, which adds to the complexity for new users.’’ G2 Review.

#2: Issues with outdated data

➡️ Next up, some users are not happy with Lemlist’s contact database and mention that there are many entries for businesses that are no longer active.

The lack of accuracy would also mean spending more credits on the wrong prospects and then having your emails bounce.

‘’One aspect that certainly requires more attention is the contact database. Currently, there are too many entries for businesses that are no longer active. I would recommend removing these inactive contacts and verifying the ones that are still in operation. Otherwise, it can be difficult to confirm all the information on your own.’’ – G2 Review.

#3: Running out of credits is too easy

Last but not least, users of the platform mention how easy it is to run out of credits while using Lemlist.

A verified user of the tool mentions that they used about 1,000 credits just to reach just over 100 people across 2 sequences inside the tool.

‘’Overall, I find that credits tend to run out rather quickly. For example, I used about 1000 credits to reach just over 100 people across two sequences. On the Multichannel expert plan, I would appreciate having a higher allocation of call credits.’’ G2 Review.

What are the best Lemlist alternatives on the market in 2026?

The best alternatives to Lemlist are Warmly, Apollo, and Cognism.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I’ve shortlisted:

ToolBest Use CasePricing
WarmlyIdentify anonymous website visitors, enrich and score them, and automatically build and sync intent-driven target audiences for outbound and ad activation.Free plan for up to 500 identified visitors per month. Signals Agent and Marketing Ops Agent are custom-priced. Inbound Agent Engage starts at $20,000 per year. Inbound Agent Scale starts at $30,000 per year.
ApolloUnified prospecting and outbound automation that combines a large contact database with sequence and activity tracking.Free plan available. Paid plans from $59 per user per month, Basic, $99 per user per month, Professional, $149 per user per month, Organization.
CognismGlobal B2B data and enrichment with strong compliance and consent controls for international outbound.Premium plans, Platinum and Diamond, are with custom pricing.
KasprFast LinkedIn prospecting via a Chrome extension to capture emails and phone numbers and push contacts to your stack.Free plan available. Starter $65 per month. Business $99 per month. Organization $99 per month.
MadKuduPredictive lead scoring and routing for RevOps to prioritize inbound leads based on behavioral and firmographic signals.Pricing not published.
Seamless AIRapid real-time contact discovery and verification for high-velocity outreach and quick enrichment.Free forever plan with 50 credits. Pro and Enterprise plans are available with pricing on request. Some advanced AI features may be add-ons.
6sensePredictive account scoring and intent orchestration to surface in market accounts and recommend seller actions.Free tier with 50 credits per month. Paid tiers Team, Growth, and Enterprise use custom pricing. Third-party data reports average contract values around $123,711 per year.
ClayWaterfall enrichment and custom ICP driven workflows to build clean, highly targeted prospect lists from many sources.Free forever plan with 100 monthly search credits. Starter $149 per month. Explorer $349 per month. Pro $800 per month. Enterprise custom pricing.
SalespanelReal-time lead scoring and buyer intent tracking to qualify leads and personalize engagement without heavy engineering.Salespanel Customer Data Platform starts at $99 per month for up to 10,000 monthly visitors with add-on visitor pricing.
ClearbitReal-time enrichment and lead scoring to power form shortening, dynamic personalization, and developer-friendly enrichment workflows.Volume-based pricing that is not publicly disclosed.

#1: Warmly

Warmly offers the best Lemlist alternative in 2026 with our AI Marketing Ops Agent that automatically builds, scores, and continuously syncs high-value, intent-driven audiences across your CRMs, advertising platforms, and outbound tools.

The software removes manual list-building and fragile spreadsheet workflows by continuously discovering, enriching, scoring, and syncing the exact audiences you should be targeting right now.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Lemlist in 2026.

Let’s look at some of the features that make Warmly the go-to option for GTM teams looking to switch from Lemlist:

Automate list building and prospect enrichment with our Marketing Ops Agent

Warmly’s AI Marketing Ops Agent lets you automatically build, enrich, score, and sync dynamic target audiences across CRM, ad platforms, and outbound tools.

Instead of manually exporting lists, cleaning data, or waiting for new leads like you have to do with tools like Lemlist, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

This is a result of us seeing how sales teams spend a lot of time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This helps our users catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Find prospects that look just like your best customers

Most sales intelligence tools on the market, like Lemlist, give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our software goes much deeper.

With our AI-powered ICP identification, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best users are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Identify your site visitors at the company and person level

Warmly helps you maximize your site’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Turn static prospect lists into automated outreach with AI SDRs

Once you have built the list of leads, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Lemlist, Warmly comes with a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our prospect database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from Lemlist?

Lemlist is known for cold email outreach, personalization, and deliverability. The platform helps teams create multistep email sequences, warm up domains, and personalize messages to improve reply rates.

Warmly, on the other hand, goes far beyond traditional email finders and sequence builders by combining visitor identification, intent scoring, automated audience building, and AI-driven activation into one signal-powered revenue orchestration engine.

Our Marketing Ops Agent automatically builds, enriches, scores and syncs dynamic target audiences across your CRM, ad platforms, and outbound tools. Lists are then continuously refreshed as intent signals and engagement change.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlyLemlist
Core focusSignal-based revenue orchestration that identifies anonymous site visitors, enriches them in real time, and builds dynamic audiences.Cold email outreach platform focused on sequence creation, personalization, and deliverability.
List buildingAutomated AI-driven list building, continuous enrichment, scoring, and syncing to CRMs and ad platforms.Manual list imports and static segmentation with CSV workflows.
Data depth and matchingMulti-source enrichment with waterfall validation and confidence scoring.Email discovery and verification.
Outreach automationBuilt-in AI SDR agents that trigger personalized outreach based on real-time behavior and intent.Sequence builder for outbound email with personalization.
Prospect discovery databaseLarge contact database with lookalike modelling and buying committee discovery.Email finder with verified contact lists.
Integrations and activationContinuous syncing to HubSpot, Marketo, ad platforms, and outbound tools.Integrations for CRM and outreach workflows.
Who is the tool best for?Teams that want in-market account detection, automated list ops, and intent-based orchestration.Teams focused on cold email campaigns and deliverability.
Pricing modelComponent-based pricing with credits tied to data outputs and a free tier.Subscription tiers focused on sending limits and sequence features.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Apollo

Best for: Sales teams looking for a unified prospecting and outbound automation solution.

Similar to: Cognism, UserMotion.

Apollo offers a prospect database with built-in sales engagement (sequences, dialling, and email), making it an alternative to Lemlist for teams that want an all-in-one prospecting and outreach stack.

I consider the platform to be especially useful where list generation and multi-touch cadences should live and be measured in the same tool.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Get access to lead intelligence, integrated sequences and activity tracking capabilities, so sourcing and outreach live in one solution.
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing structure offers a free plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  • Basic: $59 per user per month.
  • Professional: $99 per user per month.
  • Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search the database > enrich the leads > outbound sequence) that reduces platform friction.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some customers have been looking for Apollo alternatives.

❌ Apollo can be complex to use if you’re a beginner in sales intelligence platforms.

#3: Cognism

Best for: Global teams doing international outbound looking for best-in-class lead enrichment.

Similar to: Apollo, Snov.io.

Cognism stood out to me with its combination of GDPR-compliant B2B data with strong privacy, compliance controls and intent signals.

It’s a good enough Lemlist alternative for international companies that need global data coverage plus enterprise-grade consent and compliance capabilities.

Features

  • A global prospect database with compliance-aware enrichment and intent data designed for international outreach.
  • Create custom workflows to enrich existing CRM data or new prospects with updated information.
  • Get access to intent data with verified direct dials, so you can prioritize reachable prospects.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Above-average international coverage with compliance focus.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users are happy with Cognism's customer support.

❌ Limited range of native integrations, which is why some teams have been looking for Cognism alternatives.

❌ Pricing can be heavy for SMEs.

#4: Kaspr

Best for: SDRs that rely on LinkedIn prospecting and want rapid extension-based contact extraction.

Similar to: Lusha.

Kaspr offers a B2B prospecting solution that helps you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.

The platform is a viable alternative to Lemlist for teams looking to send data of EU prospects from the LinkedIn Chrome Extension straight to their sales tech stack.

Features

  • One-click LinkedIn contact capture (emails and phones) via a Chrome extension plus simple workflow integrations.
  • You’ll be able to enrich European buyers' data using 120+ million European B2B contacts across 150 sources to get real-time verified information. 
  • Send data from the LinkedIn Chrome Extension straight to your sales or marketing tech stack, including HubSpot, Pipedrive, Zoho, and Salesforce.

Pricing

Kaspr offers a free pan. Plus, it offers tier-based subscription plans: 

  • Starter plan: $65 per month.
  • Business plan: $99 per month.
  • Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

✅ Quick LinkedIn lookups and easy exports.

❌ A reported steep learning curve, similar to Lemlist.

❌ Some G2 reviews are reporting data accuracy issues.

#5: MadKudu

Best for: RevOps teams that need more data-driven lead qualification and smarter routing of inbound leads.

Similar to: 6sense.

MadKudu offers a solid alternative to Lemlist when your priority is predictive lead scoring and routing rather than raw list-building.

The platform turns behavioral and firmographic signals into actionable lead scores so that your team can prioritize inbound leads.

Features

  • Analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Prospects are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t publish prices for its product.

You can book a demo and request a custom quote based on your specific requirements.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Predictive scoring models that use behavioral and firmographic signals.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ There’s a reported learning curve, similar to Lemlist.

❌ A higher price tag than other MadKudu alternatives on the market.

#6: Seamless AI

Best for: Sales reps that prioritize speed and ease-of-use for prospect discovery.

Similar to: Koala.

Seamless AI is a viable alternative to Lemlist when your sales team is looking for fast, real-time contact discovery and enrichment with AI-assisted search.

What I like about the software is that it’s been built to find contacts quickly and surface validated emails to fuel high-velocity outreach.

Features

  • Real-time contact discovery and verification that reduces manual list-building time for SDRs.
  • Craft better sales scripts, emails, and social media messages by analyzing contact data and preferences.
  • Total AI confidence scoring that assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. 

This means that you may need to pay extra for them, regardless of your subscription to any of the tool’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to other platforms on the market, unlike some Seamless AI alternatives.

❌ Its customer support can be inconsistent, according to G2 reviews.

#7: 6sense

Best for: Companies looking for predictive account scoring and intent orchestration.

Similar to: ZoomInfo, Warmly.

6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.

Its sales tool is a nice alternative to Lemlist, as it enables you to prioritize accounts and tailor outreach with precision to accelerate deal velocity.

Features

  • The platform detects buyer intent and connects it with the rest of the lead’s customer journey online, so you can recognize leads most likely to convert based on their level of intent.
  • Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
  • 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense offers a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the solution, you’d need to be on one of their three paid tiers:

  • Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, we were able to find 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ The solution does not currently identify individuals on your website, but rather accounts.

❌ The tool can get expensive, which is why some teams have been looking for 6sense alternatives.

#8: Clay

Best for: SDRs looking to build fully custom, ICP-powered scoring workflows using clean, enriched data from multiple sources.

Similar to: Keyplay, Wiza.

Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What stood out to me about Clay in comparison to Lemlist is that you can build tables from prompts like: “find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment, similar to Warmly, which lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
  • AI web scraper Claygent, which runs prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo.
  • Explorer: $349/mo.
  • Pro: $800/mo.
  • Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ A wide range of features and integrations.

✅ Intuitive lead list builder.

❌ There’s a reported learning curve.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#9: Salespanel

Best for: GTM teams looking for a data-driven way to qualify leads and personalize engagement without technical complexity.

Similar to: Warmly.

Salespanel is a buyer intent software that tracks website visitors in real-time, identifies companies and leads, and scores them based on behavioral data to surface accounts most likely to buy. 

The platform integrates this intent data with CRM and marketing automation tools to help you align outreach with actual buyer activity.

Features

  • Real-time lead scoring and qualification that leverage first-party intent data and your ICP attributes to score every lead identified on your website.
  • Comprehensive buyer intent data, which helps you collect and use first-party buyer intent data with minimal configuration.
  • Detailed analytics dashboards to help you visualize lead generation metrics and be able to detect bottlenecks, improve attribution, and understand what yields the best results.

Pricing

Salespanel offers three plans, two of which have the same starting price:

  • Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
  • Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
  • Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface, covering the weaknesses of Lemlist.

✅ Deep tracking functionality that prepares you for a cookie-less world.

❌ The costs can easily add up, given the caps and limitations in the essential packages, similar to Lemlist.

❌ Annual billing only with no free plan.

#10: Clearbit

Best for: ABM teams looking for real-time enrichment of inbound leads and best-in-class lead scoring workflows.

Similar to: Cognism.

Clearbit provides real-time enrichment that SLG teams use to enrich forms, score leads, and segment accounts as they interact with your website.

The tool is a viable alternative to Lemlist with its developer-friendly stack, which makes it easy to embed data into workflows for faster personalization.

Features

  • Real-time enrichment API and lead scoring fields that power dynamic personalization across your CRM and marketing touchpoints (e.g., LinkedIn).
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing with the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, so you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ There’s a variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

Activate and engage in-market accounts automatically with Warmly’s AI Marketing Ops Agent

That’s it from this comprehensive guide of the 10 best Lemlist alternatives for sales teams looking to build lead lists, score them, and engage them.

Warmly goes beyond basic enrichment and automation: the software acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our software warms up your Total Addressable Market (TAM) & segments your prospects into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best VoilaNorbert Alternatives & Competitors [2026]

10 Best VoilaNorbert Alternatives & Competitors [2026]

Time to read

Chris Miller

VoilaNorbert is a lead generation tool that promises it can find anyone's corporate email address and enrich it with data that drives conversion.

However, some SDRs have been dissatisfied with the solution for a few reasons, which is why some of them have been looking for alternatives on the market.

In this comprehensive guide, I’ll go over the 10 best alternatives to VoilaNorbert in 2026 that can help you build and refine your best lead list and then orchestrate personalized outreach.

When I was making the shortlist, I wasn’t focusing only on feature strength. I also took into consideration the overall customer satisfaction, the use cases of the tools, and their pricing models.

TL;DR

  • Warmly offers the best alternative to VoilaNorbert by delivering verified, multi-source enriched data (so no data is outdated or incomplete), eliminating credit burn with flexible component-based pricing, and providing far more accurate intent signals through its 20+ provider waterfall engine.
  • Database and outreach tools like Apollo and RocketReach are ideal for unified prospecting, built-in sequences, and batch contact lookups.
  • On the other hand, there are tools like Datanyze and MadKudu that can help you target accounts by technographics and implement predictive lead scoring & routing.

Why have some sales teams been looking to make the switch from VoilaNorbert?

The main reasons why some teams have been looking to switch from VoilaNorbert are its requirements to have a prospect’s full name and domain for the tool to function, the time-consuming process of uploading CSVs, and customer support that does not respond promptly.

But don’t get us wrong here, I’m not trying to claim that VoilaNorbert is a bad platform that you should run from.

In fact, many customers are happy with its overall return on investment, how quickly it was to get started, and its email digging capabilities.

However, there are a few caveats that I found when I tested and researched the sales intelligence solution: ⤵️

#1: The tool requires both a prospect’s full name and domain

Some users of the tool are not happy with the tool’s requirement for you to insert a prospect’s full name and domain before it can give you their email address.

There are other tools on the market that let you find and enrich contacts using just a name, company name, or LinkedIn profile, without needing the company domain.

‘’The biggest pain point is the need for both a prospect’s full name and domain. In many real-world situations, I might only have a name and company, or maybe just a LinkedIn profile, no company website handy. It would be amazing if the platform’s database could fill those gaps or allow more flexible searches.’’ G2 Review.

#2: Uploading can be time-consuming

Next up, some customers are not happy with how time-consuming the whole process is when you have a list of leads to upload:

  • First of all, you have to upload them as a CSV file, which some customers feel is an extra step.
  • After that, an email verification process runs, which can be slow when handling large lists.

➡️ Imagine doing all of that every week or every month to make sure that the data is not stale; it becomes a job in itself.

‘’The only downside I've noticed is that the email verification process can be a bit slow when handling large lists. It still gets the job done, but when you're working with hundreds of leads at once, it would be great to have faster performance.’’ G2 Review.

#3: Customer support does not respond as fast as you’d expect

Last but not least, some users of the platform have not been happy with its customer support, noting that its response rate was rather slow.

‘’Support team response rate is very slow.’’G2 Review.

What are the best VoilaNorbert alternatives on the market in 2026?

The best alternatives to VoilaNorbert are Warmly, FullContact, and Apollo.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I’ve shortlisted:

ToolBest Use CasePricing
WarmlyUses person-level intent signals to identify visitors, enrich contacts, and automate outreach with AI agentsFree plan. Paid plans start at $20,000 per year for Inbound Agent Engage. Other agents use custom pricing.
FullContactTeams that need rich identity level enrichment and privacy-safe visitor identificationCustom pricing only.
ApolloUnified prospecting with a large database, built in sequences and outreachFree plan available. Paid plans start at $59 per user per month.
MadKuduPredictive scoring and routing based on behavioral and firmographic dataCustom pricing only.
DatanyzeTargeting accounts by technographics and real-time LinkedIn-based lookupsFree trial. Paid plans from $21 per month with monthly credits.
KeyplayICP modelling, ABM account scoring and CRM native workflowsFree plan. Paid plans start at $12,000 per year.
CognismGlobal B2B data enrichment with compliance focusCustom pricing for Platinum and Diamond plans.
Seamless AIFast AI-assisted real-time contact discovery and enrichment for SDR teamsFree plan with credits. Pro and Enterprise require custom quotes.
KasprLinkedIn-based prospecting and one-click email and phone capturePlans start at $65 per month.
RocketReachAPI friendly contact discovery with batch lookups and an extensive profile databasePaid plans start at $99 per user per month.

#1: Warmly

Warmly offers the best VoilaNorbert alternative on the market with our AI Marketing Ops Agent that lets you automatically build, score, and continuously sync high-value, intent-driven audiences across CRMs, ad platforms, and outbound tools.

The tool removes manual list-building and fragile spreadsheet workflows by continuously discovering, enriching, scoring, and syncing the exact audiences you should be targeting right now.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to VoilaNorbert in 2026.

Let’s look at some of the features that make Warmly the go-to option for GTM teams looking to switch from VoilaNorbert:

Feature #1: Automate list building and lead enrichment with the Marketing Ops Agent

Warmly’s AI Marketing Ops Agent lets you automatically build, enrich, score, and sync dynamic target audiences across CRM, ad platforms, and outbound tools.

Instead of manually exporting lists, cleaning data, or waiting for new leads like you have to do with VoilaNorbert, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

We noticed how sales teams spend a lot of time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This helps our users catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market, like VoilaNorbert, give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our software goes much deeper.

With our AI-powered ICP identification, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best users are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Identify your site visitors at the company and person level

Warmly helps you maximize your site’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #4: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of leads, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to VoilaNorbert, Warmly comes with a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our prospect database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once a prospect visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from VoilaNorbert?

VoilaNorbert is known for email discovery, verification, and basic list enrichment. The platform helps find accurate business emails and validate contact lists for outbound outreach.

Warmly goes far beyond traditional email finders by combining visitor identification, intent scoring, automated audience building, and AI-driven activation into one signal-powered revenue orchestration engine.

Warmly helps GTM teams replace manual list building and repetitive prospecting tasks with agents that automatically surface in market buyers and trigger tailored outreach at the exact moment prospects show intent.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlyVoilaNorbert
Core focusSignal-based revenue orchestration with person-level visitor de de-anonymisation and AI agents that build and sync audiences across the GTM stackEmail finding and verification with a focus on accurate corporate email discovery and list verification
Prospect databaseBuilt-in database of over 200 million contacts for targeted list building and lookalikesEmail discovery based on name and domain with no lookalike engine
Automation and orchestrationAI Marketing Ops Agent builds, scores, and continuously syncs audiences to CRMs and ad platformsAutomation focused on cold email outreach and verification
Integrations and activationDeep integrations for real-time activation into CRMs, ad platforms, and outbound toolsIntegrates with CRMs and verification workflows, but is not designed for continuous audience orchestration
Pricing modelModular credits based on engagement and visitor identification with a free tierCredits tied to verified emails and pay-as-you-go plans
Best fitGTM teams that want to identify in-market visitors, refresh target lists automatically, and trigger intent-driven outreachTeams focused on accurate email finding and list verification for cold outreach

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: FullContact

Best for: Teams looking to build rich individual profiles by aggregating data across social channels, emails, company info, and demographics.

Similar to: MadKudu, ListKit.

FullContact is a sales intelligence tool that offers prospect insights with a specific focus on data and privacy. 

The tool helps you identify leads on your website while adhering to customer privacy regulations, making it a viable alternative to VoilaNorbert for teams in highly-regulated industries.

Features

  • Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
  • Unify and enrich incomplete lead data by mapping identities across your systems of record. 
  • Make sure that there is no fraud in ID verification by using the Verify feature.

Pricing

FullContact does not disclose its pricing on its website. 

To access their pricing structure, you’ll have to get in contact with FullContact’s sales team.

Pros & Cons

✅ Friendly, supportive, and helpful support, covering one of the weaknesses of VoilaNorbert.

✅ Easy to use and understand.

✅ Low levels of maintenance required.

❌ Pricing is not transparent. 

❌ Its many verification steps can mean outdated data.

#3: Apollo

Best for: SMBs and mid-market sales teams wanting an affordable unified prospecting and outbound automation tool.

Similar to: Cognism, UserMotion.

Apollo pairs a sizable prospect database with built-in sales engagement (sequences, dialling, and email), making it an alternative to VoilaNorbert for teams that want an all-in-one prospecting and outreach stack without having to know a prospect’s first and last times, as well as their domain, to find their email. 

I think of the tool as especially useful where list generation and multi-touch cadences should live and be measured in the same tool.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Combined lead intelligence, integrated sequences and activity tracking, so sourcing and outreach live in one solution.
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  • Basic: $59 per user per month.
  • Professional: $99 per user per month.
  • Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search the database > enrich the leads > outbound sequence) that reduces platform friction.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some customers have been looking for Apollo alternatives.

❌ Apollo can be complex to use if you’re a beginner in sales intelligence platforms.

#4: MadKudu

Best for: Revenue teams that need data-driven lead qualification and smarter routing of inbound leads.

Similar to: 6sense.

MadKudu is an alternative to VoilaNorbert when your priority is predictive lead scoring and routing rather than raw list-building.

The tool turns behavioral and firmographic signals into actionable lead scores so you can prioritize inbound leads.

Features

  • Analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Prospects are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t publish prices for its product.

You can book a demo and request a custom quote based on your specific requirements.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Predictive scoring models that use behavioral and firmographic signals.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ There’s a reported learning curve.

❌ A higher price tag than other MadKudu alternatives on the market.

#5: Datanyze

Best for: Sales teams that want to target accounts by existing tech stack.

Similar to: FullContact, Leadspace.

Datanyze is a viable VoilaNorbert alternative when technographic intelligence (i.e., what tools a lead uses) is the core signal you want to target by product fit. 

What stands out about the tool is that it helps SDRs surface companies using competitor tech or complementary stacks for highly relevant outreach.

Features

  • With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
  • Datanyze provides curated icebreakers for sales reps to use when reaching out. 
  • Technographic discovery that identifies prospects by the tool and technologies they run, improving product-fit targeting.

Pricing

Currently, Datanyze offers three plans for users:

  • Free: 90-day free trial. Comes with 10 credits per month.
  • Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
  • Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.

Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.

Pros & Cons

✅ Simple Chrome extension that allows for real-time data collection.

✅ Affordable entry pricing for SMBs.

✅ Excellent for product-fit targeting via technographics

❌ Coverage can be inconsistent outside mainstream tech categories.

❌ Lacks a built-in lead scoring engine.

#6: Keyplay

Best for: Sales teams that need ICP modelling, ABM account scoring, and CRM-native workflows.

Similar to: Clearbit.

Keyplay is a viable VoilaNorbert alternative when your focus is on account selection and ICP-first ABM rather than pure contact list generation.

What I like about the tool is that it models ICPs, scores accounts, and syncs prioritized lists back into Salesforce and HubSpot.

Features

  • AI Lookalike helps you find accounts that match your best-performing customers and deals.
  • Options for building custom lead scoring systems without using code.
  • Keyplay tracks a wide range of intent signals and lets you configure custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Signal tracking, including HR tech, accounting software, and recruiting activity.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans, which is why some teams have been looking for Keyplay alternatives.

#7: Cognism

Best for: International teams doing cross-border outbound looking for best-in-class lead enrichment.

Similar to: Apollo, Snov.io.

Cognism stands out with its combination of global B2B data with strong privacy, compliance controls and intent signals.

It’s a good enough VoilaNorbert alternative for global enterprises that need global data coverage plus enterprise-grade consent and compliance capabilities.

Features

  • An international lead database with compliance-aware enrichment and intent data designed for international outreach.
  • You’ll be able to create custom workflows to enrich existing CRM data or new prospects with updated information.
  • Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism’s pricing has two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Good international coverage with compliance focus.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users are happy with Cognism's customer support.

❌ Limited range of native integrations, which is why some teams have been looking for Cognism alternatives.

❌ Pricing can be heavy for SMEs.

#8: Seamless AI

Best for: SDRs that prioritize speed and ease-of-use for prospect discovery.

Similar to: Koala.

Seamless AI is a viable alternative to VoilaNorbert when your team is looking for fast, real-time contact discovery and enrichment with AI-assisted search.

The tool is built to find contacts quickly and surface validated emails to fuel high-velocity outreach.

Features

  • Real-time contact discovery and verification that reduces manual list-building time for SDRs.
  • You’ll be able to craft personalized sales scripts, emails, and social media messages by analyzing contact data and preferences.
  • Total AI confidence scoring that assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. 

This means that you may need to pay extra for them, regardless of your subscription to any of the tool’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to other tools on the market, unlike some Seamless AI alternatives.

❌ Its customer support can be inconsistent, according to G2 reviews.

#9: Kaspr

Best for: Sales teams that rely on LinkedIn prospecting and want rapid extension-based contact extraction.

Similar to: Lusha.

Kaspr offers a B2B prospecting tool that helps you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.

The tool is a viable alternative to VoilaNorbert for teams looking to send data of EU prospects from the LinkedIn Chrome Extension straight to their sales tech stack.

Features

  • One-click LinkedIn contact capture (emails and phones) via a Chrome extension plus simple workflow integrations.
  • Enrich European buyers' data using 120+ million European B2B contacts across 150 sources to get real-time verified information. 
  • Send data from the LinkedIn Chrome Extension straight to your sales or marketing tech stack, including HubSpot, Pipedrive, Zoho, and Salesforce.

Pricing

Kaspr offers a free pan. Plus, it offers tier-based subscription plans: 

  • Starter plan: $65 per month.
  • Business plan: $99 per month.
  • Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

✅ Fast LinkedIn lookups and easy exports.

❌ Advanced capabilities may require additional time to understand.

❌ Some G2 reviews are reporting accuracy issues.

#10: RocketReach

Best for: Data-driven sales teams needing reliable API access and batch lookups.

Similar to: Kaspr, Success AI.

RocketReach offers an email and phone lookup platform with a strong API and batch export capabilities, making it a solid VoilaNorbert alternative for recruiters, agencies, and sales teams wanting programmatic access to contact data.

I think of the platform as best for straightforward contact discovery and CRM integration.

Features

  • Offers an extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • The tool uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • Use RocketReach’s Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ Create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for SMEs, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

Activate and engage in-market accounts automatically with Warmly’s AI Marketing Ops Agent

That’s it from this buyer guide of the 10 best VoilaNorbert alternatives for GTM teams looking to build lead lists, score them, and engage them.

Warmly goes beyond basic enrichment and automation: the software acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your prospects into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best Kaspr Alternatives & Competitors [2026]

10 Best Kaspr Alternatives & Competitors [2026]

Time to read

Alan Zhao

Kaspr is a sales intelligence platform that automatically retrieves contact details on LinkedIn with its Chrome Extension.

The platform promises to help you enrich prospect data, create LinkedIn outreach campaigns, and integrate with all your sales tools.

However, some teams have been dissatisfied with the platform for various reasons, which is why they have been looking for competitors on the market.

In this buyer guide, I’ll go over the 10 best alternatives to Kaspr in 2026 that can help you build and refine your best lead list and then orchestrate outreach.

My selection criteria for this guide were not based solely on feature strength. I also considered the overall customer satisfaction, the different use cases of the tools, and their pricing models.

TL;DR

  • Warmly offers the best alternative to Kaspr by delivering verified, multi-source enriched data (so nothing is outdated or incomplete), eliminating credit burn with flexible component-based pricing, and providing far more accurate phone and intent signals through its 20+ provider waterfall engine.
  • Tools like Apollo and Lusha are ideal for teams that want fast contact enrichment, prospect list building, and scalable outbound automation.
  • On the other hand, platforms like Seamless AI and UpLead can help you access verified B2B data, real-time enrichment, and reliable filters for building high-quality ICP-fit lead lists.

Why have some sales teams been looking to make the switch from Kaspr?

The main reasons why some teams have been looking to switch from Kaspr are its contact information that can be outdated or incomplete, how easy it is to burn through credits, and its poor phone number data.

But don’t get me wrong on this one, I’m not trying to say that Kaspr is a bad tool that you need to run away from.

In fact, many satisfied users are more than happy with its email finder, GDPR compliance, and unlimited free access to B2B emails.

However, there are a few cons that I found when I tested and researched the tool: ⤵️

#1: Contact information can be outdated or incomplete

Although Kaspr aims to make prospecting easy with quick data enrichment, several reviewers highlight that the contact information delivered isn’t always reliable. 

The issue here is that inaccurate or incomplete profiles may force teams to verify details manually, adding extra work and reducing the overall efficiency gains the platform promises.

‘’On top of that, the contact info can sometimes be outdated or incomplete, which is a huge pain.’’G2 Review.

#2: Burning through credits is too easy

Kaspr’s credit-based model creates friction for customers who rely on consistent, high-volume lead generation. 

If your team is doing high-volume prospecting, the credit bucket feels like it drains too fast.

Instead of “use as needed,” the workflow becomes “save credits,” which slows reps down.

‘’Having to earn credits can be annoying when trying to find leads.’’ G2 Review.

#3: Poor phone number data

While Kaspr provides phone number enrichment as a core feature, multiple reviews point to a lack of accuracy in this area. 

Customers of the tool report that most numbers surfaced are personal or unrelated to the contact, with very little value for professional outreach.

‘’The majority, 90% of phone numbers, were personal home numbers (not cool) or registered to other people. <10% had business phone numbers for business contacts and no direct numbers.’’G2 Review.

What are the best Kaspr alternatives on the market in 2026?

The best alternatives to Kaspr are Warmly, Apollo, and Lusha.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I’ve shortlisted:

ToolBest Use CasePricing
WarmlyUses person-level intent signals, multi-source enrichment, and AI agents for automated list building, scoring, and outbound orchestration.Free plan (500 visitors/month). Signals Agent: Custom. Inbound Engage: $20,000/yr. Inbound Scale: $30,000/yr. Marketing Ops Agent: Custom.
Apollo.ioCombines a huge B2B database with sequencing, lead scoring, and CRM sync. Ideal for outbound automation and prospect targeting.Free plan. Paid: $59/user/mo (Basic), $99/user/mo (Professional), $149/user/mo (Organization).
LushaFast, lightweight contact enrichment directly from LinkedIn or CRM using the Chrome extension.Free plan (40 credits). Pro: $22.45/mo. Premium: $52.45/mo. Scale: Custom.
Seamless AIReal-time B2B contact discovery with AI-powered enrichment and confidence scoring. Great for SDR teams.Free plan (50 credits). Pro and Enterprise: Custom pricing.
UpLeadHigh-accuracy contact database with real-time verification and strong filters for ICP matching.7-day free trial. Essentials: $99/user/mo. Plus: $199/user/mo. Professional: Custom.
RocketReachAPI-friendly email and phone lookup platform for batch enrichment and programmatic workflows.Essentials: $99/user/mo. Pro: $165/user/mo. Ultimate: $300/user/mo.
CognismGlobal B2B contact data with strong compliance and verified direct dials. Ideal for phone-heavy outreach.Platinum and Diamond plans: Custom pricing.
LeadGeniusCustom, human-verified datasets for tailored ICP prospecting and account research.Custom pricing.
KeyplayTargeted ICP segmentation with customizable signals, scoring, and lookalike models.Free basic plan. Growth: $12,000/yr. Scale: Custom.
FullContactAn identity resolution and enrichment platform for unifying customer records and identifying website visitors.Custom pricing.

#1: Warmly

Warmly offers the best Kaspr alternative with our AI Marketing Ops Agent that lets you automatically build, score, and continuously sync high-value, intent-driven audiences across CRMs, ad platforms, and outbound tools.

The platform removes manual list-building and fragile spreadsheet workflows by continuously discovering, enriching, scoring, and syncing the exact audiences you should be targeting right now.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Kaspr in 2026.

Let’s look at some of the capabilities that make Warmly the go-to option for GTM teams looking to switch from Kaspr:

Feature #1: Automate list building and lead enrichment with the Marketing Ops Agent

Warmly’s AI Marketing Ops Agent lets you automatically build, enrich, score, and sync dynamic target audiences across CRM, ad platforms, and outbound tools.

Instead of manually exporting lists, cleaning data, or waiting for new leads, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

We noticed how sales teams spend a lot of time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This helps our users catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market, like Kaspr, give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our software goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best users are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Identify your site visitors at the company and person level

Warmly helps you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #4: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Kaspr, Warmly comes with a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Kaspr?

Kaspr is known for contact extraction and basic enrichment. The platform is useful for pulling emails and phone numbers from LinkedIn and quickly building simple prospect lists.

Warmly goes far beyond traditional contact finders by combining visitor identification, intent scoring, automated list building, and AI-driven outreach into one signal-powered revenue orchestration engine.

Warmly helps GTM teams replace manual prospecting tasks with agents that automatically surface high-intent buyers and activate outreach when it matters most.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlyKaspr
Core FunctionalitySignal-based revenue orchestration that identifies website visitors, enriches them in real time, and builds dynamic ICP fit audiences synced across all tools.Contact extraction from LinkedIn and websites with basic enrichment.
Intent SignalsTracks first, second, and third-party intent and updates scores continuously.No true intent engine or continuous scoring.
Automated List BuildingAI Marketing Ops Agent builds, enriches, and updates audiences automatically.Lists require manual creation and manual upkeep.
Activation and OutreachAI SDRs that launch personalized outbound triggered by intent and behavior.Outreach sequences are available, but not intent-driven.
Data Breadth and QualityWaterfall enrichment using more than twenty providers with real-time validation.Email finding with fewer providers and limited multi-source verification.
ICP IdentificationAI-powered analysis of your closed-won data to identify lookalike accounts.Basic filters for job titles and firmographics.
DatabaseColdly database with more than two hundred million contacts enriched in real time.Large contact database focused on email and phone extraction.
Pricing ModelModular pricing with a free plan that identifies up to five hundred visitors each month.Traditional credit-based pricing.
Ideal ForTeams that want smarter targeting based on signals and automated orchestration.Teams that need fast contact extraction without advanced intent or automation.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Apollo

Best for: Sales teams looking to build their best lead list and then automate and personalize outbound at scale.

Similar to: Seamless AI.

Apollo offers an AI-powered sales platform that combines a vast B2B database with advanced automation tools.

The tool is a nice alternative to Kaspr, as it helps sales teams identify ideal prospects, personalize outreach, and manage the sales pipeline efficiently.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Apollo's AI surfaces the right contacts, accounts, and buying signals instantly, allowing you to focus on strategy rather than manual research. 
  • The tool's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates. 
  • With real-time AI lead scoring, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  • Basic: $59 per user per month.
  • Professional: $99 per user per month.
  • Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing AI sales tools that you might already be using.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some teams have been looking for Apollo alternatives.

❌ The tool can be complex to use, potentially requiring a significant learning curve.

#3: Lusha

Best for: Sales teams looking for quick, on-demand contact enrichment directly from LinkedIn or CRM.

Similar to: Apollo.

Lusha offers a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a viable alternative to Kaspr for teams that want quick contact discovery at a lower price point.

What stood out to me about Lusha is that it focuses on speed and accessibility, making it ideal for reps who need instant enrichment during outreach.

Features

  • You can select the Bombora Intent topics that are most relevant to your business to surface the accounts showing the most buying activity.
  • Instant contact lookup via Lusha’s browser extension.
  • Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ You will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some customers have been looking for Lusha alternatives.

#4: Seamless AI

Best for: SDRs looking for real-time B2B lead generation with AI-powered contact search and enrichment.

Similar to: Koala.

Seamless AI is a sales prospecting platform that leverages AI to provide real-time access to verified B2B contact information.

The tool ensures that customers have the most current data by continuously uploading its database, helping you connect with decision-makers more effectively.

Features

  • Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
  • An AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring, which assigns a confidence score to each prospect's data, indicating the reliability of information like email addresses.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent when compared to Seamless AI alternatives, according to user reviews.

#5: UpLead

Best for: RevOps teams that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.

Similar to: ZoomInfo, Clearbit, and Lusha.

UpLead offers a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.

This makes UpLead a good enough alternative to Kaspr when you need fresh, usable leads.

Features

  • Every contact you download from UpLead is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach. 
  • Filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP. 
  • The platform supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so prospects can be pushed and pulled as part of your existing workflows. 

Pricing

UpLead offers a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

  1. Essentials: $99 per user per month with 170 monthly credits.
  2. Plus: $199 per user per month with 400 monthly credits.
  3. Professional: Custom pricing.

Since the paid plans offer limited reveal and export credits, you’ll probably have to buy more. 

Pros & Cons

✅ Strong filtering options and technographic capabilities help you narrow down ICPs.

✅ Comes with a buyer intent layer that adds signal on which prospects might be in-market.

✅ Chrome extension + prospector tools make ad-hoc capture easy.

❌ Some features (e.g., intent, advanced filters) are locked behind higher-tier plans, which is why some people have been looking for UpLead alternatives.

❌ Its paid plans include a very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.

#6: RocketReach

Best for: Data-driven GTM teams looking for reliable API access and batch lookups.

Similar to: ListKit.

RocketReach is an email and phone lookup platform with a strong API and batch export capabilities, making it a good Kaspr alternative for sales teams looking for programmatic access to contact data.

I think of the tool as ideal for straightforward contact discovery and offers a good range of CRM integrations.

Features

  • An extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • The platform uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • Autopilot feature that lets you create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ Create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for SMEs, similar to Kaspr, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

#7: Cognism

Best for: Teams looking for accurate and compliant B2B contact data for global outbound and phone-based prospecting.

Similar to: Apollo.

Cognism offers a B2B sales intelligence platform that focuses on verified contact data and compliance, making it a strong option for teams targeting prospects across EMEA, the US, and APAC.

The reason why I think that the tool is a viable Kaspr alternative is that it focuses on contact-level accuracy, direct-dial coverage, and GDPR-compliant enrichment.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Access to extensive global phone coverage and verified direct dials.
  • Get intent data for buyers actively searching for solutions like yours, enriched with up-to-date contact data.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and are not native to Cognism.

❌ Limited intent data when compared to other tools on the market, which is why some customers have been looking for Cognism alternatives.

#8: LeadGenius

Best for: Sales teams looking for custom, human-verified datasets personalized to their ICP.

Similar to: FullContact.

LeadGenius uses a combination of machine learning and a global network of researchers to find precise contact and account data.

Its easy navigation, useful lead filters, and data verification make LeadGenius a top Kaspr AI alternative.

Features

  • Curates custom data sets using humans and AI to uncover the “ideal” prospect.
  • Expert assistance helps you define what attributes your customers should have to narrow down lists during the outreach process.
  • Real-time account signals like new product launches, funding news, and hiring trends.

Pricing

The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.

Pros & Cons

✅ Combination of AI and human verification to ensure data integrity.

✅ Great for custom prospecting work.

✅ Helpful for sales teams who don’t have the time to prospect.

❌ Customers report an inability to keep the data accurate over time, which is why some teams have been looking for LeadGenius alternatives.

❌ Search and filtering options aren’t close to other tools on this list.

#9: Keyplay

Best for: Sales teams with a well-defined ICP and a need for highly targeted, dynamic segmentation.

Similar to: Clearbit.

Keyplay offers a sales prospecting solution that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

The tool is a viable alternative to Kaspr AI if you want to track a wide range of intent signals.

Features

  • AI Lookalike helps you find accounts that match your best-performing customers and deals.
  • There are options for building custom lead scoring systems without using code.
  • Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly interface.

❌ Integrates with only two CRMs, HubSpot and Salesforce, which is why some teams have been looking for Keyplay alternatives.

❌ Offers only annual paid plans, unlike other tools in this list.

#10: FullContact

Best for: Building rich individual profiles by aggregating data across social channels, emails, company info, and demographics.

Similar to: MadKudu.

FullContact is a tool offering business insights with a specific focus on data and privacy. 

The platform helps you identify leads on your website while adhering to customer privacy regulations, making it a viable alternative to Kaspr.

Features

  • Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
  • You’ll be able to unify and enrich incomplete lead data by mapping identities across your systems of record. 
  • Make sure that there is no fraud in ID verification by using the Verify feature.

Pricing

FullContact does not disclose its pricing on its website. 

To access their pricing structure, you’ll have to get in contact with FullContact’s sales team.

Pros & Cons

✅ Friendly, supportive, and helpful support.

✅ Easy to use and understand.

✅ Low levels of maintenance required.

❌ Price plan is not transparent. 

❌ Its many verification steps can mean outdated data.

Activate and engage in-market accounts automatically with Warmly’s AI Marketing Ops Agent

That’s it from this guide of the 10 best Kaspr alternatives for sales teams looking to build lead lists, score them, and engage them.

Warmly goes beyond basic enrichment and automation: the tool acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our platform warms up your Total Addressable Market (TAM) & segments your prospects into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best Snov.io Alternatives & Competitors [2026]

10 Best Snov.io Alternatives & Competitors [2026]

Time to read

Alan Zhao

Snov.io combines cold email, sales outreach, LinkedIn automation, and email finder tools into one tool to help you simplify your sales process.

The platform promises to help you discover new prospects, verify emails, reach primary email inboxes, accelerate LinkedIn outreach, and manage leads with its unified inbox.

However, some sales teams have been left unhappy with the solution for various reasons, which is why some of them have been looking for an alternative.

In this comprehensive guide, I’ll go over the 10 best alternatives to Snov.io in 2026 that can help you build and refine your best lead list and then orchestrate personalized outreach.

My selection criteria for this guide were not based solely on feature strength. I also considered the overall customer satisfaction, the different use cases of the solutions, and their pricing models.

TL;DR

  • Warmly offers the best alternative to Snov.io with its signal-based revenue orchestration, AI Marketing Ops Agent, and real-time visitor identification capabilities that automatically build, score, and sync target audiences across your GTM systems.
  • Tools like RocketReach and Reply.io are ideal for teams that want data-driven prospecting or AI-powered multichannel outreach automation.
  • On the other hand, there are tools like UpLead and Kaspr that can help you enrich verified B2B data or capture EU-based LinkedIn contacts directly into your CRM for faster prospecting.

Why have some GTM teams been looking to switch from Snov.io?

The main reasons why some sales teams have been looking to switch from Snov.io are its pricing structure, which can get expensive as you spend more credits, reported major technical failures, and its initial steep learning curve.

But don’t get us wrong on this one, we’re not saying that Snov.io is a terrible product that you need to run away from.

In fact, many satisfied users are more than happy with its email finder, deliverability toolkit, and LinkedIn automations.

However, there are a few drawbacks that I found when I evaluated the tool: ⤵️

#1: The pricing structure can be expensive for SMEs

While the platform offers good outreach and automation tools, several reviewers mentioned that the overall cost quickly adds up for smaller teams trying to scale lead generation and email campaigns on limited budgets.

This is especially true when accounting for currency exchange rates in regions like Brazil, as one mid-market user of the platform points out.

‘’I don't like the price, especially when converted to Brazilian currency, it becomes far too expensive.’’ G2 Review.

According to another reviewer from a small business, Snov.io’s credits can run out quickly if you’re running multiple campaigns, so pricing can feel limiting for super users.

‘’The credits can run out quickly if you’re running multiple campaigns, so pricing can feel limiting for heavy users.’’ G2 Review.

#2: A major technical failure

A user of the tool reported experiencing a serious technical issue where Snov.io’s system resent the same outreach campaign to the same list of contacts without user action. 

This glitch not only confused recipients but also damaged the sender’s reputation, as duplicate emails triggered bounce-backs and spam flags.

‘’We’ve been using Snov.io for our outreach campaigns, and unfortunately, we experienced a major technical failure that hurt our reputation. Without any action from our side, Snov.io’s system resent the same email campaign to the same group of customers. This caused confusion, made our company look unprofessional, and even triggered bounce-backs because the recipients’ servers flagged us as spam.’’ – G2 Review.

#3: Initial steep learning curve

New users have mentioned that Snov.io can be difficult to navigate at first, particularly when setting up campaigns or exploring more advanced features. 

While the platform is powerful once mastered, the initial learning curve can be discouraging for those unfamiliar with email automation or CRM-style tools.

‘’People who are new sometimes find it hard to use the product.’’G2 Review.

What are the best Snov.io alternatives on the market in 2026?

The best alternatives to Snov.io are Warmly, with its signal-based revenue orchestration platform and Marketing Ops Agent, RocketReach, and Reply.io.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I will go through in more detail:

ToolBest Use CasePricing
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name + email.”Free plan for up to 500 website visitors adn then custom pricing for the Signals and Marketing Ops Agents. Inbound Agent starts at $20,000/year.
RocketReachIdeal for data-driven GTM teams looking for reliable API access, batch lookups, and accurate email and phone data.Essentials: $99/user/month; Pro: $165/user/month; Ultimate: $300/user/month.
Reply.ioBest for automating multichannel outreach with AI personalization across email, LinkedIn, calls, SMS, and WhatsApp.AI SDR Starter: from $500/month; AI SDR Growth: from $2,500/month; AI SDR Enterprise: from $15,000.
Apollo.ioCombines a large B2B contact database with built-in email sequencing and CRM sync for complete sales engagement.Free plan available; Basic: $59/user/month; Professional: $99/user/month; Organization: $149/user/month.
UpLeadFor RevOps teams needing verified, credit-based B2B data enrichment and real-time contact validation.Essentials: $99/user/month (170 credits); Plus: $199/user/month (400 credits); Professional – custom.
KasprIdeal for EU-based teams capturing LinkedIn contact data with one-click extraction and CRM sync.Free plan available; Starter: $65/month; Business: $99/month; Organization: $99/month.
DatanyzeGreat for technographic-driven prospecting and identifying companies by their tech stack.Free trial (10 credits); Nyze Pro 1: $21/month; Nyze Pro 2: $39/month.
BluebirdsBest for GTM teams that want AI-powered outbound automation using multi-source intent signals.Free plan available; paid plans are custom (contact sales for pricing).
ZoomInfoFor enterprises seeking verified contact coverage with firmographics, technographics, and intent data.Custom pricing; annual contract required (Sales, Marketing, and Talent packages).
OutreachEnterprise-grade AI-powered sales execution platform for automating prospecting, engagement, and forecasting.Custom pricing per product (Engage, Call, Meet, Deal, Forecast).


#1: Warmly

Warmly offers the best Snov.io alternative on the market in 2026 with our AI Marketing Ops Agent that lets you automatically build, score, and continuously sync high-value, intent-driven audiences across CRMs, ad platforms, and outbound tools.

The tool removes manual list-building and fragile spreadsheet workflows by continuously discovering, enriching, scoring, and syncing the exact audiences you should be targeting right now.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Snov.io in 2026.

Let’s look at some of the features that make Warmly the go-to option for sales teams looking to switch from Snov.io:

Feature #1: Automate list building and lead enrichment with the Marketing Ops Agent

Warmly’s AI Marketing Ops Agent lets you automatically build, enrich, score, and sync dynamic target audiences across CRM, ad platforms, and outbound tools.

Instead of manually exporting lists, cleaning data, or waiting for new leads, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

Our team had noticed how GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This helps our users catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market, like Snov.io, give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our software goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Identify your site visitors at the company and person level

Warmly helps you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #4: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Snov.io, Warmly comes with a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Snov.io?

Snov.io is an email-finding and outreach automation suite focused on discovering and verifying contact emails and running cold-outreach sequences.

However, the platform doesn’t provide a way for you to continuously refresh and sync audiences across your GTM stack.

Warmly, on the other hand, is a signal-based revenue orchestration platform that identifies anonymous website visitors, enriches them in real-time, and offers an AI-powered Marketing Ops Agent that automatically builds, scores, and syncs target audiences across all your GTM systems.

➡️ Our tool offers a better solution for teams that want to eliminate manual list management, automatically identify in-market accounts, and activate outreach instantly.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlySnov.io
Core FunctionalityReal-time visitor de-anonymization, signal-based account and contact identification, and AI-driven orchestration. The Marketing Ops Agent automatically builds and maintains dynamic target lists across your GTM systems.Verified B2B contact discovery, bulk email and domain search, and an integrated outreach CRM for cold campaigns.
Data Enrichment & Intent SignalsCombines first, second, and third-party behavioral signals with multi-source enrichment. The Marketing Ops Agent continuously re-scores leads by fit and intent in real time.Provides firmographic and technographic filters with verified contact information. Intent insights are static and only available at the time of list creation.
Automation & OutreachThe AI Marketing Ops Agent automatically syncs audiences to HubSpot, Marketo, LinkedIn, Meta, and Outreach, eliminating manual CSV uploads and keeping target lists fresh.Focuses on building multi-step cold outreach campaigns (email sequences, LinkedIn automation), with strong tools for email verification and warmup. No continuous syncing or signal-based automation.
Best ForGTM teams that want to identify in-market visitors, automatically build and refresh target lists, and launch AI-driven outreach at scale without manual list ops.Sales and SDR teams that prioritize discovering and verifying contact emails and running high-volume outbound campaigns.


Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: RocketReach

Best for: Data-driven GTM teams looking for reliable API access and batch lookups.

Similar to: Kaspr, ListKit.

RocketReach is an email and phone lookup solution with a strong API and batch export capabilities, making it a solid Snov.io alternative for marketing agencies and sales teams looking for programmatic access to contact data.

I think of the platform as ideal for straightforward contact discovery and offers a good range of CRM integrations.

Features

  • An extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • The platform uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • Autopilot feature that lets you create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ Create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for SMEs, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

#3: Reply.io

Best for: Sales teams looking to automate multichannel outreach with AI.

Similar to: Apollo, UserMotion.

Reply offers a sales engagement solution designed to automate and personalize outreach across various channels, including email, calls, LinkedIn, SMS, and WhatsApp. 

Its Jason AI assistant is a viable alternative to Snov.io, as it generates personalized messages, handles responses, and schedules meetings to increase efficiency and engagement rates. ​

Features

  • Automates outreach across email, calls, LinkedIn, SMS, and WhatsApp to engage prospects on their preferred platforms. ​
  • Reply.io can generate personalized messages and responses, enhancing engagement and conversion rates. ​
  • Gain access to a database of over 140 million verified contacts that fuels prospecting efforts. ​

Pricing

Reply.io has three pricing packages when it comes to its AI SDRs:

  • AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
  • AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
  • AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.

Pros & Cons

✅ Streamlines the sales process by automating tasks across multiple communication channels.​

✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.​

✅ User-friendly interface that is easy to navigate.

❌ Comes with a steep learning curve, similar to Snov.io.

❌ The tool offers poor customer support, according to users, with limited assistance for troubleshooting problems.

#4: Apollo

Best for: Teams looking to combine prospect data with built-in sales engagement tools to automate outbound.

Similar to: Seamless AI.

Apollo offers a sales intelligence platform that combines a large contact database with integrated engagement features like email sequencing, dialers, and analytics.

The tool is a viable alternative to Snov.io, as it lets you act directly on enriched data to help them handle outreach from the same platform.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • The platform’s AI capabilities surface the right personas, companies, and signals, so that you can focus on strategy rather than manual research. 
  • Apollo comes with a large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Offers an integrated sequence and dialer, similar to Snov.io, to bridge the gap between data enrichment and direct sales execution.

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A large B2B database with over 270 million contacts.

✅ Seamless integration with existing sales tools, covering one of Snov.io’s weaknesses that users call out.

✅ Strong all-in-one workflow: search > enrich > sequence.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ A learning curve for users new to sales prospecting tools, similar to Snov.io.

#5: UpLead

Best for: RevOps teams that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.

Similar to: ZoomInfo, Clearbit, and Lusha.

UpLead offers a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.

This makes UpLead an interesting alternative to Snov.io when you need fresh, usable leads without overpaying for enterprise stacks.

Features

  • Every contact you download from UpLead is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach. 
  • Filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP. 
  • The tool supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so leads can be pushed and pulled as part of your existing workflows. 

Pricing

UpLead offers a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

  1. Essentials: $99 per user per month with 170 monthly credits.
  2. Plus: $199 per user per month with 400 monthly credits.
  3. Professional: Custom pricing.

Since the paid plans offer limited reveal and export credits, you’ll probably have to buy more. 

Pros & Cons

✅ Strong filtering options and technographic capabilities help you narrow down ICPs.

✅ Comes with a buyer intent layer that adds signal on which prospects might be in-market.

✅ Chrome extension + prospector tools make ad-hoc capture easy.

❌ Some capabilities (e.g., intent, advanced filters) are locked behind higher-tier plans, which is why some people have been looking for UpLead alternatives.

❌ Its paid plans include a very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.

#6: Kaspr

Best for: EU teams that rely on LinkedIn prospecting and want extension-based contact extraction.

Similar to: LeadFuze.

Kaspr offers a B2B prospecting tool that lets you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.

The tool is a viable alternative to Snov.io for SDRs looking to send data of EU-based prospects from the LinkedIn Chrome Extension straight to their sales tech stack.

Features


  • One-click LinkedIn contact capture (emails and phones) via a Chrome extension plus simple workflow integrations.
  • Kaspr lets you enrich EU buyers' data using 120+ million EU B2B contacts across 150 sources to get real-time verified information. 
  • Send data from the LinkedIn Chrome Extension straight to your sales or marketing tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.

Pricing

Kaspr offers a free pan. Plus, it offers tier-based subscription plans: 

  • Starter plan: $65 per month.
  • Business plan: $99 per month.
  • Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to get contact information with a single click. 

✅ Fast LinkedIn lookups and easy exports.

❌ Advanced functionalities may require additional time to understand.

❌ Some G2 reviews report accuracy issues.

#7: Datanyze

Best for: Sales teams focused on technographic-driven prospecting and product-led motion.

Similar to: Kaspr, Leadspace.

Datanyze gives you broad technographic and firmographic signals across millions of websites, so you can spot in-market accounts by the tech they use.

The tool’s browser extension and market share tracking make it easy for sales reps to discover and qualify accounts from tech install events, making it a nice alternative to Snov.io.

Features

  • With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
  • Datanyze provides curated icebreakers for sales reps to use when reaching out. 
  • Real-time technographic monitoring that surfaces tech installs and contact info you can act on.

Pricing

Currently, Datanyze offers three plans for users:

  • Free: 90-day free trial. Comes with 10 credits per month.
  • Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
  • Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.

Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.

Pros & Cons

✅ Simple Chrome extension that allows for real-time data collection.

✅ Affordable entry pricing for SMEs, covering the cost concerns of Snov.io.

✅ Ideal for product-fit targeting via technographics

❌ Its data coverage can be inconsistent outside mainstream tech categories.

❌ The platform lacks a built-in lead scoring engine, which is why some customers have been looking for an alternative to Datanyze.

#8: Bluebirds

Best for: GTM teams looking to scale prospecting efforts.

Similar to: UnifyGTM, Claygent.

Bluebirds offers an AI-powered sales automation tool that helps sales teams scale their email outbound efforts.

The tool is capable of researching, prioritizing, and engaging the best prospects, allowing your SDRs to focus on meaningful conversations with prospects and not manual outreach.

Features

  • The AI outbound sales tool can rank the prospects using custom buying signals based on certain pre-determined events. 
  • Prioritize prospects that are more likely to convert by combining signals from trusted public data sources (i.e., 2nd party signals, such as G2 or Capterra), your CRM, and third-party intent.
  • Automated buyer circle enrichment with contact data from 15+ data vendors that the platform has partnered with.

Pricing

Bluebirds does not publicly disclose its pricing, so you’d have to contact their sales team to get a product demo and pricing information.

Despite this, it does offer a free plan so you can get to know it, with “unlimited” leads and basic intent signals. You’d also get access to its AI-powered ICP functionality.

Pros & Cons

✅ Save your team time by automating research and prioritization of leads.

✅ Improve targeting accuracy with the platform’s multi-source data enrichment.

✅ Set up custom buying signals based on ‘’compelling’’ events that are pre-determined. 

❌ The platform’s pricing is not disclosed.

❌ The product is relatively new, so it has not been as battle-tested as other competitors on the market.

#9: ZoomInfo

Best for: Enterprises looking for broad, verified contact coverage with intent and organizational insights.

Similar to: 6sense.

ZoomInfo offers one of the most comprehensive B2B databases on the market, which includes direct dials, firmographics, and buyer intent data.

The platform is a viable alternative to Snov.io for large sales teams looking for a bigger data volume for large-scale prospecting.

Features

  • ZoomInfo’s AI assistant analyzes CRM data and databases to detect opportunities, tailor emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • ZoomInfo tracks online behavior to identify companies showing interest in specific products or services to help you prioritize outreach to accounts that are actively researching solutions like yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to leads who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some sales teams have been looking to switch from ZoomInfo.

❌ The platform can get expensive for the full suite of features, according to G2 reviews.

#10: Outreach

Best for: Enterprise-grade sales engagement and execution powered by AI across the entire revenue cycle.

Similar to: Keyplay, Reply, LeadGenius.

Outreach is a leading sales execution solution that integrates AI to enhance every stage of the sales process. 

From automating prospecting tasks to providing real-time deal insights and forecasting, Outreach empowers teams to engage more effectively and close deals faster.

Features

  • AI prospecting agent: that identifies potential leads, qualifies them based on predefined criteria, and reaches out to best-fit prospects through tailored messages.
  • Smart email assist that leverages AI to draft initial sales engagement emails, email replies, or meeting follow-ups based on the provided context.
  • Outreach predicts whether a deal will close with high accuracy rates and recommends actions to keep it on track using unique engagement signals across emails, calls, and meetings.

Pricing

Outreach has five different product packages:

  1. Engage: Includes email assistant, automations, CRM sync, templates, etc.
  2. Call: Includes sales dialer, live sales monitoring, AI-powered call summary, etc.
  3. Meet: Includes real-time call recording and transcription, AI-powered meeting assistant, automated summary and action items, etc.
  4. Deal: Includes AI-powered deal assistant, deal health score, deal overview with activity history, etc.
  5. Forecast: Includes AI projection, scenario planning, detailed dashboards, etc.

However, the tool doesn’t publish prices for any of its packages, so you’ll have to contact its sales team.

Moreover, each package has distinct pricing, meaning the costs can easily add up if you want to use several of Outreach’s products.

Pros & Cons

✅ Best-in-class automation capabilities for emails, follow-ups, and meeting scheduling.

✅ Deep insights into deal health and buyer sentiment.

✅ Helps you streamline workflows and automate tasks.

❌ Opaque pricing that can allegedly become expensive.

❌ Outreach can be complex to learn and use, particularly for those unfamiliar with sales engagement solutions.

Activate and engage in-market accounts automatically with Warmly’s AI Marketing Ops Agent

That’s it from this guide of the 10 best Snov.io alternatives for sales teams looking to build lead lists, score them, and engage them.

Warmly goes beyond enrichment and automation: the tool acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your prospects into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best Success AI Alternatives & Competitors [2026]

10 Best Success AI Alternatives & Competitors [2026]

Time to read

Alan Zhao

Success AI uses AI to help you send unlimited emails to verified leads and scale your outreach. 

The platform promises to help you identify the right leads to target, personalize the emails, and track the results of your campaigns.

However, some sales teams have been dissatisfied with the solution for various reasons, which is why they have been seeking an alternative.

In this buyer guide, I’ll go over the 10 best alternatives to Success AI in 2026 that can help you build and refine your best lead list and then orchestrate outreach.

My selection criteria are not based solely on feature strength; I also took into consideration overall customer satisfaction, the different use cases of the solutions, and their pricing models.

TL;DR

  • Warmly offers the best alternative to Success AI with its signal-based revenue orchestration, AI Marketing Ops Agent, and real-time visitor identification capabilities that automatically build, score, and sync target audiences across your GTM systems.
  • Apollo and Seamless AI are ideal for teams that want large contact databases combined with built-in outreach automation, helping you handle prospecting and engagement in one place.
  • On the other hand, tools like Clay, MadKudu, and Cognism can help you automate enrichment, predict lead conversion, or access globally verified B2B data.

Why have some sales teams been considering a switch from Success AI?

The main reasons why some sales teams have been looking to switch from Success AI are its pricing model, which can be expensive for SMEs, its limited data customization capabilities, and its learning curve.

But don’t get me wrong, I’m not claiming that Success AI is a terrible product that needs to be switched from.

In fact, many satisfied users are happy with how much time the tool saves them on outreach, its simple interface, and email personalization features.

Despite this, there are a few drawbacks that I found when I evaluated the tool: ⤵️

#1: Pricing can get expensive for SMEs

Starting off with Success AI’s pricing structure, some small business owners and agency founders feel like the platform can be expensive for SMEs.

The platform might look affordable at first, but it splits its pricing into Leads and Outreach, which means that you’ll have to invest a few hundred dollars a month to combine lead list building with automated outreach to get the results you need.

‘’Another concern is the pricing since many of my clients are small business owners, the cost can be a bit too high for them.’’ G2 Review.

Another small business owner mentions that the platform has a per-user pricing model, which cannot be immediately seen from its pricing page; it can get expensive as you bring in more members to your team.

‘’The per-user pricing model can get a bit expensive as you add more members to your team.’’ G2 Review.

#2: Limited data customization features

Next up, when users export lead data from Success AI, such as names, emails, company details, or engagement metrics, they can’t fully choose which fields or data points to include or exclude. 

This means users who need specific or custom data for their workflows (e.g., CRM imports or segmentation) can’t easily tailor the export to match their requirements.

‘’One thing I'd like to see improved is more flexibility in customizing the lead data fields when exporting. Sometimes I need specific information, and while the current data is great, a bit more customization would make it even better.’’ G2 Review.

#3: Initial learning curve

Last but not least, there are many instances of dissatisfied users with Success AI’s initial learning curve.

A user of the tool mentions that the platform can be complex when setting up certain features for the first time.

‘’Success.ai can have a bit of a learning curve, especially when setting up certain features for the first time. The AI-generated emails are helpful but often need a human touch to make them truly personalized.’’G2 Review.

What are the best Success AI alternatives on the market in 2026?

The best alternatives to Success AI are Warmly, with its signal-based revenue orchestration platform and Marketing Ops Agent, Apollo, and Seamless AI.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I will go through in more detail:

ToolBest Use CasePricing
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name + email.”Free plan, and then custom pricing on the Signals and Marketing Ops Agents. Inbound Agent starts at $20,000/year.
Apollo.ioCombines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to let you move directly from list building to outreach.Free plan available; Paid plans from $59/user/month (Basic), $99/user/month (Professional), $149/user/month (Organization).
Seamless AIReal-time B2B lead generation with AI-powered contact search and enrichment, ideal for SDR teams seeking verified, up-to-date contact data.Free forever plan (50 credits); Pro and Enterprise plans with custom pricing (must contact sales).
ClayAutomates lead list building, CRM enrichment, and scoring using 75+ enrichment sources and AI scraping agents.Free plan (100 credits); Paid plans from $149/mo (Starter), $349/mo (Explorer), $800/mo (Pro), Enterprise: Custom.
MadKuduPredictive lead scoring for product-led or inbound funnels; analyzes historical conversions to surface high-potential leads early.Custom pricing only (book a demo).
CognismProvides accurate, compliant global B2B contact data with verified direct dials for EMEA, US & APAC.Platinum and Diamond plans with custom pricing (contact sales).
ZoomInfoEnterprise-grade database for verified contacts, intent signals, and ABM insights across global markets.Custom pricing; annual contracts only (Sales, Marketing, or Talent plans).
UpLeadReliable credit-based B2B database with strong filters, real-time contact verification, and buyer intent insights.Free trial (5 credits); Paid from $99/user/month (Essentials), $199/user/month (Plus), Professional: Custom.
KeyplayHelps define and target ICPs with dynamic segmentation and custom scoring models; ideal for growth-focused B2B teams.Free plan available; Paid from $12,000/year (Growth), Scale: Custom pricing.
DemandbaseABM and an intent-driven orchestration platform that unifies sales and marketing to engage high-value accounts.Custom pricing; includes a platform fee + user fee that scales by usage.



#1: Warmly

Warmly offers the best Success AI alternative on the market in 2026 with our AI Marketing Ops Agent that lets you automatically build, score, and continuously sync high-value, intent-driven audiences across CRMs, ad platforms, and outbound tools.

The platform solves the headache of manual list-building, stale segments, and one-off uploads by keeping target lists fresh in real-time.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Success AI in 2026.

Let’s look at some of the capabilities that make Warmly the go-to option for teams looking to switch from Success AI:

Feature #1: Automate list building and prospect enrichment with the Marketing Ops Agent

Warmly’s new AI Marketing Ops Agent transforms how sales teams manage and activate audiences. 

Instead of manually exporting lists, cleaning data, or waiting for new leads, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

We noticed how GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

The tool automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This helps our customers catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence platforms on the market, like Success AI, give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Identify your website visitors at the company and person level

Warmly helps you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #4: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Success AI, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Success AI?

Success AI is a B2B lead generation and outreach platform with a large verified contact database, data enrichment, and built-in sending tools for scaled outbound campaigns.

Warmly, on the other hand, is a signal-based revenue orchestration platform that identifies anonymous website visitors, enriches them in real-time, and offers an AI-powered Marketing Ops Agent that automatically builds, scores, and syncs target audiences across all your GTM systems.

➡️ Our tool offers a better solution for teams that want to eliminate manual list management, automatically identify in-market accounts, and activate outreach instantly.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlySuccess AI
Core FunctionalityReal-time website visitor de-anonymization, person & account-level identification, and signal-based revenue orchestration. The Marketing Ops Agent auto-builds and refreshes target lists based on live buying signals.Large B2B contact database (700M+) with lead discovery and campaign tools for creating and sending sequences. Focused on list discovery/export and outbound campaign execution.
Data Enrichment & Intent SignalsCombines first-, second-, and third-party signals (site behavior, repeat visits, competitor research) with multi-source enrichment. The Agent continuously re-scores contacts by fit and intent.Strong enrichment and verification of contact data (emails, phones, firmographics). Intent is primarily based on data filters and campaign engagement rather than live behavioral signals.
Automation & OutreachThe Marketing Ops Agent automates audience building, scoring, and syncing to CRMs, ad platforms, and outbound tools — enabling near-instant campaign activation without manual list uploads. Also supports AI-driven outreach across channels.Provides multichannel outreach automation, inbox management, and deliverability tools. Optimized for outbound sequencing rather than real-time audience orchestration.
Integrations & SyncingAutomatically syncs audiences with HubSpot, Marketo, LinkedIn, Meta, Outreach, and other GTM tools. Removes the need for manual list management.Integrates with CRMs and outreach tools to manage contact imports and exports for outbound campaigns.
Best ForGTM, RevOps, and marketing teams that want to identify in-market visitors, auto-maintain dynamic audiences, and activate personalized outreach instantly without manual operations.Sales and growth teams that need a large, verified contact database to power outbound campaigns and manage deliverability at scale.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Apollo

Best for: Combining prospect data with built-in sales engagement tools to automate outbound.

Similar to: Seamless AI.

Apollo offers a sales intelligence solution that combines a contact database with integrated engagement features like email sequencing, dialers, and analytics.

The platform is a viable alternative to Success AI, as it lets teams act directly on enriched data to help them handle outreach from the same platform.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Apollo's AI surfaces the right personas, companies, and buying signals instantly, so that you can focus on strategy rather than manual research. 
  • Comes with a large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Offers an integrated sequence and dialer, similar to Success AI, to bridge the gap between data enrichment and direct sales execution.

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A large B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools, covering one of Success AI’s weaknesses.

✅ Strong all-in-one workflow: search > enrich > sequence.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo might have a learning curve for users new to sales prospecting tools, similar to Success AI.

#3: Seamless AI

Best for: GTM teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.

Similar to: Koala.

Seamless AI offers a sales prospecting platform that leverages AI to provide real-time access to verified B2B contact information.

The tool ensures that users have the most current data by continuously uploading its database, helping you connect with decision-makers more effectively.

Features

  • Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
  • An AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring, which assigns a confidence score to each contact's data, can help you improve outreach success rates.

Pricing

Seamless AI comes with a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, you’ll have to subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors of Seamless AI.

❌ Customer support can be inconsistent when compared to alternatives, according to user reviews.

#4: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: Warmly.

Clay offers a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What stood out to me about Clay is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
  • AI web scraper Claygent runs basic prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

💡 You can now act on intent from ABM accounts right inside Clay, powered by Warmly.

Users of Clay can see which companies are visiting their site, get instant alerts, and automatically enrich those accounts.

Pricing

Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo for 2,000 credits.
  • Explorer: $349/mo for 10,000 credits.
  • Pro: $800/mo for 50,000 credits.
  • Enterprise: Custom pricing for a custom amount of credits.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ The tool can be difficult to master, which is why some people have been looking for Clay alternatives.

❌ The costs can easily sneak up on you, according to G2 reviews.

#5: MadKudu

Best for: Sales teams looking to create multiple scoring models tailored to different markets and ICPs.

Similar to: Keyplay.

MadKudu is a lead prospecting solution that focuses on predictive lead scoring built for high-volume inbound funnels. 

The tool uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments, which is why I shortlisted it to be one of Success AI’s best alternatives.

Features

  • The platform analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Fit and intent model segmentation, where prospects are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t currently publish prices for its product. 

You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Leads are categorized by both fit and intent.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ Steep learning curve to learn how to best use the solution, similar to Success AI.

❌ There’s a higher price tag reported than other MadKudu alternatives on the market.

#6: Cognism

Best for: GTM teams looking for accurate and compliant B2B contact data for global outbound and phone-based prospecting.

Similar to: Apollo, Persana AI.

Cognism offers a B2B sales intelligence platform that focuses on verified contact data and compliance, making it a strong option for teams targeting prospects across EMEA, the US, and APAC.

The reason why I think that the tool is a viable alternative to Success AI is because it focuses on contact-level accuracy, direct-dial coverage, and GDPR-compliant enrichment.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Access to extensive global phone coverage and verified direct dials.
  • Cognism lets you get intent data for buyers actively searching for solutions like yours, enriched with up-to-date contact data.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and are not native to Cognism.

❌ Limited intent data when compared to other competitors on the market, which is why some customers have been looking for Cognism alternatives.

#7: ZoomInfo

Best for: Large organizations looking for broad, verified contact coverage with intent and organizational insights.

Similar to: 6sense.

ZoomInfo offers one of the most comprehensive B2B databases on the market, which includes direct dials, firmographics, and buyer intent data.

The tool is a viable alternative to Success AI for enterprise teams looking for a bigger data volume for large-scale prospecting.

Features

  • ZoomInfo’s AI assistant, Copilot, analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to leads who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some sales teams have been looking to switch from ZoomInfo.

❌ The tool can get really expensive for the full suite of features, according to G2 reviews.

#8: UpLead

Best for: Sales teams that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.

Similar to: ZoomInfo, Clearbit, and Lusha.

UpLead offers a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.

This makes UpLead quite useful when you need fresh, usable leads without overpaying for enterprise stacks, making it an interesting alternative to Success AI.

Features

  • Every contact you download from UpLead is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach. 
  • You can filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP. 
  • The platform supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so leads can be pushed and pulled as part of your existing workflows. 

Pricing

UpLead offers a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

  1. Essentials: $99 per user per month with 170 monthly credits.
  2. Plus: $199 per user per month with 400 monthly credits.
  3. Professional: Custom pricing.

Since the paid plans offer limited reveal and export credits, you’ll probably have to buy more. 

Pros & Cons

✅ Strong filtering options and technographic capabilities help you narrow down ICPs.

✅ Has a buyer intent layer that adds signal on which prospects might be in-market.

✅ Chrome extension + prospector tools make ad-hoc capture easy.

❌ Some features (e.g., intent, advanced filters) are locked behind higher-tier plans, which is why some people have been looking for UpLead alternatives.

❌ Paid plans include a very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.

#9: Keyplay

Best for: Teams with a well-defined ICP and a need for highly targeted, dynamic segmentation.

Similar to: Demandbase.

Keyplay is a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and buyer intent signals.

The tool is a viable alternative to Success AI if you want to track a wide range of intent signals.

Features

  • AI Lookalike helps you find accounts that match your best-performing customers and deals.
  • Options for building custom lead scoring systems without using code.
  • Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, the platform does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly interface.

❌ Integrates with only two CRMs, HubSpot and Salesforce, which is why some people have been looking for Keyplay alternatives.

❌ Offers only annual paid plans, unlike other tools in this list.

#10: Demandbase

Best for: ABM teams looking to unify sales and marketing around target accounts.

Similar to: Warmly, 6sense.

Demandbase helps enterprises identify, engage, and close high-value accounts by combining intent data, ABM orchestration, and sales intelligence.

Its AI-driven targeting ensures your team spend time on accounts most likely to generate enterprise-level revenue, making it a nice alternative to Success AI for larger teams.

Features

  • Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
  • Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
  • Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The tool has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing, which is why some SMEs have been looking for alternatives.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from this buyer guide of the 10 best Success AI alternatives for teams looking to build lead lists, score them, and engage them.

Warmly goes beyond enrichment and automation: the tool acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your prospects into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More




How To Do Lead Scoring In Clay In 2026?

How To Do Lead Scoring In Clay In 2026?

Time to read

Chris Miller

Whether you’re looking to prioritize inbound leads or you want to filter down a large list of prospects for outbound campaigns, this guide is for you.

In this guide, I’m going to show you how you can segment your lead list into different categories of prioritization by assigning them a score in Clay.

💡 At the end of this guide, I’ll introduce you to an alternative to the traditional lead scoring model to reduce your time to do list building to practically nothing.

TL;DR

  • Start off by figuring out your lead scoring criteria and then adding it to the Clay table, such as adding fields for company headcount, company industry, and individual seniority.
  • Add a field for lead scoring and then configure your selection criteria to get the result.
  • Warmly’s Marketing Ops Agent is a strong alternative to Clay’s traditional list building as it automates lead list building entirely with continuous syncing in real-time, and AI-curated account and contact data across your CRM, ads, and outbound tools.

Scoring leads in Clay (Step-By-Step)

In a nutshell, lead scoring in Clay consists of:

  • Building the search by which you’ll get your first table with prospects or importing your inbound prospects (e.g., from a form).
  • Figuring out your lead scoring criteria that would best fit your ICP.
  • Enriching the Clay table with the fields that will matter for your lead scoring efforts (e.g., company headcount).
  • Adding a field for lead scoring and inserting the relevant fields in there.
  • Assigning a score to different factors so that the engine can properly score each prospect.

Here’s how to do all of that in detail: 👇

#1: Set up the starter table with prospects#

💡 This is going to be the process for lead scoring for outbound from scratch. If you’ve already got a lead list of inbounds, you can skip this step by importing them into Clay.

As I already covered in our comprehensive ‘’how to build a lead list in Clay for cold outreach’’ guide, you want to start by opening Clay’s ‘’Find people’’ search on the left.

After that, you want to:

  • Set Company attributes: I’d begin here by selecting the industry, such as  ‘’accounting’’.
  • Set the Job title: What you want the job title to include, so I’ll go with ‘’engineer’’ here.
  • Include levels: Not all job titles are equal in the decision-making process, so I’ll go with VP, Director, and Head.

💡 Pro Tip: You can use the Preview to spot unwanted profiles (e.g., contractor titles) and adjust keywords and filters before you run the full pull.

Before clicking on ‘’Next’’ I also like to use the ‘’Limit results’’ functionality at the bottom and limit the results to 50 per search (although the tool was only able to find me 48).

This is because smaller batches reduce enrichment costs, let me QA results, and make A/B tests of outreach messaging easier.

➡️ Pro Tip: If you’re dealing with inbound forms, you’ll need to enrich the leads to validate if the profiles are right and then increase coverage with Claygent with web scraping to find LinkedIn URLs.

#2: Figure out your lead scoring criteria

If your team does not have a defined lead scoring criterion so far, you want to sit down and figure out how you want leads to be scored.

For this guide, we’re going to use 3 criteria to prioritize our leads:

  • Company headcount: I’m going to give a higher score to leads from enterprises.
  • Company industry: I’ll include accounting and VC.
  • Individual seniority, such as seniors and juniors.

#3: Add your lead scoring criteria as enrichments on the Clay table

Next up, before we can configure the lead scoring model, we’ll have to add the different fields that will be used for lead scoring.

Start by clicking on ‘’Add column’’ and then Enrichments:

  • Add employee count and run on all of the rows (or the ones you shortlisted).

  • Add company industry, and run on all of the rows (or the ones you shortlisted).

Now, for the job titles, we’ll have to use AI to analyze their enriched profiles to create our own seniority buckets using a prompt.

For use cases like this, we need to click on ‘’Add column’’ and then ‘’Use AI’’ to see the Claygent and insert our prompt in there.

It might take some time to load, but in the end, you should be able to see the 3 fields next to each other.

#4: Configure the lead scoring model

Now that we’ve got the 3 fields ready to go for lead scoring, the next step is to click on Action >  Enrichments > View all enrichments > search for lead score > select Score Row in Clay.

➡️ From this point on, you can either take the shortcut with a tool like MadKudu that will get a company lead score from email, or use our own formula for lead scoring in Clay.

The next step is to select your scoring criteria one by one. It might be confusing on setting up at first, but here’s how it’s done:

  • Start with ‘’# of Scoring Criteria’’ and select the number of criteria fields (e.g., 3).
  • Then, go to ‘’Values to Score’’ and use ‘’/’’ to select your column.
  • From that point on, go to ‘’Comparison Type’’ and select the one that makes sense (e.g., Between).
  • Go to Keywords and insert the numbers or keywords you want the tool to look for (e.g., 0-500).
  • Go to Scores and assign for each one a score (e.g., 1, 2, 3, 4) that would be just under the keyword.

You then want to repeat that for each scoring criterion.

And then, voila: you’ve got your lead scores after you hit ‘’Run’’ on the whole operation.

(Optional) Integrate with Warmly to automate lead enrichment, segmentation, and outreach workflows

It’s possible to integrate Clay with Warmly’s webhook to automate lead enrichment, segmentation, and outreach workflows.

While Clay’s strengths lie in processing volume and managing orchestrations, Warmly provides the contextual intelligence needed for account-based marketing (ABM).

Here’s how it works:

  1. Warmly picks up the signal: a website visit, a social engagement, a research spike.
  2. Warmly sends it straight to Clay in real-time.
  3. Clay enriches the data, cleans it up, and preps it for action.
  4. Your outbound motion starts instantly.

💡 You can also add lead scoring to the equation and only reach out to leads that fit within a certain lead score.

Learn more about the setup between Warmly and Clay here.

An alternative to the traditional lead list building model

Are you tired of building lead lists with advanced lead scores only for them to be outdated by Friday?

We know that GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, research shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

Warmly’s new AI Marketing Ops Agent transforms how GTM teams manage and activate audiences.

Instead of manually exporting lists, cleaning data, or waiting for new leads, you’ll get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

The platform automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This will help you catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Book a demo with Warmly’s team to learn more about our Marketing Ops Agent.

Warmly’s Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly’s Marketing Ops Agent different from Clay?

Clay is a flexible data-enrichment and automation platform that gives you access to many external data sources and lets teams build prospecting workflows and enriched contact tables with lead scoring.

Warmly, on the other hand, offers a Marketing Ops Agent that continuously detects in-market signals (including de-anonymized site visitors), AI scores, accounts & contacts, and then builds and syncs always-fresh audience lists across your CRMs, advertising and outbound systems.

➡️ Warmly’s Marketing Ops Agent is built to remove spreadsheet work and keep fit and intent scores synced everywhere for SDRs tired of manual list building, stale audiences, and missed in-market signals.

Here’s a side-by-side comparison:

CategoryWarmlyClay
Core FunctionalitySignal-based revenue orchestration: de-anonymizes visitors, unifies first-, second-, and third-party intent signals, and runs AI agents that automatically build and refresh best-fit account and contact lists.Data and automation workspace: access 100+ premium data sources, enrich contact and account records, and build no-code prospecting workflows and tables. Strong for custom data transforms and enrichment pipelines.
Data Enrichment & Intent SignalsCombines multi-source enrichment with persistent buying-intent signals, real-time scoring and buying-committee identification. Lists are continuously re-scored as engagement or intent changes.Heavy on enrichment from multiple external sources (emails, firmographics, technographics). Focused on building accurate profiles and tables rather than real-time intent or visitor-based intelligence.
Audience Building & List MaintenanceThe AI Marketing Ops Agent automatically creates and maintains always-fresh dynamic audiences that update when intent or engagement changes (no CSV uploads or manual maintenance).Enables powerful, flexible list building and enrichment workflows, but lists are typically static until refreshed through custom automations or triggers built by the user.
Automation & OutreachDeep GTM activation: instant audience syncing to HubSpot, Marketo, LinkedIn, Meta, Outreach, and optional AI SDRs for personalized, automated outreach.Strong automation for data enrichment and pushing contacts into engagement tools via integrations or webhooks. Primarily used for custom prospecting pipeline automation.
Integrations & SyncingBuilt for real-time audience syncing across CRMs, ad platforms, and outbound tools to ensure fit and intent data stay aligned across systems.Integrates with hundreds of data and engagement tools, offering flexible API and webhook connections for custom automations.
Best ForGTM teams that need to identify in-market accounts, automatically maintain dynamic target lists, and activate audiences instantly across channels.Sales teams that want a flexible data enrichment and workflow automation platform to build tailored prospecting pipelines.


Automate list building, enrichment, and lead scoring with the Marketing Ops Agent

Warmly goes beyond Clay’s enrichment and lead scoring: the platform acts as a signal orchestration hub that unifies intent signals, prospecting scoring, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

How To Build A Lead List In Clay For Cold Outreach In 2026

How To Build A Lead List In Clay For Cold Outreach In 2026

Time to read

Chris Miller

Many users new to sales consider Clay to have a steep learning curve, and while that might be true to some extent, it can be a massively useful tool once you learn how to use it.

After all, the platform integrates with over 75 data enrichment sources and uses AI to automate research for you.

In this guide, I’ll walk you through how to build a lead list in Clay, step-by-step, to help you get started with the platform. I’ll also be providing you with a few bonus tips along the way.

TL;DR

  • Build your lead list in Clay by starting with the “Find People” tool, filtering by company attributes, job titles, and seniority levels to align with your ICP. Then enrich your list with key data such as LinkedIn summaries and work emails.
  • Use Clay’s AI enrichment and signals to automatically generate bios, detect hiring or intent signals, and keep your data fresh before exporting to your outreach tool or CRM.
  • Work in small batches (for example, 50 leads per pull) to reduce enrichment costs, QA results, and easily test different outreach messages.
  • Warmly’s Marketing Ops Agent is a strong alternative to Clay’s list building as it automates lead list building entirely, offering continuously syncing in real-time, and AI-curated account and contact data across your CRM, ads, and outbound tools.

💡 At the end of this guide, I’ll introduce you to an alternative to the traditional lead list building model to reduce your time to do list building to practically nothing.

Building a lead list in Clay (Step-By-Step)

In a nutshell, building a lead list in Clay consists of:

  • Building the search by which you’ll get your first table with prospects.
  • Selecting your initial lead enrichment.
  • Enriching the table with AI.
  • Adding signals.
  • Exporting and sending the data to your outreach tool.

Here’s how to do all of that in detail: 👇

Step #1: Build the search (find the people)

You want to start by opening Clay’s ‘’Find people’’ search on the left.

After that, you want to:

  • Set Company attributes: I’d begin here by selecting the industry, such as  ‘’accounting’’.
  • Set the Job title: What you want the job title to include, so I’ll go with ‘’engineer’’ here.
  • Include levels: Not all job titles are equal in the decision-making process, so I’ll go with VP, Director, and Head.

💡Pro Tip: You can use the Preview to spot unwanted profiles (e.g., contractor titles) and adjust keywords and filters before you run the full pull.

Before clicking on ‘’Next’’ I also like to use the ‘’Limit results’’ functionality at the bottom and limit the results to 50 per search (although the tool was only able to find me 48).

This is because smaller batches reduce enrichment costs, let me QA results, and make A/B tests of outreach messaging easier.

➡️ Do not worry if you spend too much time on this. Clay lets you browse your past searches and save your search criteria. You can spend as much time as you need here to make sure that it aligns with your ICP.

Step #2: Select the initial enrichment

So far, we’ve identified 48 prospects we can go after, and we’ve got their company name, first and last names, job titles, location, domain, and LinkedIn profiles, but that’s not really enough to send them a personalized message.

This is why the next step is to enrich them.

After you click on ‘’Next’’ in the previous step, the tool will lead you to select the enrichment for the table.

Here I like to select ‘’Summarize LinkedIn profile’’, and ‘’work email’’.

The goal here is to pick only the fields you need immediately (e.g., work email) to save credits. You can add more later as you refine your lead list.

What I like about Clay here is that it’ll use its waterfall approach with multiple data vendors of tools like Hunter, LeadMagic, DropContact, and Prospeo to return the best validated result available.

➡️ Clay will show emojis or icons indicating enrichment status: a ✅ (tick) for successful finds or a ❌ for failures or unknown data, which is why you can use these to filter out bad rows before export.

To delete a row, you can select the tick box on the left of the prospect’s name and then select ‘’Actions’’ and click on ‘’Delete 1 Row.’’

Step #3: Further enrich the table with AI

While the analysis is running in the background, we want to click on ‘’Actions’’ in the top right corner, select ‘’Enrichments’’ and click on ‘’Use AI’’, which uses various LLMs and its Claygent tool to further enrich data.

If you’re not sure of what you’d like AI to do here (e.g., research, generate, or analyze the data sets), you can click on ‘’Templates’’ in the right corner and select from one of the pre-built AI templates.

Here, I like to use ‘’Write a professional bio’’ so I can then send this list to my sales team with each prospect’s info so that they can reach out to them with a more personalized message.

Finally, you click on ‘’Save’’ and select on which rows you want the Claygent to analyze. 

Naturally, you don’t want to run on every prospect, that would make you run out of credits quickly, but instead work on the ones that you found a good ICP-fit.

Step #4: Add signals

You can refine your lead list further by adding signals. Click on ‘’Actions’’ and then select ‘’Signals’’.

From here on, you can choose from 6 signals, including Job change, Job posting, Promotion, New hire, News & fundraising, and LinkedIn post brand mentions.

I’ll proceed with ‘’New hire’’ as a signal since I believe that it’s one of the best ways to target a line manager to sell software to be used by juniors:

➡️ Similar to choosing which prospects to use AI’s research capabilities on, we want to spend credits only on prospects we’re sure of.

The first step is to select the table, and then the view, which I like to add ‘’Fully enriched rows’’ so that I know I’ve got all of the information I need on each prospect.

Each signal can be filtered down differently, such as the hiring signal, including new hires within the last 3 months with a job title of Assistant or Entry.

The tool also lets you configure a frequency for the signal, such as quarterly, monthly, biweekly, weekly, and daily, but it’ll cost more credits.

Lastly, the tool will ask you to configure your optional enrichments, such as sending a message to a Slack channel or enriching the company.

Here, I like to select the ‘’Send message to Slack channel’’ for my sales team, but you’ll have to set up Clay’s integration with Slack.

The signal will be running in the background, and it’ll be enabled.

Step #5: Export and send to your outreach tool

Now that the professional bios are ready and the recent hire signal did not find anything (although I’ll check next month), it’s time to export the data and send it to an outreach tool.

You want to click on ‘’Actions’’ and then ‘’Exports’’ to download as a CSV, send the table data, export to your CRM directly, or send to a sequencer.

💡Pro Tip: Before you export, remove duplicates and rows with ❌ for critical fields (like missing validated work email).

(Optional) Integrate with Warmly to automate lead enrichment, segmentation, and outreach workflows

You can integrate Clay with Warmly’s webhook to automate lead enrichment, segmentation, and outreach workflows.

While Clay’s strengths lie in processing volume and managing orchestrations, Warmly provides the contextual intelligence needed for account-based marketing (ABM).

Here’s how it works:

  1. Warmly picks up the signal: a website visit, a social engagement, a research spike.
  2. Warmly sends it straight to Clay in real-time.
  3. Clay enriches the data, cleans it up, and preps it for action.
  4. Your outbound motion starts instantly.

You can learn more about the setup between Warmly and Clay here.

An alternative to the traditional lead list building model

Are you tired of building lead lists only for them to be outdated by Friday?

We noticed how GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, industry research shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

Warmly’s new AI Marketing Ops Agent transforms how GTM teams manage and activate audiences.

Instead of manually exporting lists, cleaning data, or waiting for new leads, you’ll get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

The tool automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This will help you catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Book a demo with Warmly’s team to learn more about our Marketing Ops Agent.

Warmly’s Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • Signals Agent: Custom pricing, which gives you access to 10,000 monthly credits, Person-Level Intent Signals (1st, 2nd, & 3rd Party), website de-anonymization capabilities, Warm lead alerts, and access to a contact database.
  • Inbound Agent - Engage: Starts at $20,000/year, and adds AI Chat, native outbound email and LinkedIn automation, intent-powered pop-ups, lead routing with custom CRM fields, and the ability to push leads to sales sequencers.
  • Inbound Agent - Scale: Starts at $30,000/year, and adds unlimited AI Chat agents, and the ability to push leads to Ad Audiences.
  • Marketing Ops Agent: Custom pricing, which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly’s Marketing Ops Agent different from Clay?

Clay is a flexible data-enrichment and automation platform that gives you access to many external data sources and lets teams build prospecting workflows and enriched contact tables.

Warmly, on the other hand, offers a Marketing Ops Agent that continuously detects in-market signals (including de-anonymized site visitors), AI scores, accounts & contacts, and then builds and syncs always-fresh audience lists across your CRMs, advertising and outbound systems.

➡️ Warmly’s Marketing Ops Agent is built to remove spreadsheet work and keep fit and intent scores synced everywhere for SDRs tired of manual list building, stale audiences, and missed in-market signals.

Here’s a side-by-side comparison:

CategoryWarmlyClay
Core FunctionalitySignal-based revenue orchestration: de-anonymizes visitors, unifies first-, second-, and third-party intent signals, and runs AI agents that automatically build and refresh best-fit account and contact lists.Data and automation workspace: access 100+ premium data sources, enrich contact and account records, and build no-code prospecting workflows and tables. Strong for custom data transforms and enrichment pipelines.
Data Enrichment & Intent SignalsCombines multi-source enrichment with persistent buying-intent signals, real-time scoring and buying-committee identification. Lists are continuously re-scored as engagement or intent changes.Heavy on enrichment from multiple external sources (emails, firmographics, technographics). Focused on building accurate profiles and tables rather than real-time intent or visitor-based intelligence.
Audience Building & List MaintenanceThe AI Marketing Ops Agent automatically creates and maintains always-fresh dynamic audiences that update when intent or engagement changes (no CSV uploads or manual maintenance).Enables powerful, flexible list building and enrichment workflows, but lists are typically static until refreshed through custom automations or triggers built by the user.
Automation & OutreachDeep GTM activation: instant audience syncing to HubSpot, Marketo, LinkedIn, Meta, Outreach, and optional AI SDRs for personalized, automated outreach.Strong automation for data enrichment and pushing contacts into engagement tools via integrations or webhooks. Primarily used for custom prospecting pipeline automation.
Integrations & SyncingBuilt for real-time audience syncing across CRMs, ad platforms, and outbound tools to ensure fit and intent data stay aligned across systems.Integrates with hundreds of data and engagement tools, offering flexible API and webhook connections for custom automations.
Best ForGTM teams that need to identify in-market accounts, automatically maintain dynamic target lists, and activate audiences instantly across channels.Sales teams that want a flexible data enrichment and workflow automation platform to build tailored prospecting pipelines.

Automate list building and enrichment with the Marketing Ops Agent

Warmly goes beyond Clay’s enrichment and automation: the platform acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best ListKit Alternatives & Competitors for List Building [2026]

10 Best ListKit Alternatives & Competitors for List Building [2026]

Time to read

Chris Miller

ListKit identifies as the largest verified B2B database, offering GDPR-compliant data, billions of daily buying signals, and millions of triple-verified email contacts.

The platform promises to provide you with better data for a lower price than other established competitors on the market.

However, some sales teams have not been entirely satisfied with the solution for various reasons, which is why some of them have been seeking an alternative.

In this article, I’ll go over the 10 best alternatives to ListKit in 2026 that can help you build and refine your best lead list.

The way I selected them was not on feature strength alone: I took into consideration the overall customer satisfaction, the different use cases of the solutions, and their pricing models.

TL;DR

  • Warmly offers the best alternative to ListKit with its signal-based revenue orchestration, AI Marketing Ops Agent, and real-time visitor identification capabilities that automatically build, score, and sync target audiences across your GTM systems.
  • Data and engagement tools like Apollo and ZoomInfo are ideal for sales teams that want verified contact databases with integrated outreach or large-scale intent-based prospecting.
  • On the other hand, there are tools like Lusha, Kaspr, and UpLead that can help you quickly enrich contacts, extract leads from LinkedIn, or build reliable, credit-based lists without enterprise-level complexity.

Why have some sales teams been considering a switch from ListKit?

The main reasons why some sales teams have been looking to switch from ListKit are instances of incorrect or outdated contact information, its complicated initial set-up, and poor customer success and customer service treatment.

But don’t get the wrong idea here, I’m not trying to say that ListKit is a terrible platform that you should run from.

In fact, many satisfied users are happy with the platform’s data, frequently updated intent data and overall value proposition.

Despite this, there are a few caveats that I found when I evaluated the tool: ⤵️

#1: Instances with incorrect or outdated contact information

Despite ListKit’s claims that they triple-verify their data and run monthly checks, some users mention that there are instances where they have found incorrect or outdated contact information.

‘’Some of the leads can have incorrect contact information or be outdated, but it is a small percentage relative to the total.’’ G2 Review.

#2: Complicated initial set-up

Next up, a few users of the platform mention how complicated the initial set-up of ListKit has been for their teams.

According to one of ListKit’s customers, the CRM integration required more step-by-step guidance, data transfer wasn't smooth, and details like emails or company addresses sometimes didn't transfer correctly.

‘’I found the initial setup of ListKit quite rough, which is often the case when implementing new software or CRMs. Specifically, the integration into our CRM required more step-by-step guidance. During the initial integration, data transfer wasn't smooth; certain details like emails, phone numbers, or company addresses sometimes didn't transfer correctly, necessitating manual data entry.’’ G2 Review.

#3: Poor customer success and customer service treatment

Last but not least, multiple customers of the platform mention that they’ve had a negative experience with ListKit’s customer service and customer success teams.

One verified user of the tool mentions that a representative said they would review the messaging and lead lists and would have an update for them in a few days, but the user received no update after that.

‘’Once we finished implementation, we scheduled a review call with one of their experts, but he spent the first 15 minutes of the call telling us that the email campaigns that they had built were terrible. We implemented those new templates and still didn't have any positive responses. While I was trying to cancel, ListKit pushed me to take another call with their support team. At the conclusion of that call, the representative said he would review our messaging and lead lists and would have an update for me in a few days. I received no update or follow-up.’’G2 Review.

Another user of the platform mentions that, in addition to the platform’s poor performance for their use case, ListKit’s team no-showed on two customer service calls.

‘’In addition to their poor performance, they no-showed on two customer service calls.’’ G2 Review.

What are the best ListKit alternatives on the market in 2026?

The best alternatives to ListKit are Warmly, with its signal-based revenue orchestration platform, Apollo, and ZoomInfo.

Here’s a use case and pricing breakdown of the best AI prospecting tools that I shortlisted:

ToolBest Use CasePricing
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name + email.”Free plan (500 visitors/mo). Paid: $10,000/yr (AI Data Agent), $16,000/yr (AI Inbound Agent), $22,000/yr (AI Outbound Agent), $25,000/yr (Marketing Ops Agent).
Apollo.ioCombines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to move directly from list building to outreach.Free plan available. Paid: $59/user/mo (Basic), $99/user/mo (Professional), $149/user/mo (Organization).
ZoomInfoBest for enterprises needing large-scale verified contact data, intent insights, and ABM segmentation.Custom pricing only (annual contracts).
CognismProvides GDPR-compliant, global B2B contact data with verified direct dials for EMEA, US & APAC.Custom pricing (Platinum & Diamond plans).
LushaIdeal for SDRs who need quick, on-demand contact enrichment directly from LinkedIn or CRM.Free plan (40 credits). Paid: from $22.45/mo (Pro), $52.45/mo (Premium), Scale (custom).
KasprEU-focused LinkedIn prospecting tool for extracting verified contact data directly from profiles.Free plan available. Paid: $65/mo (Starter), $99/mo (Business), $99/mo (Organization).
ClearbitEnables real-time enrichment, lead scoring, and website visitor identification for inbound/PLG teams.Custom pricing (volume-based, with paid add-ons for Forms, Advertising & Capture).
UpLeadReliable, credit-based B2B database with verified contact exports and strong filtering.Free 7-day trial. Paid: $99/user/mo (Essentials), $199/user/mo (Plus), Professional (custom).
Seamless AIAI-powered lead search engine that instantly finds verified emails and phones for fast prospecting.Free plan (50 credits). Paid (Pro & Enterprise): custom pricing.
RocketReachGreat for data-driven sales teams needing API access, bulk lookups, and verified contact exports.Paid: $99/user/mo (Essentials), $165/user/mo (Pro), $300/user/mo (Ultimate).

#1: Warmly

Warmly offers the best ListKit alternative on the market in 2026 with our signal-based revenue orchestration platform that lets you identify your website visitors at the person and account level in real-time and then automatically reach out to them.

With built-in AI SDRs and Marketing Ops automation that push personalized outreach straight into CRMs and outbound channels, our tool helps GTM teams convert live intent into pipeline faster than ListKit’s traditional static list building.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to ListKit in 2026.

Let’s look at some of the capabilities that make Warmly the go-to option for teams looking to switch from ListKit:

Feature #1: Automate list building and enrichment with the Marketing Ops Agent

Warmly’s new AI Marketing Ops Agent transforms how GTM teams manage and activate audiences. 

Instead of manually exporting lists, cleaning data, or waiting for new leads, your team will get an always-fresh, AI-curated list of best-fit accounts and contacts synced across every system.

This is a result of us noticing how GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

In fact, data shows that sales reps spend only ~28–33% of their time on actual selling, and administrative and non-selling work consumes most of their time.

The Marketing Ops Agent automates that, acting as your real-time sales intelligence layer between your data sources and your marketing & sales systems.

The software automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.

➡️ This will help you catch up on in-market prospects doing research, as 96% of prospects research companies before engaging sales, according to research from HubSpot.

  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence platforms on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Identify your website visitors at the company and person level

Warmly helps you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.


💡 Data shows that sales intelligence (enriched contact and intent data) can help shorten prospect-research cycles from 3–5 hours to 10–15 minutes, according to a recent industry research, as AI enrichment condenses discovery.

Warmly optimizes its data through a waterfall approach.

Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #4: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from ListKit?

ListKit is a B2B lead generation platform that focuses on delivering verified, accurate contact lists for outbound sales campaigns.

Warmly, on the other hand, is a signal-based revenue orchestration platform that identifies anonymous website visitors, enriches them in real time, and offers an AI-powered Marketing Ops Agent that automatically builds, scores, and syncs target audiences across all your GTM systems.

➡️ Our platform offers a better solution for teams that want to eliminate manual list management, automatically identify in-market accounts, and activate outreach instantly.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlyListKit
Core FunctionalityReal-time visitor de-anonymization, person and account-level identification, and signal-based orchestration. Includes the AI Marketing Ops Agent that automatically builds and maintains dynamic target lists across your CRM, ad platforms, and outbound tools.Verified B2B contact database and lead list builder for outbound campaigns. Focused on manual list creation and export of clean, accurate contact data.
Data Enrichment and Intent SignalsCombines first, second, and third-party intent data (e.g., website activity, competitor research, repeat visits) with multi-source enrichment. The Marketing Ops Agent continuously enriches and re-scores leads in real time using AI-powered fit and intent scoring.Provides firmographic and technographic filters with verified contact information. Intent insights are limited to static data points captured during list creation.
Automation and OutreachBuilt-in AI SDRs for personalized, automated sequences across email, LinkedIn, and chat. The Marketing Ops Agent automates audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more, removing the need for manual uploads or spreadsheet maintenance.Strong for manual list export and batch outreach through third-party tools. No built-in automation for real-time syncing, scoring, or omnichannel engagement.
Best ForGTM, marketing, and revenue teams that want to identify in-market visitors, automatically build and refresh target lists, and launch AI-driven outreach at scale, without manual data operations.Sales teams that prioritize highly accurate, verified contact lists to support traditional outbound campaigns or SDR prospecting.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Apollo

Best for: Combining buyer data with built-in sales engagement tools to automate outbound.

Similar to: Seamless AI.

Apollo is a sales intelligence platform that combines an expansive contact database with integrated engagement features like email sequencing, dialers, and analytics.

The platform is a viable alternative to ListKit, as it lets teams act directly on enriched data to help them handle outreach from the same platform.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Apollo's AI surfaces the right personas, companies, and buying signals instantly, so that you can focus on strategy rather than manual research. 
  • Comes with a large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Apollo offers an integrated sequences and dialer that bridge ListKit’s gap between data enrichment and direct sales execution.

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A large B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow: search > enrich > sequence.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo might have a learning curve for salespeople new to sales prospecting tools.

#3: ZoomInfo

Best for: Enterprises looking for broad, verified contact coverage with intent and organizational insights.

Similar to: 6sense.

ZoomInfo offers one of the most comprehensive B2B databases on the market, which includes direct dials, firmographics, and buyer intent data.

The platform is a viable alternative to ListKit for teams looking for a bigger data volume for large-scale prospecting.

Features

  • ZoomInfo’s AI assistant, Copilot, analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some sales teams have been looking to switch from ZoomInfo.

❌ The tool can get really expensive for the full suite of features, according to G2 reviews.

#4: Cognism

Best for: Teams looking for accurate and compliant B2B contact data for global outbound and phone-based prospecting.

Similar to: Apollo, Persana AI.

Cognism offers a B2B sales intelligence platform that focuses on verified contact data and compliance, making it a strong option for teams targeting prospects across EMEA, the US, and APAC.

The reason why I think that the platform is a viable ListKit alternative is because it focuses on contact-level accuracy, direct-dial coverage, and GDPR-compliant enrichment.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Access to extensive global phone coverage and verified direct dials.
  • Get intent data for buyers actively searching for solutions like yours, enriched with up-to-date contact data.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and are not native to Cognism.

❌ Limited intent data when compared to other competitors on the market, which is why some customers have been looking for Cognism alternatives.

#5: Lusha

Best for: SDRs looking for quick, on-demand contact enrichment directly from LinkedIn or CRM.

Similar to: Apollo, Kaspr.

Lusha offers a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a viable ListKit alternative for teams that want quick contact discovery.

What stood out to me about Lusha is that it focuses on speed and accessibility, making it ideal for reps who need instant enrichment during outreach.

Features

  • Select the Bombora Intent topics that are most relevant to your business to surface the accounts showing the most buying activity.
  • Instant contact lookup via Lusha’s browser extension.
  • Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some customers have been looking for Lusha alternatives.

#6: Kaspr

Best for: EU-based sales teams that rely on LinkedIn prospecting and want extension-based contact extraction.

Similar to: Lusha.

Kaspr offers a B2B prospecting tool that lets you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.

The software is a viable alternative to ListKit for SDRs looking to send data of EU-based prospects from the LinkedIn Chrome Extension straight to their sales tech stack.

Features

  • One-click LinkedIn contact capture (emails and phones) via a Chrome extension plus simple workflow integrations.
  • Enrich EU buyers' data using 120+ million European B2B contacts across 150 sources to get real-time verified information. 
  • You’ll be able to send data from the LinkedIn Chrome Extension straight to your sales or marketing tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.

Pricing

Kaspr offers a free pan. Plus, it offers tier-based subscription plans: 

  • Starter plan: $65 per month.
  • Business plan: $99 per month.
  • Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to get contact information with a single click. 

✅ Fast LinkedIn lookups and easy exports.

❌ Advanced functionalities may require additional time to understand.

❌ Some G2 reviews are reporting accuracy issues.

#7: Clearbit

Best for: Inbound and PLG teams looking for real-time enrichment and website personalization.

Similar to: Cognism, UserMotion.

Clearbit enables instant company and contact enrichment, as well as visitor identification through its Reveal solution.

What makes Clearbit a viable alternative to ListKit is its focus on speed and real-time personalization, which I think is ideal for high-velocity inbound funnels.

Features

  • Clearbit Reveal offers real-time visitor-to-account matching.
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing thanks to the tool’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some teams have been looking for Clearbit alternatives.

❌ Some of its advanced capabilities are available only as add-ons that are charged extra.

#8: UpLead

Best for: SDRs that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.

Similar to: ZoomInfo, Clearbit, Lusha

UpLead offers a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.

This makes UpLead especially useful when you need fresh, usable leads without overpaying for enterprise stacks, making it a viable alternative to ListKit.

Features

  • Every contact you download is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach. 
  • Filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP. 
  • UpLead supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so leads can be pushed and pulled as part of your existing workflows. 

Pricing

UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

  1. Essentials: $99 per user per month with 170 monthly credits.
  2. Plus: $199 per user per month with 400 monthly credits.
  3. Professional: Custom pricing.

Since the paid plans offer limited reveal and export credits, you’ll probably have to buy more. 

Pros & Cons

✅ Strong filtering options and technographic capabilities help you narrow down ICPs.

✅ Has a buyer intent layer that adds signal on which prospects might be in-market.

✅ Chrome extension + prospector tools make ad-hoc capture easy.

❌ Some features (intent, advanced filters) are locked behind higher-tier plans, which is why some people have been looking for UpLead alternatives.

❌ Paid plans include a very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.

#9: Seamless AI

Best for: Sales reps who prioritize speed of prospect discovery.

Similar to: Koala.

Seamless AI is a real-time lead search engine that uses AI to find and verify contact details quickly, making it a practical ListKit substitute for reps who need fast, accurate prospect lists. 

The tool was built with velocity in mind, as it lets you discover, verify, and export contacts at scale in seconds.

Features

  • Real-time AI search engine for B2B leads that surfaces verified emails and phone numbers instantly.
  • AI Assistant for sales content creation that helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring: Seamless AI assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors, which is why some teams have been looking for Seamless AI alternatives.

❌ Customer support can be inconsistent, similar to ListKit, according to G2 reviews.

#10: RocketReach

Best for: Data-driven sales teams needing reliable API access and batch lookups.

Similar to: Kaspr.

RocketReach offers an email and phone lookup platform with a strong API and batch export capabilities, making it a solid ListKit alternative for agencies and sales teams looking for programmatic access to contact data.

The tool is ideal for straightforward contact discovery and offers a good range of CRM integrations.

Features

  • Offers an extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • RocketReach uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • Autopilot feature that lets you create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ Create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for smaller teams, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from this comprehensive guide of the 10 best ListKit alternatives for sales teams looking to build lead lists, score them, and engage them.

Warmly goes beyond enrichment and automation: the platform acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best UserMotion Alternatives & Competitors [2026]

10 Best UserMotion Alternatives & Competitors [2026]

Time to read

Chris Miller

UserMotion is a sales intelligence platform that helps GTM teams identify and prioritize accounts showing strong purchase intent. 

The platform connects product analytics, CRM data, and firmographic insights to surface which prospects are ready for outreach.

Despite this, I have some concerns after trying out the platform when it comes to how the platform works and what it needs from you to be up and running.

In this article, I’ll go over the 10 best alternatives to UserMotion in 2026, covering their core capabilities, use cases, pros & cons, and pricing models.

TL;DR

  • Warmly offers the best alternative to UserMotion with its person-level website de-anonymization, real-time 1st/2nd/3rd-party intent, and the Marketing Ops Agent that automatically builds, enriches, ranks, and syncs ICP-fit audiences for automated outreach.
  • Data & enrichment tools like Datanyze and Clearbit are ideal for technographic prospecting and real-time visitor enrichment to boost match rates and personalization.
  • On the other hand, predictive-scoring and ABM specialists like MadKudu and Keyplay can help you turn product telemetry into ML-driven lead scores and maintain repeatable ICP and account scoring for ABM workflows.

Why have some sales teams been looking to switch from UserMotion?

The main issues that I found when checking out the platform were that the quality of output depends on the quality of input data, its setup complexity in terms of data preparation, and its limited range of integrations when compared to enterprise-grade tools. 

But don’t get me wrong here, I’m not trying to claim that UserMotion is a bad product that you need to avoid.

In fact, dozens of satisfied users are more than happy with its predictive lead scoring capabilities, intuitive UI, customer support and comprehensive analytics.

Despite this, there are a few caveats that I found when I evaluated the platform: ⤵️

#1: The quality of output depends heavily on the quality of input data

Predictive tools like UserMotion use machine learning models to find patterns in your data: e.g., what differentiates a lead that converts vs. one that doesn’t, or an account that churns vs. one that renews.

But these models are only as good as the data they learn from. 

If the data they receive is incomplete, noisy, inconsistent, or irrelevant, the predictions will also be poor, even if the AI itself is advanced.

If you feed poor data into a predictive model:

  • The model can’t find reliable correlations between behaviors and outcomes.
  • It might overfit (make assumptions based on too few examples).
  • You’ll get false positives (“this lead looks hot but isn’t”) or false negatives (“this account looks inactive but is actually expanding”).

#2: Set up complexity in terms of data preparation

Although integrations are seamless, the platform requires significant data preparation to perform optimally. 

To get accurate predictive lead scores and intent signals, you’ll have to instrument and map events, send clean user and company identifiers, and define which events indicate progress on your customer journey. 

UserMotion expects event and CRM telemetry to be present and usable.

#3: Limited integrations when compared to enterprise-grade tools

While UserMotion offers solid integrations with popular tools like HubSpot, Segment, Slack, and Intercom, its ecosystem is narrower than that of enterprise-grade platforms.

The existing connectors cover core use cases, such as data sync, alerts, and lead scoring, but lack the deep, multi-system orchestration and two-way automation larger suites provide. 

➡️ Teams with complex sales tech stacks may need middleware or additional setup to achieve full workflow automation.

What are the best UserMotion alternatives on the market in 2026?

The best alternatives to UserMotion are Warmly, with its signal-based revenue orchestration platform, Datanyze, and MadKudu.

Here’s a quick use case and pricing breakdown of the best tools on the market that I shortlisted:

ToolUse CasePricing
WarmlyPerson-level website de-anonymization, unified intent and automated outreach (signal-based revenue orchestration).Free plan for up to 500 visitors and then starts at $10,000 per year for AI Data Agent; $16,000 per year for AI Inbound Agent; $22,000 per year for AI Outbound Agent; Marketing Ops Agent from $25,000 per year.
DatanyzeTechnographic-driven prospecting and real-time tech install signals.Free 90-day trial with 10 credits per month. Nyze Pro 1: $21 per month billed annually. Nyze Pro 2: $39 per month billed annually.
MadKuduML-driven predictive scoring for product-led growth, turning product telemetry into lead scores.Not publicly listed. Contact sales for a custom quote.
LeadGeniusEnterprise human-verified contact data and custom prospecting at scale.Pricing not published. Contact sales.
ApolloAll-in-one prospecting and multichannel engagement for SMBs and scaling GTM teams.Free plan available. Paid plans start at $59 per user per month.
ClearbitReal-time enrichment and visitor reveal for personalization and first touch data.Volume-based opaque pricing. Contact sales for a quote.
Common RoomTrack custom buying signals across sources and trigger workflows for signal aggregation and automation.Free plan limited to 500 contacts, 50 organizations, 2 users and 2 integrations. Starter $625 per month, 2 users up to 35k contacts. Team $1,250 per month, 3 users up to 100k contacts. Enterprise custom pricing. Annual billing.
ClayWaterfall enrichment and AI web scraping for building ICP powered prospect lists.Free forever plan with 100 monthly search credits. Starter $149 per month. Explorer $349 per month. Pro $800 per month. Enterprise custom pricing.
CognismGlobal B2B contact data with strong EMEA coverage for email outreach and prospecting.Premium plans, Platinum and Diamond, with custom pricing. Contact sales for a quote.
KeyplayABM focused on ICP modelling and repeatable account scoring for account selection.Free forever basic plan. Growth $12,000 per year. Scale custom pricing.

#1: Warmly

Warmly offers the best UserMotion alternative on the market in 2026 with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person and account level and then automatically reach out to them.

Our sales intelligence solution uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best list of prospects from intent data.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to UserMotion on the market.

Warmly offers a signal-based revenue orchestration solution that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.

Let’s look at some of the features that make Warmly the go-to option for growth teams looking to switch from UserMotion:

Feature #1: Identify your website visitors at the account and contact level

Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our solution goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Automate list building and enrichment with the Marketing Ops Agent

Our Marketing Ops Agent helps you build a real-time, auto-updating list of your best prospects.

We noticed that GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

The Marketing Ops Agent automates that, acting as a real-time intelligence layer between your data sources and your marketing & sales systems.

The solution automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Warmly’s Integrations

Unlike UserMotion, Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from UserMotion?

UserMotion is built around predictive lead scoring and sales intelligence that uses product usage, CRM and deal history to predict who will buy, expand, or churn.

Warmly, on the other hand, offers a person-level website de-anonymization and intent platform with a Marketing Ops Agent that goes further by automatically building, enriching, ranking, and syncing best-fit account and contact lists across your CRM, ad platforms and outbound tools.

➡️ Warmly offers a better solution of UserMotion for GTM teams that need to instantly identify in-market visitors, automatically build and maintain target audiences, and push those audiences everywhere without spreadsheets.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlyUserMotion
Core FunctionalityPerson-level website de-anonymization and unified intent signals that reveal who people and companies are visiting your site and why. The Marketing Ops Agent automatically creates dynamic audiences, enriches contacts, ranks them by fit and intent, and keeps audiences synced across systems.Predictive lead and account scoring using product telemetry, fit and historical deal outcomes to prioritize leads, predict churn and expansion, and surface high-value accounts for sales and customer success teams.
Data Enrichment and Intent SignalsCombines first-party website behavior with firmographic and technographic enrichment and external intent feeds. The Marketing Ops Agent then ranks and enriches contacts and identifies buying committees based on past closed won deals.Relies on product usage events, CRM fields, billing and opportunity history and enrichment to detect behavioral patterns that predict outcomes. Works best when product instrumentation and CRM hygiene are strong.
Automation and OutreachBuilt for real-time activation. Reveals and routes contacts, notifies reps, enables on-site engagement, and syncs audiences to HubSpot, LinkedIn, Meta, Outreach and others. The Marketing Ops Agent removes manual CSV workflows by keeping lists live and updated as intent changes.Outputs predictive scores and alerts that feed into CRM and playbooks. Useful for prioritization and downstream automation, but not primarily an audience-building and ad sync engine.
Typical OutputsContinuously updated ranked audiences of accounts and contacts, person reveals, unified intent scores and automated audience syncs across marketing and sales channels.Lead and account priority scores, health and churn predictions, and recommended playbook actions for sales and customer success teams.
Best ForGrowth teams running ABM, ads and outbound who need instant, always fresh target lists and person-level reveals to act on site intent. Product-led growth teams that want to prioritize outreach based on in-product behavior and predict retention and expansion risk.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Datanyze

Best for: GTM teams focused on technographic-driven prospecting and product-led motion.

Similar to: Clearbit.

Datanyze gives you broad technographic and firmographic signals across millions of websites, so you can spot in-market accounts by the tech they use, making it a complementary signal to UserMotion’s intent scoring. 

The platform’s browser extension and market share tracking make it easy for sales reps to discover and qualify accounts from tech install events.

Features

  • With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
  • Datanyze provides curated icebreakers for sales reps to use when reaching out. 
  • Real-time technographic monitoring that surfaces tech installs and contact info you can act on.

Pricing

Currently, Datanyze offers three plans for users:

  • Free: 90-day free trial. Comes with 10 credits per month.
  • Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
  • Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.

Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.

Pros & Cons

✅ Simple Chrome extension that allows for real-time data collection.

✅ Affordable entry pricing for smaller teams.

✅ Ideal for product-fit targeting via technographics

❌ Coverage can be inconsistent outside mainstream tech categories.

❌ Lacks a built-in lead scoring engine, which is why some users have been looking for an alternative to Datanyze.

#3: MadKudu

Best for: Product-led growth teams that need ML-driven scoring based on in-product behavior.

Similar to: Keyplay.

MadKudu is a product- and behavior-driven predictive scoring engine that turns product events and marketing signals into prioritized lead scores, giving you richer behavioral models than intent alone.

The platform stood out to me with how strong it is at translating raw product usage into sales-ready signals and configurable score models.

Features

  • MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Fit and intent model segmentation, where prospects are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Flexible predictive lead & account scoring that maps product events to conversion propensity.

Pricing

MadKudu doesn’t currently publish prices for its product. 

You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.

Pros & Cons

✅ The platform analyzes your historical customer data.

✅ Prospects are categorized by both fit and intent.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ Steep learning curve to learn how to best use the solution.

❌ There’s a higher price tag reported than other MadKudu alternatives on the market.

#4: LeadGenius

Best for: Enterprise teams that need accurate, compliant, and market-specific contact data at scale.

Similar to: Common Room.

LeadGenius couples AI with human-in-the-loop verification to deliver high-precision, compliant contact and buyer intelligence, filling the contact-level gaps that intent tools often leave. 

The platform is a nice alternative to UserMotion for teams focused on data workflows, where automated sources struggle.

Features

  • Human-verified data enrichment and delivery for hard-to-find or regulated markets.
  • Expert assistance helps you define what attributes your customers should have to narrow down lists during the outreach process.
  • Real-time account signals like new product launches, funding news, and hiring trends.

Pricing

The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.

Pros & Cons

✅ Combination of AI and human verification to ensure data integrity.

✅ Great for custom prospecting work.

✅ Helpful for sales teams who don’t have the time to prospect.

❌ Customers report an inability to keep the data accurate over time, which is why some users have been looking for LeadGenius alternatives.

❌ Search and filtering options aren’t close to other platforms on this list.

#5: Apollo

Best for: SMBs and scaling GTM teams that want an all-in-one prospecting and engagement stack.

Similar to: Seamless AI.

Apollo combines a very large, verified contact database with built-in multichannel engagement to help you go from a scored lead to automated outreach without stitching tools together. 

What I like about that end-to-end workflow is that it turns intent signals into immediate action, making it a viable alternative to UserMotion.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Integrated multichannel outreach so scored leads can be acted on straight away.

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow: search > enrich > sequence.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex to use, potentially requiring you to spend some time learning how the tool works.

#6: Clearbit

Best for: Growth teams that rely on first-touch enrichment and real-time personalization.

Similar to: Cognism.

Clearbit provides real-time enrichment and visitor identification capabilities with 100+ attributes so you can instantly append firmographic, technographic and person data to sparse or anonymous records, which addresses a common weak spot of intent-only scoring. 

The platform standardizes attributes for reliable ICP matching and personalization, making it a solid alternative to UserMotion.

Features

  • Real-time enrichment & visitor reveal that converts anonymous visitors into targetable accounts.
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

#7: Common Room

Best for: GTM teams looking to track custom buying signals across multiple sources.

Similar to: Warmly.

Common Room tracks various intent signals to help you detect qualified leads.

In addition to its out-of-the-box signals, the tool also lets you set up custom signals tailored to your target market, ICP, and business goals.

The platform’s customization options and the fact that it detects a broad scope of intent signals make it a solid UserMotion alternative.

Features

  • AI-powered lead scoring helps you prioritize the hottest accounts.
  • The platform lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to HubSpot).
  • Common Room captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.

Pricing

Common Room offers a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.

More advanced users can pick one of Common Room’s three paid plans:

  • Starter: $625/mo, 2 users, up to 35k contacts.
  • Team: $1,250/mo, 3 users, up to 100k contacts.
  • Enterprise: Custom price, 10 users, up to 200k contacts, with options for purchasing more.

The platform offers a 14-day free trial for its Team plan. All plans are annual.

Pros & Cons

✅ Options for setting up automated workflows.

✅ You’ll be able to track intent signals across the web and set up custom signals.

✅ Set up automated workflows triggered by specific signals.

❌ Annual billing only.

❌ Limited customization options when compared to other tools on the market.

#8: Clay

Best for: GTM teams looking to build ICP-powered scoring workflows using clean, enriched data from multiple sources.

Similar to: Keyplay, Wiza.

Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What stood out to me about Clay in comparison to UserMotion is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment, similar to Warmly, lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
  • AI web scraper Claygent, which runs prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo.
  • Explorer: $349/mo.
  • Pro: $800/mo.
  • Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Intuitive lead list builder.

❌ There’s a reported learning curve, according to G2 reviews.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#9: Cognism

Best for: Providing accurate and reliable B2B contact data, particularly for email outreach.

Similar to: Apollo, Persana AI.

Cognism is a B2B sales intelligence platform for sales, marketing, and RevOps teams looking for quality data in EMEA, the US, and APAC regions.

The tool pairs data with intent insights and prospecting tools that help sales prioritize accounts by likelihood to engage, making it a viable alternative to UserMotion.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Phone-verified mobile numbers and strong EMEA compliance and coverage to increase real connect rates.
  • Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.

❌ Limited intent data when compared to other alternatives on the market.

#10: Keyplay

Best for: ABM-focused B2B sales orgs that need repeatable ICP modelling.

Similar to: Clearbit, LeadMagic.

Keyplay is an ICP-modelling and account-scoring platform that uses AI agents to build, score and maintain ideal account lists, making it easy to convert intent and signals into prioritized ABM lists you can push to CRM. 

The platform is focused on turning signals into account selection and continuous scoring.

Features

  • AI ICP modelling and automated account scoring and list building that directly feeds CRM and ABM workflows.
  • You can build custom lead scoring systems without coding.
  • Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable when compared to some other options on the market. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans, unlike some alternatives to Keyplay.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best UserMotion alternatives for teams looking to build lead lists, score them, and engage them.

Warmly goes beyond enrichment and automation: it acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logical layer.

Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest leads across multiple channels (on chat, email, and LinkedIn) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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Warmly 101

Warmly 101

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Case Studies

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Testimonials

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The Changelog

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