Your Go-To Source for Everything GTM

Modern sales teams can’t afford to rely on the same tired tactics. 

Buyers are sharper, cycles are shorter, and every interaction needs to count. 

And that’s exactly where sales plays come in - repeatable, field‑tested motions that help your team win more deals faster.

Namely, the best GTM leaders aren’t just winging it. They’re running proven plays for everything from sparking first conversations to re‑engaging deals that went cold. 

And the smartest teams are updating those plays to match how buyers actually behave today, blending AI, social selling, and multi‑channel outreach into focused, measurable actions.

In this guide, I’m breaking down the [Number] best sales plays that are working right now for teams of all shapes and sizes. 

Whether you’re leading a team, closing deals yourself, or building your first playbook, you’ll walk away with fresh, actionable ideas you can plug straight into your GTM motion. 

Let’s dive in.

Top 8 sales plays that you can try in 2025

Now that we’ve set the stage, let’s get practical. 

Below are eight sales plays that are delivering results for modern GTM teams this year. 

We’ll start with Warmly’s own proven plays - built to help you engage high‑intent buyers in real time - and then dive into a few additional strategies leading sales teams are running to win more deals. 

Pick the ones that fit your motion, test them, and make them your own - as easy as that.

1. Detect high-intent leads and reach out on autopilot

This play automates outreach to website visitors who are actively showing intent to buy, like checking out your pricing page, researching your product, or returning after a previous evaluation.

What it does & why it’s useful:

Instead of wasting time on every random visitor, this play zeroes in on the ones most likely to convert. 

Warmly’s Orchestrator monitors specific high‑intent signals, then instantly launches tailored outreach sequences across LinkedIn and email without reps having to lift a finger.

Who should use it & when:

B2B teams with healthy inbound traffic or ABM lists should run this play continuously. 

It’s ideal when you want to make sure you’ll never miss accounts that fit your ICP and are actively researching solutions.

How to run this play (step-by-step)

Step 1: Define your ICP & segments

Decide which companies or personas you want to target. 

Build these segments inside Warmly so the Orchestrator knows exactly who to watch for.

Step 2: Create a new orchestration

In Warmly, go to “New Orchestration” and choose the signal “Identified Company Visited Website.”

Apply filters to narrow the audience - e.g., only companies that match your ICP.

Step 3: Layer on high‑intent signals

Add conditions that show buying intent, such as:

• Viewed your pricing page.
• Researched competitors.
• Engaged with your LinkedIn content.
• Returned after initial evaluation.

Step 4: Build your outreach sequence

Set up automated actions, for example:

• Send a personalized email.
• Fire off a LinkedIn connection request.
• Follow up with a second email or DM after X days.

Step 5: Let Orchestrator do the work

Once activated, Warmly continuously monitors signals and launches your multi‑channel outreach. 

Your reps only step in when prospects engage, saving hours while boosting reply rates.

Step 6: Track & refine

Review reply rates and meeting conversions, then tweak messaging or signals over time for even better performance.

Result: Outreach runs 24/7, hyper-focused on buyers who are already leaning in, delivering a steady flow of high-quality leads directly to your CRM while freeing reps to nurture and close.

Real‑world example: Stage

Stage, a modern pricing stack for SaaS companies, was getting strong website traffic from high‑quality prospects but had no way to identify or act on them. 

By using Warmly’s intent signal monitoring, its team instantly spotted ICP accounts visiting key pages like pricing and product flows. 

Within the first 24 hours, they launched automated targeted outreach to those high‑intent visitors and booked qualified meetings, kickstarting deals that are still in motion today. 

Warmly’s dashboards and automated sequences turned anonymous traffic into an actionable pipeline, proving how powerful intent‑driven outreach can be.

2. Engage high-intent LinkedIn visitors

This play captures and converts visitors who arrive on your site through LinkedIn, whether from your profile, posts, or comment links, by engaging them instantly with AI‑powered, personalized chat.

What it does & why it’s useful:

LinkedIn is one of the most effective channels for reaching B2B buyers, but without tracking and proactive engagement, valuable traffic slips away. 

By tagging LinkedIn traffic with UTMs and building dedicated chat flows, you know exactly where visitors came from and can start relevant conversations that move them down the funnel, without relying on forms.

Who should use it & when:

Any team running LinkedIn awareness, engagement, or social selling campaigns. 

Use this play continuously to maximize the ROI of profile links, comments, and posts, driving traffic to your site.

How to run this play (step-by-step)

Step 1: Add tracking to your LinkedIn links

Attach a Warmly tracking tag to every website link in your LinkedIn profile, posts, and comments. 

This lets you see exactly which visitors arrived through LinkedIn.

Step 2: Build audience segments

Create two segments in Warmly:

1. Visitors clicking the website link in your LinkedIn profile.
2. Visitors click a specific post or comment link.

Step 3: Create a LinkedIn‑specific chat flow

In Warmly’s chat builder, design a new AI‑powered flow for these LinkedIn segments.

Train the chat with your own sales enablement materials (the same ones you use to train SDRs) so it can answer questions contextually.

Have the chat reference the exact LinkedIn post or profile they came from to make it feel personal and relevant.

Step 4: Engage visitors in real time

The chat greets them, answers questions, and guides them toward actions, like exploring pricing or booking a demo, without requiring forms.

Step 5: Layer in orchestrated outreach

For visitors showing high‑intent actions (e.g., viewing your pricing page or spending significant time browsing), Warmly can automatically add them to tailored multi‑channel outreach sequences via Orchestrator (LinkedIn and/or email).

Try it here 👇

Step 6: Monitor and refine

Track which posts or profile links drive the most engaged traffic. 

Adjust your LinkedIn content and chat flow messaging to continuously improve conversion.

Result: You’ll capture more of the LinkedIn traffic you’ve already worked hard to attract, engaging them instantly, accelerating their journey, and looping in your reps only when the timing is right.

Pro tip: Take it a step further with social signal monitoring

You don’t even have to wait for LinkedIn visitors to hit your website. 

Warmly recently introduced a Social Signals feature, which allows you to track high‑intent buyers directly from their LinkedIn activity, such as:

• Seeing who’s posting about your space.
• Commenting on competitor content.
• Mentioning your brand, etc. 

From there, you can instantly build lead lists, trigger orchestrated outreach, and engage in conversations that are already happening. 

It’s social listening built for sales, and it turns LinkedIn engagement into pipeline before visitors ever land on your site.

Real‑world example: StraightIn

LinkedIn marketing agency StraightIn used Warmly to turn anonymous website traffic from LinkedIn campaigns into qualified leads. 

By segmenting high‑intent visitors, syncing data into LinkedIn Ads, and automating LinkedIn message outreach, they skipped costly top‑of‑funnel spend and went straight to engaged buyers. 

Within just two weeks, this strategy closed two deals worth $10K while cutting LinkedIn ad costs and boosting email response rates, all driven by Warmly’s data and AI‑powered orchestration.

3. High-converting live website chat

This play helps you build an AI‑powered inbound chat workflow that greets visitors in real-time, guides them with relevant messaging, and books meetings automatically.

It’s like having a 24/7 AI SDR monitoring for high-intent website visitors.

What it does & why it’s useful:

Outbound outreach alone won’t get you meetings if on‑site visitors aren’t engaged. 

Warmly’s AI chat reacts to signals like time on page, return visits, or traffic source, delivering contextual conversations that feel human and on‑brand. 

Instead of generic bots, you get a smart, branded assistant that pushes visitors toward demos, meetings, or live reps.

Who should use it & when:

Perfect for teams with healthy inbound traffic or paid campaigns driving to the website. 

Use it across high‑intent pages (pricing, product, solutions) or for traffic from specific campaigns (e.g., LinkedIn, email).

How to run this play (step-by-step)

Step 1: Choose your pages & triggers

In Warmly’s Smart Chat Builder, select which pages you want the sales chatbot to appear on (e.g., pricing, features, case studies, etc). 

You can also define triggers, such as:

• Staying on a page longer than a set time.
• Returning visitors.
• Arrivals from a specific campaign (e.g., LinkedIn ad, email link)

Step 2: Build your chat flow

Design the conversation:

1. Start with a simple, friendly greeting (include personalization prompts so Warmly uses the visitor’s name if identified)
2. Add buttons to guide visitors (e.g., “See pricing,” “Book a demo,” “Talk to sales”).
3. Offer resources, FAQs, or booking links throughout the flow.

Step 3: Train your AI chat

Feed the bot with your existing sales enablement materials - the same resources you use to train your SDRs - so the chat stays on‑brand and answers questions like a real rep.

Step 4: Connect reps in real time

Enable push notifications to your team’s Slack channels so reps can instantly jump into high‑value conversations when needed.

Step 5: Launch & refine

Deploy the chat, monitor responses, and tweak messaging or button paths based on engagement and conversion metrics.

Result: Warmly deanonymizes visitors, reacts to intent signals, and engages them with personalized AI messaging, turning passive site visits into booked meetings and active conversations.

Psssst… If you’re a more advanced user, looking to fully customize and personalize Warmly’s AI Chat, check out this playbook, too.

Real‑world example: Kandji

Within minutes of deploying Warmly’s AI‑powered chat on their website, Kandji’s team booked two qualified meetings in just 8 minutes.

The chat initiated personalized messages based on company identity and intent signals. 

As soon as prospects responded, sales reps received instant Slack alerts and jumped into live chat sessions, seamlessly handing off from AI to a human. 

This swift AI‑human orchestration turned passive website visits into pipeline momentum without manual hunting. 

It’s a strong proof point for how intelligent chat can drive real revenue.

4. Reactivate closed lost deals

This play uses Warmly’s AI chat and orchestration to re‑engage accounts marked as Closed Lost in your CRM, turning previously lost opportunities into a live pipeline.

What it does & why it’s useful:

A “no” from last quarter doesn’t always mean “no” forever. 

Markets shift, budgets reopen, and needs change. 

Warmly monitors your site for returning visitors from Closed Lost deals, instantly alerts reps, and launches personalized chat flows that give you another shot at the deal without starting from scratch.

Who should use it & when:

Ideal for sales teams with a significant Closed Lost database (HubSpot or Salesforce connected). 

Run this continuously to catch returning accounts as soon as they revisit high‑intent pages.

How to run this play (step-by-step)

Step 1: Connect your CRM

Integrate Warmly with your CRM (HubSpot or Salesforce) so it can identify website visitors who match Closed Lost records.

Step 2: Build your segments

In Warmly, create a segment for Closed Lost deals.

For example, deals lost more than 30 days ago, filtered by ICP criteria or deal size.

Step 3: Set up routing rules

Assign the right AE or SDR to each segment so that when a returning prospect appears, that rep gets an instant Slack notification.

Step 4: Build a CL‑specific chat flow

In the Smart Chat Builder, design a flow tailored to this audience:

1. Greet them with a Welcome back message.
2. Offer relevant resources or updated offers.
3. Provide quick paths to book a meeting or talk live with a rep.

Step 5: Layer on Orchestrator outreach

Optionally, add these visitors into Orchestrator sequences for multi‑channel follow‑up - LinkedIn or email - ensuring no returning opportunity slips through.

Step 6: Engage in real-time

If a returning account shows strong intent (e.g., pricing page visit, long session time), use live video chat to loop in the assigned rep within minutes.

Result: By combining CRM data, intent signals, and AI chat, you can turn yesterday’s lost deals into today’s warm pipeline, reactivating deals faster and more efficiently.

Real‑world example: Connectteam

Connectteam used Warmly x 11x AI SDR to monitor and re‑engage Closed Lost accounts directly from their website activity. 

When previous deals resurfaced and showed new buying signals, Warmly automatically reached out with contextual website messaging, with no manual rep effort required. 

This approach not only reactivated opportunities but also helped their team drive $30K in extra revenue per SDR while cutting down on wasted follow‑ups and no‑shows.

5. Live face‑to‑face lead engagement

This play empowers your team to jump into live conversations with high‑intent website visitors first through AI‑assisted chat, then instantly switch to a live text or video call when the moment is hot.

What it does & why it’s useful:

Speed wins deals. 

Instead of waiting for form fills or email replies, your reps can step directly into ongoing chat sessions with engaged visitors, answer questions in real time, and even launch a face‑to‑face video call straight from Warmly’s dashboard. 

It creates a human connection that competitors can’t match, and accelerates the path to booked demos and closed deals.

Who should use it & when:

Perfect for sales teams handling high‑intent inbound traffic or running time‑sensitive campaigns. 

Use it on high‑value pages like pricing or demo requests, or when you’re pushing a live promo or launch.

How to run this play (step-by-step)

Step 1: Monitor live sessions

Warmly lets you see exactly who is on your site and which pages they’re engaging with in real-time.

Step 2: Set up notifications

Configure Slack or email alerts to instantly notify the assigned rep when an ICP‑matching lead engages with your chatbot.

Step 3: Jump into live chat

Reps can take over from the AI chatbot at any moment, continuing the conversation directly in real-time to answer questions and guide next steps.

Step 4: Switch to video when needed

If the conversation heats up - say, the lead is ready to evaluate pricing or discuss use cases - launch a live video call from inside Warmly’s chat dashboard for a face‑to‑face experience.

This eliminates waiting time and endless back and forth, as you can jump into a meeting straight away, exactly when the lead’s interest is at its peak.

Result: You meet your best leads at the exact right moment, turning anonymous browsing into meaningful conversations and speeding up conversions - clients have booked on Thursday and closed by Monday using this approach.

You can check out Warmly’s Warm Call feature firsthand: 

Real‑world example: Pump

Pump integrated Warmly’s live video chat to monitor website sessions and engage high‑intent visitors in real time. 

A visitor from a previously outreached account landed on their site, and a Pump rep initiated a warm call via Warmly.

As a result, the rep sealed a $20K deal within the first week of Warmly deployment. 

The key? Instant alerts in Slack, a swift jump into chat, and a seamless transition to face‑to‑face video, turning passive browsing into high‑impact conversations.

6. Add an extra layer of personalization with custom outreach videos

This play, powered by Warmly x Sendspark integration, lets you deliver personalized video emails to every identified lead, giving your outreach the human touch that generic cold emails lack.

What it does & why it’s useful:

Static text emails often get ignored because they feel impersonal. 

With this play, every Warmly‑identified prospect receives a unique video greeting that mentions their name and company, delivered exactly when they’re most engaged. 

The result? A message that feels tailored, sparks curiosity, and drives higher click and reply rates.

Who should use it & when:

Ideal for teams running high‑value outbound or ABM campaigns who want to stand out in crowded inboxes. 

Use it after key intent signals (e.g., pricing page visits) or as a follow‑up to chat engagement.

How to run this play (step-by-step)

Step 1: Create your video template in SendSpark

Record a base video and add personalization placeholders (e.g., “Hi, {{lead_name}}”) so SendSpark’s AI will swap in each viewer’s details.

Step 2: Integrate Warmly with SendSpark

Connect via webhooks so that every lead Warmly deanonymizes is automatically sent to SendSpark.

Step 3: Build your Orchestrator sequence

In Warmly’s Orchestrator, design an email sequence that includes your SendSpark video as the centrepiece of the first or second touch.

Step 4: Trigger video sends based on signals

Decide when the video should go out, like after a visitor engages with your site or chat. 

Warmly will feed the lead’s info to SendSpark for instant personalization.

Step 5: Monitor & refine

Track click and reply rates in Warmly’s dashboards and adjust your script, CTAs, or placement in the sequence for maximum impact.

Result: Warmly clients see 3× higher click rates and 30% more replies with this play, turning cold emails into warm, human interactions that build trust and accelerate deals.

Real‑world example: Zluri

An SDR at Zluri integrated SendSpark to deliver AI‑personalized video messages as part of their email outreach. 

The results were impressive:

• 40% higher response rate.
• 50% more engagement.
• 30% boost in conversions.

This proves that customized video outreach, like the one enabled by Warmly’s SendSpark integration, can significantly outperform standard text emails and build authentic connections with prospects.

7. Product-led playbook

This is a four-stage, user-focused GTM motion that leverages product usage signals to guide personalized sales and success engagement across the customer lifecycle. 

It’s about building trust through value, not pushing via pitch.

What it does & why it’s useful:

Instead of opening every door with cold outreach, this motion relies on how users interact with your product, whether freemium, trial, or paid, and determines the next best action: 

1. Assist.
2. Convert.
3. Expand.
4. Defend. 

This lowers acquisition cost, accelerates deals, and keeps accounts healthy through renewals and upsells. 

Who should use it & when:

Ideal for SaaS companies with freemium or trial models, data-powered product analytics, and a high-touch sales or success team.

How to run this play (stage-by-stage)

Stage 1: Assist (Onboard → Aha!)

• Target: New trial/freemium users within the first 7-30 days.
• Action: Sales-assist or specialist team offers coaching, in-app tips, or live help to help users reach their “aha” moment.
• Goal: Activate users quickly, getting them to that first key milestone that demonstrates value. 

Stage 2: Convert (Freemium → Paid)

• Target: Users with repeat usage patterns or feature adoption.
• Action: Prompted outreach highlighting premium features or ROI. Sales reps share usage data and offer personalized walkthroughs.
• Goal: Convert engaged users into paying customers using real usage as social proof. 

Stage 3: Expand (Cross-Sell / Upsell)

• Target: Existing customers showing adoption growth or unmet needs.
• Action: Monitor product usage for indicators of potential expansion (e.g., new teams onboarded, feature usage spikes). Offer tailored pitches for add-ons, seats, or modules.
• Goal: Increase account value through timely and contextual offers.

Stage 4: Defend (Prevent Churn)

• Target: At-risk or renewal-stage customers.
• Action: Use product and behavior signals to trigger Customer Success Manager outreach (e.g., reviews, new use-case proposals, training refreshers, etc.).
• Goal: Secure renewals and reduce churn by proactively addressing issues.

Result: A synchronized product-led system where your product attracts attention, your team adds value only when signal-triggered, and customer journeys flow naturally from first-time use to long-term partnership, driving scalable, sustainable growth.

Real‑world example: Paperspace

Paperspace, a GPU-powered sandbox for developers, shifted into a product-led sales model using Pocus. 

By combining product usage data with tailored playbooks, they turned 65% of their ARR into product-qualified conversions. 

Using assist-to-convert pipelines, they delivered guided onboarding and usage-based outreach, driving predictable, scalable revenue from self-serve users.

8. Account‑based selling

This play zeroes in on a small set of high‑value target accounts and builds multi‑threaded engagement plans for each. 

Instead of broad messaging, you hyper‑segment by persona, buying committee, and opportunity type, treating each account like its own market.

What it does & why it’s useful:

Spray‑and‑pray outreach wastes time on low‑value leads. 

Account‑based selling (ABS) flips the script: you align marketing and sales to focus only on accounts with the highest potential, tailoring messaging and outreach to resonate with each stakeholder. 

This creates stronger connections, shortens deal cycles, and increases win rates, especially for complex B2B sales.

Who should use it & when:

Best for teams selling into mid‑market or enterprise accounts with multiple decision‑makers. 

Run this continuously alongside broader demand‑gen efforts, or use it when entering new verticals or going after top‑tier logos.

How to run this play (step by step)

Step 1: Build your target account list

Work with marketing, sales, and leadership to identify your ICP and prioritize high‑value accounts by revenue potential, tech stack, or engagement signals.

Step 2: Segment buying committees

Within each account, map out decision‑makers, influencers, and champions. 

Group them by role (e.g., CFO, IT lead, end users) to create hyper‑specific messaging.

Step 3: Personalize messaging and assets

Develop account‑specific cadences, outreach sequences, and content:

• Custom emails or videos mentioning company initiatives.
• LinkedIn ads targeting that company’s employees.
• Sales decks tailored to their industry or pain points.

Step 4: Orchestrate outreach across channels

Coordinate touches via email, LinkedIn, direct mail, and even live events. 

You can use Warmly’s Orchestrator to monitor signals, like visits from that account, and trigger timely follow‑ups.

Step 5: Measure engagement and refine

Track responses, meeting rates, and pipeline generated per account. 

Double down on plays that drive deeper engagement and adjust messaging for others.

Result: Instead of chasing hundreds of cold leads, your team builds real momentum with the right accounts, leading to higher win rates, larger deal sizes, and tighter sales‑marketing alignment.

Real‑world example: Mechanix Wear

Mechanix Wear, a B2B supplier of protective gear, partnered with an ABM-focused agency to target a select set of high-value accounts in contract-heavy industries. 

Using precise segmentation, personalized content, direct mail, LinkedIn outreach, and sales coordination, they:

• Generated $2.6M in pipeline.
• Booked 75 qualified meetings in just 9 months.

This case proves that hyper-segmentation, i.e., using multi-channel, persona-driven engagement for target accounts, can deliver explosive pipeline growth with unmatched efficiency.

FAQs

#1: What are sales plays?

Sales plays are repeatable, structured actions that sales teams use in specific scenarios, like re‑engaging a closed‑lost deal, handling inbound demo requests, or targeting key accounts. 

Each play outlines the exact steps, messaging, and channels reps should use to guide prospects through a defined part of the buying journey. 

They’re often packaged inside a broader sales playbook to ensure consistent, scalable execution across teams.

#2: What are the benefits of running multiple sales plays?

Running multiple plays allows teams to adapt their approach to different buyer signals, stages, and personas rather than relying on a one‑size‑fits‑all process. 

This creates more relevant outreach, higher conversion rates, and better visibility into which tactics drive pipeline. 

It also creates clarity for reps and simplifies coaching by providing clear, repeatable frameworks for different sales scenarios.

#3: What are the different types of sales plays?

Sales plays generally fall into three categories:

1. Evergreen plays - Always-on, signal-driven motions that keep the pipeline flowing. For example, an automated outreach sequence is triggered when someone visits your pricing page.
2. Focused plays - Time-bound campaigns tied to events or launches. For example, you can have a play for following up with webinar attendees during a two-week promotional window.
3. Test/experimental plays - Pilot strategies used to explore new markets or tactics. For example, a one-off play where reps test outreach to a new vertical, measuring responses before rolling it out broadly.

Next steps: Turn these plays into a real pipeline

You’ve now got a toolkit of proven sales plays, each one built to match how modern buyers actually move and make decisions.

The next step is simple: pick one or two plays that fit your motion, set them up in your stack, and start testing.

The teams winning in 2025 aren’t guessing. 

They’re testing and improving fast, blending AI, intent signals, and personalized engagement into plays that scale.

Ready to see how Warmly can help you launch these plays (and build new ones) in minutes? 

Book a demo and let’s turn your traffic into an active, qualified pipeline in no time.

Read more

• AI GTM: Top Use Cases, Software, & Examples [2025] - Discover how leading teams are using AI to power go‑to‑market motions with real‑world examples and tools you can use today.
• 10 Must-Have GTM Tools in 2025 - See the essential GTM platforms modern revenue teams rely on to drive pipeline faster.
• GTM Strategy & Planning: From 0 To Pipeline In 2025 - Learn how to build a full‑funnel GTM strategy from scratch and turn ideas into a measurable pipeline.
• GTM Intelligence: Definitions, Use Cases & Software [2025] - Unpack what GTM intelligence really means and which tools turn data into action.
• The Chatbot Sales Funnel: What Is It & How To Build It [2025] - Find out how to design an AI‑powered chatbot funnel that moves visitors from curious to closed.
• AI For Sales & Marketing Alignment: How To Do It Right? - Explore proven ways AI is breaking down silos and helping teams sell smarter together.

The way we sell has changed forever.

Buyers are spending more time doing their own research, scrolling LinkedIn, joining niche communities, and quietly comparing vendors before they ever raise a hand.

So, if you’re not showing up where those conversations happen - or worse, if you’re still relying on generic outreach alone - you’re invisible to the very people you’re trying to reach.

That’s why the best sales teams today rely more and more on social selling. 

They’re building visibility and trust, sharing valuable insights, commenting on the right posts, and nurturing relationships in social media long before the first demo invite goes out. 

And to do that at scale? You need the right tools in your corner.

In this guide, I’ve hand‑picked 10 of the best social selling tools and software in 2025, singling out the platforms that will actually help you spark conversations that lead to a warm pipeline.

Let’s dive in!

What factors should you consider when picking social selling tools and software?

Not every tool that promises “better engagement” or “AI‑powered outreach” will actually help your team sell socially, or fit how you work.

Choosing the right stack means looking beyond shiny features and asking: will this tool really help me show up, connect, and drive conversations that turn into pipeline?

Here are the key factors to weigh before you commit:

1. Integration with your existing stack

Your social selling platform should work seamlessly with your CRM, marketing tools, and communication channels. 

Look for native integrations with systems like HubSpot, Salesforce, LinkedIn, or Slack to avoid data silos and manual workarounds.

2. Ease of use and onboarding

Even the most powerful tool is useless if your team can’t (or won’t) use it. 

Choose software with an intuitive interface, simple setup, and strong training resources so reps can hit the ground running instead of fighting the learning curve.

3. AI and automation capabilities

The best tools in 2025 use AI to surface warm leads, suggest personalized comments, or schedule posts at optimal times. 

Automation should save reps' time without sacrificing the authenticity that makes social selling work in the first place.

4. Analytics and performance tracking

You need clear visibility into what’s working and what’s not. 

Look for tools that track engagement, conversations started, meetings booked, and pipeline influenced, so you can double down on what actually drives results.

5. Collaboration and team features

Social selling isn’t a solo sport. 

Tools that allow content libraries, shared templates, engagement insights, and team‑wide visibility can help your entire sales org stay aligned and learn from top performers.

6. Scalability and pricing

Pick a solution that fits your budget today but can scale with you tomorrow. 

Flexible plans, transparent pricing, and enterprise‑ready features will save you from switching tools as your team grows.

What are the best social selling tools and software in 2025?

Here are the best social selling platforms on the market after evaluating 30+ tools:

1. Warmly

Best for: Turning social signals and website activity into a pipeline with AI‑powered engagement.

Who is it for: B2B sales and marketing teams that want to engage high‑intent buyers across LinkedIn and their website without adding extra headcount.

Warmly is an all‑in‑one social selling and GTM platform built to help you stop guessing and start engaging where it matters most. 

It monitors LinkedIn conversations, website visits, and off-site intent signals, then automatically builds lead lists, orchestrates personalized outreach, and syncs everything back into your CRM. 

For teams that want to catch buyers in the moment and drive pipeline faster, Warmly delivers both the insights and the automation to make it happen.

Let’s look at some of its key features.

Feature #1: Social signal monitoring

Your ICP might be active on LinkedIn every day, but that won’t do you much good without visibility into their conversations, as you’ll be left guessing which posts, threads, or comments are worth your attention. 

That’s exactly where Warmly’s Social Signals feature changes the game.

Warmly continuously monitors LinkedIn for keywords, authors, and mentions that matter to your business:

• Keywords: Track industry buzzwords, competitor names, or specific pain points you solve.
• Authors: Follow thought leaders, competitors, or target accounts to see who’s engaging with them.
• Mentions: Get alerted when someone talks about your company or category.

So, instead of having to manually comb through feeds or rely on generic alerts, Warmly does the heavy lifting for you by automatically compiling these signals into targeted lead lists. 

For example:

1. A competitor gets hit with negative feedback? You’ll instantly see the frustrated buyers engaging in those comments, and can offer an alternative.
2. A thought leader posts about a problem your product solves? Warmly shows you exactly who’s liking, sharing, or commenting, giving you a ready‑made engagement list.
3. Someone mentions your brand? Your team gets the context in real time so you can join the conversation naturally, not weeks later.

What makes this powerful is that it doesn’t stop at listening. 

From each signal, you can trigger an action automatically, such as:

• Adding those warm prospects to orchestrated email or LinkedIn sequences.
• Running them through signal‑based ad campaigns.
• Sending the data straight to your CRM and sales tools. 

That means your team isn’t just observing activity.

You’re engaging buyers at the exact moment they’re most aware of the problem you solve.

The results include:

1. Less guesswork: Your reps know exactly where buyers are talking about your space.
2. Smarter prospecting: Every outreach is backed by context, not cold lists.
3. Faster pipeline: Instead of waiting for inbound forms, you proactively join the right conversations.

Feature #2: Signal‑based ad targeting

Making sure your ads actually reach the people who are already showing buying signals, instead of wasting spend on cold, generic audiences, is one of social selling’s toughest challenges.

Warmly solves this with Signal‑Based Ad Targeting, a feature that turns both onsite and offsite intent data into dynamic, high‑precision ad audiences.

Here’s how it works:

1. Warmly continuously tracks who is engaging with your brand or category, whether that’s visitors browsing your website, ICP buyers interacting with competitor posts on LinkedIn, or leads commenting on industry topics you monitor.
2. Instead of leaving that intel in a dashboard, Warmly automatically builds segmented audiences from those signals.
3. Those segments sync in real time with your ad platforms - like LinkedIn Campaign Manager, Google Ads, Facebook, etc. - so your team can launch hyper‑relevant ads without any manual list uploads.

The result is that your ads are no longer generic, as you’re now:

• Targeting real buyers who’ve already demonstrated intent instead of broad personas.
• Serving creative tailored to their journey, whether that’s awareness, consideration, or decision-stage messaging.
• Running campaigns that work with your outreach, not in isolation, as Warmly’s AI orchestrates workflows that can route those same leads into personalized outreach sequences or even trigger on‑site offers, depending on their engagement level.

For example, imagine seeing a spike in engagement on a competitor’s post. 

With Warmly, those engaged contacts can instantly flow into a LinkedIn retargeting audience, where they see an ad that speaks directly to their pain points, while simultaneously being queued for a warm email sequence.

This kind of signal‑driven targeting doesn’t just improve ad ROI - it makes your entire GTM motion feel cohesive and timely.

So, instead of shouting into the void, every ad dollar works harder because it’s aimed at people already leaning in.

Feature #3: Automated personalized outreach

Even with the best intel in hand, turning signals into actual conversations can feel like a grind. 

Your team is stuck writing one‑off messages, following up manually, and juggling multiple stakeholders, all while hoping they catch the buyer at the right moment. 

Warmly’s Orchestrator changes that by acting as an always‑on AI SDR, giving you the scale of a full outbound team without adding headcount.

Here’s what it does:

1. Launches outreach the moment intent appears - When Warmly detects a high‑intent signal (maybe someone visiting your pricing page, engaging with a competitor’s LinkedIn post, or interacting with your ad), it can immediately trigger a tailored outreach sequence across email and LinkedIn. 
2. Multi‑threads at the account level - Instead of relying on a single champion, Orchestrator automatically finds and sequences all key stakeholders within a target account. It connects to your existing data sources, such as Apollo, Demandbase, and ZoomInfo, or uses Warmly’s proprietary data to map out the buying committee, then personalizes messages for each contact.
3. Scales personalized messaging effortlessly - Every email or LinkedIn DM is tailored with context (e.g., what content they engaged with, what pain points they’ve signalled, and which stage of the journey they’re in). This means you’re not blasting cold templates; you’re sending relevant, human‑like outreach that sparks real replies.

The impact is huge:

• Reps get their time back. Instead of spending hours building lists and chasing down leads, they can focus on live conversations with the hottest prospects.
• Outbound volume goes up without sacrificing quality. You can orchestrate hundreds of sequences a day, all highly personalized and contextual.
• Pipeline moves faster. Buyers feel like they’re engaging with a team that knows them, because your outreach is based on actual intent signals, not guesswork.

Feature #4: Capture and engage LinkedIn visitors

LinkedIn is one of the most powerful channels for driving awareness and traffic, but too often, that traffic disappears into anonymity once visitors land on your site. 

Traditional forms create friction, and generic chats don’t have the context to move people forward. 

Warmly fixes this with its ability to capture and engage LinkedIn visitors in real time, turning your social presence into a measurable pipeline.

Here’s how it works:

1. Track LinkedIn‑sourced traffic automatically - By adding a simple Warmly UTM to your LinkedIn profile or campaign links, you can instantly identify ICP traffic hitting your site. No more wondering whether those profile views or post clicks are actually attracting the right buyers, as Warmly shows you who’s coming in and how they’re engaging.
2. Trigger personalized chat flows - Once those visitors arrive through LinkedIn, Warmly’s intelligent inbound chat kicks in. Instead of static, one‑size‑fits‑all prompts, it tailors conversations based on what the visitor has clicked, viewed, or interacted with on LinkedIn and on your site.
3. Loop in your team at the right moment - As soon as a visitor takes a high‑intent action, like viewing a pricing page or spending time on a product tour, Warmly can alert reps in real-time or book meetings, ensuring no hot lead slips through the cracks.

The result:

• Your LinkedIn awareness and ad campaigns don’t just drive clicks; they drive real conversations.
• Your reps can engage with warm, identified leads instead of cold, faceless traffic.
• Your funnel moves faster because visitors are guided straight into chat flows and meetings instead of being left to wander.

In short, Warmly helps you connect the dots between social engagement and on‑site action, so every LinkedIn effort contributes directly to your pipeline without the friction of traditional capture methods.

Check out our in-depth LinkedIn engagement playbook for a detailed step-by-step guide.

Pricing 

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $24,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

Pros & Cons

✅ Unmatched visibility into LinkedIn conversations and high‑intent signals.

✅ AI‑driven orchestration that automates outreach and ad targeting.

✅ Seamless CRM and GTM stack integrations.

✅ Captures and nurtures LinkedIn‑sourced traffic without extra friction.

✅ Detailed analytics dashboards let you figure out at a glance what’s working and how much it’s contributing to your overall revenue.

✅ Wide range of agentic AI features that cover your funnel from top to bottom.

❌ Its most advanced features are available only on its paid plans.

2. LinkedIn Sales Navigator

Best for: Hyper-targeted prospecting and lead discovery on LinkedIn.

Who is it for: B2B sales professionals, SDRs, and account-based marketing teams focused on uncovering and engaging decision-makers on LinkedIn.

LinkedIn Sales Navigator is LinkedIn’s premium solution for B2B prospecting, offering unlimited searches, advanced filters, real-time updates, and InMail messaging to help you find, connect with, and build meaningful relationships with high-value prospects efficiently. 

It’s designed as a sonar tool: you identify ideal buyers, get alerted when they show buying signals, and reach out through InMail or warm introductions, all within LinkedIn’s professional network. 

Key features

• Advanced search filters - Over 50 lead and account criteria, including seniority, company size, job changes, and technologies used, enable pinpoint targeting.
• Lead recommendations & saved searches - AI suggests new prospects based on your ICP, while smart lists and alerts inform you when new matches appear. 
• Real-time insights & alerts - Provides updates on job changes, shared content, and company news, giving you perfect timing for personalized outreach.

Pricing

LinkedIn Sales Navigator has three plans:

1. Core: Starting at $119.99/mo, includes advanced search filters, smart recommendations, InMail, real-time alerts, etc.
2. Advanced: Starting at $179.99/mo, includes everything in Core and adds reporting, buyer intent signals, smart links, etc.
3. Advanced Plus: N/A, includes everything in Advanced, plus ROI reporting, CRM integration, etc.

Pros & Cons

✅ Enables seamless team collaboration on its higher tiers.

✅ Its filters and Boolean search are far superior to LinkedIn’s free version, making it especially useful for finding decision‑makers and niche segments.

❌ Limited automation features and designed for LinkedIn alone.

3. Hootsuite

Best for: Comprehensive social media management, scheduling, and brand listening across multiple platforms.

Who is it for: Marketing teams, social media managers, agencies, and enterprises needing centralized content planning and performance tracking.

Hootsuite is a pioneer in social media management, offering a unified dashboard to create, schedule, and analyze content across platforms like LinkedIn, X, Facebook, Instagram, YouTube, TikTok, and Pinterest. 

It combines social listening, analytics, team collaboration, and ad-integration features to help you streamline cross-platform social strategies. 

Key features

• AI-powered content assistance - Use built-in generative AI to instantly generate posts, images, and hashtags for every network you’re on.
• Social listening & sentiment analysis - Monitor brand mentions, competitor actions, and industry trends in real time to inform strategy. 
• Advanced analytics dashboards - Track KPIs, engagement patterns, and campaign ROI with visual reports and performance insights. 

Pricing

Hootsuite offers three pricing plans:

1. Standard: €149/mo per user, includes up to 5 social accounts, unlimited scheduling, best time to post recommendations, AI caption and image generation, Canva templates, a unified inbox with DM automation, sentiment analysis, and competitor benchmarking.
2. Advanced: €399/mo per user, includes everything in Standard and adds unlimited social accounts, customizable analytics, saved replies and auto‑responses, team approval workflows, bulk scheduling, advanced reporting, and custom user permissions.
3. Enterprise Suite: Custom pricing, includes everything in Advanced plus SSO, integrations with 100+ business tools, employee advocacy, attribution and advanced reporting, generative AI chatbot, and dedicated onboarding and success support.

There’s also a 30-day free trial for Standard and Advanced plans.

Pros & Cons

✅ Robust scheduling capabilities, such as bulk upload and calendar tools, save teams considerable time and help maintain consistency. 

✅ Powerful analytics & listening, especially when it comes to social sentiment, trend tracking, and campaign ROI.

❌ Complex interface and a learning curve.

4. Brandwatch

Best for: Deep social listening, sentiment analysis, and enterprise-grade brand intelligence.

Who is it for: Marketing teams, agencies, and large enterprises looking to monitor brand sentiment across social, blogs, forums, news, and manage multi-channel content.

Brandwatch is a leading digital consumer intelligence platform that helps businesses listen to, analyze, and engage with conversations across 100+ million online sources. 

It combines advanced sentiment tracking, influencer discovery, social publishing, and reporting, all within a unified dashboard tailored for enterprise-scale workflows. 

Key features

• Social listening & sentiment analysis - Scans ~500 million posts/day across social channels, blogs, forums, news sites, and review platforms, with AI-driven sentiment and emotion filters, breaking down conversations into specific emotions and even analyzing emojis.
• Advanced analytics - You can create custom dashboards, track engagement, sentiment trends, and use 50+ live visualizations to analyze data.
• Influencer discovery & campaign management - Access a 50 million influencer database to find relevant creators, manage outreach, track performance, and measure ROI. 

Pricing

Brandwatch offers three core solutions, each available with standard to enterprise plans:

1. Consumer Intelligence: Custom pricing, designed for researchers and analysts, includes access to a vast archive of consumer conversations, AI‑powered audience segmentation, customizable dashboards, and automated reporting and alerts for large‑scale market insights.
2. Social Media Management: Custom pricing, built for social media managers and content marketers, includes all‑in‑one publishing for organic and paid content, centralized engagement through a social CRM, performance benchmarking, and social listening.
3. Influencer Marketing: Custom pricing, aimed at influencer marketers and agencies, includes discovery of 30M+ creators, relationship and campaign management, centralized data, and multichannel reporting to streamline end‑to‑end influencer campaigns.

However, since there are no actual prices disclosed, you’ll have to contact its sales team for more details.

Pros & Cons

✅ Monitors vast data volumes with nuanced sentiment and emotion analytics, making it excellent for large-scale brand monitoring. 

✅ Strong team collaboration features, such as approval workflows, shared inboxes, and role permissions.

❌ Occasional performance issues, as some users report bugs or glitches, such as delays, missing metrics, or bugs in calendar views and the mobile app.

5. Buffer

Best for: Lightweight, intuitive content scheduling and brand presence.

Who is it for: Freelancers, SMBs, and startups looking for easy-to-use social media scheduling with AI support.

Buffer is a streamlined social media management tool designed for fuss-free planning, publishing, and basic analytics. 

It supports major platforms, such as Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube Shorts, Bluesky, Mastodon, and Threads, and includes built-in AI assistance for writing captions and generating post ideas. 

Key features

• Unified scheduler & visual calendar - Easily queue content across multiple platforms with a drag-and-drop interface and post-requeue functionality.
• AI assistant & content ideas - Built-in tools suggest post ideas, generate captions, and help format messages for different networks. 
• Engage tool - Lets you see all your comments in one dashboard, prioritize key interactions with smart alerts, and reply quickly from your desktop.

Pricing

Buffer has a free forever plan that lets you connect up to 3 channels and includes 10 scheduled posts per channel, 100 post ideas, 1 user account, AI Assistant, basic analytics, and customer support.

When it comes to its paid options, there are two plans to choose from:

1. Essentials: $6/month per channel, includes everything in Free and adds unlimited scheduled posts, unlimited ideas, advanced analytics, an engagement inbox, hashtag manager, and first comment scheduling.
2. Team: $12/month per channel, includes everything in Essentials and adds unlimited user accounts, access levels, content approval workflows, etc.

There’s also a 14-day free trial if you want to try it before committing.

Pros & Cons

✅ Intuitive and easy to learn.

✅ Generous free tier.

❌ Limited analytics capabilities.

6. Sprout Social

Best for: Unified social publishing, engagement, analytics, and customer care across growing teams.

Who is it for: Social media managers, customer support teams, and mid-sized to enterprise businesses that need scalable, collaborative tools with advanced analytics.

Sprout Social is a full-featured social media management platform offering publishing, engagement, listening, analytics, and customer care. 

It supports channels like Facebook, Instagram, LinkedIn, Twitter/X, Pinterest, TikTok, Threads, and WhatsApp, and adds AI tools (e.g., subtitles, Smart Categories) and powerful team collaboration via approval workflows, chatbot automation, and CRM integrations.

Key features

• Comprehensive AI features - Let you leverage AI to summarize and reply to comments faster, detect sentiment, craft content, and find key influencers in your niche.
• Premium Analytics suite - Allows building custom reports for tracking relevant metrics, benchmarking, and drilling down into the tiniest of details with advanced filtering options.
• Team collaboration - Role-based access, content approval flows, message tagging, and case workflow automation across profiles.

Pricing

Sprout Social has four plans:

1. Standard: $199 per seat/month, includes 5 social profiles, keyword and location monitoring, unlimited AI‑generated alt text, review management, and group, profile, and post‑level reporting.
2. Professional: $299 per seat/month, includes everything in Standard plus unlimited social profiles, message tagging, extensive competitor, tag, and paid insights, optimal send times, and Enhance Post by AI Assist.
3. Advanced: $399 per seat/month, includes everything in Professional plus Enhance Reply by AI Assist, sentiment in the Smart Inbox and reviews, team productivity and social customer care reports, and message spike alerts.
4. Enterprise: Custom pricing, includes everything in Advanced plus white‑glove onboarding and implementation, a plan tailored to your enterprise business, and dedicated service for SSO setup.

All plans have annual billing only and offer a 30-day free trial.

There are also a few optional add-ons (whose pricing details are not published):

1. Premium Analytics - Lets you personalize dashboards with filters, highlight key metrics, benchmark against custom comparisons, and prove ROI through interactive charts and presentation‑ready reports that can be shared instantly with stakeholders.
2. Listening - Surfaces influential topics, scores emotions in real-time, and includes Spike Alerts to notify you of sudden shifts in volume or sentiment.
3. Employee Advocacy - Extend your reach by empowering employees to share curated, on‑brand content with their own networks.
4. Professional Services - Sprout’s experts help refine your strategy, offer personalized training, consult on listening topics, design custom dashboards, and audit your tagging and processes, ensuring you get the most value as your social programs evolve.

Finally, if you want access to Sprout Social’s Influencer Marketing suite, you’ll have to pay separately, as it’s treated like a unique package.

The pricing is not disclosed, so you’ll have to contact sales for details.

Pros & Cons

✅ User-friendly interface.

✅ Robust team tools make collaboration seamless.

❌ Its pricing scales badly.

7. Vista Social

Best for: All-in-one social media management with powerhouse usability and AI-driven tools.

Who is it for: Marketing teams needing streamlined social media scheduling, engagement, analytics, and marketing automation without the complexity or enterprise price tag.

Vista Social is a unified social media management platform that brings publishing, engagement, AI-powered content tools, analytics, listening, employee advocacy, and reputation management into a single, visually intuitive dashboard. 

Built by marketers for marketers, it’s praised for balancing rich features with ease of use and competitive pricing.

Key features

• Publishing & scheduling - Visual calendar, drag-and-drop post previews, optimal send time recommendations, and bulk uploads via CSV.
• Employee advocacy & Vista Page - Employees can easily share branded content, and customizable “link in bio” landing pages are included.
• AI Assistant - Leverages ChatGPT to generate captions, replies, post ideas, and image suggestions, saving content teams time.

Pricing

Vista Social has a free forever plan that includes 1 user and up to 3 social media profiles, in addition to a media library, scheduling up to 10 posts per month, 100 monthly credits for the platform’s AI assistant, calendar view, etc.

If you need access to more advanced features, there are four plans to pick from:

1. Standard: $39/month, includes 8 social profiles, 1 user, planning and publishing tools, media tools, engagement tools, AI Assistant, Vista Page link‑in‑bio, DM automations.
2. Professional: $79/month, includes everything in Standard plus 15 social profiles, 5 users, bulk scheduling, post workflows, report scheduling, collaboration tools, listening tools, and review management.
3. Advanced: $149/month, includes everything in Professional plus 30 social profiles, 10 users, advanced scheduling, advanced workflows, advanced reporting, Zapier and Make integrations, unlimited AI Assistant, and advanced Vista Page features.
4. Enterprise: Custom pricing, includes everything in Advanced plus 80+ profiles, 25+ users, sentiment detection, premium analytics, brand safety and compliance features, a dedicated account manager, onboarding and training, custom integrations, and quarterly account reviews.

Some features, like Employee Advocacy and Listening, are available only as add-ons.

You can try Vista Social’s paid plans for free for 14 days.

Pros & Cons

✅ Highly intuitive, visual interface.

✅ Rich AI features, such as content generation and optimal time suggestions, streamline posting workflows.

❌ More advanced features, such as automations, have a learning curve.

8. YouScan

Best for: Visual-centric social listening and real-time brand intelligence.

Who is it for: Marketing, PR, and CX teams needing advanced AI-powered insights, including image analysis, across social, forums, blogs, and news.

YouScan is an AI-powered social listening and media monitoring platform known for its industry-leading Visual Insights, which include logo detection and object and scene recognition from millions of daily images. 

It combines sentiment analysis, trend detection, and custom dashboards, helping brands react to crises, analyze campaigns, and track consumer behavior with unmatched depth. 

Key features

• Visual insights & image recognition - Detects logos, products, and scenes in user-generated images across platforms like TikTok and YouTube, letting you see how people interact with your brand visually.
• Text listening & sentiment analysis - Tracks keywords, themes, and sentiment across social, blogs, forums, and news, with advanced Boolean filtering, trend spikes, and emotion scoring.
• Insights Copilot (AI Assistant) - ChatGPT-powered agent answers questions like “show top consumer complaints this quarter” and drills down on themes.

Pricing

YouScan has two paid plans:

1. Starter 3: $299 per month (billed annually), includes 3 topics with up to 15,000 monthly mentions, full coverage of supported social media, blogs, forums, reviews, and online news sources, Insights Copilot AI Agent with 10 questions per month, aspect sentiment analysis, trend detection, word clouds, Mention Wall, plus unlimited users, unlimited social searches, and unlimited rules and alerts.
2. Unlimited plans: Custom pricing, includes unlimited topics and sampled mentions, text and image-based data collection (including brand logos and audience attributes), Visual Insights for image analysis, Audience Insights for demographics and interests, unlimited Insights Copilot questions, unlimited dashboards, data exports and API access, and configurable user access rights.

Pros & Cons

✅ Image-first listening allows you to surface visual mentions of your logos and products for comprehensive social monitoring.

✅ Advanced and flexible filtering options.

❌ Visual insights are available only on its higher pricing tiers.

9. SleekFlow

Best for: Omnichannel chat automation and conversational marketing across WhatsApp, Instagram, Facebook Messenger, and more.

Who is it for: Small to mid-sized e-commerce, travel, and service teams that want to unify messaging, automate workflows, and monetize conversational interactions.

SleekFlow is an AI-driven messaging platform that brings WhatsApp, Instagram, Facebook Messenger, SMS, live chat, and more into one unified inbox. 

It offers chatbot and workflow automation to help teams streamline essential processes without losing personalization or dealing with scaling constraints. 

Key features

• Omnichannel inbox - Brings WhatsApp, Instagram, Facebook Messenger, live chat, and more into one inbox where you can assign conversations, automate replies, and keep a complete customer history without switching apps.
• AI agents for smart engagement - They handle lead qualification, FAQs, and order inquiries across platforms 24/7, drafting context‑aware responses, routing complex chats to human teammates, and even upselling products or sending cart recovery prompts based on real‑time signals.
• Analytics and reporting - Monitor agent performance, campaign ROI, response times, and customer sentiment with built‑in dashboards.

Pricing

SleekFlow has three pricing plans:

1. Pro: $199 per month, includes 3 user accounts, 2,000 contacts, 500 AI agent credits, an omnichannel team inbox, Shopify integration, AI Inbox Co‑pilot, and WhatsApp broadcast.
2. Premium: $349 per month, includes 5 user accounts, 10,000 contacts, everything in Pro plus advanced analytics and reporting, essential CRM and app integrations, Click‑to‑WhatsApp Ad (CTWA) insights, and team management with role‑based access control.
3. Enterprise: Custom pricing, includes a custom number of users and contacts, everything in Premium plus enterprise‑level security and data privacy, advanced CRM and app integrations, custom integrations with sales engineer support, and custom SLAs, with dedicated customer success.

If you’re not sure which plan you need, you can try its AgentFlow for free, which lets you manage Instagram and Facebook from a single inbox via an AI agent.

There’s also an optional add-on, WhatsApp Business Platform, available for $15 per hosted number per month, with pay‑as‑you‑go template messaging charges and free replies within 24 hours of customer messages.

Pros & Cons

✅ Unified chat experience helps streamline customer communication across platforms.

✅ Strong automation capabilities handle routine inquiries and qualification, improving support and lead efficiency.

❌ Its AI-generated replies still leave a lot to be desired.

10. Sendible

Best for: Scheduling and approving content across many profiles and accounts from a single dashboard.

Who is it for: Social media managers, agencies, and multi-location brands that require team collaboration, white-label options, and robust reports without enterprise pricing.

Sendible is a comprehensive social media management platform offering unified scheduling, content queuing, reporting, and collaboration tools. 

It supports a wide range of networks, including Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Threads, Bluesky, and more, while adding AI-powered content assistance, client dashboards, and approval workflows to enable advanced streamlining of essential processes.

Key features

• Smart scheduling & queues - Supports bulk uploads, recurring posts, smart queueing, and optimal timing suggestions to help maintain consistent content output.
• Unified engagement & priority inbox - Aggregate comments and messages across platforms with intelligent prioritization and reply tools.
• Content and media management - Includes a content library, Canva integration, image editor, and rich media preview for each platform.

Pricing

Sendible has five plans, the first three of which have 14-day free trials:

1. Creator: $29 per month, includes 1 user/calendar, 6 social profiles, unlimited scheduling, AI Content Assist, monitoring and replying, and reporting.
2. Traction: $89 per month, includes 4 users/calendars, 24 social profiles, everything in Creator plus team collaboration, assignment and approval workflows, client dashboards, user management, campaigns, and advanced reporting.
3. Scale: $199 per month, includes 7 users/calendars, 49 social profiles, everything in Traction plus custom and automated reports, a content and hashtag library, campaigns, and a dedicated account manager.
4. Advanced: $299 per month, includes 20 users and 100 profiles, everything in Scale plus bulk posting with custom tags, advanced user permissions, live report sharing, an account manager, and an optional white‑label add‑on.
5. Enterprise: $750 per month, includes 80 users and 400 profiles, everything in Advanced plus access to all features, optional SSO, scalable users and profiles, dedicated customer success, and an optional white‑label add‑on.

There’s also an option of getting a custom-made plan specifically tailored to your organization’s needs and team size.

Pros & Cons

✅ User-friendly.

✅ Powerful yet simple to master post scheduling features.

❌ Limited reporting capabilities.

Next steps: Level up your social selling

Whether you’re building visibility on LinkedIn, tracking brand conversations in real-time, or orchestrating AI‑powered outreach, the social selling platform you choose can be the difference between cold, generic outreach and warm, timely conversations that turn into pipeline.

Each of the tools I’ve covered brings something unique to the table, but the common thread is clear: social selling at scale means showing up where your buyers are, engaging with context, and staying consistent.

And if you’re ready to stop guessing and start converting high‑intent conversations into revenue, Warmly makes it simple to do it all in one place.

Book a Warmly demo today and see how you can turn LinkedIn signals, website traffic, and offsite engagement into a steady stream of warm opportunities. 

Read more

• Unlocking Revenue: A Guide to Social Selling the Inbound Way for Sales Reps and Media Marketing Professionals - Discover how to turn authentic online conversations into a predictable revenue engine with inbound social selling strategies.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Explore the top AI sales agents transforming prospecting, outreach, and deal‑closing in 2025.
• What is Person-Based Marketing & Why It’s Better Than ABM - Learn why leading teams are shifting from traditional ABM to person‑based marketing for sharper targeting and stronger relationships.
• 10 Best AI Tools for Advertising in 2025 [Reviewed] - Find out which AI ad tools are actually driving better creative, smarter targeting, and higher ROI this year.
• The Chatbot Sales Funnel: What Is It & How To Build It [2025] - See how modern AI chatbots guide prospects from first touch to closed‑won with automated, human‑like journeys.
• 10 Best AI Agents for Digital Marketing in 2025 [Reviewed] - Uncover the AI agents powering smarter campaigns, faster optimization, and standout digital marketing results in 2025.

ABM has never been more powerful, or more misunderstood.

The highest‑performing sales and marketing teams today aren’t running spray‑and‑pray campaigns. 

They’re running precisely targeted, account‑based plays that break through noise, build real relationships, and drive outsized pipeline.

But here’s the challenge: doing ABM at scale can feel impossible. 

Budgets are tight. Buying committees are bigger. And aligning marketing, SDRs, and AEs around the same list of accounts often feels like herding cats.

The good news? 

You don’t need a six‑figure platform or an endless headcount to make it work. 

With the right ICP‑first strategy, signal‑driven targeting, and layered engagement plays, you can turn ABM into a revenue engine - one that reaches hundreds of accounts without losing the personal touch.

In this guide, I’ll walk you through exactly how to do ABM at scale in 2025, including practical steps, creative channel ideas, and the tools that actually make an impact. 

Think of this as your blueprint to run smarter, leaner, and more effective ABM without ever feeling like you’re burning budget.

Let’s begin!

How can you scale your ABM campaigns? (Step-by-step)

The first thing you should understand is that scaling ABM isn’t about throwing more budget or headcount at the problem.

It’s about building a smarter playbook - one that uses tech, signals, and alignment to reach hundreds (or thousands) of the right accounts without losing that personal touch ABM is famous for.

And here’s exactly how to do it:

Step 1: Nail your ICP 

If you skip this step, everything else you build will wobble.

The reason most ABM programs fail to scale isn’t because of bad outreach or weak creative.

It’s actually because they’re targeting the wrong accounts in the first place.

Before you even think about scaling, you need to get painfully specific on who your best customers really are.

That is, you need to define your ideal customer profile (ICP).

To do so, you must go beyond surface-level firmographics.

A basic ICP often starts with industry, company size, and geography. 

And that’s a start, but in 2025, it’s not enough.

The accounts that are actually worth your time often share deeper traits, such as:

• Tech stack: What tools do they already use? Are they compatible with your product?
• Hiring patterns: Are they hiring SDRs, revenue leaders, or ops staff, which are a;; signals they’re investing in growth?
• Trigger events: Have they just raised funding, expanded to a new market, or gone through leadership changes?
• Engagement signals: Have they visited your site, attended a webinar, or interacted with your content recently?

When you layer these attributes together, you stop guessing and start spotting high-intent accounts, which are the ones most likely to turn into pipeline.

This is where platforms like Warmly step in.

Instead of manually pulling data from scattered sources, Warmly’s AI-powered ICP identification continuously enriches your accounts with live, person-level signals, such as:

• Hiring changes picked up from social feeds.
• Tech stack insights and keyword research from third-party data.
• Real-time website and product usage behavior.

As a result, you won’t be building an ICP from last year’s stale data.

Instead, you’ll be creating a living, breathing target profile that updates as markets shift. 

But Warmly doesn’t stop at that. 

In addition to making sure your ICP is always up-to-date, it identifies prospects that match the profile across its proprietary data and all connected third-party databases.

And because Warmly connects directly to your CRM and ad platforms, all these insights flow straight into your segmentation and campaigns, meaning there’s no CSV uploads and no data lag.

Step 2: Align sales, marketing, and SDRs around one playbook

If your marketing team is building campaigns in isolation while your SDRs are running their own cadences and AEs are chasing a completely different account list, scaling will feel like pushing a boulder uphill.

The truth is simple: scaling ABM is impossible if your teams aren’t working from the same playbook.

Namely, when sales, marketing, and SDRs operate in silos:

• Marketing generates “leads” that sales doesn’t recognize as valuable.
• SDRs waste time chasing accounts that aren’t actually in the ICP.
• AEs close deals without any of the engagement data marketing worked so hard to build or miss low-hanging fruit simply because they weren’t even aware of it.

The result? Missed opportunities, duplicated effort, and finger‑pointing when pipeline goals aren’t hit.

To scale, you need every team rowing in the same direction with shared definitions, goals, and workflows.

And to enable that, you need to create a regular forum - be it a meeting or a joined Slack channel - where marketing, SDRs, and AEs agree on:

1. What counts as a target account (ICP criteria, key intent signals, etc.).
2. How to prioritize them together.
3. Which metrics actually matter (pipeline contribution, account engagement, etc.).

However, by far the easiest way to make sure everyone is on the same page is to make sure everyone sees the same data.

With Warmly’s real-time signal monitoring and CRM sync, your marketing team, SDRs, and AEs can all access:

• Live insights on which accounts are visiting your site, engaging with ads, or showing buying signals.
• Automatically enriched contact details for multi-threaded outreach.
• Alerts when a hot account surges in intent, so SDRs can follow up immediately while marketing doubles down with ads or personalized offers.

No more “he said, she said” over whether an account is worth the effort. 

Warmly becomes the single source of truth, giving your teams a common foundation to plan, execute, and iterate ABM plays together.

Step 3: Build dynamic, signal‑driven audiences instead of static lists

Another point where most ABM teams get stuck is treating their target list like it’s carved in stone.

They pick accounts once a quarter, upload a spreadsheet into their ad platform, and blast away.

The problem here is that buying signals change daily. 

People get hired, budgets shift, priorities evolve, and your static list starts going stale fast, which is a disaster for high-precision strategies like ABM.

So, if you want to successfully scale ABM in today’s business landscape, you need to treat your audiences as living systems that update automatically as new signals appear.

Instead of just slotting accounts into rigid buckets, design audiences that grow or shrink based on behavior.

For example:

• A company that visits your pricing page twice in a week should instantly move into your “high‑intent” nurture, even if they weren’t on your top priority list yesterday.
• An account hiring five new SDRs might trigger a new outreach sequence.
• A competitor’s customer showing engagement on your webinar might get added to your ad retargeting.

This is where technology makes scaling possible.

Warmly continuously monitors those signals - everything from website behavior and CRM activity to social triggers and tech stack changes - and feeds them back into your audience lists.

As a result, you get:

• Dynamic audiences that sync to your ad platforms and email tools in real time.
• Alerts when accounts surge in intent, so your SDRs can act immediately.
• The ability to make your marketing campaigns automatically retarget people who’ve interacted with your site, webinars, or content.

This dynamic approach to segmentation means you’re always putting your best plays in front of the right people without a giant ops team constantly rebuilding lists.

It also gives sales and marketing a shared, up‑to‑date view of where accounts are in the journey, so everyone knows when to turn up the personalization or when to pull back.

Step 4: Automate personalized outreach at scale

Once your audiences are dynamic and signal‑driven, the next challenge is clear:

How do you engage hundreds of target accounts without drowning your team in manual work or losing the human touch that makes ABM so powerful?

The answer isn’t to blast generic emails.

It’s to automate the right outreach, triggered by the right signals, with personalization baked in from day one.

To achieve this, you need to:

1. Trigger outreach based on live engagement - When someone from a target account visits your pricing page, don’t wait - launch a tailored email sequence within hours.
2. Multi‑thread your outreach - Don’t just talk to one contact; engage the buying committee with tailored messages for decision‑makers, influencers, and champions.
3. Mix channels intelligently - A well‑timed LinkedIn touch paired with a relevant email and an on‑site popup can feel like a conversation, not a campaign.

Warmly’s Orchestrator makes this possible without adding headcount, as it:

• Monitors real‑time signals and triggers personalized email or LinkedIn sequences the moment an account shows buying intent.
• Auto‑discovers stakeholders inside those accounts, ensuring you’re not relying on a single contact to drive the deal.
• Personalizes messages using context, such as recent activity, job changes, or even specific pages visited, so every outreach feels hand‑written, not robotic.

You can try it here:

And because it runs continuously, you’re engaging buyers while they’re still in-market, not weeks later when interest has cooled.

As a result your SDRs can focus on high‑value conversations while Warmly handles the heavy lifting.

Here’s a quick automation cheatsheet of what to automate vs what to keep manual if you’re not sure about how deep your automation should run:

Step 5: Engage buyers in real-time

Here’s another truth about modern buyers:

They’re not waiting for you.

They research on their own, compare vendors silently, and make snap decisions when timing and fit align. 

And if you’re not engaging them in that exact window, you lose your shot, no matter how good your campaigns are.

That’s why scaling ABM isn’t just about who you target; it’s about when and how quickly you show up with relevance.

Real‑time engagement means you:

• Meet buyers as they’re showing intent instead of long after.
• Turn anonymous website visitors into named stakeholders.
• Personalize the experience so it feels like you’ve been expecting them.

Warmly gives your team the tools they need to act the second a high‑value account surges in intent:

1. Warm Offers - De‑anonymize website visitors and deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.
2. AI Chat - Intelligent chatbot that engages buyers who are actively researching with contextual, on‑brand conversations that qualify and route them in real time.
3. Lead routing & alerts - Instantly notify SDRs in Slack or your CRM when an account hits a key trigger, so they can reach out while interest is highest.

This kind of real-time engagement closes the gap between interest and action. 

Instead of hoping that your follow‑ups catch buyers later, you’re right there when they’re most ready to talk.

Step 6: Diversify your ABM channels 

If your ABM playbook relies on only one or two channels - say, LinkedIn ads and emails - you’re leaving money (and meetings) on the table.

Scaling ABM requires meeting buyers wherever they choose to engage, not wherever it’s easiest for you.

Namely, buying committees aren’t hanging out in one place. 

A decision‑maker might first see your brand in a LinkedIn ad, read a case study via email, attend a webinar weeks later, and finally convert after a direct outreach.

And if your engagement lives in a single channel, you’re invisible for the rest of that journey.

A truly scalable ABM engine creates orchestrated touchpoints across channels, so no matter how your buyers move, you’re already there with something relevant.

The best part about diversifying is that it’s not about being everywhere at once. 

It’s about creating a connected experience across the channels that matter most to your ICP.

Here’s how high‑performing teams do it:

1. Paid media - Target your dynamic segments with ads on LinkedIn, Google, or programmatic networks, building familiarity before outreach even begins.
2. Outbound (email & LinkedIn) - Layer in personalized sequences for accounts showing strong signals, so ads and outreach work in tandem.
3. On‑site engagement - Use intelligent pop‑ups and AI chat to convert passive visitors into active conversations.
4. Events & webinars - Host intimate sessions for mid‑funnel acceleration and invite high‑value accounts personally.

Warmly can help with multichannel engagement as well, by pushing your dynamic segments and real‑time signals wherever you need them, including:

• Digital advertising -  Warmly syncs high‑intent audiences directly to your ad platforms so your spend is focused only on accounts worth reaching.
• Multichannel outreach - The same signals that fuel your ads can trigger automated, personalized email and LinkedIn sequences, so marketing and sales are always in sync.
• Warm Offers & AI Chat - On your website, Warmly dynamically tailors pop‑ups and chat flows based on what each visitor cares about, creating a personalized layer that matches your off‑site messaging.

As a result, you’ll create a surround‑sound effect: your buyers see you, hear you, and interact with you in ways that feel coordinated, not random.

Instead of relying on a single touch to do all the heavy lifting, you orchestrate an entire journey that builds trust and accelerates pipeline.

Step 7: Measure what actually moves the needle

You’ve aligned your teams, built dynamic audiences, automated outreach, and diversified channels - amazing!

But none of it matters if you can’t answer this simple question:

“Is our ABM strategy actually driving pipeline?”

Scaling ABM isn’t about more activity. It’s about more impact. 

And that means measuring the right things, and not just vanity metrics like clicks, form fills, or even MQL counts.

So, to scale confidently, you need to shift your focus to account-level metrics and revenue impact.

Here’s what the best teams track:

These metrics give you a full picture of what’s working and what to double down on, allowing you to stop wasting time on activities that look busy but don’t drive real revenue.

Warmly can help with this, too.

The platform takes the guesswork out of ABM measurement with signal‑aware attribution and reporting, allowing you to:

• See exactly which ads, pop‑ups, emails, and outreach touches influenced pipeline, all the way down to the account level.
• Track how engagement grows over time within each account, instead of relying on isolated metrics like clicks or MQLs.
• Share clear, trustworthy reports with leadership and sales so everyone knows why certain channels or plays deserve more budget.

As a result, you gain the proof you need to justify budget, align sales and marketing teams, and continuously refine your ABM engine so it scales smarter every quarter.

What are the best platforms on the market to scale your ABM campaigns?

Scaling ABM isn’t just about strategy.

It’s also about having the right tools to execute flawlessly.

From identifying high‑intent accounts to automating outreach and tracking what actually drives pipeline, the right platform can turn an overwhelming ABM program into a repeatable growth engine.

Here are a few of the top platforms SDR teams rely on in 2025 to run smarter, more scalable ABM plays.

1. Warmly - Real-time, signal-driven ABM that powers both marketing and AI-automated outreach

Warmly is an AI-powered marketing orchestration platform that constantly monitors 1st, 2nd, and 3rd-party intent signals, and leverages them to help you prioritize and convert the right accounts.

Its AI agents orchestrate personalized outreach via ads, email, LinkedIn, chat, and more, allowing you to cover all ABM channels simultaneously. 

Standout Features

• AI SDR agents - Automatically launch email and LinkedIn sequences based on intent and engagement. 
• Demand Gen agent - Builds and syncs audiences to ad channels using real-time signals. 
• Dynamic ICP identification - Uses AI to uncover ideal customer traits from live behavior—not just demographics. 
• De-anonymization & signal scoring - Identifies website leads and scores them based on buying intent (web visits, job changes, social cues). 
• Slack & CRM integration - Alerts sales immediately when a high-intent lead lands on your website or interacts with it in a meaningful way, and syncs all data with your CRM systems.
• High-precision marketing attribution - Tracks which touchpoints drive pipeline and how, helping align sales and marketing across levels.
• AI Chat - AI-powered chatbot that engages, qualifies, and converts leads.

Pricing 

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $24,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

2. 6sense - Predictive analytics-driven ABM with deep buying intent insights

6Sense is a revenue intelligence platform that uncovers in-market accounts through predictive scoring and intent signals. 

As a result, it empowers SDRs to focus on accounts most likely to convert soon. 

Standout Features

• Predictive intent scoring - Ranks accounts based on buying readiness identified through identifying behavior patterns. 
• Sales Copilot - AI-driven engine that provides account summaries and next best action recommendations.
• Automated workflows - Lets you launch and coordinate ads, email, and sales outreach directly from the platform.

Pricing

6sense has a free plan that provides 50 credits/month, Chrome Extension, list builder, sales alerts, and company and people search.

When it comes to its paid options, there are three to choose from:

1. Sales Intelligence + Data Credits + Predictive AI: The most comprehensive package, includes all of 6Sense’s features, such as predictive AI models, scores, and dashboards, sales Copilot, AI recommendations, company and contact insights, alerts, automated workflows, etc.
2. Sales Intelligence + Data Credits: Includes access to some features related to sales (e.g., sales Copilot, AI writer, etc.) and data (limited company and contact insights).
3. Sales Intelligence + Predictive AI: Also includes access to some features related to sales and some regarding predictive AI modules (e.g., predictive scoring and dashboards).

However, 6sense doesn’t disclose actual prices for any of the packages.

You’ll have to contact its sales for a custom quote.

Alternatively, you can check our in-depth 6Sense pricing review before reaching out to its team.

3. Demandbase - Handles enterprise-level ABM programs that need unified data, ads, and measurement tools

Demandbase is a full-stack ABM platform combining data, advertising, and sales intelligence. 

It helps SDRs and marketers target the right accounts with high precision.

Standout Features

• Account Intelligence Center - Aggregates firmographic, technographic, and intent data into a single view so SDRs and marketers know exactly who to target and why.
• Website personalization - Tailors website content and creatives in real time based on account attributes and journey stage, creating a customized destination per visitor
• Personalized advertising - Runs highly targeted ad campaigns across channels and tailors offers depending on account attributes and buying stage.

Pricing 

Demandbase doesn’t disclose prices for its products.

You can contact its sales to get a custom quote based on your business goals and needs.

4. RollWorks - Scalable ABM platform for growing teams

RollWorks is an AI-driven ABM platform that combines deep account insights, multi-channel advertising, and automation. 

It’s designed to surface high-fit, in-market accounts and activate outreach with seamless campaign execution.

Standout Features

• In-market account finder - Uses keyword intent and machine learning to identify accounts showing early buying signals and automatically enrich fit scoring. 
• ICP & fit scoring - Combines firmographic, technographic, and CRM data to progressively grade accounts (A-D) based on how closely they match your ideal profile. 
• Account spike detection - Sends real-time alerts to sales when target accounts suddenly increase engagement.

Pricing

RollWorks has two pricing tiers:

1. Account-Based Advertising: Includes precision targeting across all digital channels, custom audiences, etc.
2. Account-Based Marketing: Includes predictive buying signals, buyer insights, detailed analytics and key metrics tracking, etc.

   

However, RollWorks doesn’t publish prices for any of the packages, so you’ll have to speak to its team directly.

FAQs

#1: Does scaling ABM require a big budget?

Not necessarily. 

Scaling ABM is less about pouring in more money and more about using data, signals, and automation to work smarter. 

By leveraging platforms like Warmly to identify high‑intent accounts and orchestrate outreach, many teams scale without hiring large teams or buying six‑figure tools, maximizing impact within existing budgets.

#2: What’s the difference between scaling ABM and scaling lead generation?

Scaling lead generation typically means increasing the volume of inbound or outbound leads, often through broader campaigns aimed at larger audiences. 

Scaling ABM, on the other hand, focuses on depth over breadth.

This primarily means expanding your reach across carefully selected high‑value accounts and buying committees, with messaging and timing tailored to each account’s signals and needs.

#3: Is personalization possible at scale?

Yes - if you combine automation with real‑time intelligence. 

Tools like Warmly make it possible to personalize outreach, ads, and on‑site experiences based on live signals (like job changes, repeated visits, or specific content views). 

Instead of manually customizing every touchpoint, AI and signal‑driven workflows handle the heavy lifting while still making each account feel uniquely understood.

Next steps: Bring signal‑driven ABM to life

So, long story short, scaling ABM in 2025 isn’t about working harder or hiring armies of SDRs - it’s all about working smarter and creating an ABM engine that grows and thrives with you.

The tools and strategies in this guide aren’t theory - they’re what top‑performing teams are already using to turn target accounts into predictable revenue. 

And with platforms like Warmly, you can bring all those moving parts together in one place, including:

• Real‑time intent signals.
• AI‑powered outreach.
• Dynamic segmentation and attribution.
• Seamless alignment between marketing and sales.

Ready to see how Warmly can help you scale ABM without scaling your headcount?

Book a demo today and start turning signals into meetings - and meetings into pipeline in no time.

Read more

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• 10 Best Account-Based Marketing Software (ABM) in 2024 - Explore the top ABM platforms that help you identify, engage, and convert high‑value accounts faster.
• 8 Best 6Sense Alternatives & Competitors in 2025 [Updated June] - Find the right ABM solution with this curated list of powerful 6sense alternatives and their standout features.
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