The Challenge
Bharadwaj Giridhar runs Inbox Pirates, a B2B SaaS agency that helps companies with email outreach, LinkedIn lead gen, and go-to-market strategy. With a team of five handling a wide tech stack—Apollo, SmartLead, Instantly, and more—they face the same problem as their clients: the dark funnel.
“More than 74% of B2B buyers don’t want to go through a sales process. They want to know about the product and pricing before they talk to a salesperson. So we need to know who’s visiting the website.”
— Bharadwaj Giridhar, Founder, Inbox Pirates
They tried Albacross (filtering was poor, lots of false positives from universities and generic companies) and LeadMagic, but the data quality wasn’t consistent enough.
Enter Warmly
Warmly stood out for two reasons: data accuracy and UI speed. When a Slack alert fires from Warmly, the data is reliable—no fake positives. The session graphs showing visit frequency gave them the confidence to reach out to CXOs with proof their team was already engaging with content.
“If we get an alert from Warmly saying someone visited, more often than not that data is accurate and reliable. That’s the thing—plus the UI is really fast.”
— Bharadwaj Giridhar, Founder, Inbox Pirates
The Results
Within two weeks of installing Warmly, a mid-market company visited after a junior developer downloaded a resource from LinkedIn. Warmly’s session data showed the company had visited multiple times. Inbox Pirates used that proof to reach the CEO directly—and closed a four-figure deal.
“It’s a no-brainer to install Warmly. It’s free to get started. Inbound leads have 60% higher close rates because they’re already convinced by your content. If you have a service business, you can be ROI positive from day zero.”
— Bharadwaj Giridhar, Founder, Inbox Pirates
Company
Inbox Pirates
Industry
B2B SaaS Agency
Size
Startup (5 employees)
Products Used
Warm Leads
Visitor Identification



