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10 Best UserMotion Alternatives & Competitors [2026]

10 Best UserMotion Alternatives & Competitors [2026]

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Chris Miller

UserMotion is a sales intelligence platform that helps GTM teams identify and prioritize accounts showing strong purchase intent. 

The platform connects product analytics, CRM data, and firmographic insights to surface which prospects are ready for outreach.

Despite this, I have some concerns after trying out the platform when it comes to how the platform works and what it needs from you to be up and running.

In this article, I’ll go over the 10 best alternatives to UserMotion in 2026, covering their core capabilities, use cases, pros & cons, and pricing models.

TL;DR

  • Warmly offers the best alternative to UserMotion with its person-level website de-anonymization, real-time 1st/2nd/3rd-party intent, and the Marketing Ops Agent that automatically builds, enriches, ranks, and syncs ICP-fit audiences for automated outreach.
  • Data & enrichment tools like Datanyze and Clearbit are ideal for technographic prospecting and real-time visitor enrichment to boost match rates and personalization.
  • On the other hand, predictive-scoring and ABM specialists like MadKudu and Keyplay can help you turn product telemetry into ML-driven lead scores and maintain repeatable ICP and account scoring for ABM workflows.

Why have some sales teams been looking to switch from UserMotion?

The main issues that I found when checking out the platform were that the quality of output depends on the quality of input data, its setup complexity in terms of data preparation, and its limited range of integrations when compared to enterprise-grade tools. 

But don’t get me wrong here, I’m not trying to claim that UserMotion is a bad product that you need to avoid.

In fact, dozens of satisfied users are more than happy with its predictive lead scoring capabilities, intuitive UI, customer support and comprehensive analytics.

Despite this, there are a few caveats that I found when I evaluated the platform: ⤵️

#1: The quality of output depends heavily on the quality of input data

Predictive tools like UserMotion use machine learning models to find patterns in your data: e.g., what differentiates a lead that converts vs. one that doesn’t, or an account that churns vs. one that renews.

But these models are only as good as the data they learn from. 

If the data they receive is incomplete, noisy, inconsistent, or irrelevant, the predictions will also be poor, even if the AI itself is advanced.

If you feed poor data into a predictive model:

  • The model can’t find reliable correlations between behaviors and outcomes.
  • It might overfit (make assumptions based on too few examples).
  • You’ll get false positives (“this lead looks hot but isn’t”) or false negatives (“this account looks inactive but is actually expanding”).

#2: Set up complexity in terms of data preparation

Although integrations are seamless, the platform requires significant data preparation to perform optimally. 

To get accurate predictive lead scores and intent signals, you’ll have to instrument and map events, send clean user and company identifiers, and define which events indicate progress on your customer journey. 

UserMotion expects event and CRM telemetry to be present and usable.

#3: Limited integrations when compared to enterprise-grade tools

While UserMotion offers solid integrations with popular tools like HubSpot, Segment, Slack, and Intercom, its ecosystem is narrower than that of enterprise-grade platforms.

The existing connectors cover core use cases, such as data sync, alerts, and lead scoring, but lack the deep, multi-system orchestration and two-way automation larger suites provide. 

➡️ Teams with complex sales tech stacks may need middleware or additional setup to achieve full workflow automation.

What are the best UserMotion alternatives on the market in 2026?

The best alternatives to UserMotion are Warmly, with its signal-based revenue orchestration platform, Datanyze, and MadKudu.

Here’s a quick use case and pricing breakdown of the best tools on the market that I shortlisted:

ToolUse CasePricing
WarmlyPerson-level website de-anonymization, unified intent and automated outreach (signal-based revenue orchestration).Free plan for up to 500 visitors and then starts at $10,000 per year for AI Data Agent; $16,000 per year for AI Inbound Agent; $22,000 per year for AI Outbound Agent; Marketing Ops Agent from $25,000 per year.
DatanyzeTechnographic-driven prospecting and real-time tech install signals.Free 90-day trial with 10 credits per month. Nyze Pro 1: $21 per month billed annually. Nyze Pro 2: $39 per month billed annually.
MadKuduML-driven predictive scoring for product-led growth, turning product telemetry into lead scores.Not publicly listed. Contact sales for a custom quote.
LeadGeniusEnterprise human-verified contact data and custom prospecting at scale.Pricing not published. Contact sales.
ApolloAll-in-one prospecting and multichannel engagement for SMBs and scaling GTM teams.Free plan available. Paid plans start at $59 per user per month.
ClearbitReal-time enrichment and visitor reveal for personalization and first touch data.Volume-based opaque pricing. Contact sales for a quote.
Common RoomTrack custom buying signals across sources and trigger workflows for signal aggregation and automation.Free plan limited to 500 contacts, 50 organizations, 2 users and 2 integrations. Starter $625 per month, 2 users up to 35k contacts. Team $1,250 per month, 3 users up to 100k contacts. Enterprise custom pricing. Annual billing.
ClayWaterfall enrichment and AI web scraping for building ICP powered prospect lists.Free forever plan with 100 monthly search credits. Starter $149 per month. Explorer $349 per month. Pro $800 per month. Enterprise custom pricing.
CognismGlobal B2B contact data with strong EMEA coverage for email outreach and prospecting.Premium plans, Platinum and Diamond, with custom pricing. Contact sales for a quote.
KeyplayABM focused on ICP modelling and repeatable account scoring for account selection.Free forever basic plan. Growth $12,000 per year. Scale custom pricing.

#1: Warmly

Warmly offers the best UserMotion alternative on the market in 2026 with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person and account level and then automatically reach out to them.

Our sales intelligence solution uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best list of prospects from intent data.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to UserMotion on the market.

Warmly offers a signal-based revenue orchestration solution that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.

Let’s look at some of the features that make Warmly the go-to option for growth teams looking to switch from UserMotion:

Feature #1: Identify your website visitors at the account and contact level

Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our solution goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Automate list building and enrichment with the Marketing Ops Agent

Our Marketing Ops Agent helps you build a real-time, auto-updating list of your best prospects.

We noticed that GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

The Marketing Ops Agent automates that, acting as a real-time intelligence layer between your data sources and your marketing & sales systems.

The solution automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Warmly’s Integrations

Unlike UserMotion, Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from UserMotion?

UserMotion is built around predictive lead scoring and sales intelligence that uses product usage, CRM and deal history to predict who will buy, expand, or churn.

Warmly, on the other hand, offers a person-level website de-anonymization and intent platform with a Marketing Ops Agent that goes further by automatically building, enriching, ranking, and syncing best-fit account and contact lists across your CRM, ad platforms and outbound tools.

➡️ Warmly offers a better solution of UserMotion for GTM teams that need to instantly identify in-market visitors, automatically build and maintain target audiences, and push those audiences everywhere without spreadsheets.

Here is a breakdown of the two solutions' functionality:

CategoryWarmlyUserMotion
Core FunctionalityPerson-level website de-anonymization and unified intent signals that reveal who people and companies are visiting your site and why. The Marketing Ops Agent automatically creates dynamic audiences, enriches contacts, ranks them by fit and intent, and keeps audiences synced across systems.Predictive lead and account scoring using product telemetry, fit and historical deal outcomes to prioritize leads, predict churn and expansion, and surface high-value accounts for sales and customer success teams.
Data Enrichment and Intent SignalsCombines first-party website behavior with firmographic and technographic enrichment and external intent feeds. The Marketing Ops Agent then ranks and enriches contacts and identifies buying committees based on past closed won deals.Relies on product usage events, CRM fields, billing and opportunity history and enrichment to detect behavioral patterns that predict outcomes. Works best when product instrumentation and CRM hygiene are strong.
Automation and OutreachBuilt for real-time activation. Reveals and routes contacts, notifies reps, enables on-site engagement, and syncs audiences to HubSpot, LinkedIn, Meta, Outreach and others. The Marketing Ops Agent removes manual CSV workflows by keeping lists live and updated as intent changes.Outputs predictive scores and alerts that feed into CRM and playbooks. Useful for prioritization and downstream automation, but not primarily an audience-building and ad sync engine.
Typical OutputsContinuously updated ranked audiences of accounts and contacts, person reveals, unified intent scores and automated audience syncs across marketing and sales channels.Lead and account priority scores, health and churn predictions, and recommended playbook actions for sales and customer success teams.
Best ForGrowth teams running ABM, ads and outbound who need instant, always fresh target lists and person-level reveals to act on site intent. Product-led growth teams that want to prioritize outreach based on in-product behavior and predict retention and expansion risk.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Datanyze

Best for: GTM teams focused on technographic-driven prospecting and product-led motion.

Similar to: Clearbit.

Datanyze gives you broad technographic and firmographic signals across millions of websites, so you can spot in-market accounts by the tech they use, making it a complementary signal to UserMotion’s intent scoring. 

The platform’s browser extension and market share tracking make it easy for sales reps to discover and qualify accounts from tech install events.

Features

  • With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
  • Datanyze provides curated icebreakers for sales reps to use when reaching out. 
  • Real-time technographic monitoring that surfaces tech installs and contact info you can act on.

Pricing

Currently, Datanyze offers three plans for users:

  • Free: 90-day free trial. Comes with 10 credits per month.
  • Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
  • Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.

Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.

Pros & Cons

✅ Simple Chrome extension that allows for real-time data collection.

✅ Affordable entry pricing for smaller teams.

✅ Ideal for product-fit targeting via technographics

❌ Coverage can be inconsistent outside mainstream tech categories.

❌ Lacks a built-in lead scoring engine, which is why some users have been looking for an alternative to Datanyze.

#3: MadKudu

Best for: Product-led growth teams that need ML-driven scoring based on in-product behavior.

Similar to: Keyplay.

MadKudu is a product- and behavior-driven predictive scoring engine that turns product events and marketing signals into prioritized lead scores, giving you richer behavioral models than intent alone.

The platform stood out to me with how strong it is at translating raw product usage into sales-ready signals and configurable score models.

Features

  • MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Fit and intent model segmentation, where prospects are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Flexible predictive lead & account scoring that maps product events to conversion propensity.

Pricing

MadKudu doesn’t currently publish prices for its product. 

You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.

Pros & Cons

✅ The platform analyzes your historical customer data.

✅ Prospects are categorized by both fit and intent.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ Steep learning curve to learn how to best use the solution.

❌ There’s a higher price tag reported than other MadKudu alternatives on the market.

#4: LeadGenius

Best for: Enterprise teams that need accurate, compliant, and market-specific contact data at scale.

Similar to: Common Room.

LeadGenius couples AI with human-in-the-loop verification to deliver high-precision, compliant contact and buyer intelligence, filling the contact-level gaps that intent tools often leave. 

The platform is a nice alternative to UserMotion for teams focused on data workflows, where automated sources struggle.

Features

  • Human-verified data enrichment and delivery for hard-to-find or regulated markets.
  • Expert assistance helps you define what attributes your customers should have to narrow down lists during the outreach process.
  • Real-time account signals like new product launches, funding news, and hiring trends.

Pricing

The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.

Pros & Cons

✅ Combination of AI and human verification to ensure data integrity.

✅ Great for custom prospecting work.

✅ Helpful for sales teams who don’t have the time to prospect.

❌ Customers report an inability to keep the data accurate over time, which is why some users have been looking for LeadGenius alternatives.

❌ Search and filtering options aren’t close to other platforms on this list.

#5: Apollo

Best for: SMBs and scaling GTM teams that want an all-in-one prospecting and engagement stack.

Similar to: Seamless AI.

Apollo combines a very large, verified contact database with built-in multichannel engagement to help you go from a scored lead to automated outreach without stitching tools together. 

What I like about that end-to-end workflow is that it turns intent signals into immediate action, making it a viable alternative to UserMotion.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Integrated multichannel outreach so scored leads can be acted on straight away.

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow: search > enrich > sequence.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex to use, potentially requiring you to spend some time learning how the tool works.

#6: Clearbit

Best for: Growth teams that rely on first-touch enrichment and real-time personalization.

Similar to: Cognism.

Clearbit provides real-time enrichment and visitor identification capabilities with 100+ attributes so you can instantly append firmographic, technographic and person data to sparse or anonymous records, which addresses a common weak spot of intent-only scoring. 

The platform standardizes attributes for reliable ICP matching and personalization, making it a solid alternative to UserMotion.

Features

  • Real-time enrichment & visitor reveal that converts anonymous visitors into targetable accounts.
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

#7: Common Room

Best for: GTM teams looking to track custom buying signals across multiple sources.

Similar to: Warmly.

Common Room tracks various intent signals to help you detect qualified leads.

In addition to its out-of-the-box signals, the tool also lets you set up custom signals tailored to your target market, ICP, and business goals.

The platform’s customization options and the fact that it detects a broad scope of intent signals make it a solid UserMotion alternative.

Features

  • AI-powered lead scoring helps you prioritize the hottest accounts.
  • The platform lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to HubSpot).
  • Common Room captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.

Pricing

Common Room offers a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.

More advanced users can pick one of Common Room’s three paid plans:

  • Starter: $625/mo, 2 users, up to 35k contacts.
  • Team: $1,250/mo, 3 users, up to 100k contacts.
  • Enterprise: Custom price, 10 users, up to 200k contacts, with options for purchasing more.

The platform offers a 14-day free trial for its Team plan. All plans are annual.

Pros & Cons

✅ Options for setting up automated workflows.

✅ You’ll be able to track intent signals across the web and set up custom signals.

✅ Set up automated workflows triggered by specific signals.

❌ Annual billing only.

❌ Limited customization options when compared to other tools on the market.

#8: Clay

Best for: GTM teams looking to build ICP-powered scoring workflows using clean, enriched data from multiple sources.

Similar to: Keyplay, Wiza.

Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What stood out to me about Clay in comparison to UserMotion is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment, similar to Warmly, lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
  • AI web scraper Claygent, which runs prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo.
  • Explorer: $349/mo.
  • Pro: $800/mo.
  • Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Intuitive lead list builder.

❌ There’s a reported learning curve, according to G2 reviews.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#9: Cognism

Best for: Providing accurate and reliable B2B contact data, particularly for email outreach.

Similar to: Apollo, Persana AI.

Cognism is a B2B sales intelligence platform for sales, marketing, and RevOps teams looking for quality data in EMEA, the US, and APAC regions.

The tool pairs data with intent insights and prospecting tools that help sales prioritize accounts by likelihood to engage, making it a viable alternative to UserMotion.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Phone-verified mobile numbers and strong EMEA compliance and coverage to increase real connect rates.
  • Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.

❌ Limited intent data when compared to other alternatives on the market.

#10: Keyplay

Best for: ABM-focused B2B sales orgs that need repeatable ICP modelling.

Similar to: Clearbit, LeadMagic.

Keyplay is an ICP-modelling and account-scoring platform that uses AI agents to build, score and maintain ideal account lists, making it easy to convert intent and signals into prioritized ABM lists you can push to CRM. 

The platform is focused on turning signals into account selection and continuous scoring.

Features

  • AI ICP modelling and automated account scoring and list building that directly feeds CRM and ABM workflows.
  • You can build custom lead scoring systems without coding.
  • Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable when compared to some other options on the market. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans, unlike some alternatives to Keyplay.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best UserMotion alternatives for teams looking to build lead lists, score them, and engage them.

Warmly goes beyond enrichment and automation: it acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logical layer.

Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest leads across multiple channels (on chat, email, and LinkedIn) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best LeadFuze Alternatives & Competitors [2026]

10 Best LeadFuze Alternatives & Competitors [2026]

Time to read

Alan Zhao

Even though LeadFuze has not disappeared completely, the platform has transitioned from direct software access to selling its data license. 

The company now lets you focus on its data, which they refresh monthly, including hundreds of millions of profiles and 150m+ phone numbers.

Despite this, some users of the platform have not been happy with the tool’s customer service, contract negotiation practices, international data coverage, and upload limits.

In this article, I’ll go over the 10 best alternatives to LeadFuze in 2026, going over their core features, use cases, pros & cons, and pricing models.

TL;DR

  • Warmly offers the best alternative to LeadFuze with its signal-based revenue orchestration, person-level website de-anonymization & enrichment, and AI-SDR automated outreach capabilities.
  • Data-first tools like Cognism and ZoomInfo are ideal for global coverage, enterprise-grade compliance, and high-volume enrichment and scale.
  • On the other hand, there are tools like Apollo and MadKudu that can help you run affordable all-in-one prospecting and outbound automation and predictive lead scoring and smarter inbound routing.

Why have some sales teams been looking to make the switch from LeadFuze?

The main reasons some sales teams are looking to switch from LeadFuze are its poor customer support, contract negotiation practices with no option to cancel, limited international data coverage, and upload limits.

But don’t get me wrong here, I’m not trying to claim that LeadFuze is a terrible solution that you need to run from.

In fact, dozens of satisfied users are more than happy with its lead data in the US, affordable pricing model, and monthly data refreshes.

Despite this, there are a few reasons why some users have been looking for an alternative: ⤵️

#1: Poor customer service and contract negotiation practices with no option to cancel

Some users of LeadFuze have reported negative experiences regarding data quality and customer service, particularly with long-term contracts.

‘’The company specifically will try to tie you into a one-year contract. Do not sign the one-year contract because the leads are awful, and if they provided a month-to-month, then you would leave after the first month. The team will do nothing to make the situation right and will use contracts/terms of conditions instead of doing the right thing and refunding you. We asked to cancel our account after 5 months, and they first cancelled our account and then randomly sent the account to collections after 3 years.’’

At first, I thought that this was a standalone negative experience, but it turned out that multiple users have experienced LeadFuze’s poor customer support and contract negotiation & enforcement practices.

‘’Leadfuze uses deceptive tactics to lock you into a contract, then refuses to let you cancel and sends you to collections if you don't pay. What an awful way to deal with customers.’’ – G2 Review.

#2: Limited international data coverage

Next up, some users of the platform are not happy with LeadFuze’s international data coverage outside of the US.

This could mean that sellers focused on the EU or APAC markets are going to have a harder time building lead lists.

‘’Searching is easy, but results in other countries (except the US) are very limited.’’G2 Review.

#3: Upload limits

One major drawback of LeadFuze is that it only allows you to upload a small number of leads at a time, which can quickly become frustrating if you’re building larger prospect lists. 

➡️ This limitation slows down workflows and makes the platform feel inefficient compared to competitors that support bulk uploads or seamless list management.

‘’They only allow you to upload a small number of people to your list at a time.’’G2 Review.

What are the best LeadFuze alternatives on the market in 2026?

The best alternatives to LeadFuze are Warmly, with its signal-based revenue orchestration platform, Cognism, and Apollo.

Here’s a quick use case and pricing breakdown of the 10 AI prospecting tools that I shortlisted:

ToolUse CasePricing
WarmlySignal-based revenue orchestration: person-level website de-anonymization, intent prioritization, and AI SDR outreach.Modular; free tier (500 visitors per month). Paid agents start at: AI Data Agent $10,000$ per year; AI Inbound $16,000 per year; AI Outbound $22,000 per year; Marketing Ops $25,000 per year.
CognismGlobal B2B data and compliance-aware enrichment and intent for cross-border outbound.Enterprise plans Platinum and Diamond with custom pricing (contact sales).
ApolloAll-in-one prospecting and engagement with database, sequences, and lead scoring for mid-market teams.Free tier; Paid plans: Basic $59 per user per month, Professional $99 per user per month, Organization $149 per user per month.
KeyplayICP modelling, ABM account scoring, and CRM native workflows focused on ICP first ABM.Free forever plan with basic access; Growth $12,000 per year; Scale plan with custom pricing.
RocketReachBatch contact lookups, API and exports for recruiters, agencies, and programmatic access.Essentials: $99 per user per month; Pro: $165 per user per month; Ultimate: $300 per user per month.
DatanyzeTechnographic targeting to find accounts by tech stack for product fit outreach.Free trial with 10 credits; Nyze Pro 1 costs $21 per month (billed yearly); Nyze Pro 2 costs $39 per month (billed yearly).
Seamless AIFast real-time contact discovery and AI-assisted prospect search for high-velocity SDR teams.Free forever plan with 50 credits; Pro and Enterprise plans available with undisclosed pricing (contact sales).
MadKuduPredictive lead scoring and routing for RevOps teams using behavioral and firmographic data.Custom pricing available upon request (contact sales).
6senseEnterprise ABM with intent signals, predictive account scoring, and orchestration.Free tier with 50 credits per month; Paid Team, Growth, and Enterprise plans with custom pricing.
ZoomInfoLarge-scale enrichment, intent, and technographic data for growth teams and SDR workflows.Custom packages with 12-month contracts; pricing available upon request.

#1: Warmly

Warmly (that’s us) offers the best LeadFuze alternative with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person and account level and then automatically reach out to them.

Our sales intelligence solution uses person-level intent signals to identify and prioritize your best customers in real-time, so you can build your best list of prospects from intent data.

Disclosure: Despite the fact that Warmly is our AI sales software, I’ll look to provide an objective perspective on why Warmly is the best alternative to LeadFuze on the market.

Warmly offers a signal-based revenue orchestration solution that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.

Let’s look at some of the capabilities that make Warmly the go-to option for GTM teams looking to switch from LeadFuze:

Feature #1: Identify your website visitors at the company and person level

Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from LeadFuze?

LeadFuze is built around a large, purpose-built B2B contact and company database plus list-building automation that helps teams find verified emails, build targeted prospect lists, and run outbound campaigns at scale.

Warmly, on the other hand, is a person-level website de-anonymization and intent platform focused on identifying the actual people and companies visiting your site.

The platform surfaces who’s in-market, and enables real-time engagement (routing, notifications, on-site chat, and automated SDR workflows) so reps can act while intent is highest.

➡️ Warmly is better than LeadFuze for GTM teams that need to instantly identify and engage in-market visitors on their website with real-time routing and sales orchestration. 

Here’s a breakdown of the two solutions’ functionality:

CategoryWarmlyLeadFuze
Core FunctionalityPerson-level website de-anonymization and intent detection that reveals contacts and companies visiting your site, ties them to accounts in your CRM, and prioritizes in-market prospects for immediate engagement and routing to reps.Custom B2B data platform and enrichment engine that combines AI automation with human verification to produce high-precision contact and account data, custom extractors, APIs, and lookalike audiences for ABM and outbound.
Data Enrichment and Intent SignalsCombines first-party website behavior with enrichment to reveal which people and accounts are on your site and layers external signals to prioritize visitors by intent.Appends firmographics, titles, technographics, and custom fields, and builds living behavioral and contact signals to create contextual signals for GTM motion.
Automation and OutreachBuilt to trigger real-time actions, notify reps, route leads, and enable on-site engagement so teams can act when intent is highest. Focuses on delivering enriched data and signals into your systems, such as CRM, MAP, and sales tools.
Best ForGTM teams that want to detect person-level intent on their website and immediately engage high-intent visitors with automated, real-time interactions and routing.Sales and marketing teams that need high-quality, tailored B2B data, custom enrichment, lead list building, and behavioral or contact signal models to power ABM, outbound, and CRM enrichment at scale.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Cognism

Best for: Global enterprises doing cross-border outbound looking for best-in-class lead enrichment.

Similar to: Apollo.

Cognism stood out to me with its combination of global B2B data with strong privacy, compliance controls and intent signals.

It’s a good enough LeadFuze alternative for international teams that need global data coverage plus enterprise-grade consent and compliance capabilities.

Features

  • An international prospect database with compliance-aware enrichment and intent data designed for international outreach, covering one of the weaknesses of LeadFuze.
  • Create custom workflows to enrich existing CRM data or new prospects with updated information.
  • Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism’s pricing has two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Good international coverage with compliance focus.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ Limited range of native integrations, which is why some teams have been looking for Cognism alternatives.

❌ Pricing can be heavy for smaller teams.

#3: Apollo

Best for: Mid-market teams looking for an affordable unified prospecting and outbound automation tool.

Similar to: Cognism, UpLead.

Apollo offers a sizable prospect database with built-in sales engagement (i.e., sequences, dialling, and email), making it a strong alternative to LeadFuze for teams that want an all-in-one prospecting and outreach solution.

I consider the platform to be especially useful where list generation and multi-touch cadences should live and be measured in the same platform.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Combined contact intelligence, integrated sequences and activity tracking.
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters.
  • Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow: search the database > enrich the leads > outbound sequence.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex to use if you’re new to sales intelligence platforms.

#4: Keyplay

Best for: Sales teams that need ICP modelling, ABM account scoring, and CRM-native workflows.

Similar to: Clearbit.

Keyplay packs up a good LeadFuze alternative when your focus is on account selection and ICP-first ABM rather than pure contact list generation.

What I like about the tool is that it models ICPs, scores accounts, and syncs prioritized lists back into Salesforce and HubSpot, although that limited CRM selection is also one of its weaknesses.

Features

  • AI Lookalike helps you find accounts that match your best-performing customers and deals.
  • Options for building custom lead scoring systems without having to code.
  • Keyplay tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Signal tracking, including HR tech, accounting software, and recruiting activity.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce, which is why some users have been looking for a Keyplay alternative.

❌ Offers annual paid plans only.

#5: RocketReach

Best for: Data-driven teams looking for batch lookups of prospects.

Similar to: Kaspr.

RocketReach offers an email and phone lookup platform with a strong API and batch export capabilities, making it a solid LeadFuze alternative for recruiters, agencies, and sales teams wanting programmatic access to contact data.

I think of the platform as ideal for straightforward contact discovery and CRM integration.

Features

  • Offers an extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • The tool uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • RocketReach’s Autopilot feature lets you create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ You can create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive, which is why some users have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews, similar to LeadFuze.

#6: Datanyze

Best for: GTM teams selling SaaS solutions that want to target accounts by existing tech stack.

Similar to: Clearbit.

Datanyze is a viable LeadFuze alternative when technographic intelligence (i.e., what tools a prospect uses) is the core signal you want to target by product fit. 

What stood out to me about the tool is that it helps SDRs surface companies using competitor tech or complementary stacks for highly relevant outreach.

Features

  • With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
  • Datanyze provides curated icebreakers for sales reps to use when reaching out. 
  • Technographic discovery that identifies prospects by the tool and technologies they run, improving product-fit targeting.

Pricing

Currently, Datanyze offers three plans for users:

  • Free: 90-day free trial. Comes with 10 credits per month.
  • Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
  • Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.

Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.

Pros & Cons

✅ Simple Chrome extension that allows for real-time data collection.

✅ Affordable entry pricing for small teams or SMBs.

✅ Excellent for product-fit targeting via technographics

❌ Coverage can be inconsistent outside mainstream tech categories.

❌ Lacks a built-in lead scoring engine, which is why some users have been looking for an alternative to Datanyze.

#7: Seamless AI

Best for: SDR teams that prioritize speed and ease-of-use for prospect discovery.

Similar to: Koala.

Seamless AI is a viable alternative to LeadFuze when your team is looking for fast, real-time contact discovery and enrichment with AI-assisted search.

The tool is built to find contacts quickly and surface validated emails to fuel high-velocity outreach.

Features

  • Real-time contact discovery and verification that reduces manual list-building time for SDRs.
  • Craft personalized sales scripts, emails, and social media messages quickly by analyzing contact data and preferences.
  • Total AI confidence scoring that assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to other tools on the market, similar to LeadFuze, unlike some Seamless AI alternatives.

❌ Its customer support can be inconsistent, according to G2 reviews.

#8: MadKudu

Best for: RevOps teams that need data-driven lead qualification and smarter routing of inbound leads.

Similar to: 6sense.

MadKudu offers a good enough alternative to LeadFuze when your priority is predictive lead scoring and routing rather than raw list-building.

What I like about the tool is that it turns behavioral and firmographic signals into actionable lead scores so you can prioritize inbound leads.

Features

  • MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • The platform integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t publish prices for its product.

You can book a demo and request a custom quote based on your specific requirements.

Pros & Cons

✅ The platform analyzes your historical customer data to make better recommendations.

✅ Predictive scoring models that use behavioral and firmographic signals

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ There’s a reported learning curve.

❌ A higher price tag than other MadKudu alternatives on the market.

#9: 6sense

Best for: Enterprise ABM teams who need intent signals and predictive account prioritization.

Similar to: ZoomInfo, Warmly.

6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.

Its sales solution is a nice alternative to LeadFuze, as it helps you prioritize accounts and personalize outreach with precision to accelerate deal velocity.

Features

  • 6sense detects buyer intent and connects it with the rest of the lead’s customer journey online, so you can recognize leads most likely to convert based on their level of intent.
  • Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
  • 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the solution, you’d need to be on one of their three paid tiers:

  • Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ The solution does not currently identify individuals on your website, but rather accounts.

❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#10: ZoomInfo

Best for: Growth teams that need scale, reliable enrichment, and built-in intent to feed SDR workflows.

Similar to: 6sense.

ZoomInfo combines one of the largest B2B contact and company databases with rich intent and technographic signals, so you can scale outbound lists quickly. 

What stood out to me about the platform is that its deep CRM and sales engagement integrations make it easy to operationalize data across reps and campaigns.

Features

  • Copilot: ZoomInfo’s AI assistant that analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website currently, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The tool can get really expensive for the full suite of features, according to G2 reviews.

Next steps: Build your best lead list and engage in-market prospects with Warmly

That’s it from our complete list of the 10 best LeadFuze alternatives for sales teams looking to build lead lists, score them, and engage them.

Modern GTM orchestration tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best Leadspace Alternatives & Competitors [2026]

10 Best Leadspace Alternatives & Competitors [2026]

Time to read

Chris Miller

Leadspace identifies as a B2B customer data platform that unifies first-party and third-party data to create unified account and contact profiles and power ABM activation.

However, some teams have not been entirely happy with the solution for different reasons, which is why some of them have been looking for an alternative.

In this article, I’ll go over the 10 best alternatives to Leadspace in 2026 that can help you build your best lead list.

The way I selected them was not on feature strength alone: I took into consideration the overall user satisfaction, the different use cases of the solutions, and their pricing models.

TL;DR

  • Warmly offers the best alternative to Leadspace with its signal-based revenue orchestration, AI SDR automation, and real-time visitor identification capabilities.
  • Tools like Cognism and Apollo are ideal for teams that want accurate B2B contact data and built-in outbound automation for global prospecting.
  • On the other hand, there are tools like Demandbase and 6sense that can help you run full-funnel ABM campaigns and predict in-market accounts using advanced intent data.

Why are some sales teams looking to switch from Leadspace?

The main reasons why some sales teams have been looking to switch from Leadspace are its expensive pricing, its issues with lead-to-account matching, and its poor range of integrations.

But don’t get the wrong idea here, I’m not trying to claim that Leadspace is a bad product that you should run from.

In fact, there are many satisfied mid-market and enterprise users who are satisfied with the platform’s data, Revenue Radar, and overall value proposition.

Despite this, there are a few caveats that I found when I evaluated the tool: ⤵️

#1: Expensive entry-level pricing

The first thing you’ll notice about the platform is its high starting price when compared to other sales intelligence platforms, which I found from Capterra, which also does not feature a free version.

Some users of the platform do mention that the price is high for them, although they believe that it’s worth the cost in the end.

Despite this, I still think that this price tag is prohibitive for both SMEs and some mid-market companies, as Leadspace seems to cater more to enterprise clients.

‘’Price, but you do get what you pay for.’’G2 Review.

#2: Issues with lead-to-account matching

Next up, many users are not happy with the tool’s lead-to-account matching, which is the process of automatically linking individual leads (like form submissions or email contacts) to the correct company accounts in your CRM.

➡️ If it’s inaccurate, your reps will waste time on duplicate or misrouted leads, the pipeline visibility will suffer, and valuable opportunities can slip through the cracks.

‘’The lead-to-account matching isn’t perfect.’’G2 Review.

#3: Poor range of integrations

Last but not least, some users of the platform are not happy with Leadspace’s integrations, specifically with CRMs like HubSpot.

According to one verified mid-market reviewer, the tool’s integration experience leaves a lot of room for improvement.

‘’Their integration with platforms like HubSpot and their experience with it has a lot of room for improvement.’’G2 Review.

What are the best Leadspace alternatives on the market in 2026?

The best alternatives to Leadspace are Warmly, with its signal-based revenue orchestration platform, Cognism, and Apollo.

Here’s a quick use case and pricing breakdown of the best AI prospecting tools that I shortlisted:

ToolUse CasePricing
WarmlySignal-based revenue orchestration: person and account level visitor de-anonymization and AI SDRs for automated outreach.Free tier (identify 500 visitors per month). Paid starts: AI Data Agent $10,000 per year, AI Inbound Agent $16,000 per year, AI Outbound Agent $22,000 per year, Marketing Ops Agent $25,000 per year.
CognismGlobal, GDPR aware B2B contact data and direct dial coverage for international outbound and phone prospecting.Two premium plans (Platinum, Diamond) with a custom quote.
ApolloLarge contact database and built-in sales engagement (sequences, dialer) for end-to-end outbound.Free plan available. Paid: Basic $59 per user per month, Professional $99 per user per month, Organization $149 per user per month.
DemandbaseFull funnel ABM with account intent, advertising and web personalization for enterprise marketers.Custom quote (platform fee and flat user fee; contact sales).
ZoomInfoHigh-volume prospecting with a massive contact and intent database and sales enablement features.Custom quote, typically sold as 12-month contracts (pricing not publicly disclosed).
6sensePredictive account prioritization and AI-driven revenue orchestration for in-market account discovery.Free tier (50 credits per month). Paid tiers (Team, Growth, Enterprise) with custom pricing.
ClayAutomated, human-centric prospect research and enrichment with flexible workflows for creative outbound teams.Free forever (limited). Paid: Starter $149 per month, Explorer $349 per month, Pro $800 per month, Enterprise custom pricing.
LushaFast, on-demand contact enrichment (extension and API) for reps during outreach.Free (40 credits per user). Paid (annual billing examples): Pro approximately $22.45 per month, Premium approximately $52.45 per month, Scale custom pricing.
UnifyGTMRevOps and GTM orchestration: centralize signals, credits, and activation logic across CRM, MAP and ad channels.Tiered and credit-based: Growth $700 per month when billed annually; Pro and Enterprise custom pricing. Credits purchasable separately; per reveal credit rates apply.
ClearbitReal-time enrichment and website personalization for inbound and product-led growth.Custom.

#1: Warmly

Warmly offers the best Leadspace alternative on the market in 2026 with our signal-based revenue orchestration tool that lets you identify your website visitors at the person and account level and then automatically reach out to them.

With built-in AI SDRs and Marketing Ops automation that push personalized outreach straight into CRMs and outbound channels, our platform helps GTM teams convert live intent into pipeline faster than a traditional CDP-first solution.

Disclosure: Even though Warmly is our AI sales software, I’ll provide an unbiased perspective on why Warmly is the best alternative to Leadspace in 2026.

Warmly offers a signal-based revenue orchestration solution that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.

Let’s look at some of the capabilities that make Warmly the go-to option for sales teams looking to switch from Leadspace:

Feature #1: Automate list building and enrichment with the Marketing Ops Agent

Our Marketing Ops Agent helps you build a real-time, auto-updating list of your best prospects.

We noticed that GTM teams spend enormous time building, cleaning, and syncing target lists across CRMs, ad platforms, and outbound tools.

The Marketing Ops Agent automates that, acting as a real-time intelligence layer between your data sources and your marketing & sales systems.

The solution automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your team can focus on strategy and creativity instead of spreadsheets.

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Identify your website visitors at the company and person level

Warmly helps you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your site, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our platform uses multiple data providers (20+), including 2 other leading website de-anonymization providers, to validate the accuracy, quality & overall match rate of our signal & contact data.

We’ve seen that this leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since our platform aggregates data from 25+ providers and cross-checks it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #4: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, our platform turns every ICP-fit prospect into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are tailored automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. It’s also possible to set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Warmly’s Integrations

Unlike Leadspace, Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Leadspace?

Leadspace is a B2B customer data platform that unifies first- and third-party data, enriches profiles, and applies predictive scoring and ICP models to feed downstream martech systems.

Warmly, on the other hand, is a signal-based revenue orchestration platform that de-anonymizes website visitors at the person and account level and immediately turns high-intent visitors into personalized outreach using built-in AI SDRs and Marketing Ops automation.

➡️ Warmly offers a better solution of Leadspace for sales teams that need to instantly identify in-market visitors, automatically build and maintain target audiences, and push those audiences everywhere without spreadsheets.

Here is a breakdown of the two solutions' functionality:


CategoryWarmlyLeadspace
Core FunctionalityVisitor de-anonymization and signal-based revenue orchestration that identifies people & accounts visiting your site and prioritizes them for outreach.Enterprise B2B customer data platform that consolidates account & contact data, builds unified profiles and supports predictive modelling.
Data Enrichment and Intent SignalsReal-time 1st/2nd/3rd-party intent tracking (pricing page views, repeat visits, LinkedIn activity, competitor searches) plus multi-vendor waterfall enrichment from 20–25+ providers for higher match rates and contact-level data.Large-scale enrichment from many sources with firmographic data, buying centre and predictive propensity built from unified data.
Automation and OutreachBuilt-in AI SDRs, automated personalized sequences across email, LinkedIn, and chat, Marketing Ops Agent for live list building and instant syncing to CRMs and ad platforms (HubSpot, Outreach, etc.).Primarily operationalizes data and scores into downstream systems (MAP/CRM/ads) for campaign activation; less emphasis on autonomous outbound agents: the focus is on feeding and improving campaigns.
Best ForGTM and revenue teams that want visitor identification, outreach automation and autonomous, intent-driven prospecting at scale without expanding SDR headcount.Enterprises and martech-heavy teams that need a centralized B2B CDP, advanced predictive models, and robust data hygiene to power personalized campaigns across channels.


Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Identify buying committees.

✅ Live sales engagement capabilities.

✅ You can build a real-time, auto-updating list of your best prospects.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Cognism

Best for: Providing accurate and compliant B2B contact data, particularly for global outbound and phone-based prospecting.

Similar to: Apollo, Persana AI.

Cognism is a B2B sales intelligence platform that focuses on verified contact data and compliance, making it ideal for teams targeting prospects across EMEA, the US, and APAC.

The reason why I think that the platform is a viable Leadspace alternative is that it focuses on contact-level accuracy, direct-dial coverage, and GDPR-compliant enrichment.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Access to extensive global phone coverage and verified direct dials, closing Leadspace’s gap in international contact reach.
  • Create custom workflows to enrich existing CRM data or new leads with updated information.
  • Get intent data for buyers actively searching for solutions like yours, enriched with the most up-to-date and complete contact data.

Pricing

Cognism’s pricing offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Access to global data without geographical restrictions.

✅ The Cognism browser extension allows prospecting over any website or app.

✅ Customers frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.

❌ Limited intent data when compared to other competitors on the market.

#3: Apollo

Best for: Combining prospect data with built-in sales engagement tools for outbound automation.

Similar to: Seamless AI.

Apollo blends an expansive contact database with integrated engagement features like email sequencing, dialers, and analytics.

It’s an interesting alternative to Leadspace because it lets teams act directly on enriched data, enabling you to do outreach from the same platform.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Integrated sequences and dialer that bridge Leadspace’s gap between data enrichment and direct sales execution.

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A large B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow: search > enrich > sequence.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex to use, potentially requiring you to spend some time learning how the tool works.

#4: Demandbase

Best for: Running full-funnel ABM programs with strong intent and advertising capabilities.

Similar to: Warmly, 6sense.

Demandbase offers advanced account intelligence, ad targeting, and personalization tools for enterprise B2B marketers.

Compared to Leadspace, which focuses on data unification, Demandbase excels at activating that data through omnichannel advertising and web personalization.

Features

  • Deep account-based advertising and intent targeting, filling Leadspace’s gap in ad activation and campaign orchestration.
  • Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
  • Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The platform comes with a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing, which is why some SMEs have been looking for alternatives.

#5: ZoomInfo

Best for: Large sales teams needing broad, verified contact coverage with intent and organizational insights.

Similar to: 6sense.

ZoomInfo provides one of the most comprehensive B2B databases on the market, featuring direct dials, firmographics, and buyer intent data.

While I think that Leadspace is stronger in ABM segmentation and modelling, ZoomInfo wins in data volume and sales usability for large-scale prospecting.

Features

  • Copilot: ZoomInfo’s AI assistant that analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website currently, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking to switch from ZoomInfo.

❌ The platform can get really expensive for the full suite of features, according to G2 reviews.

#6: 6sense

Best for: Predictive account prioritization and AI-driven revenue orchestration.

Similar to: ZoomInfo, Warmly.

6sense uses behavioral signals and AI to uncover in-market accounts earlier in the buying cycle.

While Leadspace provides best-in-class account enrichment, 6sense excels in predictive scoring and multi-channel orchestration to guide sales timing.

Features


  • 6sense detects buyer intent and connects it with the rest of the lead’s customer journey online, so you can recognize leads most likely to convert based on their level of intent.
  • Predictive intent and account scoring that surpass Leadspace’s enrichment-focused approach.
  • 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the solution, you’d need to be on one of their three paid tiers:

  • Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Despite the fact that 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The platform offers a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ The solution does not currently identify individuals on your website, but rather accounts.

❌ The solution can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#7: Clay

Best for: Automating personalized prospect research and contact enrichment with flexible workflows.

Similar to: Keyplay, Wiza.

Clay pulls from hundreds of data sources to build human-centric contact profiles enriched with dynamic context.

What I like about the platform is that, unlike Leadspace, which is built for structured ABM data, Clay offers flexibility and automation suited for agile teams running creative outbound workflows.

Features

  • Automated enrichment and workflow integration that streamlines manual research, which is a current gap in Leadspace’s rather rigid ABM setup.
  • AI web scraper Claygent, which runs prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo.
  • Explorer: $349/mo.
  • Pro: $800/mo.
  • Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Intuitive lead list builder.

❌ There’s a reported learning curve, according to G2 reviews.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#8: Lusha

Best for: Quick, on-demand contact enrichment directly from LinkedIn or CRM.

Similar to: Apollo.

Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a viable Leadspace alternative for teams that want quick contact discovery.

Where Leadspace offers enterprise-grade data modelling, Lusha focuses on speed and accessibility for reps who need instant enrichment during outreach.

Features

  • Lusha helps you select the Bombora Intent topics that are most relevant to your business, surfacing the accounts showing the most buying activity.
  • Instant contact lookup via browser extension, solving Leadspace’s rather slower, enterprise-level workflow challenge.
  • Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some users have been looking for Lusha alternatives.

#9: UnifyGTM

Best for: RevOps teams that need to orchestrate data and workflows across the GTM stack.

Similar to: Warmly, ZoomInfo.

UnifyGTM is a GTM orchestration and data ops tool that centralizes GTM signals, workflows, and activation logic, making it a nice alternative to Leadspace when your priority is aligning GTM data.

While Leadspace provides rich data unification, UnifyGTM extends that to execution, creating a live GTM data layer that updates and activates across platforms.

Features

  • Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
  • Unified GTM data orchestration that builds on and simplifies Leadspace’s complex data integration process.
  • Multi-touch sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.

Pricing

UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

  • Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
  • Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
  • Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

It’s possible to purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

  • 0.1 credit for each revealed company per month.
  • 2 credits for each B2B email you reveal per month.
  • 4 credits for each mobile phone number you reveal per month.
  • 1 credit per B2B champion tracked per month.
  • 5 credits per new hire per month.

➡️ Feel free to check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.

✅ Reduces data silos and improves cross-team alignment.

✅ AI Agents that engage with your readers in real-time.

❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.

❌ The pricing structure can be expensive for smaller companies and start-ups.

#10: Clearbit

Best for: Real-time enrichment and website personalization for inbound and product-led companies.

Similar to: Cognism.

Clearbit enables instant company and contact enrichment, as well as visitor identification through its Reveal solution.

While Leadspace excels at ABM segmentation, Clearbit focuses on speed and real-time personalization, which I think is ideal for high-velocity inbound funnels.

Features

  • Clearbit Reveal for real-time visitor-to-account matching, addressing Leadspace’s slower enrichment and activation cycle.
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.

❌ Some of its advanced capabilities are available only as add-ons that are charged extra.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from this buyer list of the 10 best Leadspace alternatives for growth teams looking to build lead lists, score them, and engage them.

Warmly goes beyond enrichment and automation: the tool acts as a signal orchestration hub that unifies intent signals, CRM data, and automated workflows under one logic layer.

Our software warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

The Marketing Ops Agent then ranks and enriches contacts, identifying buying committees based on past closed won deals.

Finally, Warmly uses Outbound & Inbound Agents to engage your hottest prospects in different channels (e.g., on chat, email, or on LinkedIn) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best Datanyze Alternatives & Competitors [2026]

10 Best Datanyze Alternatives & Competitors [2026]

Time to read

Chris Miller

Datanyze is a sales intelligence and technographic data platform that helps you discover companies based on the technologies they use and access direct contact information of decision-makers.

The tool promises to streamline lead generation and data enrichment through its Chrome extension and integration with popular CRMs like HubSpot and Salesforce.

However, some users have reported frustrations with customer support responsiveness, data freshness, and limited coverage in international regions.

In this buyer’s guide, I’ll walk you through the 10 best Datanyze alternatives in 2026, going over their core features, use cases, pros & cons, and pricing models.

TL;DR

  • The main reasons why some sales teams have been looking to switch from Datanyze are its poor customer support, often outdated data, and limited international data coverage.
  • Warmly offers the best alternative to Datanyze with its signal-based revenue orchestration, person-level website visitor identification, and automated AI SDR outreach capabilities.
  • Tools like Apollo and Cognism are ideal for sales teams that prioritize affordable all-in-one prospecting workflows or need GDPR-compliant, high-quality contact data for international markets.
  • On the other hand, enterprise-grade platforms like ZoomInfo and 6sense can help GTM teams access large-scale intent data, predictive analytics, and deep integrations for advanced ABM and revenue orchestration.

Why have some sales teams been looking to make the switch from Datanyze?

At first, I was impressed with Datanyze’s technographic insights and how easy it was to uncover company and contact information across different industries.

The Chrome extension made it simple to capture data directly from LinkedIn or company websites, and I appreciated how quickly it integrated into my existing sales workflow.

However, as I started to use the platform more extensively, some issues began to surface, and I later discovered that many other users have shared similar frustrations: ⤵️

#1: Poor customer support

The #1 complaint about Datanyze has been its customer support on G2, with users claiming that it takes them dozens of emails before they can get a reply.

Other users mention that you’ll have to go through customer support for some work-related issues, such as billing changes or being logged out, and you’ll still have to wait a long time for a response.

‘’Have to write min 20/30 emails to get a response, and no guarantee that a response will come. The worst part is that customer support will read emails but will simply not respond, and this is after we have been a paying customer for the last 3 years.’’ – G2 Review.

#2: Data is often outdated

Next up, users of the platform are not happy with its data, which can often be outdated, such as employees no longer being with the organization.

➡️ Another issue I found on the tool is that if it does not have deep contact data, it’ll charge you a credit and give you the company’s business phone number.

‘’Sometimes Datanyze has outdated information in terms of contacts that are no longer with an organization.’’ – G2 Review.

#3: Limited international coverage

Last but not least, users of the platform are not happy with its international data coverage, mentioning that data can be bad for the Middle East, APAC, and India regions.

This will make it harder for international sellers to find prospect data outside of the US.

‘’Data for the Middle East, especially Saudi is less.’’G2 Review.

‘’Furthermore, I really didn't find good data, at least when it comes to India or the APAC region.’’ G2 Review.

What are the best Datanyze alternatives on the market in 2026?

The best alternatives to Datanyze are Warmly, with its signal-based revenue orchestration platform, Apollo, and Cognism.

Here’s a breakdown of the 10 AI prospecting tools that I shortlisted:

ToolUse CasePricing*
WarmlySignal-based revenue orchestration: de-anonymize website visitors at the person and account level, prioritize by intent, and automate outreach with AI SDRs.Free tier (identify up to 500 visitors per month). Paid: AI Data Agent starts at $10,000 per year, AI Inbound Agent $16,000 per year, AI Outbound Agent $22,000 per year.
ApolloAffordable all-in-one prospecting and outreach for growth and SMB teams (prospecting, sequences, CRM).Free plan available. Paid: Basic $59 per user per month, Professional $99 per user per month, Organization $149 per user per month.
CognismGDPR conscious international contact data and phone verified enrichment, good for EMEA and regulatory markets.Premium plans (Platinum, Diamond) custom pricing (contact sales).
Seamless AIFast real-time lead discovery for SDRs who need quick verified contacts and confidence scoring.Free forever plan (50 credits). Pro and Enterprise tiers pricing undisclosed (contact sales).
LushaLightweight contact enrichment for individual sellers and small teams with quick Chrome extension lookups.Free plan (40 credits). Paid annual billing examples: Pro about $22.45 per month, Premium about $52.45 per month, Scale custom pricing.
KasprRapid LinkedIn-based prospecting via extension, ideal for teams relying on LinkedIn capture, especially EU focus.Free plan plus tiers listed: Starter $65 per month, Business $99 per month, Organization $99 per month.
6senseEnterprise ABM, intent signals, predictive account scoring and orchestration for large GTM teams.Free (50 credits per month) for basic features. Paid tiers (Team, Growth, Enterprise) custom pricing. Third-party data cites an average contract of about $123,711 per year.
ZoomInfoLarge enterprises looking for scale, deep enrichment, Copilot AI features and broad integrations.Sales, Talent, and Marketing packages offer custom pricing.
RocketReachAPI and batch lookups for data-driven teams, recruiters, and programmatic enrichment.Essentials $99 per user per month, Pro $165 per user per month, Ultimate $300 per user per month.
BomboraIntent data co op for marketing and sales to prioritize accounts by content consumption and surging topics.Pricing not published, contact sales for a quote.

* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.

#1: Warmly

Warmly is the best Datanyze alternative with our signal-based revenue orchestration solution that helps you identify who your website visitors are at the contact level and then automatically reach out to them.

Our sales intelligence platform uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our sales tool, I’ll look to provide an objective perspective on why Warmly offers the best alternative to Datanyze in 2026.

Warmly offers a signal-based revenue orchestration platform that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Get insights into prospects so that your SDRs can tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams looking to switch from Datanyze:

Feature #1: Identify your website visitors at the company and person level

Unlike Datanyze, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and individual-level identification, Warmly will also enrich your visitors’:

  1. Contact data (email address, phone number, social media profiles, etc.).
  2. Firmographics (company location, size, funding, etc.).
  3. Demographics (individual names, job positions, etc.).
  4. Technographics (tools and software a company uses).

But our visitor identification software doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best users

Most platforms give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our tool goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.


The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.


3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Things Change, Warmly Always Stays up to Date


Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

Score Your TAM and Find the Perfect Buying Committee
  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Datanyze, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Datanyze?

While Datanyze is focused on fast contact discovery, technographics, and providing verified contact and firmographic data you can use for outbound prospecting, Warmly takes a signal-driven approach.

Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours and layers automation (AI SDRs, on-site chat, outreach sequences) to engage them in real-time.

On the other side, Datanyze is about giving sales teams a reliable, searchable source of contacts, technographics, and enrichment to scale outbound.

Here’s a breakdown of the 2 solutions’ functionality:

CategoryWarmlyDatanyze
Core FunctionalitySignal-driven revenue orchestration that de-anonymises website visitors, ties people to accounts, captures person-level intent, and prioritizes in-market prospects for real-time engagement and routing to reps.Real-time B2B contact and technographic data platform with a searchable prospector and browser extension for capture and enrichment.
Data Enrichment and Intent SignalsCombines first-party website behavior with second and third-party signals and an internal prospect database to enrich visitors with person and company context and prioritize by intent.Verified contact and firmographic data and technographic signals to identify prospect technology usage and enrich records for list building and outbound.
Automation and OutreachBuilt-in automation, including AI-powered SDR workflows, automated email and LinkedIn outreach, on-site chat and warm offers, and real-time routing to reps for immediate engagement.Focuses on data delivery and enrichment, integrates with CRMs and outreach platforms so teams can run sequences.
Best forGTM teams that want to detect intent on their website and immediately engage high-intent visitors with automated personalized interactionsSales and demand generation teams that need a reliable database of verified contacts and technographic insights to scale outbound prospecting and enrichment.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Apollo

Best for: Growth teams and SMB sales teams that want an affordable all-in-one prospecting and outreach workflow.

Similar to: Cognism.

Apollo combines a sizable prospect database with built-in outreach sequencing and CRM style workflows, making it a great Datanyze alternative when your sales team needs prospecting and engagement in one platform. 

The platform stood out to me because it balances affordability with outreach features for scaling outbound and not having to use another tool for it.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Unified prospecting and sales engagement platform that combines contact data, sequences, and automation in a single UI.
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search the database > enrich the leads > outbound sequence) that reduces tool friction.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex, potentially requiring you to spend some time learning how the solution works.

#3: Cognism

Best for: Teams selling into Europe or regulated markets that need GDPR-conscious, high-quality contact data.

Similar to: Apollo.

Cognism focuses on privacy-safe, high-quality B2B contact and firmographic data, making it a good Datanyze alternative when compliance and fresher phone coverage matter, especially for EMEA sales. 

The platform’s real-time data feeds and API options let you enrich CRMs or analytics warehouses.

Features

  • Privacy-first international contact enrichment with compliance tooling to support international outreach, covering the weakness of Datanyze.
  • Create custom workflows to enrich existing CRM data or new leads with updated information.
  • Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Strong compliance posture and phone coverage.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.

❌ Pricing can be heavy for smaller teams.

#4: Seamless AI

Best for: Outbound SDR teams and sales reps who prioritize speed of prospect discovery.

Similar to: Koala.

Seamless AI is a real-time lead search engine that uses AI to find and verify contact details quickly, making it a practical Datanyze substitute for reps who need fast, accurate prospect lists. 

The platform is optimized for velocity, as it lets you discover, verify, and export contacts at scale in seconds.

Features

  • Real-time AI search engine for B2B leads that surfaces verified emails and phone numbers instantly.
  • AI Assistant for sales content creation that helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring: The software assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information, covering the weakness of tools like UpLead and Datanyze.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors, which is why some people have been looking for Seamless AI alternatives.

❌ Customer support can be inconsistent, similar to Datanyze, according to G2 reviews.

#5: Lusha

Best for: Individual sellers and small teams needing immediate, easy contact enrichment.

Similar to: Apollo.

Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong Datanyze alternative for sales teams that want quick, no-fuss contact discovery.

What I like about the tool is that it trades deep enterprise features for speed and ease of use.

Features

  • Lusha helps you select the Bombora Intent topics that are most relevant to your business, surfacing the accounts showing the most buying activity.
  • Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
  • Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some sales teams have been looking for Lusha alternatives.

#6: Kaspr

Best for: Teams that rely on LinkedIn prospecting and want rapid extension-based contact extraction.

Similar to: Lusha.

Kaspr offers a B2B prospecting tool that helps you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.

The software is a viable alternative to Datanyze for SDRs looking to send data of EU-based prospects from the LinkedIn Chrome Extension straight to their sales tech stack.

Features

  • One-click LinkedIn contact capture (emails and phones) via a Chrome extension plus simple workflow integrations.
  • Enrich European buyers' data using 120+ million European B2B contacts across 150 sources to get real-time verified information. 
  • Send data from the LinkedIn Chrome Extension straight to your sales or marketing tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.

Pricing

Kaspr offers a free pan. Plus, it offers tier-based subscription plans: 

  • Starter plan: $65 per month.
  • Business plan: $99 per month.
  • Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

✅ Fast LinkedIn lookups and easy exports.

❌ Advanced functionalities may require additional time to understand.

❌ Some G2 reviews are reporting accuracy issues.

#7: 6sense

Best for: Enterprise GTM teams running ABM who need intent signals and predictive account prioritization.

Similar to: ZoomInfo, Warmly.

6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.

Its sales platform is a nice alternative to Datanyze, as it helps you to prioritize accounts and tailor outreach with precision to accelerate deal velocity.

Features

  • Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
  • Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
  • 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their three paid tiers:

  • Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ The solution does not currently identify individuals on your website, but rather accounts.

❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#8: ZoomInfo

Best for: Large enterprises and revenue teams that need scale, integrations, and advanced enrichment.

Similar to: Bombora.

ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot. 

The platform is a viable alternative to Datanyze that helps you identify high-intent prospects, personalize outreach, and automate workflows.

Features

  • Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • Intent data: The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The tool can get really expensive for the full solution, according to G2 reviews.

#9: RocketReach

Best for: Data-driven teams needing reliable API access and batch lookups.

Similar to: Kaspr.

RocketReach offers an email and phone lookup solution with a strong API and batch export capabilities, making it a solid Datanyze alternative for recruiters, agencies, and sales teams wanting programmatic access to contact data.

The tool is best for straightforward contact discovery and CRM integration.

Features

  • Offers an extensive catalogue of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • The platform uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • You can use RocketReach’s Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ You can create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for SMEs, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

#10: Bombora

Best for: Marketing and sales teams that want data-driven prioritization using intent signals.

Similar to: Warmly, LeadGenius, Keyplay.

Bombora provides deep B2B intent signals by monitoring web activity across a vast data co-op, helping sales teams know which accounts are “in market.”

The tool is a viable alternative to Datanyze, as it lets you focus outreach on buyers already researching relevant topics.

Features

  • You’ll be able to detect which accounts are “surging” in interest around your solution based on content consumption patterns across the web.
  • The platform lets you choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
  • Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

💡 Warmly integrates with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ The tool tracks a wide range of intent topics and has high accuracy rates.

✅ You can push intent data directly into your CRM, MAP, or ABM platform

❌ Some users are not happy with its analytics reports.

❌ Can be expensive for SMEs.

Build your best lead list and engage in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our complete list of the 10 best Datanyze alternatives for sales teams looking to build lead lists, score them, and engage them.

Tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our solution warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best LeadGenius Alternatives & Competitors [2026]

10 Best LeadGenius Alternatives & Competitors [2026]

Time to read

Alan Zhao

LeadGenius is a managed lead generation and data enrichment service that combines AI with researcher verification to deliver tailored contact lists, buyer intelligence, and custom data pipelines. 

It’s built for teams that need accuracy and custom fields rather than a self-service credit model.

That said, like any vendor, some teams hit bumps in day-to-day use.

Some users have reported frustrations with its prospect data, which can be outdated, the fact that it has limited international data coverage, and all of that while being more expensive than other tools on the market.

In this buyer’s guide, I’ll walk you through the 10 best LeadGenius alternatives in 2026, going over their core features, use cases, pros & cons, and pricing models.

TL;DR

  • The primary reasons some sales teams are looking to switch from LeadGenius are its often outdated prospect data, the fact that it’s more expensive than other solutions on the market, and its limited international data coverage.
  • Warmly offers the best alternative to LeadGenius with its person-level intent detection, real-time website visitor de-anonymization, and AI-powered outbound orchestration capabilities.
  • Tools like ZoomInfo and Apollo are ideal for teams that need scalable prospecting, enriched contact data, and built-in outbound automation to accelerate outreach.
  • On the other hand, solutions like Cognism and MadKudu can help you prioritize leads through compliant international data or predictive lead scoring, making them great for global and data-driven sales teams.

Why have some sales teams been looking to make the switch from LeadGenius?

At first, many teams love LeadGenius for its human-verified approach: people appreciate getting personally validated contacts, custom attributes, and the ability to request difficult or localized lists.

The managed model also means data can be delivered to match your CRM schema, which I think is great for ABM and enterprise workflows.

However, some users have found a few issues with the solution in relation to its accuracy, price tag, and geographic coverage: ⤵️

#1: Prospect data can be outdated

Even with human verification, some customers report receiving leads that are no longer accurate (e.g., people who changed roles, companies, or whose contact details no longer work). 

➡️ This is especially noticeable on long sales cycles or in fast-moving industries where employee movement is high.

‘’Some of the leads we have received have been outdated or what we call "dead leads". You need to watch out for those if you plan to use this tool.’’ G2 Review.

#2: More expensive than alternatives on the market

LeadGenius’s managed service is not a credits-based bargain. 

Some teams find the pricing higher than plug-and-play lead enrichment tools, which can be a deal breaker for small teams or for very high-volume, low-touch outreach that doesn’t require human verification.

‘’I think their price is a bit higher than their competitors.’’ G2 Review.

#3: Limited international data coverage

Even though LeadGenius advertises global capability and uses localized research, some users experience weaker depth in certain markets.

💡 If your GTM motion is outside the US, in the next tool you look for, you should ask for its country-level coverage and ask for sample lists from the exact territories you plan to target.

‘’In addition, they need to clearly explain to customers which geographical areas they have customers.’’Capterra Review.

What are the best LeadGenius alternatives on the market in 2026?

The best alternatives to LeadGenius are Warmly, with its signal-based revenue orchestration platform, ZoomInfo, and Apollo.

Here’s a quick use case and pricing breakdown of the 10 AI prospecting tools that I shortlisted:

ToolUse CasePricing*
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name and email.”Free for 500 visitors and then starts at $10,000 per year (AI Data Agent), $16,000 per year (AI Inbound Agent), $22,000 per year (AI Outbound Agent), and $25,000 per year (Marketing Ops Agent).
ZoomInfoCombines an extensive B2B contact and company database with firmographic, technographic, and intent data for scalable list building and enrichment. Ideal for enterprise GTM teams.Custom pricing only; annual contracts required.
Apollo.ioCombines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to move directly from list building to outreach.Free plan available; Paid plans from $59 per user per month (Basic), $99 per user per month (Professional), $149 per user per month (Organization).
Seamless AIHelps SDRs find verified emails and phone numbers in real time through AI-powered search, ideal for high-velocity outbound teams.Free plan with 50 credits; paid plans (Pro and Enterprise) with custom pricing.
CognismGDPR-compliant global B2B data platform that merges verified direct dials with intent data for international prospecting and enrichment.Custom pricing for Platinum and Diamond plans.
MadKuduPredictive lead scoring platform that analyzes behavioral and firmographic data to prioritize and route high-potential inbound leads.Custom pricing based on company needs.
FullContactIdentity-resolution and enrichment API that unifies fragmented contact data into complete person profiles for personalization and data hygiene.Custom pricing; contact sales for a quote.
DatanyzeIdentifies prospects by their existing tech stack to help SaaS sellers target companies using competitor or complementary tools.Free 90-day trial; paid plans from $21 per month (Nyze Pro 1) and $39 per month (Nyze Pro 2).
LushaSimple contact lookup and enrichment platform with Chrome extension and Bombora intent integration for quick B2B prospect discovery.Free plan (40 credits); paid plans from $22.45 per month (Pro), $52.45 per month (Premium), Scale plan with custom pricing.
KeyplayAI-driven ICP modelling and ABM account scoring tool that syncs prioritized account lists directly to Salesforce and HubSpot.Free plan available; Growth plan $12,000 per year; Scale plan custom pricing.

* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.

#1: Warmly

Warmly offers the best LeadGenius alternative with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person level (not only companies!) and then automatically reach out to them.

Our sales intelligence solution uses person-level intent signals to identify and prioritize your best customers in real-time, so you can build your best list of prospects from intent data.

Disclosure: Despite the fact that Warmly is our AI sales software, I’ll look to provide an objective perspective on why Warmly is the best alternative to LeadGenius on the market.

Warmly offers a signal-based revenue orchestration solution that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some of the capabilities that make Warmly the go-to option for GTM teams looking to switch from LeadGenius:

Feature #1: Identify your website visitors at the company and person level

Unlike LeadGenius, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

  1. Contact data (e.g., email address, phone number, social media profiles, etc.).
  2. Firmographics (e.g., company location, size, funding, etc.).
  3. Demographics (e.g., individual names, job positions, etc.).
  4. Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Things Change, Warmly Always Stays up to Date

Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

Score Your TAM and Find the Perfect Buying Committee
  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from LeadGenius?

LeadGenius is built around bespoke, high-accuracy B2B data, combining AI automation with human validation to enrich records, build targeted lists, and supply custom data at scale. 

Warmly, on the other hand, is a person-level intent and website de-anonymization platform that focuses on uncovering who’s actively visiting your site and enabling real-time engagement.

Our platform de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours and layers automation (AI SDRs, on-site chat, outreach sequences) to engage them in real-time.

On the other side, LeadGenius is about delivering deeply enriched, purpose-built contact and account data plus living behavioral signals you can operationalize across campaigns and workflows.

➡️ Warmly is better than LeadGenius for teams that want to instantly identify and engage in-market prospects in real-time rather than relying on static or pre-built contact lists.

Here’s a breakdown of the 2 solutions’ functionality:

CategoryWarmlyLeadGenius
Core FunctionalityPerson-level website de-anonymization and intent detection that reveals contacts and companies visiting your site, ties them to accounts in your CRM, and prioritizes in-market prospects for immediate engagement and routing to reps.Custom B2B data platform and enrichment engine that combines AI automation with human verification to produce high-precision contact and account data, custom extractors, APIs, and lookalike audiences for ABM and outbound.
Data Enrichment and Intent SignalsCombines first-party website behavior with enrichment to reveal which people and accounts are on your site and layers external signals to prioritize visitors by intent.Appends firmographics, titles, technographics, and custom fields, and builds living behavioral and contact signals to create contextual signals for GTM motion.
Automation and OutreachBuilt to trigger real-time actions, notify reps, route leads, and enable on-site engagement so teams can act when intent is highest. Focuses on delivering enriched data and signals into your systems, such as CRM, MAP, and sales tools.
Best ForGTM teams that want to detect person-level intent on their website and immediately engage high-intent visitors with automated, real-time interactions and routing.Sales and marketing teams that need high-quality, tailored B2B data, custom enrichment, lead list building, and behavioral or contact signal models to power ABM, outbound, and CRM enrichment at scale.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: ZoomInfo

Best for: Enterprises and growth teams that need scale, reliable enrichment, and built-in intent to feed SDR workflows.

Similar to: 6sense.

ZoomInfo is a strong LeadGenius alternative because it combines one of the largest B2B contact and company databases with rich intent and technographic signals, so you can scale outbound lists quickly. 

What stood out to me about ZoomInfo is that its deep CRM and sales engagement integrations make it easy to operationalize data across reps and campaigns.

Features

  • Copilot: ZoomInfo’s AI assistant that analyzes CRM data and databases to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic database plus intent signals and advanced account segmentation for ABM.
  • Intent data: The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Intent and firmographic layers plus a huge contact database that enable high-volume, targeted list building and automated enrichment.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The tool can get really expensive for the full suite of features, according to G2 reviews.

#3: Apollo

Best for: SMBs and mid-market teams wanting an affordable unified prospecting and outbound automation tool.

Similar to: Cognism.

Apollo pairs a sizable prospect database with built-in sales engagement (sequences, dialling, and email), making it an alternative to LeadGenius for teams that want an all-in-one prospecting and outreach stack. 

I think of the platform as especially useful where list generation and multi-touch cadences should live and be measured in the same tool.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Combined contact intelligence, integrated sequences and activity tracking so sourcing and outreach live in one platform.
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing structure offers a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search the database > enrich the leads > outbound sequence) that reduces tool friction.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex to use if you’re a beginner in sales intelligence platforms.

#4: Seamless AI

Best for: High-velocity SDR teams that prioritize speed and ease-of-use for prospect discovery.

Similar to: Koala.

Seamless AI is a viable alternative to LeadGenius when you need fast, real-time contact discovery and enrichment with AI-assisted search.

The platform is built to find contacts quickly and surface validated emails to fuel high-velocity outreach.

Features

  • Real-time contact discovery and verification that reduces manual list-building time for SDRs.
  • Craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring that assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information, covering the weakness of tools like UpLead.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to other tools on the market, which is why some people have been looking for Seamless AI alternatives.

❌ Its customer support can be inconsistent, according to G2 reviews.

#5: Cognism

Best for: Companies doing cross-border outbound that need data privacy and lead enrichment.

Similar to: Apollo.

Cognism stands out by combining global B2B data with strong privacy, compliance controls and intent signals, making it attractive where GDPR-safe prospecting matters.

It’s a viable LeadGenius alternative for teams that need international coverage plus enterprise-grade consent and compliance features.

Features

  • Global prospect database with compliance-aware enrichment and intent data designed for international outreach, covering the weakness of LeadGenius.
  • You’ll be able to create custom workflows to enrich existing CRM data or new leads with updated information.
  • Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Good international coverage with compliance focus.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.

❌ Pricing can be heavy for smaller teams.

#6: MadKudu

Best for: Revenue teams that need data-driven lead qualification and smarter routing of inbound leads.

Similar to: 6sense.

MadKudu is an alternative to LeadGenius when your priority is predictive lead scoring and routing rather than raw list-building.

The platform turns behavioral and firmographic signals into actionable lead scores so you can prioritize inbound leads.

Features

  • Analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t publish prices for its product.

You can book a demo and request a custom quote based on your specific requirements.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Predictive scoring models that use behavioral and firmographic signals

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ There’s a reported learning curve.

❌ A higher price tag than other MadKudu alternatives on the market.

#7: FullContact

Best for: Building rich individual profiles by aggregating data across social channels, emails, company info, and demographics.

Similar to: MadKudu.

FullContact is a compact alternative to LeadGenius when you need identity resolution and enrichment APIs to unify fragmented contact records across your systems.

The platform excels at matching multiple identifiers to a single person profile for cleaner downstream personalization.

Features

  • Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
  • Unify and enrich incomplete lead data by mapping identities across your systems of record. 
  • Identity-resolution and enrichment API that consolidates fragmented contact info into unified profiles.

Pricing

FullContact does not disclose its pricing through its website. 

To access that information, get in contact with FullContact’s sales team.

Pros & Cons

✅ Great at deduping and enriching diverse contact identifiers.

✅ Easy to use and understand.

✅ Low levels of maintenance required.

❌ Less focused on lead scoring or outbound sequences.

❌ Many verification steps often mean outdated data.

#8: Datanyze

Best for: GTM teams selling SaaS solutions that want to target accounts by existing tech stack.

Similar to: FullContact.

Datanyze is a viable LeadGenius alternative when technographic intelligence (i.e., what tools a prospect uses) is the core signal you want to target by product fit. 

What stood out to me about the platform is that it helps SDRs surface companies using competitor tech or complementary stacks for highly relevant outreach.

Features

  • With its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
  • Datanyze provides curated icebreakers for sales reps to use when reaching out. 
  • Technographic discovery that identifies prospects by the software and technologies they run, improving product-fit targeting.

Pricing

Currently, Datanyze offers three plans for users:

  • Free: 90-day free trial. Comes with 10 credits per month.
  • Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
  • Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.

Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.

Pros & Cons

✅ Simple Chrome extension that allows for real-time data collection.

✅ Affordable entry pricing for small teams or SMBs.

✅ Excellent for product-fit targeting via technographics

❌ Coverage can be inconsistent outside mainstream tech categories.

❌ Lacks a built-in lead scoring engine.

#9: Lusha

Best for: Individual reps, small sales teams, and recruiters who want low-friction contact lookups.

Similar to: Apollo.

Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong LeadGenius alternative for teams that want quick contact discovery.

What I like about the platform is that it trades deep enterprise features for speed and ease of use.

Features

  • Lusha helps you select the Bombora Intent topics that are most relevant to your business, surfacing the accounts showing the most buying activity.
  • Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
  • Lightweight Chrome extension and API for quick contact enrichment and direct dials and emails.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals capability is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, unlike some Lusha alternatives.

#10: Keyplay

Best for: Sales teams that need ICP modelling, ABM account scoring, and CRM-native workflows.

Similar to: Clearbit.

Keyplay is a viable LeadGenius alternative when your focus is on account selection and ICP-first ABM rather than pure contact list generation.

What I like about the platform is that it models ICPs, scores accounts, and syncs prioritized lists back into Salesforce and HubSpot.

Features

  • AI Lookalike helps you find accounts that match your best-performing customers and deals.
  • Options for building custom lead scoring systems without using code.
  • The platform tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Signal tracking, including HR tech, accounting software, and recruiting activity.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce, which is why some people have been looking for Keyplay alternatives.

❌ Offers only annual paid plans.

Next steps: Build your best lead list and engage in-market prospects with Warmly

That’s it from our complete list of the 10 best LeadGenius alternatives for sales teams looking to build lead lists, score them, and engage them.

Modern sales intelligence tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your team is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best Keyplay Alternatives & Competitors [2026]

10 Best Keyplay Alternatives & Competitors [2026]

Time to read

Chris Miller

Keyplay is a B2B data intelligence and account research platform that helps go-to-market teams identify companies that match their ideal customer profile (ICP) and uncover signals that indicate buying intent.

The platform is designed to help revenue teams focus on the right accounts by combining firmographic data, technographics, and behavioral insights.

Despite this, some users and me included found some issues and points worth mentioning.

In this buyer’s guide, I’ll walk you through the 10 best Keyplay alternatives available today, covering their core features, best use cases, pros & cons, and pricing structures.

TL;DR

  • The main reasons why some sales teams have been looking to switch from Keyplay are its current lack of a centralized signal orchestration engine, recent price increase, and limited CRM integrations.
  • Warmly offers the best alternative to Keyplay with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
  • Platforms like Apollo and ZoomInfo are ideal for SMB and enterprise sales teams that need a large B2B contact database, multichannel engagement, and account intelligence.
  • On the other hand, there are tools like Clearbit and MadKudu that can help you enrich leads, score prospects, and predict conversion with intent and behavioral data.

Why have some sales teams been looking to make the switch from Keyplay?

When I tried Keyplay, I was happy with how it could ingest my first-party data, such as CRM activity or deal history, and use it to train or enrich my ICP model.

For example, if your best customers are typically Series B SaaS companies using HubSpot, Keyplay can learn that pattern from your own data and find more accounts like that.

Despite this, I saw a few drawbacks of the platform, and, when cross-checking with G2 reviews of the tool, a few trends started to emerge:

#1: Current lack of a centralized signal orchestration engine

One noticeable limitation in Keyplay’s current setup for me was that, while it excels at defining, discovering, and enriching ideal accounts, it doesn’t yet include a unified system for orchestrating and acting on multiple signals in real-time.

The platform doesn’t currently:

  • Combine multiple behavioral and firmographic signals into a single “intent” or “readiness” score that dynamically updates.
  • Trigger outreach or workflows automatically when certain thresholds are met (e.g., “company hired 3 new AEs, visited pricing page, and matches Tier 1 ICP”).
  • It doesn’t have a visual, live dashboard for SDRs showing which accounts are “heating up” right now.

Instead, Keyplay serves more as the analytical foundation of your GTM motion, helping teams define who to target and why they’re a fit, rather than acting as the orchestration “engine” that decides when to engage or triggers action automatically.

➡️ Keyplay excels at the “who and why” of targeting (identifying and scoring the right accounts) but doesn’t yet cover the “when and how”, which is the real-time decisioning layer that ties signals to action and fuels true revenue orchestration.

Why this is important: Orchestrated sales intelligence (enriched contact + intent data) can help you shorten prospect research from 3–5 hours to 10–15 minutes, according to industry research by Mordor Intelligence, as AI enrichment condenses discovery and prioritization work.

#2: Recent price increase

Something else that stood out to me is Keyplay’s recent price increase, as it went from costing $12,000/year (still listed as much on sites like Salesforge) to $18,000/year.

To be fair to the solution, it does offer a generous freemium version that you can play around with, but the new price tag will be a tough pill to swallow for SMEs.

And you’ll still have to get yourself a sales engagement software to act on that data on top of your B2B sales tech stack.

#3: Limited CRM integrations

Last but not least, users of the tool are not happy with its limited range of CRM integrations and the fact that the platform cannot integrate with multiple CRMs.

Currently, Keyplay integrates with HubSpot and Salesforce only, and is not capable of integrating with more than one CRM, so users may write the data easily across their tech stack.

‘’The main improvement I would appreciate from Keyplay would be the ability to integrate with more than one CRM to write the data easily across our tech stack.’’G2 Review.

What are the best alternatives to Keyplay in 2026?

The best alternatives to Keyplay are Warmly, with its signal-based revenue orchestration platform, Apollo, and ZoomInfo.

Here’s a breakdown of the 10 tools that I shortlisted:

ToolUse CasePricing*
WarmlyUses signal-based revenue orchestration to de-anonymize website visitors, score them with intent signals, and automate multi-channel outreach.Free plan for 500 website visitors. Paid plans start at $10,000/year (AI Data Agent), $16,000/year (AI Inbound Agent), $22,000/year (AI Outbound Agent). $25,000/year for Marketing Ops Agent.
Apollo.ioCombines a large B2B contact database with multichannel outreach sequences and CRM sync for SMB and mid-market sales teams.Free plan available. Paid plans: $59/user/month (Basic), $99/user/month (Professional), $149/user/month (Organization).
ZoomInfoEnterprise GTM intelligence with exhaustive contact data, intent signals, and AI tools to prioritize and engage accounts.Custom pricing; contact ZoomInfo for a quote.
ClearbitReal-time lead enrichment and account intelligence for product and marketing teams, enabling personalized engagement.Custom volume-based pricing; contact Clearbit for a quote.
MadKuduPredictive lead scoring and ICP-tailored models for high-volume inbound funnels, improving lead conversion prioritization.Custom pricing; request a demo for a quote.
DemandbaseABM-focused platform for marketing-led teams, combining account identification, targeted ads, and personalized site experiences.Custom pricing; contact Demandbase for a quote.
DealfrontEU-focused account discovery with website visitor identification, intent filters, and firmographic enrichment.Limited free plan (100 monthly visitors). Paid plans start at €165/month; custom pricing depending on usage.
CognismGlobal GDPR-compliant contact enrichment with intent signals and phone-verified leads for outbound-focused sales teams.Custom pricing; contact Cognism for a quote.
ClayAutomates lead list building, CRM enrichment, and custom scoring using multiple enrichment sources and AI-powered scraping.Free plan for 100 monthly searches. Paid plans: $149/mo (Starter), $349/mo (Explorer), $800/mo (Pro), Enterprise custom pricing.
Seamless AIReal-time AI-powered B2B lead discovery and verification for SDRs and small sales teams needing fast prospecting.Free plan with 50 credits. Paid plans: Pro and Enterprise; contact Seamless AI for exact pricing.

* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.

#1: Warmly

Warmly is the best Keyplay alternative on the market in 2026 with our signal-based revenue orchestration solution that helps you de-anonymize your website visitors and then reach out to them automatically.

Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our AI sales solution, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to Keyplay in 2026.

Warmly offers a signal-based revenue orchestration platform that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Get insights into prospects so that your SDRs can tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams looking to switch from Keyplay:

Feature #1: Identify your website visitors at the account and contact level

Unlike Keyplay, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

After all, most prospects (~96%, according to recent industry research) research companies or products before engaging sales: buyers do heavy pre-contact research.

All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and individual-level identification, Warmly will also enrich your visitors’:

  1. Contact data (email address, phone number, social media profiles, etc.).
  2. Firmographics (company location, size, funding, etc.).
  3. Demographics (individual names, job positions, etc.).
  4. Technographics (tools and software a company uses).

But our visitor identification software doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Our tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our tool goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the prospect list, Warmly doesn’t just let it sit there all smart. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. ICP-fit prospects who show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Things Change, Warmly Always Stays up to Date


Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

Score Your TAM and Find the Perfect Buying Committee
  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

According to a recent study, ~96% of prospects research companies or products before engaging sales teams, which shows that your buyers are doing heavy pre-contact research as you're reading this guide.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Keyplay?

Warmly takes a signal-driven, person-level approach when compared to Keyplay.

It de-anonymizes website visitors, scores them with first-, second- and third-party intent signals, and then automates personalized outreach such as email, LinkedIn, on-site AI chat and live video handoffs so you can engage visitors in real-time.

Keyplay, by contrast, focuses on ICP modelling, account scoring and account selection, building and continuously updating ideal-customer profiles, surfacing high-fit accounts, and producing account signals that feed CRM and ABM playbooks.

It is designed to pick which accounts to work on and how to tier and target them.

Here’s a breakdown of the 2 solutions’ functionality:

CategoryWarmlyKeyplay
Core FunctionalityA signal-based revenue orchestration platform that de-anonymizes website visitors to person and company level matches, ties those people to accounts, scores readiness, and triggers immediate GTM actions.An ICP modeling and account selection platform that scores and tiers accounts, produces prioritized account signals and lookalike discovery, and integrates continuously with CRM for ABM, territory planning and outbound prioritization.
Data Enrichment and Intent SignalsCombines person-level de-anonymization from site behavior with first, second and third-party signals such as page views, form activity and external intent sources, enriched to person and company records.Focuses on fit and propensity signals at the account level, including ICP lookalikes and firmographic fit.
Automation and OutreachBuilt-in automation for rapid follow-up, including automated outreach sequences for email and LinkedIn, AI chat for on-site engagement, routing to SDRs, and real-time plays like pop-ups and video handoffs to convert active visitors quickly.Primarily a decisioning and account intelligence layer that generates prioritized account lists, signals and playbooks to feed existing outreach tools.
Best forGTM teams that want to identify, prioritize and engage high-intent website visitors instantly, shortening response time and converting on-site interest.RevOps and ABM teams that need a robust ICP, account scoring, territory planning and TOFU account discovery, ideal for targeting the right accounts at scale before running ABM and outbound motions.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Apollo

Best for: SMBs and mid-market sales teams that want an affordable, all-in-one prospecting and engagement stack.

Similar to: Seamless AI.

Apollo is a strong Keyplay alternative for teams that want a single platform combining a large B2B contact database with sequence-based outreach and analytics.

The platform reduces the need to stitch separate prospecting, cadence, and reporting tools with its built-in automation and CRM sync.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial


  • Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates. 
  • Automated prospecting, multichannel sequences and analytics in one platform for faster outreach execution.

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.


Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing AI sales tools that you might already be using.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ The tool can be complex to use, potentially requiring a significant learning curve.

#3: ZoomInfo

Best for: Enterprise sales and marketing organizations that require exhaustive contact data and intent for ABM.

Similar to: Bombora.


ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot. 

The platform is a viable alternative to Keyplay, as it pairs broad data coverage with engagement tools, so you can both discover accounts and operationalize outreach from the same place.

Features


  • Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic datasets plus intent signals and advanced account segmentation for ABM.
  • ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.


These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The platform can get really expensive for the full solution.

#4: Clearbit

Best for: Product and marketing teams that want programmatic enrichment and website-to-account intelligence.

Similar to: Cognism.

Clearbit provides real-time enrichment that you can use to enrich forms, score leads, and segment accounts as they interact with your website.

The platform’s developer-friendly stack makes it a viable alternative to Keyplay for enterprise teams looking to embed data into workflows for immediate personalization.

Features

  • Real-time lead enrichment and reverse-IP company matching to improve inbound conversion and routing.
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

➡️ Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Pricing scales with volume, and advanced features can become costly, which is why some teams have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

#5: MadKudu

Best for: Creating multiple scoring models tailored to different markets and ICPs.

Similar to: Dealfront.

MadKudu offers a lead prospecting solution that focuses on predictive lead scoring tailored to high-volume inbound funnels. 

The platform is a nice alternative to Keyplay, as it uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments.

Features

  • The platform analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Fit and intent model segmentation, where leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t currently publish prices for its product. 

You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Leads are categorized by both fit and intent.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, covering the weaknesses of Keyplay.

❌ Steep learning curve to learn how to best use the solution.

❌ There’s a higher price tag reported than other alternatives on the market, which is why some teams have been looking for MadKudu alternatives.

#6: Demandbase

Best for: Marketing-led ABM teams running targeted ad campaigns and personalized site experiences.

Similar to: Warmly, 6sense.

Demandbase replaces Keyplay for teams that want an account-centric platform combining account identification, targeted advertising, and on-site personalization.

The platform is built to connect account insights to ad and personalization channels so marketing can directly influence account engagement.

Features

  • Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
  • Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
  • Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The tool has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing, similar to Keyplay, which is why some SMEs have been looking for alternatives.

#7: Dealfront

Best for: EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.

Similar to: Warmly.

Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.

The platform holds data on millions of EU-based B2B contacts, making it an excellent alternative to Keyplay if you’re focused on the EU market.

Features 

  • Identifies accounts visiting your website and delivers on-site intent insights.
  • Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
  • Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.

Pricing 

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means you won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

Pros & Cons

✅ Strong European coverage and compliance posture.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ A nice range of native CRM integrations, covering the weakness of Keyplay.

❌ Capable of identifying only companies and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented, unlike Dealfront alternatives.

#8: Cognism

Best for: Sales teams that depend on outbound calling and need trustworthy, compliant global data.

Similar to: UpLead.

Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.

The tool’s native CRM integrations and real-time enrichment make it a viable Keyplay alternative, as they reduce time-to-engagement and keep your outbound lists accurate.

Features

  • Privacy-first global contact enrichment with compliance tooling to support international outreach.
  • Create custom workflows to enrich existing CRM data or new leads with updated information.
  • Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Get access to global data without geographical restrictions.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ Most integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.

❌ Limited intent data when compared to alternatives on the market.

#9: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: Seamless AI.

Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

With Clay, what stood out to me is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
  • AI web scraper Claygent runs basic prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Similar to Keyplay, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo for 2,000 credits.
  • Explorer: $349/mo for 10,000 credits.
  • Pro: $800/mo for 50,000 credits.
  • Enterprise: Custom pricing for a custom amount of credits.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ The platform can automate essential sales operations.

❌ Can be difficult to master, which is why some people have been looking for Clay alternatives.

❌ The costs can easily sneak up on you, according to user reviews.

#10: Seamless AI

Best for: Teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.

Similar to: Koala.

Seamless AI is a Keyplay alternative that uses AI to discover prospects and verify contact info quickly, making it useful for SDRs and small sales teams that need speedy list-building. 

The platform’s browser-based tools and extension let reps pull targeted lists without heavy setup.

Features

  • Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
  • An AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring, which assigns a confidence score to each contact's data, indicating the reliability of information like email addresses.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent when compared to Seamless AI alternatives, according to user reviews.

Engage in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best Keyplay alternatives for SDRs looking to build lead lists, score them, and engage them.

Tools like Warmly and Clay go beyond enrichment and ICP identification: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Our tool then uses Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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Warmly Ushers in the Era of Lean Pipeline With Launch of AI Marketing Ops Agent

Warmly Ushers in the Era of Lean Pipeline With Launch of AI Marketing Ops Agent

Time to read

Alan Zhao

SAN FRANCISCO — October 14, 2025Warmly, the leader in AI-powered go-to-market tools, today announced the launch of its Marketing Ops Agent, a first-of-its-kind platform that combines AI enrichments and real-time signal monitoring to automatically build, update, and prioritize a list of the highest-value accounts and contacts for marketing teams.

The launch marks a major milestone for Warmly, which has grown ARR 5× since its Series A and now powers marketing teams for high-growth companies like Workboard, New Relic, and Conversion.ai.

“Traditionally, the process of building a target list can take weeks, involves stitching together the results of several different and complex tools and requires constant manual tweaking. And often, the target list you end up with is still sub-optimal and likely out of date before the end of the quarter.” Said Alan Zhao, Co-Founder and CPO of Warmly. “We fix that problem by giving marketers one, easy to use tool that builds a real-time list of accounts and people that actually want to buy from you.”

The End of Spray-and-Pray: Welcome to “Lean Pipeline”

B2B teams are stuck in a vicious cycle of trying to hit inflated pipeline targets with more ad spend, more outbound, and more tools, only to see sales rate continue to decline, revenue flatline, and the cycle to continue with an even higher pipeline goal.

Warmly’s Lean Pipeline approach breaks that cycle. Marketers don’t need to chase massive pipeline targets, they can focus only on the high-fit accounts and the people with intent to buy.

”Warmly sourced MQLs closed at a 50% higher rate and 30% faster than our other sources” - Stephanie Armand, Sr. Rev Ops Manger, Qase

The Super Marketer

The Warmly Marketing Ops Agent is the first tool built for a new generation of “Super Marketers,” the next $500k+ earners in tech.

"The Super Marketer will become the most valuable asset of high-growth organizations," said Maximus Greenwald, Co-Founder and CEO of Warmly. "Our platform empowers these professionals with the tools they need to identify and convert the right opportunities, and transform marketing into their company’s primary revenue driver."

This new generation of marketers will orchestrate sophisticated, highly-targeted, omni channel campaigns at scale at hyper speed. They’ll be able to single-handedly generate 75%+ of a company's total pipeline by leveraging AI tools like Warmly.

“We were able to replace 4 tools and an entire role within our GTM org with just the Warmly Mar Ops Agent.” - David Chase, CEO, Workboard

In the AI era, pipeline quality is the ultimate competitive advantage. Warmly’s Marketing Ops Agent is available today for all customers and integrates seamlessly with existing Warmly signals, and orchestration workflows.

10 Best Seamless AI Alternatives & Competitors [2026]

10 Best Seamless AI Alternatives & Competitors [2026]

Time to read

Alan Zhao

Seamless AI is an AI sales prospecting tool that helps you research and validate contacts and businesses in seconds.

The platform promises to help you build your best lead list and craft personalized sales emails with its AI scoring capabilities that will indicate the reliability of information.

However, some users of the platform have not been happy with its data quality, pricing, and international coverage.

In this buyer article, I’ll go over the 10 best Seamless AI alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

  • The main reasons why some sales teams have been looking to switch from Seamless AI are its occasional outdated or duplicate records, custom pricing that can be steep, and limited international data coverage.
  • Warmly offers the best alternative to Seamless AI with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
  • Tools like Lusha and Apollo are ideal for SDRs and SMB sales teams that need quick, affordable contact enrichment and integrated outreach tools.
  • On the other hand, platforms like ZoomInfo and Cognism can help you access enterprise-grade data coverage and intent insights, making them better suited for large and/or international sales teams.

Why have some sales teams been looking to make the switch from Seamless AI?

Initially, I was impressed with Seamless AI’s database of contacts for different industries and how ‘’seamless’’ it was to use it (no pun intended).

I could really find the contact info of the leads I ran it past to test it, with both firmographics and intent data.

However, as I started to use the platform more extensively, some issues started to show, and I later found that other users of the platform share the same concerns: ⤵️

#1: Occasional outdated titles, duplicate records, or contacts that require verification

The #1 issue of the tool that I saw everyone talk about and experienced firsthard has been the tool’s occasional outdated contact information.

➡️ And, to be fair to Seamless AI, it’s not easy maintaining a database with over a billion contacts.

As a result, users of the platform mention that they have to perform manual data validation before feeding the results into their larger pipelines.

‘’Data quality is good overall, but not flawless. I still see occasional outdated titles, duplicate records, or contacts that require verification, especially for some international markets.’’ G2 Review.

#2: Custom pricing that can be steep for SMEs

Next up, users of the platform mention that the tool’s pricing, which is not publicly available, can be steep for smaller businesses.

➡️ The way Seamless AI’s pricing works is with a standard for the industry credit-based pricing model, where reveals and exports consume credits, and can get expensive real fast when you’re revealing and exporting contacts at scale.

‘’The pricing is also a bit steep and can be improved.’’ G2 Review.

#3: Limited global coverage

Last but not least, customers of Seamless AI are not happy with its limited international coverage.

A verified mid-market user of the tool mentions that the data is not fully updated for certain regions and industries, which has made them double-check before sharing the data with their team.

‘’One small drawback is that international records sometimes need better coverage.’’ G2 Review.

What are the best Seamless AI alternatives on the market in 2026?

The best alternatives to Seamless AI are Warmly, with its signal-based revenue orchestration platform, Lusha and ZoomInfo.

Here’s a breakdown of the 10 AI prospecting tools that I shortlisted:

ToolUse CasePricingWarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name and email.”Starts at $10,000/year (AI Data Agent), $16,000/year (AI Outbound Agent), $22,000/year (AI Inbound Agent).LushaIdeal for SDRs and small sales teams needing quick, on-the-fly contact lookups and enrichment.Free plan available with 40 credits. Paid plans from $22.45/month (Pro) and $52.45/month (Premium). Scale plan has custom pricing.ZoomInfoBest for large sales and marketing organizations that need account intelligence, intent insights, and deep CRM integrations.Custom pricing based on use case and data volume, typically starting around $15,000/year.Apollo.ioCombines a large B2B contact database with built-in sequencing, lead scoring, and CRM sync to move directly from list building to outreach.Free plan available. Paid plans from $59/user/month (Basic), $99/user/month (Professional), $149/user/month (Organization).CognismDesigned for teams doing international sales that require GDPR-compliant, phone-verified data and intent insights.Custom pricing for Platinum and Diamond plans.Reply.ioIdeal for scaling outbound outreach with automated multichannel sequences across email, calls, and social.AI SDR Starter from $500/month, Growth from $2500/month, Enterprise from $15,000/month.UnifyGTMSuited for revenue operations teams that need to unify data and orchestrate workflows across the GTM stack.Growth plan from $700/month. Pro and Enterprise plans have custom pricing with credit-based usage.ClayBest for automating lead list building and enrichment using AI web scraping and waterfall data validation.Free plan available. Paid plans from $149/month (Starter), $349/month (Explorer), $800/month (Pro), with custom Enterprise pricing.KasprBuilt for teams relying on prospecting that want rapid contact extraction and enrichment within the EU.Free plan available. Paid plans from $65/month (Starter) and $99/month (Business or Organization).RocketReachIdeal for data-driven teams needing reliable API access, batch lookups, and contact data enrichment at scale.Paid plans from $99/user/month (Essentials), $165/user/month (Pro), $300/user/month (Ultimate).

#1: Warmly

Warmly offers the best Seamless AI alternative on the market in 2026 with our signal-based revenue orchestration solution that helps you de-anonymize your website visitors and then automatically reach out to them.

Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our sales tool, I’ll look to provide an objective perspective on why Warmly offers the best alternative to Seamless AI in 2026.

Warmly offers a signal-based revenue orchestration platform that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Get insights into prospects so that your SDRs can tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some capabilities that make Warmly so popular among sales teams looking to switch from Seamless AI:

Feature #1: Identify your website visitors at the account and contact level

Unlike Seamless AI, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and individual-level identification, Warmly will also enrich your visitors’:

  1. Contact data (email address, phone number, social media profiles, etc.).
  2. Firmographics (company location, size, funding, etc.).
  3. Demographics (individual names, job positions, etc.).
  4. Technographics (tools and software a company uses).

But our visitor identification software doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Our tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our tool goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Seamless AI, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.

How is Warmly different from Seamless AI?

While Seamless AI specializes in prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.

Instead of only giving you verified contacts with intent data, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours.

On the other side, Seamless AI provides you with verified emails and firmographic data to scale your outbound efforts with another tool. 

Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.

Here’s a breakdown of the 2 solutions’ functionality:

CategoryWarmlySeamless AICore FunctionalityA signal-based revenue orchestration platform that de-anonymizes website visitors, ties people to accounts, and prioritizes in-market prospects for real-time engagement.A real-time B2B lead search and data platform that provides a searchable prospector for contact discovery, and a live data engine for up-to-date contact details.Data Enrichment and Intent SignalsPerson-level 1st, 2nd and 3rd party intent signals captured from website behavior and external sources, enriched and tied back to CRM accounts to reveal contacts and companies visiting your site.Verified contact and firmographic data with on-demand enrichment, database search filters for list building, and dedicated data enrichment tools to keep CRM records up to date.Automation and OutreachBuilt-in automation for rapid follow-up, including AI-powered SDR workflows, automated outreach via email, and real-time on-site chat and video “warm calls” for engaging high-intent visitors.Focused on delivering accurate contact data for outbound prospecting; integrates with CRM and outreach platforms but lacks built-in automation or real-time engagement tools.Best forGTM teams that want to identify, prioritize, and engage high-intent website visitors instantly through automated, personalized interactions.Sales teams and marketers who need a reliable, continuously updated database of verified B2B contacts for outbound prospecting and list building.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Lusha

Best for: SDRs and small sales teams needing fast, on-the-fly contact lookups.

Similar to: Apollo.

Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong Seamless AI alternative for teams that want quick, no-fuss contact discovery.

The platform trades deep enterprise features for speed and ease of use, which is ideal for SDRs and smaller sales teams.

Features

  • Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
  • Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a URL.
  • Browser-first contact enrichment and single-click email and phone lookups with easy CSV export.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some sales teams have been looking for Lusha alternatives.

#3: ZoomInfo

Best for: Large sales and marketing organizations that need scale, account intelligence, and integrations.

Similar to: Bombora.

ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot. 

The platform is a viable alternative to Seamless AI, as it helps you identify high-intent prospects, personalize outreach, and automate workflows.

Features

  • Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Massive firmographic and technographic datasets plus intent signals and advanced account segmentation for ABM.
  • Intent data: The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The tool can get really expensive for the full solution, according to G2 reviews.

#4: Apollo

Best for: SMBs and scaling sales teams that want an affordable all-in-one prospecting and engagement stack.

Similar to: Cognism.

Apollo combines a sizable prospect database with built-in outreach sequencing and CRM style workflows, making it a great Seamless AI alternative when you want prospecting and engagement in one platform. 

The platform stood out to me because it balances affordability with outreach features for scaling outbound and not having to use another tool for it.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search > enrich > sequence) that reduces tool friction.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex, potentially requiring you to spend some time learning how the solution works.

#5: Cognism

Best for: Teams doing cross border sales who need GDPR aware, international B2B data.

Similar to: Lead IQ.

Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.

The platform’s native CRM integrations and real-time enrichment make it a viable Seamless AI alternative, as they reduce time-to-engagement and keep your outbound lists accurate.

Features

  • Privacy first global contact enrichment with compliance tooling to support international outreach, covering the weakness of Seamless AI.
  • Create custom workflows to enrich existing CRM data or new leads with updated information.
  • Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Get access to global data without geographical restrictions.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.

❌ Limited intent data when compared to alternatives on the market.

#6: Reply

Best for: Teams focused on scaling and optimizing outbound outreach and cadences.

Similar to: UnifyGTM.

Reply is a sales engagement platform with a contact database that automates multichannel sequences including email, calls, and social and provides analytics, making it a nice alternative to Seamless AI.

Features

  • Automates outreach across email, calls, SMS, and WhatsApp to engage prospects on their preferred platforms. ​
  • The AI outbound platform can generate personalized messages and responses, enhancing engagement and conversion rates. ​
  • Get access to its database of over 1 billion verified contacts that will fuel your lead prospecting efforts. ​

Pricing

Reply.io has three pricing packages when it comes to its AI SDRs:

  • AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
  • AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
  • AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.

Pros & Cons

✅ Excellent automation for sequences and measurable results.

✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.​

✅ User-friendly UI that is easy to navigate even for beginners.

❌ Significantly more expensive than other solutions on the market.

❌ The tool offers poor customer support with limited assistance for troubleshooting problems, according to G2 reviews.

#7: UnifyGTM

Best for: Revenue operations teams that need to orchestrate data and workflows across the GTM stack.

Similar to: Warmly, ZoomInfo.

UnifyGTM is a GTM orchestration and data ops tool that centralizes GTM signals, workflows, and activation logic, making it a viable alternative to Seamless AI when your priority is aligning and operationalizing GTM data.

The solution helps revenue ops and GTM teams reduce silos and push consistent lead and account signals into downstream tools.

Features

  • Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
  • AI and intent aggregation that consolidates multiple intent sources and uses AI to enrich accounts and auto-generate outreach workflows.
  • Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.

Pricing

UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

  • Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
  • Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
  • Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

It’s possible to purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

  • 0.1 credit for each revealed company per month.
  • 2 credits for each B2B email you reveal per month.
  • 4 credits for each mobile phone number you reveal per month.
  • 1 credit per B2B champion tracked per month.
  • 5 credits per new hire per month.

➡️ Check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.

✅ Reduces data silos and improves cross team alignment.

✅ AI Agents that engage with your readers in real-time.

❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.

❌ The pricing model does not fit the budgets of smaller companies and start-ups.

#8: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: RocketReach.

Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What makes it an amazing alternative to Seamless AI is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment that lets you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
  • AI web scraper Claygent runs basic prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Similar to Seamless AI, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo for 2,000 credits.
  • Explorer: $349/mo for 10,000 credits.
  • Pro: $800/mo for 50,000 credits.
  • Enterprise: Custom pricing for a custom amount of credits.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ The platform can be difficult to master, which is why some people have been looking for Clay alternatives.

❌ The costs can easily sneak up on you.

#9: Kaspr

Best for: Teams that rely on prospecting and want rapid extension based contact extraction.

Similar to: Lusha.

Kaspr offers a B2B prospecting software that helps you get contact info like phone numbers, email addresses, and company data while prospecting.

The platform is a viable alternative to Seamless AI for teams looking to send data of EU-based prospects from the Chrome Extension straight to their tech stack.

Features

  • Open the Kaspr Extension on any profile, list, group, or event to access the contact data you need.
  • Enrich European buyers' data using 120+ million European B2B contacts and across 150 sources to get real-time verified information. 
  • Send data from the Chrome Extension straight to your tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.

Pricing

Kaspr offers a free pan. Plus, it offers tiered-based subscription plans: 

  • Starter plan: $65 per month.
  • Business plan: $99 per month.
  • Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

✅ Fast lookups and easy exports.

❌ Advanced functionalities may require additional time to understand.

❌ Some G2 reviews are reporting accuracy issues, similar to Seamless AI.

#10: RocketReach

Best for: Data-driven teams needing reliable API access and batch lookups.

Similar to: Kaspr.

RocketReach is an email and phone lookup solution with a strong API and batch export capabilities, making it a solid Seamless AI alternative for teams wanting programmatic access to contact data.

The platform is focused on straightforward, usable contact discovery and integration.

Features

  • Has an extensive catalog of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
  • RocketReach uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
  • You can use the Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

  • Essentials plan: $99 per user per month.
  • Pro plan: $165 per user per month.
  • Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ You can create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for small businesses, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our comprehensive list of the 10 best Seamless AI alternatives for teams looking to build lead lists, score them, and engage them.

Platforms like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, call) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best UpLead Alternatives & Competitors [2026]

10 Best UpLead Alternatives & Competitors [2026]

Time to read

Chris Miller

UpLead is a B2B contact and company data platform that markets itself on verified emails, direct dials, and firmographic enrichment to help you build targeted lead lists quickly.

However, some users have been dissatisfied with occasional issues with incorrect or outdated data, the fact that it does not have much available data on smaller and newer companies, and its limited free plan, which only comes with 5 credits.

In this article, I’ll go over the 10 best UpLead alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

  • The main reasons some sales teams have been looking to switch from UpLead are its issues with incorrect or outdated data, limited SME coverage, and a limited free plan that only has 5 credits to spend.
  • Warmly offers the best alternative to UpLead with its signal-based revenue orchestration, real-time website visitor identification, and AI-powered outbound automation capabilities.
  • Tools like Apollo and Cognism are ideal for teams focused on outbound prospecting and compliance-driven enrichment, offering strong contact databases and CRM integrations.
  • On the other hand, tools like 6sense and ZoomInfo can help you run predictive intent campaigns and enterprise-scale GTM orchestration.

Why have some sales teams been looking to switch from UpLead?

Initially, I found UpLead straightforward to use, and I liked the fact that it integrates with common CRMs and outreach tools.

However, there are a few recurring problems which I found, which I later verified with other users of the platform: ⤵️

#1: Occasional issues with incorrect or outdated data

The main type of complaints I found about the tool, which I could also see when I tried the platform, is that the data can be incorrect.

A verified user of the platform mentions that they’ve had numbers come back as non-working, and also companies not even having an employee by the name they received from the tool.

‘’I have had some numbers come back as non-working numbers. I have also run into companies not having an employee by the name I received for quite some time.’’G2 Review.

But that’s not where it stops. Other customers of the solution mention that some of the contacts seem to be outdated, with some reviews stating that some of the contacts were even retired.

‘’Some of the contacts seem to be outdated.’’ G2 Review.

#2: Not much data available on smaller and newer companies

Next up, users of the tool mention that UpLead’s data can be scarce when it comes to smaller and newer companies on the market, such as those that have less than 10 employees or $5m in revenue.

➡️ If your ICP includes startups, micro-SMBs, or early-stage accounts, limited coverage means missed opportunities and poor account lists.

‘’There is not a lot of data on smaller, newer companies with fewer than 10 EEs and under $5MM Revenues.’’ G2 Review.

#3: Limited free plan to play around with the tool

Last but not least, some users of the platform are not happy with how few credits (only 5) the platform provides you to play around with the tool in its free plan.

➡️Tight trial limits like this make it hard for SDRs and RevOps to pilot workflows, validate data quality, or test integrations.

‘’Well, I feel bad about only having 5 free credits from the free plan. I've tried other software that has been generous for their free trials.’’ – G2 Review.

What are the best UpLead alternatives on the market in 2026?

The best alternatives to UpLead are Warmly, with its signal-based revenue orchestration platform, Apollo, and Cognism.

Here’s a breakdown of the 10 platforms that I shortlisted:

ToolUse CasePricingWarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just name and email.Starts at $10,000 per year (AI Data Agent); $16,000 per year (AI Inbound Agent); $22,000 per year (AI Outbound Agent).Apollo.ioCombines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to let you move directly from list building to outreach.Free plan available; Paid plans from $59 per user per month (Basic), $99 per user per month (Professional), $149 per user per month (Organization).CognismIdeal for teams selling into EMEA or regulated industries that need privacy-compliant, phone-verified contact data and compliant enrichment.Custom pricing for Platinum and Diamond plans.ZoomInfoBest for large GTM teams that want a single vendor for data, intent, engagement, and orchestration across sales and marketing.Custom pricing; average enterprise contracts typically exceed $15,000 per year.6senseBest for marketing and RevOps teams running ABM who need predictive intent and orchestration at scale.Free plan available; Paid tiers (Team, Growth, Enterprise) have custom pricing; average contract value around $123,711 per year.LushaBest for small sales teams and individual reps who need fast contact discovery, simple exports, and easy CRM enrichment.Free plan available; Paid plans from $22.45 per month (Pro), $52.45 per month (Premium), custom pricing for Scale plan.ClearbitBest for product and marketing teams that want programmatic enrichment and website-to-account intelligence.Custom, volume-based pricing; add-ons like Forms, Advertising, and Capture are charged separately.DealfrontBest for EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.Free plan for up to 100 monthly visitors; Paid plans start at €165 per month.Seamless AIBest for individual SDRs and small teams that want fast, real-time contact lookups and AI-assisted prospecting.Free plan available; Paid plans (Pro and Enterprise) with custom pricing.BomboraBest for demand generation and ABM teams that need third-party intent signals to prioritize and engage in-market accounts.Custom pricing available upon request.

#1: Warmly

Warmly offers the best UpLead alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our sales tool, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to UpLead in 2026.

Warmly is a signal-based revenue orchestration platform that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Get insights into prospects so that your SDRs can tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors at the account and contact level

Unlike UpLead, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All it takes is adding a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

  1. Contact data (email address, phone number, social media profiles, etc.).
  2. Firmographics (company location, size, funding, etc.).
  3. Demographics (individual names, job positions, etc.).
  4. Technographics (tools and software a company uses).

But our visitor identification software solution doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Our platform optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new leads that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email, based on real-time behavior and intent signals.

Here’s how it works:

  1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to UpLead, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email.

How is Warmly different from UpLead?

While UpLead focuses on high-accuracy prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.

Instead of only giving you verified contacts, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface people who are actively in-market.

➡️ That means you don’t just get a database; you get a prioritized pipeline of live prospects showing buying behavior and timing.

UpLead provides you with clean, verified emails and firmographic data to scale outbound efforts. 

Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.

Here’s a breakdown of the tool’s functionality:

CategoryWarmlyUpLeadCore FunctionalityA signal-based revenue orchestration platform that de-anonymizes website visitors, ties people to accounts, and prioritizes in-market prospects for real-time engagement. A B2B prospecting & data enrichment platform that provides a searchable database of verified contacts (prospector), real-time email verification and enrichment APIs for list building. Data Enrichment and Intent SignalsPerson-level 1st/2nd/3rd-party intent signals captured from website behavior and external signals, then enriches and ties those visitors to CRM accounts. Verified contact and firmographic data (high accuracy claims, enrichment on demand) and also offers intent filters for prospect discovery, but with a data-centric focus. Automation and OutreachBuilt-in automation for rapid follow-up: AI-powered SDR workflows, automated outreach (email), on-site AI chat handoffs and live video “warm calls” to engage hot visitors. Primarily focused on data delivery and export (CSV/CRM/API) with integrations to outreach tools; less emphasis on on-site real-time engagement.Best forGTM teams who want to detect and convert high-intent website visitors quickly with automated, personalized engagement. Teams that need accurate, verified contact databases and enrichment for outbound prospecting and list building.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Apollo

Best for: Outbound-first sales teams that want prospecting, enrichment, and outreach in a single platform.

Similar to: Seamless AI.

Apollo is a good UpLead alternative because it pairs a regularly refreshed contact database with built-in sales engagement, so you can go from prospect discovery straight into outreach without switching tools. 

Its AI features (search by natural language, AI scoring, and outreach assistance) make scaling outbound faster than using a pure-data provider alone.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
  • Lead scoring and prioritization: With real-time AI-generated scores, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search > enrich > sequence) that reduces tool friction.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex, potentially requiring you to spend some time learning how the platform works.

#3: Cognism

Best for: Teams selling into EMEA or regulated industries that need privacy-compliant, phone-verified contact data.

Similar to: Lead IQ.

Cognism is a strong alternative to UpLead in regions where phone-verified mobile numbers, GDPR/CCPA-safe sourcing, and European coverage matter.

The platform layers AI-powered enrichment and ICP-driven targeting so revenue teams can maintain fresher CRM records and higher connect rates.

Features

  • Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
  • Create custom workflows to enrich existing CRM data or new leads with updated information.
  • Phone-verified mobile numbers (Diamond Data) plus automated CRM enrichment to keep records accurate.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ You’ll get access to global data without geographical restrictions.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ While it integrates with most CRMs, most app integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.

❌ Premium pricing for the highest-quality (“Diamond”) contacts.

#4: ZoomInfo

Best for: Large GTM teams that want a single vendor for data, intent, engagement, and orchestration.

Similar to: Bombora.

ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot. 

The platform is a viable alternative to UpLead for companies that want deep firmographics, technographics and integrated sales & marketing orchestration.

Features

  • Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Advanced filtering: You can filter prospects based on various criteria, such as industry, company size, location, and job role. 
  • Intent data: The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose cover its exact prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ You can prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives, similar to UpLead.

❌ The tool can get really expensive for the full solution.

#5: 6sense

Best for: Marketing and RevOps teams running ABM who need predictive intent and orchestration at scale.

Similar to: ZoomInfo, Warmly.

6sense offers an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.

The platform is a strong alternative to UpLead for enterprise ABM because it orchestrates signals into prioritized plays for marketing and sales.

Features

  • The platform tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
  • You’ll be able to detect buyer intent and connect it with the rest of the lead’s customer journey.
  • Dynamic audience building: The platform provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense offers a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their three paid tiers:

  • Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ 6sense doesn’t identify individual accounts as of now.

❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#6: Lusha

Best for: Small sales teams and individual reps who need fast contact discovery and simple exports.

Similar to: Dealfront.

Lusha is a good UpLead alternative for teams that want straightforward contact discovery and quick browser and CRM enrichment with a simple, pay-as-you-go model.

The platform is optimized for fast contact lookups and browser-based prospecting (extensions) rather than deep ABM workflows.

Features

  • Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
  • Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a URL.
  • Quick browser and extension contact lookups with simple CRM enrichment for rapid prospecting.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

  • Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
  • Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
  • Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.

#7: Clearbit

Best for: Product and marketing teams that want programmatic enrichment and website-to-account intelligence.

Similar to: Cognism.

Clearbit provides real-time enrichment that sales-led teams use to enrich forms, score leads, and segment accounts as they interact with your website.

The platform’s developer-friendly stack makes it a viable alternative to UpLead for teams looking to embed data into workflows for immediate personalization.

Features

  • Real-time API and batch enrichment plus IP-to-company (Reveal) for website-to-account matching.
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

➡️ Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some teams have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

#8: Dealfront

Best for: EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.

Similar to: 6sense.

Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.

The platform holds data on millions of EU-based B2B contacts, making it an excellent alternative to UpLead if you’re focused on the EU market.

Features 

  • Identifies accounts visiting your website and delivers on-site intent insights.
  • Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
  • Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.

Pricing 

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means you won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ A good range of native CRM integrations.

❌ Capable of identifying only companies and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented, unlike Dealfront alternatives.

#9: Seamless AI

Best for: Individual SDRs and small teams that want immediate contact lookups and fast prospecting.

Similar to: Koala.

Seamless AI is a good UpLead alternative for reps who want an AI-powered search engine for contacts that emphasizes speed and an always-on discovery model.

The platform makes opportunistic prospecting quick, with AI verification layered over scraped and indexed sources.

Features

  • Real-time AI-powered contact search and Chrome extension for instant prospect lookups.
  • AI Assistant for sales content creation: Helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring: The platform assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI has a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information, covering the weakness of UpLead.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent, according to G2 reviews.

#10: Bombora

Best for: Demand-gen and ABM teams that need third-party intent signals to prioritize accounts.

Similar to: Seamless AI.

Bombora is a B2B intent data platform that helps sales teams identify which companies are actively researching topics related to their product or service.

The platform is a viable alternative to UpLead for teams looking to track content consumption behavior across a cooperative network of 5,000+ B2B content publishers.

Features

  • Detect which companies are “surging” in interest around your product or service based on content consumption patterns across the web.
  • Topic clusters & customization: Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
  • CRM & ABM platform integrations: Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

➡️ Pro Tip: Warmly offers an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora chose not to publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, so reps can see real-time intent data layered on top of existing accounts.

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Good integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired, according to G2 reviews.

❌ Can be unaffordable for SMEs.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best UpLead alternatives for teams looking to build lead lists, score them, and engage them.

Tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, call) so you can book meetings while you sleep.

If you’re serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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10 Best MadKudu Alternatives & Competitors [2026]

10 Best MadKudu Alternatives & Competitors [2026]

Time to read

Alan Zhao

MadKudu is a predictive lead scoring and revenue intelligence platform designed to help you prioritize and qualify leads based on fit and behavior.

The solution promises best-in-class lead prioritization, account briefing, and personalization support for users on Gong, Outreach, and Salesforce, and, I have to say, it does a pretty good job at that.

However, some customers have been dissatisfied with its price tag, and I noticed that the setup can be significantly time-consuming, and that the tool might not offer the best value-for-money option on the market.

In this article, I’ll go over the 10 best MadKudu alternatives on the market in 2026, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

  • The primary reasons some teams have been looking to switch from MadKudu are its expensive pricing structure, complicated setup, and lack of signal-based outreach orchestration.
  • Warmly offers the best alternative to Madkudu with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
  • Tools like Clearbit and Demandbase are ideal for teams seeking robust data enrichment, ABM orchestration, and real-time personalization across enterprise accounts.
  • On the other hand, there are platforms like Clay and Salespanel that can help you build customized lead scoring workflows, qualify prospects faster, and align sales engagement with actual buyer intent.

Why have some teams been looking to make the switch from MadKudu?

When I was testing out MadKudu, I was impressed with how easily it works with Clay to score leads based on my ICP and bonus data to reach out only to the best prospects.

I didn’t have to spend hours reviewing LinkedIn profiles to see who matches my ideal customer persona.

However, there were definitely some drawbacks to the platform that I noticed from the get-go, from its pricing structure to its core value-for-money.

Here are some of the cons I stumbled upon in my review of Madkudu: 

#1: Expensive pricing structure

Starting off with the pricing structure, you cannot find information on it on their website. You have to contact their sales team for a demo and a quote.

According to 3rd-party data from Vendr, the median buyer pays $36,000/year for MadKudu out of the 47 deals they’ve handled for the software.

The pricing starts somewhere around $13,800/year and can go up to around $97,000/year, according to the insider information.

This is significantly more than other solutions on the market that are more SME-friendly.

‘’Pricing is a big jump to get into, but the product is worth it!’’ – G2 Review.

#2: Setup can be highly technical

Next up, implementing MadKudu typically requires engineering and analytics time to map data, engineer features, validate models, and operationalize writebacks.

It’s not a no-touch solution that you can start with out-of-the-box.

I had to first run a pilot, iterate on feature sets, and use middleware (Segment) or native connectors to feed MadKudu, which means small teams may need contractors to get up and running.

➡️ MadKudu demands technical investment up front: it scales nicely once set up, but getting there reliably requires support.

#3: Missing signal-based outreach orchestration

Last but not least, I was not happy with Madkudu’s overall value proposition and what it offered me for the price tag.

While MadKudu does a solid job at analyzing fit and behavioral signals, it doesn’t yet provide a signal-based automation or orchestration layer that connects those insights directly to outreach.

Currently, the platform cannot (yet):

  • Automate outbound actions based on specific triggers or combinations of buying signals (e.g., “lead visits pricing page + company size > 500 + past demo request = trigger sequence”).
  • Route signals to reps in real-time via Slack or CRM alerts.
  • Enable sales teams to build automated “if-this-then-that” workflows that engage prospects the moment intent appears.

Instead, MadKudu delivers scoring data and insights, but relies on external tools like HubSpot, Apollo, or Outreach to execute those actions.

That means more tools for you to pay for.

➡️ In short, MadKudu provides the insight, but not the execution. It tells sales teams who to reach out to, but not when or how.

What are the best MadKudu alternatives on the market in 2026?

The best alternatives to MadKudu are Warmly, with its signal-based revenue orchestration platform, Clearbit, and Demandbase.

Here’s a breakdown of the 10 tools that I shortlisted:


ToolUse CasePricing
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents.Starts at $10,000/year (AI Data Agent) $16,000/year (AI Inbound Agent) $22,000/year (AI Outbound Agent)
ClearbitReal-time enrichment of inbound leads and lightweight scoring workflows with data embedded across CRMs and websites.Custom pricing volume-based model with add-ons like Forms, Advertising & Capture.
DemandbaseDesigned for ABM teams that want to unify sales and marketing around target accounts with intent data and personalization.Custom pricing.
6senseBest for predictive AI-driven account engagement and pipeline creation using intent data and orchestration.Free plan (50 credits/mo) Paid plans (Team Growth Enterprise) with custom pricing Average deal $123,711/year (Vendr)
ZoomInfoHelps teams unify contact and account enrichment with verified emails and direct dials in one sales platform.Custom pricing for Sales, Marketing & Talent packages.
Apollo.ioCombines a large B2B contact database with built-in email sequencing, lead scoring and CRM sync to move directly from list building to outreach.Free plan available. Paid plans $59/user/mo (Basic) $99/user/mo (Pro) $149/user/mo (Organization)
SalespanelTracks website visitors in real-time, scores them by behavior, and aligns outreach with buyer intent.Starts at $99/mo (Customer Data Platform or Account Reveal). Custom plans available.
BomboraUses large-scale intent data to identify which enterprise accounts are actively researching your product category.Custom pricing based on intent data volume and integrations.
ClayPerfect for sales teams that want fully custom ICP-powered scoring workflows using enriched data from 75 sources.Free plan (100 credits/mo), Paid plans from $149/mo (Starter) to $800/mo (Pro), and Enterprise has custom pricing.
KeyplayBest for enterprises with defined ICPs that need highly targeted segmentation and nuanced intent tracking.Free limited plan, Paid plans $12,000/year (Growth), Custom pricing (Scale).

#1: Warmly

Warmly offers the best MadKudu alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, instead of only ranking contacts that already exist in your systems.

Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to MadKudu in 2026.

Warmly is a signal-based revenue orchestration platform that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert.
  • Gain insights into prospects so that your SDRs can tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors

Unlike MadKudu, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

You add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

  1. Contact data (email address, phone number, social media profiles, etc.).
  2. Firmographics (company location, size, funding, etc.).
  3. Demographics (individual names, job positions, etc.).
  4. Technographics (tools and software a company uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Our platform optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new leads that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lists into automated outreach with AI SDRs

Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Live lead engagement with Warm Calls

Warmly offers another trick up its sleeve for large teams that want to make the most of the traction gained by the intent insights the platform uncovers.

Our AI sales solution for sales reps lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

Nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

You can test it out here:


Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
  • AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from MadKudu?

While MadKudu focuses on predictive lead scoring and prioritization of known leads inside your CRM and product analytics, Warmly takes a more active, signal-driven approach to prospecting.

Instead of only ranking contacts that already exist in your systems, Warmly captures real-time intent signals: de-anonymizing who’s visiting your site, tracking their behavior, and triangulating second- and third-party signals to surface people who are actively in-market.

➡️ That means you don’t just get a score; you get a prioritized pipeline of prospects showing live buying behavior.

MadKudu tells you who (within your data) is most likely to convert and why; Warmly finds who (even before they’re a lead) is showing intent, enriches those visitors with person- and company-level data, and then activates outreach through automated sequences, AI SDRs, and live engagement.

Here’s a breakdown of the tool’s functionality:

CategoryMadKuduWarmly
Core FunctionalityPredictive lead & opportunity scoring using ML on CRM, MAP and product event data, and then produces explainable scores to prioritize known leads in your CRM.Real-time revenue orchestration and visitor de-anonymization: identifies companies and people on your website, surfaces intent, and automates immediate engagement.
Data Enrichment & Intent SignalsLeverages firmographic, demographic and behavioral signals tied to existing contacts and accounts (CRM + product events + enrichment).Captures first-party, second-party and third-party intent; enriches anonymous visitors to person and company level using multiple providers and proprietary matching for higher match rates.
Automation & OutreachPrimarily an insights and scoring layer. It integrates with CRMs and workflow tools to act on scores but has limited native outreach and orchestration capabilities.Built-in orchestration: AI SDR workflows, automated sequences, Slack/CRM alerts, AI chat on site, and live “Warm Calls” to engage visitors in real-time.
Best forRevenue teams that need explainable ML scoring of captured leads and opportunities.GTM teams that want to discover, prioritize and immediately engage anonymous high-intent visitors with automated, real-time outreach.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Clearbit

Best for: Teams looking for real-time enrichment of inbound leads and lightweight scoring workflows.

Similar to: Cognism.

Clearbit provides real-time enrichment that SLG teams use to enrich forms, score leads, and segment accounts as they interact with your website.

The platform is a viable alternative to Madkudu with its developer-friendly stack, which makes it easy to embed data into workflows for immediate personalization.

Features

  • Real-time enrichment API and lead scoring fields that power dynamic personalization across your CRM and marketing touchpoints (e.g., LinkedIn).
  • Form shortening for capturing more leads without losing relevant data.
  • Instant lead scoring and routing with the tool’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, so you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ There’s a variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.

❌ Some of its capabilities are available only as add-ons that are charged extra.

#3: Demandbase

Best for: ABM teams looking to unify sales and marketing around target accounts.

Similar to: Warmly, 6sense.

Demandbase helps enterprises identify, engage, and close high-value accounts by combining intent data, ABM orchestration, and sales intelligence.

Its AI-driven targeting ensures your sales team spend time on accounts most likely to generate enterprise-level revenue, making it a viable alternative to Madkudu for larger teams.

Features

  • Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
  • Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
  • Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration, covering the functionality gaps of Madkudu.

✅ Sales insights that your team can use to prioritize accounts.

❌ The tool has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing, similar to Madkudu, which is why some SMEs have been looking for alternatives.

#4: 6sense

Best for: Companies that need predictive AI-driven account engagement to optimize pipeline creation.

Similar to: ZoomInfo, Warmly.

6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.

Its sales platform is a nice alternative to Madkudu, as it enables you to prioritize accounts and tailor outreach with precision to accelerate deal velocity.

Features

  • Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
  • Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
  • 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their three paid tiers:

  • Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
  • Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
  • Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, we were able to find 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ The solution does not currently identify individuals on your website, but rather accounts.

❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#5: ZoomInfo

Best for: Teams looking for unified contact and account enrichment with direct dials and verified emails.

Similar to: 6sense.

ZoomInfo’s sales platform aggregates 1st-, 2nd-, and 3rd-party intent signals from across the web, pairing them with its B2B contact database.

The platform’s strength is operationalizing data: enrichment, intent, and outreach tools live in the same platform, making it a viable alternative to Madkudu for companies looking for an all-in-one solution.

Features

  • An AI-powered assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
  • Filter prospects based on various criteria, such as industry, company size, location, and job role. 
  • Tracks buying behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its pricing structure, you’ll have to contact ZoomInfo’s team for a custom quote or check our ZoomInfo pricing guide.

Pros & Cons

✅ An extensive and up-to-date B2B contact database, which can be quite strong in the US.

✅ Intuitive interface, despite having numerous features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some teams have been looking for ZoomInfo alternatives.

❌ The platform can get really expensive for the full suite.

#6: Apollo

Best for: GTM teams that want an end-to-end prospecting and engagement platform with embedded AI.

Similar to: Seamless AI.

Apollo combines its contact database with an AI outbound engine (sequences, automation, and research assistants) so you can both find prospects and run multichannel campaigns from one platform. 

The tool is designed to be an all-in-one prospecting and engagement stack with embedded AI helpers, making it an interesting alternative to Madkudu.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • AI-driven outbound engine that helps you automate research, personalize sequences, and optimize outreach cadence for higher reply rates.
  • Real-time AI lead scoring that helps you prioritize high-value leads, so you can focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Steep learning curve for beginners.

#7: Salespanel

Best for: Sales teams looking for an affordable, data-driven way to qualify leads and personalize engagement without technical complexity.

Similar to: Warmly.

Salespanel is a buyer intent software that tracks website visitors in real-time, identifies companies and leads, and scores them based on behavioral data to surface accounts most likely to buy. 

The tool integrates this intent data with CRM and marketing automation tools to help you align outreach with actual buyer activity.

Features

  • Real-time lead scoring and qualification that leverage first-party intent data and your ICP attributes to score every lead identified on your website.
  • Comprehensive buyer intent data, which helps you collect and use first-party buyer intent data with minimal configuration.
  • Detailed analytics dashboards to visualize lead generation metrics and be able to detect bottlenecks, improve attribution, and understand what yields the best results.

Pricing

Salespanel offers three plans, two of which have the same starting price:

  • Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
  • Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
  • Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface, covering the weaknesses of Madkudu.

✅ Deep tracking functionality that prepares you for a cookie-less world.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual billing only with no free plan.

#8: Bombora

Best for: Enterprises that want intent data to prioritize enterprise accounts most likely to convert.

Similar to: UpLead.

Bombora provides deep B2B intent signals by monitoring web activity across a vast data co-op, helping sales teams know which accounts are “in market.”

The tool is a viable alternative to Madkudu, as it helps you focus outreach on buyers already researching relevant topics to help you shorten sales cycles and increase win rates.

Features

  • Detect which accounts are “surging” in interest around your solution based on content consumption patterns across the web.
  • Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
  • You’ll be able to push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

💡 Warmly integrates with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ The tool tracks a wide range of intent topics and has high accuracy rates.

✅ You can push intent data directly into your CRM, MAP, or ABM platform

❌ Some customers are not happy with its analytics reports.

❌ Can be expensive for SMEs.

#9: Clay

Best for: Sales teams looking to build fully custom, ICP-powered scoring workflows using clean, enriched data from multiple sources.

Similar to: Keyplay, Wiza.

Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What stood out to me about Clay in comparison to Madkudu is that sales teams can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment, which lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
  • AI web scraper Claygent, which runs prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo.
  • Explorer: $349/mo.
  • Pro: $800/mo.
  • Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Intuitive lead list builder.

❌ There’s a reported learning curve.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#10: Keyplay

Best for: Enterprises with a well-defined ICP and a need for highly targeted, dynamic segmentation.

Similar to: Clearbit, LeadMagic.

Keyplay offers a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

The tool is a viable alternative to Madkudu if you’re looking to track a wide range of intent signals.

Features

  • An AI Lookalike functionality that helps you find accounts that match your best-performing customers and deals.
  • You can build custom lead scoring systems without coding.
  • Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable when compared to some other options on the market. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best Madkudu alternatives for teams looking to build lead lists, score them, and engage them.

Tools like Warmly and Clay go beyond lead scoring and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Our tool then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If you’re serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best Persana AI Alternatives & Competitors [2026]

10 Best Persana AI Alternatives & Competitors [2026]

Time to read

Chris Miller

Persana AI has gained popularity with its AI-powered prospect enrichment and SDR automation on the market. That’s why I decided to give it a try.

It promises affordable pricing, a generous freemium, and pretty much the same functionality that you can expect from a tool like Clay.

However, some users have not been satisfied with its unpredictable feature removals, steep learning curve that eats up their credits, and the fact that it’s still missing some key features.

In this article, I’ll go over the 10 best Persana AI alternatives on the market in 2026, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

  • The main reason why some sales teams have been looking to make the switch from Persana AI has been because of its unpredictable feature removals, its steep learning curve that can eat up credits, and its lack of orchestration on when and why outreach should run based on signal context.
  • Warmly offers the best alternative to Persana AI with its signal-based revenue orchestration, real-time intent tracking, and AI SDR automation capabilities that let you identify, prioritize, and engage in-market buyers automatically.
  • Tools like Clay and Apollo are ideal for teams focused on automating lead list building, enrichment, and outbound personalization at scale.
  • On the other hand, platforms like MadKudu and Common Room help you predict and prioritize leads based on intent and behavioral data.

Why have some sales teams been looking to switch from Persana AI?

When I first tried Persana AI, I was genuinely impressed by how fast it could enrich leads, automate outreach, and act like an SDR that never sleeps.

It felt like magic compared to manual prospecting: tables filled themselves, and sequences ran automatically.

However, from the start itself, as well as after using it for some time, a few issues became apparent to me.

Here are some of the issues I noticed about the tool, as well as other verified users have noted about the platform: 👇

#1: Unpredictable feature removals

According to users of the platform, Persana AI would occasionally remove features from lower-tier plans without much notice.

‘’I don't like their unpredictable product updates when they remove features that were included in lower pricing plans. I understand that they are trying to find their product market fit + pricing, but this is annoying.’’ – G2 Review.

I was thinking that this is a one-time thing. However, another user mentioned that in some product changes, there were features wiped out of the platform completely.

‘’Also, sometimes the product changes, and the team doesn't communicate it cleanly, so tables stop working or features are disabled, which is a bit problematic.’’ G2 Review.

#2: Steep learning curve, in which you might use up your credits

Next up, some users have not been happy with the platform’s initial learning curve, as some users mention that they have to be intentional about table setup, column selection, and enrichment workflows.

What has happened for some is that they’ve been using up their credits while trying to learn how to use the tool.

‘’I believe the learning curve for these types of tools can be steep, but after a few weeks and with access to a very responsive support team, you can definitely get there. One nuance about Persana is that you need to be intentional on table, column, and enrichment setup, as there are a number of things that cannot be changed once you lock them in or reference them elsewhere. This is mostly about good process, but as you get up the curve, you will likely find yourself re-creating certain tables or enrichments and burning some credits because of this.’’ G2 Review.

#3: Current lack of a centralized signal orchestration engine

Last but not least, something I noticed about the tool is that it can collect and enrich contact data, but it doesn’t include a centralized intent scoring or signal orchestration engine.

The platform cannot (yet):

  • Aggregate and weigh multiple buying signals into a single “readiness” or “intent” score.
  • Dynamically trigger outreach based on behavioral or temporal thresholds (e.g., “send sequence when company raises Series B + viewed demo page + title = VP Sales”).
  • Visualize signal data in a unified dashboard to help SDRs prioritize accounts.

Instead, I saw that Persana operates more as a data enrichment and AI-SDR execution tool.

It’s powerful for automating outbound tasks, but lacks the “brain” that orchestrates when and why outreach should happen based on signal context.

➡️ Put simply, Persana dominates the “who and how” (identifying and automating outreach) but not the “when and why”, which is the timing and prioritization layer that I believe drives the highest ROI in modern revenue orchestration systems.

What are the best Persana AI alternatives on the market in 2026?

The best alternatives to Persana AI are Warmly, with its signal-based revenue orchestration platform, Clay, and Apollo.

Here’s a breakdown of the 10 tools that we shortlisted:

ToolUse CasePricing
WarmlyUses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents.Starts at $10,000/year (AI Data Agent); $16,000/year (AI Outbound Agent); $22,000/year (AI Inbound Agent).
ClayAutomates lead list building, CRM enrichment, and custom scoring using data from 75+ enrichment sources and AI web scraping.Free plan; Paid plans from $149/month (Starter), $349/month (Explorer), $800/month (Pro), Enterprise: Custom.
Apollo.ioCombines a massive B2B database with built-in sequencing, lead scoring, and CRM sync to move directly from list building to outreach.Free plan; $59/user/mo (Basic), $99/user/mo (Professional), $149/user/mo (Organization).
MadKuduPredicts which inbound or trial leads will convert using AI-powered fit and intent models based on historical conversion data.Custom pricing.
LeadGeniusCreates custom, human-verified datasets tailored to your ICP through AI + human research for precision prospecting.Custom pricing.
KeyplayIdentifies and segments ICP-fit accounts dynamically using AI lookalike modelling and custom lead scoring.Free plan available; Growth: $12,000/year, Scale: Custom pricing.
ForwrdUses predictive AI analytics for dynamic lead scoring, sales forecasting, and churn prediction.Custom pricing.
Seamless AIProvides real-time, verified B2B contact data with AI-powered enrichment and a Chrome extension for fast prospecting.Free plan (50 credits); Paid tiers Pro and Enterprise (custom pricing).
Common RoomTracks cross-channel intent signals and builds automated workflows triggered by buying behavior for GTM teams.Free plan; Starter: $625/mo, Team: $1,250/mo, Enterprise: Custom.
FullContactBuilds rich contact profiles and identifies anonymous leads while maintaining data privacy compliance.Custom pricing.

#1: Warmly

Warmly offers the best Persana AI alternative with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time.

Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to Persana AI in 2026.

Warmly is a signal-based revenue orchestration platform that lets you:

  • Identify website visitors (~60% of companies and ~15% of contacts).
  • Reveal which website visitors are most likely to convert right now.
  • Gain insights into leads, allowing your SDRs to tailor their strategies accordingly.
  • Automate essential sales processes on top of buying intent signals.

Let’s look at some capabilities that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors

Unlike Persana AI, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

  1. Contact data (email address, phone number, social media profiles, etc.).
  2. Firmographics (company location, size, funding, etc.).
  3. Demographics (individual names, job positions, etc.).
  4. Technographics (tools and software a company uses).

But our solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

  1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
  2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
  3. 3rd-party signals like competitor research or intent keywords being searched.

Our visitor identification tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

  • Higher data quantity: Multiple sources expand match rates.
  • Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new prospects that look just like your best customers

Most platforms give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

Warmly goes much deeper.

With our AI-powered ICP identification capabilities, our tool analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lists into automated outreach with AI SDRs

Once you’ve built your list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

  1. Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
  2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. Your team can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Live lead engagement with Warm Calls

Warmly offers another trick up its sleeve for enterprises that want to make the most of the traction gained by the intent insights the platform uncovers.

Our AI sales solution for sales reps lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

You can try it out here:


Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly has a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

  • Job title, function, or department.
  • Seniority level and decision-making role.
  • Company size, revenue, industry, or location.
  • Tech stack and hiring signals.
  • And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate, but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

  • HubSpot CRM.
  • OpenAI.
  • Slack.
  • Apollo.
  • Outreach.
  • Demandbase.
  • RB2B.
  • Clearbit.
  • People Data Labs.
  • And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from Persana AI?

While Persana focuses on identifying and enriching contacts for outbound campaigns, Warmly takes a more intelligent, signal-driven approach to prospecting.

Instead of simply building static lists, Warmly captures real-time intent signals: tracking who’s visiting your site, engaging with your content, or showing buying behavior elsewhere online.

This means you’re not just getting contacts; you’re getting a prioritized pipeline of prospects who are actively in-market.

Persana handles who to reach and how to reach them, but Warmly goes further: it enriches each lead with detailed firmographics, behavioral insights, and intent data, then activates outreach through AI-powered SDRs, automated sequences, and live routing.

Here’s a breakdown of the tool’s functionality:

CategoryPersanaWarmly
Core FunctionalityAI-powered SDR platform focused on outbound prospecting.Revenue orchestration platform designed to identify and engage high-intent website visitors in real-time.
Data Enrichment and Intent SignalsCollects and enriches contact data from multiple sources (emails, phone numbers, job titles, firmographics).Captures first-party intent (site visits, time spent), second-party signals (job changes, funding rounds), and third-party intent (competitor activity).
Automation and OutreachAutomates outbound sequences via AI SDRs. Supports multichannel outreach (email, LinkedIn).Advanced automation including AI SDRs, live engagement via "Warm Calls," automated alerts, and workflow triggers based on real-time intent.
Best forTeams focusing on outbound prospecting at scale. Great for identifying who to reach and automating initial outreach.Teams looking to capture and engage high-intent leads. Ideal for real-time intent tracking, prioritization, and converting prospects showing active buying signals.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: Frwrd.

Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

With Clay, you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

  • Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
  • AI web scraper Claygent runs basic prospect research for you anywhere on the web.
  • Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Similar to Persana, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

  • Starter: $149/mo for 2,000 credits.
  • Explorer: $349/mo for 10,000 credits.
  • Pro: $800/mo for 50,000 credits.
  • Enterprise: Custom pricing for a custom amount of credits.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ The platform can be difficult to master, which is why some people have been looking for Clay alternatives.

❌ The costs can easily sneak up on you.

#3: Apollo

Best for: Teams looking to build their best lead list and then automate and personalize outbound at scale.

Similar to: Seamless AI.

Apollo offers an AI-powered sales platform that combines a vast B2B database with advanced automation tools.

The tool is a viable alternative to Persana, as it enables teams to identify ideal prospects, personalize outreach, and manage the sales pipeline efficiently.

Features

Apollo.io, a full-stack sales tech platform, bags $100M at a $1.6B  valuation | Medial
  • Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
  • The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates. 
  • With real-time AI lead scoring, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing AI sales tools that you might already be using.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ The platform can be complex to use, potentially requiring a significant learning curve, similar to Persana.

#4: MadKudu

Best for: Creating multiple scoring models tailored to different markets and ICPs.

Similar to: Keyplay.

MadKudu is a lead prospecting solution that focuses on predictive lead scoring tailored to high-volume inbound funnels. 

The platform uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments.

Features

  • MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
  • Fit and intent model segmentation, where leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
  • Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t currently publish prices for its product. 

You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Leads are categorized by both fit and intent.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ Steep learning curve to learn how to best use the solution.

❌ There’s a higher price tag reported than other alternatives on the market.

#5: LeadGenius

Best for: GTM teams looking for custom, human-verified datasets tailored to your ICP.

Similar to: Common Room.

LeadGenius uses a combination of machine learning and a global network of researchers to find precise contact and account data.

The platform offers three different solutions:

  • Custom Lead Generation.
  • Lead Enrichment.
  • Managed Email Outreach.

Its easy navigation, useful leads filters, and data verification make LeadGenius a top Persana AI alternative if you can afford it.

Features

  • Curates custom data sets using humans and AI to uncover the “ideal” prospect.
  • Expert assistance helps you define what attributes your customers should have to narrow lists down during the outreach process.
  • Real-time account signals like new product launches, funding news, and hiring trends.

Pricing

The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.

Pros & Cons

✅ Combination of AI and human verification to ensure data integrity.

✅ Great for custom prospecting work.

✅ Helpful for sales teams who don’t have the time to prospect.

❌ Customers report an inability to keep the data accurate over time.

❌ Search and filtering options aren’t close to other platforms on this list.

#6: Keyplay

Best for: Companies with a well-defined ICP and a need for highly targeted, dynamic segmentation.

Similar to: Clearbit.

Keyplay offers a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

The platform is a viable alternative to Persana AI if you want to track a wide range of intent signals.

Features

  • AI Lookalike helps you find accounts that match your best-performing customers and deals.
  • Options for building custom lead scoring systems without using code.
  • Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

  • Growth: $12,000/year.
  • Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly interface.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans, unlike other tools in this list.

#7: Forwrd

Best for: Highly accurate lead scoring based on AI-powered predictive analytics.

Similar to: Keyplay, Wiza.

Forwrd offers an AI-powered predictive analytics platform that analyzes all relevant data to deliver accurate, comprehensive, and explainable predictions.

Its advanced AI model makes a good alternative to Persana AI, as it can be used for much more than just automating lead scoring, including sales forecasting, churn prediction, upsell predictions, etc.

Features

  • No-code predictive AI scoring means you can create custom scoring systems without any technical expertise, using only natural language.
  • Dynamic lead scoring automatically adjusts the scoring system based on relevant changes (e.g., product features, marketing assets, market conditions).
  • AI models suggest the optimal value of each factor you put in as relevant to the overall score, enabling you to get more precise and accurate lead scoring than when done manually.

Pricing

Forwrd has three pricing plans:

  • Growth, which gives you access to unlimited seats, unlimited correlation analysis, and up to 40,000 monthly predictions.
  • Pro, which adds 2 standard integrations, up to 100,000 monthly predictions, and onboarding.
  • Enterprise, which adds bi-directional sync, SSO, and dedicated CSM.

However, the tool doesn’t reveal prices for any of the tiers. You’ll have to contact Forwrd’s sales for more details.

Pros & Cons

✅ Intuitive interface.

✅ Versatile use cases for sales teams.

✅ No-code predictive AI scoring.

❌ Pricing is not transparent, unlike Persana AI.

❌ Requires clean, high-quality data to provide adequate outputs, which can be an issue for smaller businesses.

#8: Seamless AI

Best for: Teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.

Similar to: Koala.

Seamless AI is a sales prospecting platform that leverages AI to provide real-time access to verified B2B contact information.

The platform ensures that customers have the most current data by continuously uploading its database, helping sales teams connect with decision-makers more effectively.

Features

  • Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
  • AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
  • Total AI confidence scoring, which assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

  • Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
  • Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent, when compared to alternatives, accordiong to user reviews.

#9: Common Room

Best for: GTM teams looking to track custom buying signals across multiple sources.

Similar to: Warmly, LeadMagic.

Common Room tracks various intent signals to help you detect qualified leads.

In addition to its out-of-the-box signals, the platform also lets you set up custom signals tailored to your target market, ICP, and business goals.

Its customization options and the fact that it detects a broader scope of intent signals make it a strong Persana AI alternative.

Features

  • AI-powered lead scoring helps you prioritize the hottest accounts.
  • Lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to Hubspot).
  • AI-driven engine, which captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.

Pricing

Common Room has a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.

More advanced users can pick one of Common Room’s three paid plans:

  • Starter: $625/mo, 2 users, up to 35k contacts.
  • Team: $1,250/mo, 3 users, up to 100k contacts.
  • Enterprise: Custom price, 10 users, up to 200k contacts with options for purchasing more.

The platform offers a 14-day free trial for its Team plan. All plans are annual.

Pros & Cons

✅ Options for setting up automated workflows.

✅ Tracks intent signals across the web and lets you set up custom signals.

✅ You’ll be able to set up automated workflows triggered by specific signals.

❌ Annual billing only.

❌ Limited customization options when compared to other tools on the market.

#10: FullContact

Best for: Building rich individual profiles by aggregating data across social channels, emails, company info, and demographics.

Similar to: MadKudu.

FullContact is a platform offering business insights with a specific focus on data and privacy. 

The tool helps you identify leads on your website while adhering to customer privacy regulations.

Features

  • Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
  • Unify and enrich incomplete lead data by mapping identifies across your systems of record. 
  • Make sure that there is no fraud in ID verification by using the Verify feature.

Pricing

FullContact does not disclose its pricing through its website. 

To access their pricing structure, you’ll have to get in contact with FullContact’s sales team.

Pros & Cons

✅ Friendly, supportive, and helpful support.

✅ Easy to use and understand, unlike Persana AI.

✅ Low levels of maintenance required.

❌ Price plan is not transparent. 

❌ Its many verification steps can mean outdated data.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best Persana AI alternatives for sales reps looking to build lead lists, score them, and engage them.

Tools like Warmly and Clay go beyond enrichment and automation: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Our platform then uses Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

  • The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
  • A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
  • Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
  • Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
  • A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
  • Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

10 Best LeadMagic Alternatives for List Building [2026]

10 Best LeadMagic Alternatives for List Building [2026]

Time to read

Alan Zhao

You’re in the right place.

LeadMagic has carved out a niche as a lightweight tool for identifying anonymous website traffic and turning it into contact lists.

But in today’s high-stakes outbound landscape, list building needs more than just company-level data and reverse-IP lookups.

To help you find the best LeadMagic alternative, I’ve tested dozens of list building tools built for modern sales and marketing teams, focusing on tools that do more than just spit out names and emails. 

The best ones now combine real-time intent, deep enrichment, and automation to help you not only find the right leads, but act on them instantly.

So whether you’re scaling outbound, warming up inbound, or just tired of half-baked data that goes nowhere, this guide is for you.

Below, you’ll find the 10 best LeadMagic alternatives for smarter list building in 2026, complete with use cases, pricing, and real-world pros and cons.

Let’s get into it.

TL;DR

  • Warmly offers the best alternative to LeadMagic in 2026, transforming anonymous traffic into signal-driven pipeline with person-level de-anonymization, real-time intent tracking, and autonomous AI SDRs.
  • ZoomInfo, Apollo, and Cognism are strong choices for teams that need scale - whether it’s enterprise-grade data, all-in-one prospecting + outreach, or GDPR-compliant global coverage with verified mobiles.
  • Lightweight tools like Lusha, Hunter.io, Snov.io, UpLead, AeroLeads, and Lead Forensics give smaller teams affordable ways to find verified contacts, enrich lists, or identify engaged accounts.

Why look for LeadMagic alternatives for list building?

LeadMagic offers a compelling value proposition - turn anonymous website traffic into leads, enrich and validate prospect data, and buy only what you need via credits. 

But when you push it hard, especially for scale, you’ll likely run into several limitations and trade‑offs worth knowing. 

Below are the main reasons you might want to explore alternatives:

1. Limited depth in person‑level intent and behavior

LeadMagic’s core strength lies in visitor identification (company level) and data enrichment (emails, phones, firmographic/job data). 

But if you're looking to get real-time behavior signals (who’s researching, what they’re doing, content paths, scoring), LeadMagic often doesn’t provide the level of signal granularity needed to prioritize outreach intelligently.

In a fast-moving outbound environment, that means you may end up chasing leads that look good on paper, but aren’t actively buying.

2. Focused on static enrichments

LeadMagic is great when you upload a list or spreadsheet and have it enriched, validated, and cleaned. 

But it doesn't always do much beyond that.

For example, it won’t automatically surface new leads or trigger sequences when prospects “turn hot.” 

You might still need to layer on extra tools for triggers, scoring, or new prospect discovery.

3. Credit‑based model can lead to hidden costs

LeadMagic operates on a credit model: you only pay for valid emails, mobile numbers, and enrichments you consume. 

While that sounds fair, in practice it can become unpredictable. 

If you run many bulk jobs or have complex enrichment needs, credit usage can spike unexpectedly, especially when contacts are missing or ambiguous.

What are the 10 best LeadMagic alternatives for list building in 2026?

If you’re ready to move beyond LeadMagic’s limitations, here are 10 tools that bring more signal, more automation, or deeper reach to your list building game. 

Each option below offers something LeadMagic struggles with - whether that’s real‑time intent, enriched contact coverage, or built-in outreach features.

ToolUse CasePrice
WarmlyUses person-level intent to de-anonymize visitors, enrich leads, and trigger outbound sequences automatically.Starts at $10,000/year (AI Data Agent); $16,000/year (AI Outbound Agent); $22,000/year (AI Inbound Agent).
ZoomInfoOffers deep firmographic and technographic data, intent tracking, and enterprise-grade list building.Custom pricing only; 12-month contracts; segmented packages for Sales, Marketing, and Talent.
Apollo.ioCombines a massive B2B database with built-in outreach sequencing, contact enrichment, and lead scoring.Free plan available; Paid plans: Basic $59/user/mo, Professional $99/user/mo, Organization $149/user/mo.
CognismSpecializes in GDPR-compliant global contact data enriched with mobile numbers and intent signals.Custom pricing; two tiers (Platinum, Diamond); platform fee + subscription.
LushaLightweight but effective: a fast contact finder (email + phone) via browser extension and API.Free plan (40 credits); Paid plans: Pro from $29.90/mo, Premium from $69.90/mo, Scale custom/
Hunter.ioDomain-centric email search + verification with bulk enrichment and list management features.Free plan (50 credits); Paid plans: Starter €49/mo, Growth €149/mo, Scale €299/mo, Enterprise custom.
KeyplayAI-powered ICP-modelling and account scoring to discover, prioritize, and enrich high-fit accounts.Test Drive $0/year; ICP Modeling $18K/year; Full-Service ICP Custom pricing.
UpLeadReal-time verified B2B leads with high data accuracy and quality checks built in.Free trial (5 credits); Paid plans: Essentials $99/user/mo (170 credits), Plus $199/user/mo (400 credits), Professional custom.
AeroLeadsChrome extension + lead database combo that surfaces contact info while browsing LinkedIn or sites.Take Off $49/mo (1 user, 2,000 credits), Climb $149/mo (5 users, 8,000 credits), Cruise $499/mo (20,000 credits), Custom available.
Lead ForensicsFocused on identifying anonymous website visitors and converting them into actionable contacts.Custom pricing; traffic-based; two plans: Essential (SMBs) & Automate (enterprise); 7-day free trial.

#1 Warmly

Warmly offers the best alternative to LeadMagic on the market with its person-level intent that lets you de-anonymize your website visitors, enrich leads, and orchestrate personalized outreach campaigns.

But it's not just a list‑building tool.

It’s an AI‑powered revenue orchestration platform that turns anonymous traffic into signal‑driven pipelines. 

Instead of just handing you a CSV of names and emails, Warmly uses person‑level intent signals to identify, enrich, and prioritize your best prospects in real time, then triggers automated, personalized outreach so you can move from “list” to “live opportunity” instantly.

Here are some of the features that come in especially handy when it comes to targeted list building.

Feature #1: Real-time visitor reveal & intent scoring

Most tools hand you static contact lists. Warmly gives you a living, breathing pipeline.

Namely, the moment someone hits your website, Warmly de‑anonymizes them at the person level - not just the company, but the actual person behind it - enriching each visitor with verified contact details (name, title, email, LinkedIn profile, phone, firmographics).

But it doesn’t stop there. 

Warmly continuously tracks several types of intent signals to show you which visitors are actually in‑market right now, so you can prioritize outreach when the timing is perfect.

These include the following:

  1. 1st‑party: Pricing page views, product usage, CRM activity, form fills.
  2. 2nd‑party: Real‑time LinkedIn engagement from your ICP, including posts about your industry or competitors, mentions of your company, likes/comments/shares on pain‑point content, etc. 

3. 3rd‑party: Competitor research, intent keyword searches, relevant industry buzzwords.

Then, every high‑intent visitor is instantly scored, ranked, and pushed to your reps via Slack, so no one slips through the cracks. 

As a result, you get a constantly refreshed, prioritized list of real buyers, instead of just names and emails sitting in a CSV.

Feature #2: Build laser-targeted lists with Warmly’s 200M+ contact database

Coldly is Warmly’s built-in B2B prospecting engine, and it’s built for speed, scale, and precision.

Unlike generic data providers, Coldly combines a continuously refreshed contact + account database (200M+ records) with powerful filters and daily validation, so you can build accurate, high-converting prospect lists in seconds.

You can filter by over 25 attributes, including:

  • Job function, seniority, and title.
  • Industry, company size, revenue, location.
  • Tech stack, funding, and hiring signals.
  • LinkedIn presence, mobile availability, and more.

Each lead comes pre-verified with email, mobile, and LinkedIn profile, so your team can go from search → sequence without chasing down missing data.

And because Coldly updates every 2-4 weeks (with daily validation on top), your SDRs won’t waste time scrubbing lists, chasing bounced emails, or guessing who's still at the company.

Coldly also offers automatic CRM enrichment, multi-threading support to map entire buying committees, and a browser extension so reps can grab contact info straight from LinkedIn or company websites - no spreadsheet exports needed.

Feature #3: AI-powered ICP identification

Forget guesswork and static firmographic filters - Warmly uses AI to reverse-engineer your best-fit customer profile based on real data, not hunches.

Instead of just asking you to choose industry + headcount + title, Warmly analyzes your actual customers and closed-won deals to uncover what really defines your ideal buyer. 

That includes:

  • Tech stack similarities.
  • Growth signals and hiring trends.
  • Buying committee structure.
  • Engagement patterns across campaigns.
  • Social activity, job changes, deal timelines, etc.

Once it identifies your ICP, Warmly automatically scans its 200M+ contact database to surface lookalike accounts and prospects, that is, the ones most likely to convert based on what’s worked for you before.

This means no more wasting time on broad lists or chasing bad fits, as you get a custom-built, high-conversion prospect list on autopilot, trained on your actual success patterns.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Things Change, Warmly Always Stays up to Date


Here's how it works:


The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

  • AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
  • Buying committee identification using insights from past closed-won deals.

Score Your TAM and Find the Perfect Buying Committee
  • Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
  • Automatic list updates as new intent signals or engagement changes occur.
  • Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #5: AI SDRs that turn lists into live conversations

While many platforms stop at building your list, Warmly goes further by automating outreach, personalization, and follow-up with AI-powered SDR agents that act the moment intent is detected.

Warmly’s AI SDR takes your hottest prospects (based on fit + behavior) and automatically:

  • Adds them to personalized, multi-channel sequences (email + LinkedIn + smart website chat).
  • Customizes messaging using real-time context and signal data.
  • Avoids duplicate outreach or conflicting cadences.
  • Multithreads outreach across multiple stakeholders at the same account.
  • Hands off hot replies to your team, with full context.

This way, you get fully autonomous prospecting that runs 24/7 behind the scenes, warming up buyers while your team focuses on closing deals.

Warmly’s integrations

Warmly plugs into your entire GTM stack so you can identify, engage, and convert prospects without switching tools or breaking your workflows.

It integrates seamlessly with a wide range of different tools, including:

  • CRMs (e.g., Salesforce, HubSpot, Pipedrive, and more).
  • Sales platforms, such as Apollo, Outreach, Salesloft, Instantly, etc.
  • Marketing automation solutions like Marketo, Eloqua, Pardot, ActiveCampaign, etc
  • Slack & Microsoft Teams for real-time alerts.
  • And others.

Moreover, Warmly provides you with discounted access to 25+ best-in-class sales and marketing platforms, making it easier (and more cost-effective) to build a tightly integrated, high-performing stack.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

  • AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
  • AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
  • AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
  • Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $1,200/mo.

How is Warmly different from LeadMagic?

While LeadMagic focuses on reverse IP lookups and credit-based enrichment, Warmly takes list building several steps further by combining real-time de-anonymization, multi-source intent signals, and AI-powered orchestration.

Here are some of their key differences at a glance:

CategoryLeadMagicWarmly
Depth of signalsIdentifies companies visiting your site.Reveals the actual people behind visits and tracks 1st, 2nd, and 3rd-party intent (LinkedIn engagement, competitor research, pricing page views).
List qualityEnriches and validates the lists you uploadUses Coldly’s 200M+ database + AI ICP modelling to surface net-new, high-fit leads
AutomationStops at enrichmentAI SDRs + Orchestrator instantly activate hot leads with personalized, multi-channel outreach

In short, LeadMagic helps you build and validate basic lead lists. 

Warmly helps you turn anonymous visitors into live conversations and scale pipeline without scaling headcount.

Pros & Cons

✅ Identifies both companies and individuals visiting your website in real time.

✅ Coldly prospecting database with 200M+ refreshed contacts and advanced filters.

✅ Tracks 1st, 2nd, and 3rd-party intent signals to help qualify and prioritize faster.

AI SDRs and Orchestrator automate outbound prospecting, sequencing, and follow-up across email + LinkedIn.

✅ AI-powered ICP modeling finds high-fit lookalike prospects based on your actual customer data.

❌ Modular pricing.

#2 ZoomInfo

Best for: Enterprise sales & marketing teams that need the deepest data, intent insights, and account-level orchestration.

Similar to: Clearbit, Apollo

ZoomInfo is a full-stack go-to-market intelligence platform built for scale. 

It layers a vast contact & company database over intent signals, org charts, enrichment, and sales engagement tools, so you can both discover and activate accounts without stitching together multiple products.

Features

  • Comprehensive database & intent network: ZoomInfo lets you query millions of contacts and accounts, enriched with technographics, revenue, org structure, and third-party intent signals to spot buyers before they engage.
  • Sales automation: ZoomInfo includes sequencers, email automation, dialing tools, workflow triggering, and integration with marketing/sales stacks to act on leads directly from the platform.
  • Copilot: ZoomInfo’s Copilot adds an AI layer to the tool, helping automate research, refresh and enrich data in real time, suggest next moves, and more.

Pricing

ZoomInfo doesn’t publish its rates openly, and every contract is customized based on team size, data volume, and the add-on modules you choose. 

Packages are segmented for Sales, Marketing, and Talent teams, with each tier bundling different features and integrations. 

All plans are sold on annual contracts, and pricing is only available through direct negotiation with their sales team. 

For benchmarks, you can contact its team directly or check out our in-depth ZoomInfo pricing guide

Pros & Cons

✅ Enormous database coverage gives strong reach into enterprise-level accounts. 

✅ Intent and behavioral signals help you engage accounts before they’re fully in-market. 

✅ Deep account & hierarchical insights (org charts, relationships) are excellent for account-based strategies.

❌ Enterprise-grade pricing, making it prohibitive for smaller teams.

❌ Its database focuses on the US market - other areas are lacking.

#3 Apollo

Best for: Sales teams that want a unified platform combining prospecting, enrichment, and outbound outreach (email + calls + task automation) under one roof.

Similar to: SalesLoft, Outreach, ZoomInfo

Apollo has become one of the most widely used sales platforms because it brings prospecting, data enrichment, and outreach into a single workflow. 

Instead of having to stitch together a database tool, an email finder, and a sequencing platform, Apollo gives reps everything in one place, helping teams go from searching for leads to booking meetings without leaving the app.

Features

  • Database & enrichment: Apollo gives you access to a living database of over 210 million+ contacts and filters across 65+ attributes to help you find hyper-targeted prospects. 
  • Lead scoring: Beyond static firmographics, Apollo tracks buying signals like opens, clicks, and account activity, helping reps focus on prospects most likely to engage.
  • Multichannel engagement: Build and run cadences across email, phone, and tasks directly inside Apollo, with AI tools for personalization, inbox health monitoring, and A/B testing to refine results.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

  1. Basic: $59 per user per month.
  2. Professional: $99 per user per month.
  3. Organization: $149 per user per month.

Pros & Cons

✅ Large built-in contact database with strong filter options.

✅ Seamless CRM and sales tool integrations reduce friction in workflows.

AI-driven lead scoring and sequence personalization help boost engagement.

❌ Credit-based usage can lead to surprise overage costs if your footprint grows.

❌ Some users report that certain contacts or phone numbers are outdated or missing, especially in geographies outside the US and EU.

#4 Cognism

Best for: GTM teams selling globally (especially EMEA) that need compliance-first, phone-verified contact data and intent signals.

Similar to: ZoomInfo, 6sense, Clearbit

Cognism positions itself as a high-fidelity sales intelligence tool with an emphasis on compliance, mobile-forward contact data, and global reach. 

It’s built to support outbound and ABM efforts with enriched contacts, behavioral signals, and on-demand data services.

Features

  • Phone-verified mobile contacts: Cognism provides a tier of “Diamond Data” contacts that undergo extra verification, giving you higher confidence in direct-dial mobile numbers. 
  • AI search & natural language prospecting: You can write queries in plain language (e.g. “VPs in fintech using AWS”) and let Cognism filter and assemble lists automatically, speeding up list building. 
  • Browser extension: Chrome extension to grab contact details as you navigate LinkedIn or websites. 

Pricing

Cognism doesn’t publish fixed pricing plans, since its costs vary depending on the customer’s specific needs. 

Packages are tailored, but they generally fall into two main tiers: Platinum and Diamond, with Diamond delivering more precise data through additional verification steps. 

On top of the data subscription, there’s also a platform fee that covers essentials like onboarding, support, and system setup. 

To get an exact quote, you’ll have to contact Cognism’s sales team.

Pros & Cons

✅ High data fidelity and mobile-verification for contact numbers (especially under Diamond Data).

✅ Strong compliance posture (GDPR / CCPA) makes it safer for cross-border outreach.

✅ Automatic CRM record enrichment and a convenient Chrome extension improve workflow.

❌ Opaque pricing and hidden upsells make budgeting tricky.

❌ Interface can feel feature-dense and complex, especially for new users.

#5 Lusha

Best for: Sales or recruiting teams that want a fast, no-friction way to get verified emails & phone numbers via browser extension and API integration.

Similar to: Hunter.io, Apollo (contact side), RocketReach

Lusha emphasizes simplicity and accessibility: you plug in, reveal contact info, and move on. 

It’s less about deep orchestration and more about fast, accurate contact discovery built to slip into your existing workflow.

Features

  • Browser extension: The Chrome extension lets you reveal contact data directly while browsing LinkedIn or company sites. 
  • Smart prospect stream: Lusha surfaces leads that match your ideal profile automatically via AI driven by signals, lookalikes, and enrichment logic, so you don’t always have to build lists manually. 
  • Bulk enrichment & list uploads: You can upload CSVs or lists with partial data and let Lusha fill in missing emails, phone numbers, and firmographic details. 

Pricing

Lusha has a free forever plan that includes 40 search credits, basic intent signals, AI recommendations, funding and technology filters, etc.

If you need more, you can subscribe to one of three paid plans whose price depends on the number of credits you need:

  1. Pro: Starts at $29.90 for 250 credits per month, includes everything in Free, plus 3 users, intent, technology, job change alerts, etc.
  2. Premium: Starts at $69.90 for 600 monthly credits, includes everything in Pro, plus 5 users, CSV enrichment, advanced analytics, etc.
  3. Scale: Custom pricing, includes a custom number of credits and users, and higher usage limits.

Note: Finding a phone number takes 5 credits, whereas finding an email address and exporting contacts takes one.

Pros & Cons

✅ Very simple and intuitive UI.

✅ Good data accuracy in many standard markets.

✅ Bulk enrichment helps you clean and complete existing lists.

❌ Credit costs add up quickly, especially for phone numbers (5× the cost of email).

❌ Data coverage gaps in niche industries or specific geographies.

#6 Hunter.io

Best for: Teams focused primarily on email outreach who need an efficient tool for discovering and verifying business emails.

Similar to: Snov.io, Skrapp, Apollo (for its email-finding side)

Hunter.io is one of the most widely known email discovery tools in B2B. 

It’s built around finding, verifying, and managing email addresses, especially when you already have a domain or name but need to bridge gaps in contact data.

Features

  • Email finder & domain search: Input a person’s name + company domain or just a domain, and Hunter returns possible email addresses associated. 
  • Email verifier & deliverability scoring: Validate emails to check whether they’re deliverable, risky, or invalid, helping you reduce bounce rates. 
  • List enrichment: Upload CSVs or lists and let Hunter fill in missing emails or validate in bulk. 

Pricing

Hunter.io offers flexible plans depending on how many credits, connected inboxes, and outreach campaigns you need:

  1. Free: Includes 50 credits/month, basic B2B database filters, 1 email account, up to 500 recipients per campaign.
  2. Starter: €49/month, includes 2,000 credits/month, auto-verification & lead enrichment, advanced B2B database filters, 3 email accounts, AI writing assistant, up to 2,500 recipients per campaign.
  3. Growth: €149/month, includes 10,000 credits/month, everything in Starter, 10 email accounts, up to 5,000 recipients per campaign.
  4. Scale: €299/month, includes 25,000 credits/month, everything in Growth, 20 email accounts, up to 15,000 recipients per campaign.
  5. Enterprise: Custom pricing, includes tailored credits, inbox connections, and campaign limits, auto-verification, enrichment, and advanced filters.

Pros & Cons

✅ Very intuitive interface - low entry barrier for new users.

✅ Strong email discovery combined with verification helps reduce bounce risk.

✅ Simple outreach tools included for smaller outreach efforts.

❌ Focused on email only - no phone discovery or deeper intent signals.

❌ Free plan is fairly limited for serious use.

#7 Keyplay

Best for: B2B SaaS teams that want to build trustworthy ICP models, score & prioritize accounts, and discover net-new high-fit accounts using AI.

Similar to: 6sense, Demandbase

Keyplay isn’t just another prospecting or enrichment tool - it’s built specifically for account selection, scoring, and ICP modelling. 

It layers AI lookalikes and custom signals on top of your CRM data to help you focus on accounts that are more likely to become your best customers. 

Features

  • AI-powered ICP lookalike discovery: Keyplay can replicate your best accounts by generating similarity scores, surfacing new accounts that align with your high-performing segments. 
  • Custom lead scoring: You can define your own scoring model using hundreds of signals (hiring velocity, tech stack, recruiting, content exposure, custom signals) with no coding required. 
  • Automated enrichment: Keyplay’s AI Agents fetch and enrich account data (news, technologies, behavioral cues) automatically, reducing manual research overhead. 

Pricing

Keyplay has a free forever plan, adequately named Test Drive, that’s great for teams curious to see how Keyplay’s AI lookalikes work in practice.

It includes account discovery, AI lookalike scoring, firmographics & profile signals, 25 account previews, and CSV export. However, there are no AI Agents, integrations, or backtesting.

When it comes to the paid options, there are two to choose from:

  1. ICP Modeling: $18,000/year, includes AI Agents for research & signals, continuous account scoring & enrichment, backtested ICP models, 750+ scoring signals, 1P data signals, Salesforce/HubSpot integration with 2-way sync, 75K tracked accounts, and onboarding/backtesting. Expandable with credits.
  2. Full-Service ICP: Custom pricing, includes everything in ICP Modeling plus multiple ICP models, enrichment API, custom CRM & credit volumes, dedicated CSM, analyst services, and expanded credits/services.

Pros & Cons

✅ Enables highly customized ICP modeling and account scoring that goes beyond surface filters.

✅ AI lookalike discovery helps you find new high-fit accounts without starting from scratch.

✅ Backtesting capability ensures your models evolve and remain grounded in real outcomes.

❌ Doesn’t provide contact data, so you’ll need another tool for data scraping and outreach.

❌ Limited filtering options.

#8 UpLead

Best for: Teams that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.

Similar to: ZoomInfo, Clearbit, Lusha

UpLead markets itself as a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.

This makes UpLead especially useful when you need fresh, usable leads without overpaying for enterprise stacks.

Features

  • Real-time verification: Every contact you download is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach. 
  • Advanced search with 50+ filters: You can filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP. 
  • Bi-directional CRM sync: UpLead supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so leads can be pushed/pulled as part of your existing workflows. 

Pricing

UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

  1. Essentials: $99 per user per month with 170 monthly credits.
  2. Plus: $199 per user per month with 400 monthly credits.
  3. Professional: Custom pricing.

Since the paid plans offer limited reveal/export credits, you’ll probably have to buy more. 

Pros & Cons

✅ Strong filtering options and technographic capabilities help you narrow down ICPs.

✅ Has a buyer intent layer that adds signal on which prospects might be in-market.

✅ Chrome extension + prospector tools make ad-hoc capture easy.

❌ Some features (intent, advanced filters) are locked behind higher-tier plans.

❌ Paid plans include very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.

#9 AeroLeads

Best for: Small to mid-size sales teams who want a lightweight, Chrome extension-based tool to capture contact info while browsing LinkedIn and other business sites.

Similar to: Hunter.io, Lusha, Seamless.AI

AeroLeads helps you build prospect lists by scraping public business profiles, enriching them on the fly, and exporting contacts to CRM or CSV. 

It’s not a full-blown orchestration tool, but it’s good for point-and-click data capture when you’re doing manual prospecting.

Features

  • LinkedIn & website prospecting: As you go over LinkedIn or company pages, AeroLeads’ browser extension lets you grab emails, phone numbers, and firmographic data with a click. 
  • Bulk prospect search & enrichment: Upload domains, company names, or partial lists, and then enrich them in bulk with email, phone, job title, company info, and more. 
  • Vast B2B contact database: AeroLeads holds data on millions of companies that can be searched through by using 60+ data points.

Pricing

AeroLeads has three core pricing plans:

  1. Take Off: $49/month, includes 1 user, 2,000 credits/month, and access to all core features (prospecting, exporting records, etc.).
  2. Climb: $149/month, includes 5 users, 8,000 credits/month, and access to all core features.
  3. Cruise: $299/month, includes unlimited users, 20,000 credits/month, and access to all core features.

Large-scale users can also get a custom plan tailored to their needs.

Pros & Cons

✅ Very intuitive and easy to use, especially for quick LinkedIn-based capture. 

✅ Ability to enrich in bulk and filter makes list cleaning easier. 

✅ AI-powered search makes targeted prospecting easier - all it takes is explaining who you need in plain English, and the platform delivers matching profiles.

❌ Lack of deep intent or behavioral signal features compared to more advanced tools.

❌ Credit-based pricing doesn’t scale well.

#10 Lead Forensics

Best for: Teams that want a specialized website visitor identification tool to convert anonymous traffic into sales-ready accounts.

Similar to: Leadfeeder, Albacross

Lead Forensics focuses on surfacing which companies are visiting your website (via IP matching) and transforming those visits into actionable signals you can hand off to sales or marketing. 

This makes it a solid choice for teams running strong ABM programs that want to know which target accounts are actively engaging with their site.

Features

  • Visitor identification: It uses its proprietary IP database to match anonymous website traffic to companies, giving you data like company name, location, number of employees, and sometimes contacts. 
  • Site activity tracking: It tracks pages visited, time spent, and referrers, letting you see what content prospects engage with, and how deep they go in your funnel. 
  • Real-time notifications: Set triggers to alert your team when a high-value company visits or matches certain criteria, so sales reps can act while interest is fresh. 

Pricing

Lead Forensics has two pricing plans:

  1. Essential: Built for small and medium-sized businesses, includes features like providing a list of business visitors enriched with B2B contact data, customizable dashboards for monitoring website visitor traffic, real-time alerts, etc.
  2. Automate: Designed for enterprise businesses, includes everything in Essential, plus fully customizable automated CRM workflows, key account behavior tracking, etc.

No prices are disclosed for either plan.

In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.

If you want to try Lead Forensics before committing, there’s a 7-day free trial.

For a more detailed breakdown of Lead Forensics’ value for money, take a look at our in-depth pricing guide.

Pros & Cons

✅ Unlimited users on both plans.

✅ Intuitive userface.

✅ Strong in surfacing which companies visit your site, giving you target accounts to engage.

❌ Pricing is opaque and scales with traffic, making budgeting hard.

❌ Does not reveal individual contacts, so you’ll still need a companion tool for person-level data.

Next steps: From lists to live pipeline

The days of static spreadsheets and one-off enrichments are over. 

In 2026, the real competitive edge comes from how fast you can spot intent, enrich it with context, and take action before your competitors do.

LeadMagic gives you a starting point with anonymous traffic identification, but it stops short of showing you who’s truly ready to buy and doesn’t help your team engage them at scale. 

The alternatives we’ve explored here prove that list building is no longer just about contact discovery - it’s about turning intent into opportunities in real time.

That’s exactly where Warmly shines. 

By combining visitor reveal, social signals, AI-driven ICP modeling, and autonomous SDRs, Warmly doesn’t just build your list - it works that list for you.

Ready to stop chasing half-baked data and start building real pipeline? 

Book a Warmly demo today and see how.

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