How to be Faster than the Competition - Blake Wisz, Founder & CMO @ Chasing Creative
In this insightful conversation, Blake Wisz, Founder & CMO @ Chasing Creative, a dynamic professional with a background in executive experience and marketing, shares his strategies for success in inbound sales. Focused on mid-funnel content, he emphasizes the importance of responsiveness and efficiency in beating the competition. Blake discusses his use of Warmly, a tool he finds advantageous for its quick results and recommends it due to its free-to-start model.As Blake delves into the branding perspective, he draws parallels to the coffee movement, categorizing Warmly as part of the third wave that seamlessly blends identification and automation. He contrasts it with the second-wave players like Clearbit, highlighting Warmly's potential for hyper-growth with its alternative approach and multiple data sources. Join Blake as he shares his excitement about Warmly's future and the industry's evolving dynamics.
The Challenge
Blake Wisz is building Chasing Creative from the ground up. As the Founder and CMO, he wears every hat—marketing, sales, operations—and competes against larger, more established agencies every day.
His biggest challenge? Speed. In a crowded agency market, the first team to respond wins the deal. Blake was focused on developing mid-funnel content and driving inbound leads, but he had no way to know when a potential client was actively browsing his site. By the time someone filled out a form, the window of opportunity had often already closed.
“I’m a jack of all trades. I just like to get shit done and work quickly. How I beat the competition is responsiveness.”
— Blake Wisz, Founder & CMO, Chasing Creative
Enter Warmly
Blake discovered Warmly and immediately saw the fit. With real-time visitor identification, he could see exactly who was on his website—the moment they arrived. No more guessing. No more waiting for form fills that never came.
Setup was effortless. Warmly’s free tier let Blake start seeing results without any upfront investment, which was critical for a bootstrapped founder watching every dollar.
“The best thing about it is that you can refer it because it’s completely free to start with and start to see the results. Then as you get in the product, people wanna see more of what comes with it.”
— Blake Wisz, Founder & CMO, Chasing Creative
The Results
Warmly gave Blake what he needed most: speed. Instead of waiting for prospects to fill out a form, he can now engage them in real time while they’re actively researching his services. That responsiveness has become his primary competitive advantage against larger agencies.
Blake also sees Warmly as part of a larger shift in the market. He compares it to the “third wave” of buyer identification—moving beyond legacy data providers and into real-time, multi-source intelligence with automation built in.
“It’s kind of like the coffee movement—first wave, second wave, third wave. Warmly fits into that third wave of identifying plus automation. You guys are really in that space to have hyper growth.”
— Blake Wisz, Founder & CMO, Chasing Creative
Company
Chasing Creative
Industry
Marketing Agency
Size
Small Business
Products Used
Warm Leads
Live Chat
