How Kael Campbell Founder De-Anonymizes Website Traffic

The Challenge

Kael Campbell runs a recruiting and headhunting firm that helps companies find talent—from sourcing candidates to navigating international free trade agreements for cross-border hires. Employers regularly visit their website to check out services, review pricing, and browse content about headhunting best practices.

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The problem? Most of those employer visits were invisible. Some filled out a contact form or called directly, but the vast majority browsed anonymously and left. Kael’s team had no idea which companies were evaluating them—or how to follow up.

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Enter Warmly

Kael installed Warmly on the company website and immediately gained visibility into employer traffic. Instead of guessing which companies might be interested, the team can now see exactly who’s browsing—company name, estimated revenue, which pages they’re viewing, and even drill into the org chart to find the right decision makers.

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“We’ve got Hydro One—large power utility, power generation—perfect target customer for us. Annual revenues in the one billion to ten billion range. We can see which pages they’ve been on and then dive right into the org chart.”
— Kael Campbell, Founder

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The Results

Warmly turned Kael’s team from reactive to proactive. When a billion-dollar company like Hydro One visits the site, the team doesn’t wait for a form fill. They identify the likely decision maker—someone in operations or HR headcount planning—and reach out directly with a warm, non-salesy message.

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“We reach out and say: ‘Hey, somebody from your company was on our website. It might have been you or one of your team. Would love to connect and chat about your growth plans. No pitch—I just want to be a resource to a company like yours.’”
— Kael Campbell, Founder

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The visibility extends beyond just new prospects. Kael can see the full spectrum of visitors—from small companies ($1-2M revenue) to enterprise accounts ($1-10B)—and prioritize outreach based on fit.

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“Really good tool. Highly recommend Warmly. If you’re in B2B, doesn’t matter if you’re running a hundred and fifty thousand dollar company or a ten billion dollar company. If you’re doing any marketing and you want to see what your customers are doing, totally recommend it.”
— Kael Campbell, Founder