Enhancing Sales Efficiency with Warmly's Real-Time Engagement

The Challenge

Taylor Griffith runs SDR and sales at Cacheflow. Their marketing team was generating strong organic traffic through LinkedIn ads, RevOps podcasts, and content—but 60% of the buying process was happening away from sales. Prospects researched on the website, compared competitors, and left without converting.

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Their previous tool only provided retroactive data—no way to act in real time when someone was actively on the site.

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Enter Warmly

Warmly gave the SDR team real-time Slack notifications when prospects hit the website. Instead of waiting for form fills, reps now see who’s browsing, what pages they’re viewing, company details, and org charts—all in one place.

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“If you can be the first to follow up, provide the most value—it’s like first to market. First to inbox, first to LinkedIn. And Warmly gives you relevance and personalization so reps don’t have to do a five-minute search.”
— Taylor Griffith, Cacheflow

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The Results

Cacheflow went from averaging 1.5 website-sourced leads to over 4x that with Warmly’s intent data. Website conversion rates jumped to 5x previous levels. Their SDR went from occasionally getting a lead to being “pissed” when someone filled out a form before he could chat them—because he knew he could have gotten the meeting faster.

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“My SDR is now like ‘dude, that could’ve been mine’—he’s mad that someone filled out the form before he could action it through Warmly. I love that energy.”
— Taylor Griffith, Cacheflow