Transform Intent Data into Sales Opportunities
Hear firsthand how our client uses real-time insights to prioritize prospects, engage them across multiple channels, and boost their sales effectiveness. From rapid response strategies to leveraging Slack notifications, see how Warmly’s innovative approach turns web visitors into valuable sales opportunities.
The Challenge
Maxwell Farmer is an AE at Subskribe with three BDRs supporting him. The team runs email campaigns, events, LinkedIn content, and paid search—but needed a way to track which prospects were actually visiting the website and showing buying intent.
Enter Warmly
The entire SDR team lives in Warmly’s Slack channel. When a target account shows up, they immediately add the right personas to an Outreach sequence and hit them from every angle—email, LinkedIn, cold call—within minutes.
“Our CEO watches the Slack notification channel. He loves seeing who our targets are and that they’re spending time on our website. It’s just a matter of time before we get them set.”
— Maxwell Farmer, Account Executive, Subskribe
The Results
The team uses Warmly bidirectionally: when cold outbound drives a prospect to the website, they see the intent signal and double down with updated, relevant messaging. And when organic visitors arrive, the team acts within minutes to book meetings. Email, cold call, LinkedIn—all three channels, powered by Warmly’s real-time intent data.
Company
Subskribe
Industry
Billing / Quote-to-Revenue
Size
Startup (45 employees)
Products Used
Warm Leads
Visitor Identification
