How TeamWeave Built Their Pipeline on Five Warmly Intent Signals

The Challenge

TeamWeave sells SaaS-based construction software to a specific type of buyer. When your ICP is that defined, the problem it’s precision. Before Warmly, Parke Jaquay, who runs sales and marketing for the organization, found their total addressable market hard to surface. The traditional playbook wasn’t identifying who was already in-market, already researching, already raising their hand without saying so.

The pipeline needed to exist. But the path to finding the right people - at the right moment - wasn’t there yet.

The Solution

Warmly gave TeamWeave five distinct intent signals, all feeding into a single automated HubSpot funnel.

It started with the script tag. Website visitor data began flowing in immediately - companies spending meaningful time on TeamWeave’s pages without ever filling out a form. From there, Parke layered in Bombora intent signals: construction software research activity, competitor signals, and hiring patterns. When a company in their ICP starts hiring the kind of people TeamWeave sells to, that’s a signal worth acting on.

The third layer was social intent. Once a week, Parke spends fifteen minutes in Warmly curating industry content - blogs, posts, relevant articles. Warmly identifies which companies and contacts are engaging with that content, and routes them directly into HubSpot.

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“Setting up Warmly is easy. You apply the script, you set up the trackers, you import that information to HubSpot, set up the workflows in HubSpot. People are now coming in without you having to do anything.”
- Parke Jaquay, VP of Software Growth, TeamWeave

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Every signal - website visitors, Bombora intent, social engagers, companies hiring their ICP, and direct ICP contacts - feeds the same HubSpot infrastructure. A new Warmly record triggers a naming convention, which kicks off a workflow: the contact becomes a marketing contact, gets enrolled in a six-email sequence, and is tracked for engagement. When someone opens two or more emails, Parke gets a task in HubSpot. Five signals in. One automated funnel. Manual effort only at the point of highest intent.

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“All five signals come to HubSpot. All five are then put into various workflows. When somebody hits a qualifier in HubSpot, I get a notification to engage with that contact further.”
- Parke Jaquay, VP of Software Growth, TeamWeave

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The Results

TeamWeave saw an 80% increase in pipeline after standing up their Warmly-powered intent engine.

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“Before using Warmly, it was a struggle to find our total addressable market. Since we’ve used Warmly, we’ve now increased our pipeline by over 80%. That gives us the capability of retargeting those individuals, getting on calls with them, getting them through the process, and ultimately closing them.”
- Parke Jaquay, VP of Software Growth, TeamWeave

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The system runs largely on its own. All five signals pull contacts in, route them through sequences, and surface the warmest leads to Parke at the right moment - with almost no manual overhead beyond a fifteen-minute weekly check-in on social intent.

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“Listen up, if you’re trying to find your target audience or your target customer, Warmly is the way to go. These guys have found us all of the companies that we want to talk to and the individuals at those companies who are going to give us the business.”
- Parke Jaquay, VP of Software Growth, TeamWeave

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TeamWeave now runs a fully automated prospecting engine - identifying in-market buyers, capturing high-intent website visitors, and delivering warm leads directly into HubSpot - all on five signals and fifteen minutes a week.